32
Page 1/32 Status: 14.01.2015 vale com Ferag NV Centrum-Zuid 1521 BE-3530 Houthalen Phone +32 11 60 28 11 Fax +32 11 60 28 21 [email protected] www.valecom.com – Technical specifications 1. Variants MemoStick (standard and special shapes) 2 Coupon Note 6 Booklets 9 Membership Card 18 Magnetic Card 20 Variable Data 23 Scratch-off Panel 25 2. Glueing Options 26 3. General Print Data Requirements 27 If you have any further questions the following contact partners will be happy to help you: Contact: Sylvie Laigneil [email protected] Romina Rizzo [email protected] Tel. +32 11 60 28 11 Fax + 32 11 60 28 21

vale com - Rossel Advertising · technical feasibility. ... T-shirt Stop sign Bus Flower Tree Cicrle Diamond Dollar sign. ... vale com Valecom AG Industriestrasse 1 CH-8340 Hinwil

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Page 1/32 Stat

us: 1

4.01

.201

5

valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

– Technical specifications

1. Variants

MemoStick (standard and special shapes) 2Coupon Note 6Booklets 9Membership Card 18Magnetic Card 20Variable Data 23Scratch-off Panel 25

2. Glueing Options 26

3. General Print Data Requirements 27

If you have any further questions the following contact partners will be happy to help you:

Contact:

Sylvie [email protected]

Romina [email protected] Tel. +32 11 60 28 11Fax + 32 11 60 28 21

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

MemoStick®

The original MemoStick is an adhesive note sized 76 x 76 mm with a self-adhesive strip,available in up to eight colours, both sides fully printable and in a design of your choice. Coupon Notes (perforated MemoSticks) are available in the same size and various different special shapes (see page 5).

Front side Rear side

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Stamp shape

Data format: 82 x 82 mm (incl. trimming)

Final shape: 76 x 76 mm

Trimming: 3 mm

Safety margin 3 mm

Note:– Flexo-print, please note point 3.3 (pg. 29). – The MemoStick can be placed with any orientation – regardless of how it was designed (as portrait or land-

scape format) – depending on the header and the technical feasibility.

– Graphical areas or images that are to be trimmed can be placed up to the edge of the data format.

– Variations can always occur with the punching process as a result of technical conditions. Therefore, please pay careful attention to the trimming and the safety margin.

Note: This sketch is not to scale.

Example graphic

76 mm (final shape)

3 mm (trimming)

3 mm (safety margin)

82 mm (data format)

EXAMPLE LOGO

Text and graphics must be placed within the dashed lines.

Graphical areas or images that lie in the trimming area must reach at least as far as the data format.

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Depending on whether the MemoStick is to be placed on a broadsheet or a tabloid product we differentiate between the following basic attachment positions:

Tip: This video (under http://tinyurl.com/ayvr7ey or the QR code at the side) shows the application with an Accraply applicator.

Tabloid

Tablo

id

Runn

ing

dire

ctio

n in

pro

duct

ion

#1 #3

#2 #4

MemoStick M

em

o

Sti

ck

MemoStick

Mem

o-

stick

Dispensing direction

Page 5/32 Stat

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Special shapes

Note: The illustrations are not to scale.

The design stipulations for the special shapes above are available from us as PDF files and as EPS files on request. Alternatively you can down-load the EPS files from the MemoStick eShop: www.memostick.com

Bespoke stamp shapes are available at an extra cost. Please get in touch with us. Separate discussion on design and delivery time required before ordering.

* Note: The Christmas tree stamp shape is not available for the tabloid newspaper format.

Car

HeartPrice sticker House

Leaf Star

Popcorn bag

TurkeySnowman

Cloverleaf Explosion

Tomato

Flag

Egg

ToothButterfly Pumpkin Slot machine

T-shirt Stop sign Bus Flower

TreeCicrle Diamond Dollar

sign

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Coupon Note:Comprising a front and rear side with perforations for tear-ing off the coupon. The rear of the coupon is not adhesive.

Note:

The design of the Coupon Note differs depending on whether it is to be applied to tabloid or broadsheet roducts (see pg. 8 for this).

Note: These sketches are not to scale.

Side stripFront side

Coupon Note front

Perforation

Side striprear (adhesive)

Coupon Note rear

Example for broadsheet: Layout with front side designed in portrait format

Example for tabloid: Layout with front side designed in landscape format

Coupon Note

Coupon Note

The rear side can be the same for broadsheet and tabloid (BMW example):

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Stamp shape:

a) Coupon Note frontincl. side stripData format: 82 x 82 mm (incl. trimming)Final shape: 76 x 76 mmTrimming: 3 mm

b) Coupon Note rearincl. side stripData format: 82 x 82 mm (incl. trimming)Final shape: 76 x 76 mmTrimming: 3 mm

Note:– Flexo-print, please note point 3.3 (pg. 29). – The design of the Coupon Note differs depending

on whether it is to be applied to tabloid or broad-sheet products (see pg. 8).

– Graphical areas or images that are to be trimmed can be placed up to the edge of the data format.

– Variations can always occur with the punching process or trimming as a result of technical conditions. Therefore, please pay careful attention to the trimming and the edge margin.

51 mm

25 m

m

76 mm

(final shape)

82 mm

(data format)

76 mm (final shape)

82 mm (data format)

Coupon NoteFront side

Side stripFront side

3 mm (trimming margin) on each side

Perforation

Note: – This sketch is not to scale. – The dimensions for the front side also apply to the rear side.

Coupon Note

Coupon Note

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Tabloid

Tablo

id

Runn

ing

dire

ctio

n in

pro

duct

ion

#1 #3

#2 #4

CouponN

ote

Coup

on

Not

e

Dispensing direction As can be seen in the graphic, a portrait format Coupon Note cannot run parallel to the newspaper banner for tabloids (for technical production reasons). In this case, you can create the design in landscape format.

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

ab

32 *Städtereisen zuSchnäppchenpreisen!

Dortmund Belgrad, Breslau, Bukarest, Cluj-Napoca, Danzig, Kattowitz, Kiew, Lemberg, Lodz, Posen, Sofia, Temeswar und Warschau.

rischen Gebühren und Buchungsgebühr bei Bezahlung durch

Fly WIZZ a smile!

ab

32 *Städtereisen zuSchnäppchenpreisen! Von

Dortmund nach

Belgrad, Breslau, Bukarest, Cluj-Napoca, Danzig, Kattowitz, Kiew, Lemberg, Lodz, Posen, Sofia, Temeswar und Warschau.

ab

32 *Städtereisen zuSchnäppchenpreisen! Von

Dortmund nach

Belgrad, Breslau, Bukarest, Cluj-Napoca, Danzig, Kattowitz, Kiew, Lemberg, Lodz, Posen, Sofia, Temeswar und Warschau.

* Preis für den einfachen Flug einschließ lich Steuern, obligato-

rischen Gebühren und Buchungsgebühr bei Bezahlung durch

Banküberweisung. Bei anderen Zahlungsme thoden wird eine

höhere Buchungsgebühr berechnet. Für jedes Stück aufgege-

benes Gepäck wird eine zusätzliche Gebühr erhoben. Die

Anzahl der Plätze zum angegebenen Preis ist begrenzt.

Fly WIZZ a smile!

ab

32 *

Städtereisen zuSchnäppchenpreisen!

Von

Dortmund nach Belgrad, Breslau, Bukarest, Cluj-Napoca,

Danzig, Kattowitz, Kiew, Lemberg, Lodz,

Posen, Sofia, Temeswar und Warschau.

Booklet The Booklet can be printed on the rear side, likewise over the full surface area. It is attached to the side strip by a perforation.

NoteThe design of the Booklet differs depending on whether it is to be applied to tabloid or broadsheet products (see pg. 17 for this).

BookletTitle, closed

Bookletopened

Booklet, interior partCompletely opened(Interior part: Uncoated paper)

Side stripcan be torn off

Note: This sketch is not to scale.

4-page Booklet

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

4-page booklet inner part

130 mm (data format)

49 mm 23 mm50 mm

76 m

m (fi

nal s

hape

)

124 mm (final shape)

82 m

m (d

ata

form

at)

Inner page 1(title rear side)

Inner page 2

Side

str

ip

3 mm (trimming margin) on each

Fold Perforation

4-page booklet outer part

23 mm 49 mm50 mm

76 m

m (fi

nal s

hape

)

82 m

m (d

ata

form

at)

Rear sideBooklet

title

Side

str

ip

FoldPerforation ca. 2 mm non printable area (shown in grey; remains white after printing). See also inner part above

Note: This sketch is not to scale.

4-page Booklet

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Booklet The Booklet can also be printed on the rear side, over the full surface area. So that the jacket is not folded back during transportation, it is stuck with a thin strip of removable adhesive on the inside.

NoteThe design of the Booklets differs depending on whether it is to be applied to tabloid or broadsheet products (see pg. 17 for this).

BookletTitle

Bookletopened

Booklet, interior partCompletely opened

Note: This sketch is not to scale.

6-page Booklet

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

225 mm (final shape)231 mm (data format)

Front side

73 mm 76 mm 76 mm

76 mm

(final shape)

82 mm

(data format)

Booklettitle

ca. 2 mm non printable area(shown in grey; remains white after printing)

3 mm trimming margin on each side

225 mm (final shape)231 mm (data format)

Rear side

76 mm 76 mm 73 mm

76 mm

(final shape)

82 mm

(data format)

Booklet rear page

ca. 2 mm non printable area (shown in grey; remains white after printing)

3 mm trimming margin on each

Note: This sketch is not to scale.

6-page Booklet

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Booklet The Booklet is attached to the carrier with film which is transparent across the full surface area. There are perfo-rations to the left and right of the Booklet to separate it from the carrier.

The Booklet can also be printed on the rear side, over the full surface area. Perforation through the fold is also possi-ble. This enables up to four vouchers to be produced.

Carrier After the Booklet has been removed there are only two side strips remaining (glued with transparent film) along the perforation of the carrier.

NoteThe design of the Booklets differs depending on whether it is to be applied to tabloid or broadsheet products (see pg. 17 for this).

Booklettitle

Booklet, interior partopened

Note: This sketch is not to scale.

Example for broadsheet: Booklet, 8-page, portrait format title,closed

Carrier without Booklet(printable)

8-page Booklet

White side strip glued with transparent film

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Example for tabloid: Booklet, 8-page, landscape format title,closed

White side strip glued with transparent film

öppnahär

ww

w.hkr.se

Hög

skolans vision är att utbilda Sveriges m

est

anställningsbara studenter. Med anställningsbar

menas att studenten, efter avslutad utbildning,

ska ha de kunskaper, färdigheter och förmågor

som är m

est eftertraktade på arbetsmarknaden.

Läs till lärare, biolog, socionom

, personal-

vetare, sjuksköterska eller ekonom

, lär dig

förbättra miljön

, utveckla vår m

at eller

morg

ondag

ens datasystem

. Välj bland

35 prog

ram och 30

0 ku

rser.

Mitt i verklig

hetenVåra utbildningar håller hög kvalitet och är om

tyckta av studenterna. Genom

att vara det enda lärosäte i Sverige som

erbjuder m

inst fem veckors så kall-

lad verksamhetsförlagd utbildning i alla

program har H

ögskolan Kristianstad

positionerat sig som en högskola som

satsar på att sam

manföra teori och prak-

tik – mitt i verkligheten. D

etta ger ett betydelse fullt kontaktnät både under och efter utbildningen. M

ålet är att en plats vid H

ögskolan Kristianstad också ska

vara en säker biljett till yrkeslivet.

ww

w.hkr.se/vfu

Bostad

sgaranti

En av grundförutsättningarna för att stu-dierna ska fungera är en bra bostadssi-tuation. D

ärför erbjuds antagna till en utbildning på m

inst 15 hp vid Högskolan

Kristianstad, en bostadsgaranti i kom

-m

unen. w

ww

.hkr.se/bostad

InternationelltH

ögskolan Kristianstad har partneruni-

versitet i fler än 30 länder. Som

student hos oss har du därför goda förutsätt-ningar för att förlägga en del av dina stu-dier och din praktik utom

lands.

ww

w.hkr.se/intrel

Biom

edicinsk analytikerp

rogramm

etB

iologiprogram

Datau

tbildning

arIn

teraktiv ljud

designp

rogramm

etE

konom

program

Folkhälsoped

agogiskt program

Gastronom

iprogram

met

Kom

plettering

stermin

Lean Prod

uction

Land

skapsvetarp

rogramm

etLäraru

tbildning

Person

al- och arbetslivsp

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juksköterskep

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ocionom

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eciallärarprogram

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steknikerp

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et

www.hkr.se

12 000 studenter varav 71% Kvinnor och29% Män

6 000 studerar på distans

Ca 500 medarbetare

34 program och 300 kurser.

35% av Högskolans studenter kommer från enstudieovan hemmiljö

WRH

: HK

R4 C

olo

r Process Fro

nt &

Back

PMS 241 &

Black B

aseD

ie EDN

2.875 White Base

8 Panel 60# Top SheetFlat Size: 9.0625 x 2.875Folded SIze not including perf area: 2.3125 x 2.875O

verall Size: 2.875 x 2.875Colors up to 4cp/4cp/2Lam

inate on faceW

hite Leave Behind Base Label up to 2 Colors

Carrier without Booklet

Booklet, interior part opened

Note: This sketch is not to scale.

8-page, landscape Booklet

öppnahär

ww

w.hkr.se

Hög

skolans vision är att utbilda Sveriges m

est

anställningsbara studenter. Med anställningsbar

menas att studenten, efter avslutad utbildning,

ska ha de kunskaper, färdigheter och förmågor

som är m

est eftertraktade på arbetsmarknaden.

Läs till lärare, biolog, socionom

, personal-

vetare, sjuksköterska eller ekonom

, lär dig

förbättra miljön

, utveckla vår m

at eller

morg

ondag

ens datasystem

. Välj bland

35 prog

ram och 30

0 ku

rser.

Mitt i verklig

hetenVåra utbildningar håller hög kvalitet och är om

tyckta av studenterna. Genom

att vara det enda lärosäte i Sverige som

erbjuder m

inst fem veckors så kall-

lad verksamhetsförlagd utbildning i alla

program har H

ögskolan Kristianstad

positionerat sig som en högskola som

satsar på att sam

manföra teori och prak-

tik – mitt i verkligheten. D

etta ger ett betydelse fullt kontaktnät både under och efter utbildningen. M

ålet är att en plats vid H

ögskolan Kristianstad också ska

vara en säker biljett till yrkeslivet.

ww

w.hkr.se/vfu

Bostad

sgaranti

En av grundförutsättningarna för att stu-dierna ska fungera är en bra bostadssi-tuation. D

ärför erbjuds antagna till en utbildning på m

inst 15 hp vid Högskolan

Kristianstad, en bostadsgaranti i kom

-m

unen. w

ww

.hkr.se/bostad

InternationelltH

ögskolan Kristianstad har partneruni-

versitet i fler än 30 länder. Som

student hos oss har du därför goda förutsätt-ningar för att förlägga en del av dina stu-dier och din praktik utom

lands.

ww

w.hkr.se/intrel

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edicinsk an

alytikerprogram

met

Biologip

rogramD

atautbild

ningar

Interaktiv lju

dd

esignprogram

met

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omp

rogramFolkhälsop

edagogiskt p

rogramG

astronom

iprogram

met

Kom

plettering

stermin

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uction

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skapsvetarp

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etLäraru

tbildning

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rogramm

etS

juksköterskep

rogramm

etS

ocionom

program

met

Sp

eciallärarprogram

met

Sp

ecialped

agogiskt program

Tand

hygienistp

rogram

met

VA

- och kretslopp

steknikerp

rogramm

et

www.hkr.se

12 000 studenter varav 71% Kvinnor och29% Män

6 000 studerar på distans

Ca 500 medarbetare

34 program och 300 kurser.

35% av Högskolans studenter kommer från enstudieovan hemmiljö

WRH

: HK

R4 C

olo

r Process Fro

nt &

Back

PMS 241 &

Black B

aseD

ie EDN

2.875 White Base

8 Panel 60# Top SheetFlat Size: 9.0625 x 2.875Folded SIze not including perf area: 2.3125 x 2.875O

verall Size: 2.875 x 2.875Colors up to 4cp/4cp/2Lam

inate on faceW

hite Leave Behind Base Label up to 2 Colors

Page 15/32 Stat

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

227 mm (final shape)236 mm (data format)

227 mm (final shape)236 mm (data format)

Front side

56 mm 57 mm 57 mm 57 mm

73 mm

(final shape)

79 mm

(data format)

73 mm

(final shape)

79 mm

(data format)

Rear side

Booklet rear page(lies on the carrier)

57 mm 57 mm 57 mm 56 mm

Booklet title

Rear side title

3 mm trimming margin on each side

2 mm non printable area (shown in grey; remains white after printing).

1 mm non printable area (shown in grey; remains white after printing).

3 mm trimming margin on each side

Note: This sketch is not to scale.

8-page Booklet

Page 16/32 Stat

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Stamped shapes Booklets

a) Booklets

4-pageData format: 130 x 82 mm (incl. trimming)

Final shape(open): 124 x 76 mm

Final shape (closed): 74 x 76 mmFolding: 1-break fold

6-pageData format: 231 x 82 mm (incl. trimming)

Final shape(open): 225 x 76 mmFinal shape(closed): 77 x 76 mm

Folding: Letter fold

8-pageData format: 236 x 79 mm (incl. trimming)Final shape (open): 227 x 73 mm

Final shape (closed, without perforated side strips): 73 x 57 mmFinal shape (closed, with perforated side strips): 73 x 73 mm

Folding: 3-break parallel

The following also applies to all Booklets:– Trimming: 3 mm

b) Carrier

The carrier can be printed.

Note:– Flexo-print, please note point 3.3 (pg. 29).

– The design of the Booklets differs depending on whether it is to be applied to tabloid or broadsheet products (see pg. 17).

– Graphical areas or images that are to be trimmed can be placed up to the edge of the data shape.

– Variations can always occur with the punching process or trimming as a result of technical conditions. Therefore, please pay careful attention to the trimming and the edge margin.

Booklets

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

TitelBooklet

TitelBooklet

Tabloid

Tablo

id

Runn

ing

dire

ctio

n in

pro

duct

ion

#1 #3

#2 #4

Tite

l

Book

let

Titel

Book

let

Transparente Seitenstreifen Kann hier auch Text gedruckt werden?

BOOKLETTITEL

BOOKLETTITEL

TRÄGER

Dispensing direction As can be seen in the graphic, a portrait format Booklet cannot run parallel to the newspaper banner for tabloids (for technical production reasons). In this case, you can create the design in landscape format.

öppna

härwww.hkr.se

Högskolans vision är att utbilda Sveriges mest

anställningsbara studenter. Med anställningsbar

menas att studenten, efter avslutad utbildning,

ska ha de kunskaper, färdigheter och förmågor

som är mest eftertraktade på arbetsmarknaden.

Läs till lärare, biolog, socionom, personal-

vetare, sjuksköterska eller ekonom, lär dig

förbättra miljön, utveckla vår mat eller

morgondagens datasystem. Välj bland

35 program och 300 kurser.

Mitt i verklighetenVåra utbildningar håller hög kvalitet och är omtyckta av studenterna. Genom att vara det enda lärosäte i Sverige som erbjuder minst fem veckors så kall-lad verksamhetsförlagd utbildning i alla program har Högskolan Kristianstad positionerat sig som en högskola som satsar på att sammanföra teori och prak-tik – mitt i verkligheten. Detta ger ett betydelse fullt kontaktnät både under och efter utbildningen. Målet är att en plats vid Högskolan Kristianstad också ska vara en säker biljett till yrkeslivet.

www.hkr.se/vfu

BostadsgarantiEn av grundförutsättningarna för att stu-dierna ska fungera är en bra bostadssi-tuation. Därför erbjuds antagna till en utbildning på minst 15 hp vid Högskolan Kristianstad, en bostadsgaranti i kom-munen.

www.hkr.se/bostad

InternationelltHögskolan Kristianstad har partneruni-versitet i fler än 30 länder. Som student hos oss har du därför goda förutsätt-ningar för att förlägga en del av dina stu-dier och din praktik utomlands.

www.hkr.se/intrel

Biomedicinsk analytikerprogrammetBiologiprogramDatautbildningarInteraktiv ljuddesignprogrammetEkonomprogramFolkhälsopedagogiskt programGastronomiprogrammetKompletteringsterminLean ProductionLandskapsvetarprogrammetLärarutbildningPersonal- och arbetslivsprogrammetSjuksköterskeprogrammetSocionomprogrammetSpeciallärarprogrammetSpecialpedagogiskt programTandhygienistprogrammetVA- och kretsloppsteknikerprogrammet

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w.h

kr.s

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12

00

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inno

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och

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kurs

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35

%av

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stud

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rko

mm

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stud

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mm

iljö

WRH: HKR4 Color Process Front & BackPMS 241 & Black BaseDie EDN 2.875 White Base

8 Panel 60# Top SheetFlat Size: 9.0625 x 2.875Folded SIze not including perf area: 2.3125 x 2.875Overall Size: 2.875 x 2.875Colors up to 4cp/4cp/2Laminate on faceWhite Leave Behind Base Label up to 2 Colors

Booklets

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

RÜCKSEITE

MEMBERSHIPCARD

Rear sideMembership Card

CarrierMembership Card

Transparent adhesive strip(printed and perforated)

Front sideMembership Card

Perforation

Card Comprising a front and rear side incl. two adhesive strips (top and bottom). The latter serving to fasten the Member-ship Card to the carrier and as a trimming area. Carrier The carrier can be printed on one side and is fully visible, as soon as the card is removed from the perforations.

NoteThe design of the Membership Card differs depending on whether it is to be applied to tabloid or broadsheet products (see pg.22 for this).

Note: This sketch is not to scale.

Membership Card

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Stamp shape

a) Front of cardData format: 79.3 x 59.2 mm (incl. trimming)Final shape: 76.2 x 50.8 mmTrimming: Difference between data format and final shape. See stamp shapes below.

b) Rear of cardData format, final shape and trimming as per front

c) CarrierData format: 82.2 x 82.2 mm (incl. trimming)Final shape: 76.2 x 76.2 mm (measured at longest end points)Trimming: Difference between data format and final shape. See stamp shapes below.

Note:– Flexo-print, please note point 3.3 (pg. 29).

– The design of the Membership Card differs depending on whether it is to be applied to tabloid or broadsheet products (see pg. 22).

– Up to 10 colours can be used in total in the design. Example: If the front and rear of the Membership Card is created in 4 colours (4c or CMYK), then 2 colours remain for the carrier.

– Graphical areas or images that are to be trimmed can be placed up to the edge of the data format.

– Variations can always occur with the punching process or trimming as a result of technical conditions. Therefore, please pay careful attention to the trimming and the edge margin.

Membership Card

Carrier

1.6 mm (trimming) left and right

4.2

mm

(trim

min

g)

top

and

bott

om

76,2 mm (final shape)

79,3 mm (data format)

50,8 mm

(final shape)

59,2 mm

(data format)

76,2 mm

(final shape)

82,2 mm

(data format)

69,8 mm (final shape)

82,2 mm (data format)

Please note during design that this area of the carrier is only visible once the card has been pulled off.Text or design elements should therefore not overlap from the white area to the shaded area, and vice versa.

Membership Card

Carrier

1.6 mm (trimming) left and right

4.2

mm

(trim

min

g)

top

and

bott

om

76,2 mm (final shape)

79,3 mm (data format)

50,8 mm

(final shape)

59,2 mm

(data format)

76,2 mm

(final shape)

82,2 mm

(data format)

69,8 mm (final shape)

82,2 mm (data format)

Please note during design that this area of the carrier is only visible once the card has been pulled off.Text or design elements should therefore not overlap from the white area to the shaded area, and vice versa.

Membership Card

Carrier

1.6 mm (trimming) left and right

4.2

mm

(trim

min

g)

top

and

bott

om

76,2 mm (final shape)

79,3 mm (data format)

50,8 mm

(final shape)

59,2 mm

(data format)

76,2 mm

(final shape)

82,2 mm

(data format)

69,8 mm (final shape)

82,2 mm (data format)

Please note during design that this area of the carrier is only visible once the card has been pulled off.Text or design elements should therefore not overlap from the white area to the shaded area, and vice versa.

Note: This sketch is not to scale.

Membership Card

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Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

RÜCKSEITE

MEMBERSHIPCARD

Front sideMagnetic Card

Transparent adhesive strip(perforated)

CarrierMagnetic Card Perforation

Magnetic Card This consists of a printable front side but in contrast to the Membership Card, a magnetic backing. Carrier The carrier can be printed on one side and is fully visible, as soon as the Magnetic Card is removed from the perfo-rations.

NoteThe design of the Magnetic Card differs depending on whether it is to be applied to tabloid or broadsheet products (see pg. 22 for this).

Note: This sketch is not to scale.

Magnetic Card

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Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Stamp shape a) Front Data format: 79.3 x 59.2 mm (incl. trimming)Final shape: 76.2 x 50.8 mmTrimming: Difference between data format and final shape. See stamp shapes below.

b) Rear

The rear cannot be printed.

c) Carrier Data format: 82.2 x 82.2 mm (incl. trimming)Final shape: 76.2 x 76.2 mm (measured at longest end points)Trimming: Difference between data format and final shape. See stamp shapes below.

Note:– Flexo-print, please note point 3.3 (pg. 29).

– The design of the Magnetic Card differs depending on whether it is to be applied to tabloid or broad-sheet products (see pg. 22).

– Graphical areas or images that are to be trimmed can be placed up to the edge of the data format.

– Variations can always occur with the punching process or trimming as a result of technical conditions. Therefore, please pay careful attention to the trimming and the edge margin.

Note: This sketch is not to scale.

Magnetic Card

Carrier

1.6 mm (trimming) left and right

4.2

mm

(trim

min

g) t

op

and

bott

om

76,2 mm (final shape)

79,3 mm (data format)

50,8 mm

(final shape)

59,2 mm

(data format)

76,2 mm

(final shape)

82,2 mm

(data format)

69,8 mm (final shape)

82,2 mm (data format)

Please note during design that this area of the carrier is only visible once the Magnetic Card has been pulled off. Text or design elements should therefore not overlap from the white area to the shaded area, and vice versa.

Magnetic Card

Carrier

1.6 mm (trimming) left and right

4.2

mm

(trim

min

g) t

op

and

bott

om

76,2 mm (final shape)

79,3 mm (data format)

50,8 mm

(final shape)

59,2 mm

(data format)

76,2 mm

(final shape)

82,2 mm

(data format)

69,8 mm (final shape)

82,2 mm (data format)

Please note during design that this area of the carrier is only visible once the Magnetic Card has been pulled off. Text or design elements should therefore not overlap from the white area to the shaded area, and vice versa.

Magnetic Card

Carrier

1.6 mm (trimming) left and right

4.2

mm

(trim

min

g) t

op

and

bott

om

76,2 mm (final shape)

79,3 mm (data format)

50,8 mm

(final shape)

59,2 mm

(data format)

76,2 mm

(final shape)

82,2 mm

(data format)

69,8 mm (final shape)

82,2 mm (data format)

Please note during design that this area of the carrier is only visible once the Magnetic Card has been pulled off. Text or design elements should therefore not overlap from the white area to the shaded area, and vice versa.

Magnetic Card

Mem

bersh

ip

Ca

rd

Tabloid

Mem

bers

hip

Ca

rd

Mem

bers

hip

C

ard

Mem

bersh

ip

Ca

rd

Tablo

id

Runn

ing

dire

ctio

n in

pro

duct

ion

#1 #3

#2 #4

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

RÜCK

SEITE

MEM

BERSHIPCA

RD

ckse

ite

Mem

bers

hip

Car

d

Träg

erM

embe

rshi

p C

ard

Tran

spar

ente

r K

leb

estr

eife

n

(bed

ruck

t un

d pe

rfor

iert

)

Vo

rder

seit

eM

embe

rshi

p C

ard

Perf

ora

tio

n

Dispensing direction

Please note that the layout of the Membership Card / Pin with broadsheets does not run parallel to the newspaper banner (technical production reasons).

Membership Card/Pin

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

1. Inkjet printing

For printing continuous, alphanumeric characters (numbers and letters)

Application areas:– Standard, special shapes, Coupon Note: On front side (coated paper) and rear side (uncoated paper)– 4pg Booklet: On outside (coated paper) and inside (uncoated paper)– 6pg + 8pg Booklet: Only on outside (coated paper)– Membership Card: On front side (glossy) and rear side (matt) of the Membership Card– One data field per MemoStick– The inkjet print can be combined with a scratch-off panel (see pg. 25), thus reducing the max. number of colours to 5 (e.g. 4/1 or 3/2 print on front and rear side)– Not suitable for high quality barcode printing– The print quality varies depending on the paper used (coated or uncoated)

Coupon Note

Variable Data

Paper web running direction

123456789 llllll lllll llll lllll lllllll

123456789 llllll lllll llll lllll lllllll

123456789 llllll lllll llll lllll lllllll

Max. height 1.25cm(1/2")

Paper web running direction

Print transverse to running direction

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

2. Thermal transfer printing

– Ideal for higher quality requirements– Also suitable for printing continuous barcodes (EAN 8 and 13, UPC, IAN, JAN, Code 93, GS1-128; ITF, others on request)– Printing perpendicular and parallel to running direction possible

Application areas:– Standard, special shapes, Coupon Note: Only possible on the front side– Only possible with Booklets and Membership Cards– Cannot be combined with scratch-off panels

Coupon Note

Variable Data

Paper web running direction

123456789 llllll lllll llll lllll lllllll

123456789 llllll lllll llll lllll lllllll

123456789 llllll lllll llll lllll lllllll

Max. height 1.25cm(1/2")

Paper web running direction

Print transverse to running direction

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Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

Scratch-off panels (e.g. for lotteries etc.) are only possible with MemoStick and Coupon Note. A scratch-off panel can be designed square, round, oval or rectangular, but must not have a cross-section greater than 2.5 cm.

In combination with inkjet printing the scratch-off panel must not be higher than 1.5 cm.

Note:

– Up to six colours can be printed (front and rear side). Example: Two colours on the front and four on the rear, or the other way round.

– The distance between the edge and the scratch-off panel must be min. 3 mm.

– If there is only to be a fixed amount under the scratch-off panel, then this can also be printed parallel to the layout.

Coupon Note

Scratch-off panel

Tabloid

Tablo

id

Runn

ing

dire

ctio

n in

pro

duct

ion

#1 #3

#2 #4

Für S

ie:

R

abat

t!5

EURO

Für S

ie:

R

abat

t!5

EURO

Für Sie:

Rabatt!

5 EURO

Memo-stick

Für S

ie:

R

abat

t!

5 EU

RO

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

3. Glueing Options

1. MemoStick a, b, c, d

2. Coupon Note d

3. Booklets e

4. Membership Card e

5. Magnet Pin e

Note: – The glueing options shown depict running direction #1, for example.

– There are various other glueing options available. Please contact us if you have any questions.

– Glueing on the rear side can have an influence on the print quality of the rear motif it could become more matt.

a) Side strip (107-1)

d) Side strip with two additional glue points (106-N)

b) Centre strip (102-N)

e) Full surface (105-FC1)

c) Grid (103-FD)

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

3. General print data requirements for MemoStick, Coupon Note, Membership Card and Booklet

3.1 Data transfer

In principle, we would ask you to send the data to us by email. With more extensive print data please send as a ZIP file.

Alternative data submissionYou can also send us a CD or DVD. Unfortunately we cannot return this to you. For data protection reasons all data carriers are destroyed after the completion of the associated order. Please also note in your planning that our processing time will be correspondingly extended by the shipping time.

Address:NV Ferag SAF.A.O. Romina RizzoCentrum-Zuid 1521BE-3530 Houthalen

3.2 File formats

In general we prefer the PDF (Portable Document Format) file format from Adobe, as it has become a global standard in the meantime and causes the smallest number of errors in the work flow. Please note the corresponding requirements in the individual layout programs from which you wish to create the PDF (see point 3.2.2).

3.2.1 PDF

GeneralWhen creating a PDF file please do not forget to observe our basic data requirements:– Trimming (3 mm)– Resolution (colour images min. 300 dpi, b/w images min. 200 dpi)– Font embedding (fully) or converted into curves (see also point 3.6)

TIP: In order to check whether all fonts used are really embedded in the PDF and are not locally loaded from your computer, deactivate: Acrobat > Settings> Page view> Use local fonts!

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Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

There are three different ways to create a PDF file:

a) PDF export method e.g. from InDesign, Illustrator, etc. – Export the PDF file from a professional layout program – As export settings please select "High-end X3" or "PDF/X-3"

b) PostScript method from a professional layout program (e.g. InDesign, Illustrator, etc.) – Print or export a *.ps file with the PPD "AdobePDF" (part of the Acrobat Distiller) – Convert the .ps file into a PDF with the Acrobat Distiller (setting: "High-end X3" or "PDF/X-3").

c) PDF via an add-on program If possible do not use any free add-on programs (e.g. PDF-Writer) to create the PDF

3.2.2 PDF data requirements in professional layout programs:

a) Adobe Illustrator, Adobe InDesign and Macromedia Freehand

Check list:– Converting the fonts into paths (curves, outlines) is recommended. Otherwise they should

be delivered completely with the PDF (observe the license rights of the font supplier when doing so).

– Deliver all fonts for printer and screen as "Postscript Type 1". – All images and graphics used in the layout file must be contained in the PDF. – Placed illustrations are possible in TIFF or EPS format. 300 dpi for colour images and 200

dpi for b/w images. – For printing in special colours the correct Pantone colours must be created in the colour

palette.

b) Adobe Photoshop

Check list:– Please save the Photoshop data in Macintosh TIFF (LZW) or EPS format. This will prevent

inadvertent changes or font replacement occurring during processing. – For a high quality output use the "LZW" lossless compression.– All layers must be reduced to the background layer.– All coloured bitmap images should have a resolution of min. 300 dpi. – All greyscale images should have a resolution of min. 200 dpi. – Images should be converted from RGB to CMYK. Alternatively, Pantone colours can

be used.– If a special colour is used in an image, then this must be saved as Photoshop DCS 2.0,

so that the information about the special colour is retained.

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Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

c) QuarkXPress

Check list:– Converting the fonts into paths (curves, outlines) is recommended. Otherwise they

should be delivered completely with the PDF (observe the license rights of the font supplier when doing so).

– Deliver all fonts for printer and screen as "Postscript Type 1". – All images and graphic used in the layout file must be contained in the PDF. – Placed illustration are possible in TIFF or EPS format. 300 dpi for colour images and 200

dpi for b/w images.– For printing in special colours the correct Pantone colours must be created in the colour

palette.

3.3 Data checking and data requirements

3.3.1 Colours

– Front and back sides can be printed with four colours– Rear side printing is possible across the whole surface area. The best printing results are

achieved with Pantone colours. In addition it is recommended to use only up to max. three colours on the rear (due to the glueing, pg.26) and to place photos exclusively on the front side.

Furthermore Flexo-print in CMYK or 4C is subject to higher colour fluctuations than in offset printing for example. For this reason large areas of colour should be created in special colours (Pantone). Almost all Pantone colours can be printed.

– The contrast (between text and background) should be adequate. Tip: The contrast between individual colours will be most clearly visible if you convert the motif to a greyscale image.

– Please always work in CMYK mode and not in RGB mode when creating your print files. Problem: When converting the files from RGB to CMYK mode undesired colour fluctuations can arise!

3.3.2 Colour composition

We strongly recommend colour chromatic composition or UCR (Under Colour Removal). With this separation black is only used in the deep shades - this results in the colours appearing with a rich tone. The settings in Photoshop are: Maximum Black Ink Limit 96% and Total Ink Limit 300%.

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Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

3.3.3 Gradient screen

Gradient screens must only be allowed to drop off to max. 3%. Gradient screens above 95% can appear as solid colours when printing due to dot gain (see point 3.5).

3.3.4 Pixelated graphics

Low resolution images often present problems in the pre-press. There are several reasons for this. Often images from the internet are used - the majority of these have a web-op-timised resolution of just 72 dpi. A further reason is poorly executed scans or unsuitable data formats such as JPG for example. This format is saved with a high level of compres-sion (quality reduction) and in the worst cases leads to disturbing art effects. They are generally not recommended for professional printing. Likewise quality losses can arise through too high a level of compression when creating a printing PDF.

For that reason we recommend using a compression-less image format (e.g. TIFF or EPS) right from the start, creating the PDF without compression and always setting the resolu-tion to at least 300 dpi or "Press quality" (see also point 3.2 ff.).

3.3.5 Dot gain

The dot gain in the Flexo-print process often presents a problem. The two examples be-low show how a print without any technical correction (RIP, Raster Image Processor) from the printers would look. An average dot gain of 15%, would result in 5% cyan yielding 20% cyan in the print. A colour order of 100% yellow would not change as only a max. of 100% can be printed per colour. The second example shows the deviation with a print with 5% magenta.

Correct 95% to 3%

Incorrect 95% to 0%

Incorrect 100% to 3%

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Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

How is this problem solved? With RIP the printers create a screen of your data which au-tomatically reduces the growth of all of the colours implemented by 15% before printing. However, the RIP is not able to compensate for a 10 % screen, for example, that means that 10% would normally be printed with 25%, but with the correction of 15% however less than 0% would remain. Therefore, in the print there would be nothing to see. Every screen under 20% will therefore be slowly depleted up by RIP, step-by-step. This ensures that a tonal range under 20% is at least retained. For this reason a level in the print files precisely defined by you below 20% cannot be taken into account.

So, we recommend being aware of this technical issue when starting with the design. Only experience with the creation of print masters for the Flexo-print and their results can deliver a usable solution.

3.3.6 Requirements on fonts and line thicknesses

– Please note that we can only carry out retrospective corrections to your PDF if we too have the font that you used. If you have converted the font into paths (curves, out-lines), then there is no further possibility to carry out changes in the text, however in this case smaller layout or colour corrections can be carried out (albeit limited).

– If you do not convert your font in your document to paths, then please ensure that you

use a "Postscript Type 1 Font" from the Agfa, Adobe or Bitstream font libraries. See point 3.2 ff. for more information on this.

– Please be sure never to use the bold or italic style palette from your font. The selection of these options will not be correctly reproduced in some circumstances.

– All positive text must be 5 points or larger.

100% yellow5% cyanOn screen

100% yellow5% cyanWhen printed

100% yellow5% magentaOn screen

100% yellow5% magentaWhen printed

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valecom

Valecom AGIndustriestrasse 1CH-8340 HinwilTelefon +41 44 938 78 78Fax +41 44 938 70 [email protected]

Ferag NV

Centrum-Zuid 1521

BE-3530 Houthalen

Phone +32 11 60 28 11

Fax +32 11 60 28 21

[email protected]

www.valecom.com

– Please avoid setting white text sizes smaller than 12 points in your layout (also known as negative or inverted fonts). This applies only to CMYK four-colour printing.

For the printing of special colours or full-tone colours the use of white text in small point sizes does not pose any great problems. With four-colour printing on the other hand so-called pass inaccuracies must be taken into account. That means that all four colours are not always printed perfectly on top of each other with each pass. One or more colours then print in the excluded area, e.g. white text. The only solution for this is to use a black contour line (outline) for the text.

– All positive lines must be ½ pt (0.18 mm) or larger, negative lines 1 pt (0.36 mm) or larger.

3.3.7 Drop shadows

The use of drop shadows can often lead to undesired effects with Flexo-print. Despite dot gain (see point 3.3.5) the shadows in the edge area become increasingly darker and break down completely below 3% (see point 3.3.3). In addition shadows on a white background increase the negative effect. For that reason, please ensure that you always use a coloured background if you wish to use drop shadows.