Valentina Bergonzi about ACADEMIA and FOCUS

ACADEMIA/FOCUS meets My Science

Scientific Communication

Valentina Bergonzi 05.05.10

Few minutes to introduce you…

2) ACADEMIA - EURAC's popular science magazine

4) FOCUS – EURAC’s popular science online-magazine http://www.eurac.edu/focus

5) Publication opportunity the editorial board offers to My Science participants

2

http://www.eurac.edu/focus



ACADEMIA



Key Numbers about ACADEMIA

• 51 issues (born in 1994): from bulletin to magazine

• 8,000 copies

• 4,000 subscriptions

• 0 euro > free magazine

• 3 main languages: English, German, Italian

• About 25 articles per issue



Who reads ACADEMIA?

• non-expert readers (dentist's surgeries, public libraries, waiting rooms, parents and grandparents)

• students

• research partners of the EURAC institutes

5

Who edits ACADEMIA?

• 2 directors• editorial board: 3 journalists

Peter Fabridge, Sigrid Hechensteiner, Valentina Bergonzi• contributing writers: researchers, occasionally external

journalists (mainly for free)• photo editor• graphic designer• contributing designers

What can you find in ACADEMIA?

EURAC’s scientific projects, events, publications, etc.

Topics developed in a wider perspective: interviews, reports, reportages, and so on.

Article Structure

Mumiya mia! We knocked our best heads together to come up with what could possibly be some of

the most incisive questions on mummy studies ever asked, and then put them to our

resident expert, Albert Zink, Head of the Institute for Mummies and the Iceman.

The most important question first: Have you

seen “The Mummy”?

Zink: I think so. Is that the movie about the

Egyptian mummy that comes back to life?

That’s the one. Would you describe it as scientifically

factual?

Zink: No. Mummies don’t come back to

life. But it is true that mummies are always

trying to tell us something. Mummies

have secrets in their tissues that

are a resource for modern medicine. In

this way, perhaps, mummies are still very

much alive and kicking.

SUBTITLE

TITLE

6,000 / 3,000

CHARACTERS

PHOTO

FOCUS

Key Numbers about FOCUS

• 2004: year of birth

• 3 main languages: English, German, Italian

• So far over 400 articles published

• On average 10.000 visits a month www.eurac.edu (250 FOCUS)

• Topic changes every 2-3 months

By May 2010 EURAC website will be re-designed. The FOCUS section will be turned into a blog allowing a closer interaction with readers

http://www.eurac.edu/

Who edits FOCUS?

• editorial board: 4 journalistsDaniela Mezzena (coordinator), Peter Fabridge (English), Sigrid Hechensteiner (German), Valentina Bergonzi (Italian)

• contributing writers: researchers, occasionally external journalists (mainly for free)

• photo editor

• video editor

• web designer - IT

Publication opportunityFocus (spring 2010) / ACADEMIA 52 (May 2010) will be the product of a build-up process that involves all My Science participants.

• FOUR of the best articles per workshop will be published in ACADEMIA • TWO of the best articles in FOCUS.

We are glad if you write for our media. It’s an additional chance. That’s not compulsory!!!

Editing ACADEMIA 52 - FOCUSTraining session / Editorial meetings to be held during each workshop: task assignment, guideline presentation, guidelines for structuring an article, tips for a popular science article.

Review, evaluation and selection of the best articles by two editors: Jan Dabkowski and the editor responsible for the workshop.

Personal coaching(via e-mail/phone/skype): first article draft, processing, etc.


Valentina Bergonzi 05.05.10 14

Special issue: within 15th May 2010

• general introduction about My Science (red sofa)

• 24 articles: scientific topics from the six workshops

• languages: mainly English, translations to be scheduled.

Italian and German as mother tongue.

Final Results - ACADEMIA



Final Results – FOCUS

Special topic: current

• general introduction about My Science (red sofa)

• 12 articles: scientific topics from the six workshops

• languages: mainly English, translations to be scheduled.

Italian and German as mother tongue.



Sigrid Hechensteiner

Scientific Communication Dept. EURAC

Since 1995

Background

School for interpreters in Vienna

Other activities

Editor in chief of ACADEMIA since 1996

Scientific page in Dolomiten

Editorial board FOCUS



Daniela Mezzena Scientific Communication Dept.

Background

Sociology in Trento

Other activities

Press officier (italian)

Coordinator FOCUS since 2008



Valentina Bergonzi

Scientific Communication Dept. EURAC

Background

History in Bologna/Graz

Master degree Web Journalism IED Milan

Other activities

Vice-editor in chief of ACADEMIA since 2005

EURAC science cafè

Radio programme RAI

18



WRITE WITH US!

Thank you

19

Documents

Valentina Bergonzi about ACADEMIA and FOCUS