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Valley writers, social media summit. July 24, 2014. Today’s Agenda. Meet & Greet valley writers/sm staff PN Be Well magazine & sm writing style (Alyssa) Valley Inspire combined newsletter – writing style adapted (Lainie & Kristen) Share social media best practices (all) - PowerPoint PPT Presentation
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Valley writers, social media summit
July 24, 2014
Today’s Agenda
• Meet & Greet valley writers/sm staff• PN Be Well magazine & sm writing style (Alyssa)• Valley Inspire combined newsletter – writing style
adapted (Lainie & Kristen)• Share social media best practices (all)• Introduce Valley online content strategy (Stacy)
– Inspire online strategy– We’re Here online strategy
Meet & Greet
Shared marketing strategy
Shared Online Strategy
• Integrated campaigns– Print/online ads–Web – Social Media– Other (billboards, theater ads, direct
mail)
Web & social media content flow
Writing style
• PN Be Well & Social media writing style Alyssa Valadzko, Sr. Copywriter, Park Nicollet
Inspire combined newsletter
• Writing style adapted for the valley- Lainie Steffen, External Communications Coordinator, Lakeview/SMG- Kristin Hoel, Internal Communications Coordinator, Lakeview/SMG
Finding our brand voice & tone
- AP Stylebook- HealthPartners/PN preferred style
What’s our posting strategy?
Timing is everything
Share social media best practices (all)
Valley online content strategy
• Two shared campaigns– Stacy Lenzen, Senior Communications Generalist,
Hudson Hospital & Clinic• Inspire online strategy• We’re Here online strategy
Valley online strategy
• Next steps• We’re better together!
Thank you