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VALUE ADDITION OF DAIRY PRODUCTS AND THEIR PACKAGING
Value-‐addi)on occurs when you take a basic product and increase the value of that product and hence it’s price by adding extra features
during the manufacturing process, or by tacking on extra products and/or services.
INTRODUCTION
● As a dairy producer, you can add extra value to your milk by processing and marke)ng premium products to an affluent segment
● Consumers pay a premium to purchase high quality products that are well differen)ated and have high perceived value
VALUE-ADDED IN DAIRY
● Urbanisa)on of ci)es ● Working family
● Rising standards of living ● Eat “on the Go” concept ● Organic healthy foods ● Dairy for kids
CURRENT TRENDS
● Convenience for consumers
● Shelf-‐life and food safety ● Product marke)ng
● Product logis)cs
HOW PACKAGING HELPS?
FIND YOUR OPPORTUNITY
BE UNIQUE
1
BE FIRST 2
CREATE CONVENIENCE
3
COMBINE SMART
4
YOGHURT WITH ADDED VALUE
DRINKING YOGHURT AND SMOOTHIE
ICED COFFEE
CURD DESSERT
GLAZED CHEESE
CONDENSED MILK & CREAM
Value-‐added products in combina)on with appropriate smart packaging can give your
company more visibility and help to expand to new markets.
SUMMARY
THANK YOU FOR ATTENTION!
NHM LIMITED Kiev, Ukraine