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UBC March 23, 2007 Value chain modeling and pulp and paper industry competitiveness Research Seminar facilitated by the BC Forum on Forest Economics and Policy

Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Page 1: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

UBCMarch 23, 2007

Value chain modeling and pulp and paper industry competitiveness

Research Seminar facilitated by theBC Forum on Forest Economics and Policy

Page 2: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Outline

• Paprican and FPInnovations• Fibre properties and pulp and paper production• Mathematical programming and value chain models• Modeling applications• Industry competitiveness

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Paprican overview

• Non-profit, membership-based research institute established by the Canadian pulp and paper industry in 1925

• Staffed by 269 employees in three laboratories– Pointe Claire, Québec– Vancouver, British Columbia– Prince George, British Columbia

• Supported by 31 member companies operating over 100 mills• Annual budget of $36.1 million

– Membership fees ($29.3 million)– Contract revenues ($5.9 million)– Licenses and royalties ($0.6 million)– Federal government contributions ($0.3 million)

Page 4: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Paprican research

• Core research programs– Fibre supply and quality (ELE-01 and 04)– Mechanical pulping (ELE-05)– Chemical pulping (ELE-08, 09 and 10)– Papermaking (ELE-12 and 13)– Product performance (ELE-14 and 15)– Sustainability and environment (ELE-18, 19, 20 and 21)

• Transformative technology research elements– Forest-based biorefinery (ELE-81)– Forest-based nanomaterials (ELE-82)– Advanced papermaking (ELE-83)– Advanced fibre delivery (ELE-84)

Page 5: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Paprican research

• Multi-client research elements– (ELE-24, 25, 26, 27, 28, 29 and 30)

• Business units– EvaluTree– Corrosion control– Boiler optimization and emissions control– Fibreline benchmarking– Bleaching pilot plant– Pilot paper machine– Roll testing facility– Dimensional stability analysis– Environmental services– Analytical services and standards

Page 6: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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FPInnovations

• Canadian wood fibre centre (forest resources)• Feric (forest engineering)• Forintek (lumber and engineered wood products)• Paprican (pulp and paper products, forest-based biorefinery, and

forest-based nanomaterials)

Page 7: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Wood fibre

D ≈ 50μm

T ≈ 3μm

L ≈ 3mm

Page 8: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Fibres in wood

James Drummond (Paprican)

Page 9: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Mechanical pulping

Hymac Andritz HXD 64 refiner (Papermaking science and technology)

Page 10: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Chemical pulping

Kvaerner two-vessel hydraulic digester (Papermaking science and technology)

Page 11: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Fibres in pulp

James Drummond (Paprican)

Page 12: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Papermaking

Nicolas-Louis Robert continuous sheet former - 1798 (Papermaking science and technology)

Page 13: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Fibres in paper

James Drummond (Paprican)

Page 14: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Implications of fibre propertiesProduct properties andend-use performance

Process parameters

Sheet structureFibre properties

Page 15: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Key fibre properties

• Chemistry• Length• Transverse dimensions• Microfibril angle

Page 16: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Pulp yield(%)

0.0

0.5

1.0

Subalpine fir

0.0

0.5

1.0

Spruce0.0 0.5 1.0

Lodgepole pine

48.448.047.647.246.8

Fibre chemistry effects

Ashif Hussein (Paprican)

Page 17: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Implications of fibre length

Page 18: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Implications of fibre lengthAspen cross-section Aspen surface

Black spruce cross-section Black spruce surface

James Drummond (Paprican)

Page 19: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Implications of fibre collapse

James Drummond (Paprican)

Page 20: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Implications of fibre collapse

Western redcedar Douglas fir

James Drummond (Paprican)

Page 21: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Transverse dimensions and collapse

A

LP1

T1 T2

LP2

Page 22: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Microfibril angle

James Drummond (Paprican)

Page 23: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Microfibril angle and collapse

θ = 90°Maximum reinforcement

θ = 0°No reinforcement

θ = 45°Intermediate reinforcement

Page 24: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Fibre geometry effects

22

21

1⎥⎦

⎤⎢⎣

⎡⎥⎦⎤

⎢⎣⎡−

−= )T(P

Ek

eCI π

Page 25: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Specific refining energy(MJ/kg)

1.0Subalpine fir

0.0

Spruce0.0 0.5 1.0

Lodgepole pine

0.01.0

0.50.5

11.0 10.8 10.6 10.4 10.2 10.0 9.8

Fibre geometry effects

Ashif Hussein (Paprican)

Page 26: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Tensile index(N*m/g)

0.0

0.5

1.0Subalpine fir

0.0

0.5

1.0

Spruce

0.0 0.5 1.0

Lodgepole pine

128 124 120 116 112

Fibre geometry effects

Ashif Hussein (Paprican)

Page 27: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Forest product industry value chain

To g

ener

ator

Hog fuel Generation Customers

Chipping

Logs

Hog fuel

In-woods chipping

HarvestingTrees

ChippingProcessingLumber and engineered wood

products

Residues

Chipping Hog fuel

Chips

Hog fuel

Chips Processing

Pulp and paper products

ChipsCustomers

Customers

To pulp mill

To pulp millTo sawmill

To pulp mill

Sort yard

Generation Power Customers

To generator

Generation Power Customers

Internal use

Internal use

Chips

To pulp mill

Power

To g

ener

ator

To g

ener

ator

Recycling

Page 28: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Mathematical programming

• A methodology for modeling and optimizing systems elaborated by George Dantzig in 1947

• A typical mathematical program consists of:– An “objective function” describing the goal of the model (maximization

of profits or minimization of costs)– A set of “constraint” functions describing the structure of the system or

the valid solution space

Page 29: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Mathematical programming

• Applications– Network design (facility locations, product flows, etc.)– Inventory planning (replenishment policies, etc.)– Scheduling– Routing– Capacity planning (queueing systems, etc.)– Portfolio planning (risk management policies, etc.)

Page 30: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Fibre utilization model framework

Procurementvolumes

Suppliers CustomersChip grades

Production volumes andproduct recipe compositions

Pulp gradesEquipment capacities

Salesvolumes

• Fibre properties• Chip quality

• Processing cost• Process productivity

• Product performance• Market value

Volume

Uni

t cos

t

Volume

Uni

t rev

enue

Product changeovers• Product quality effects• Process productivity effects• Processing cost effects

Sortingstrategies

Capitalinvestments

Productdevelopment

Page 31: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Market kraft pulp applicationProcurement

volumes

Suppliers

Sales volumes

Customers

Chip grades

Production volumesOptimal recipe compositions

Brownstock grades

Bleach plant capacities

Bleached pulp grades

Production volumes

Dried pulp grades

Sales volumes

Drier capacities

Production volumes

• Minimum and maximumprocurement volumes

• Contracts• Unit procurement and

delivery costs

• Pulp yields• Cooking rates (capacity

usage)• Cooking costs (chemical

and energy usage)• Upper and lower recipe

composition limits (pulpquality effects)

• Bleaching yields• Bleaching rates (capacity

usage)• Bleaching costs (chemical

and energy usage)

Product changeovers

• Productivity effects• Intermediate-grade and

off-spec product effects• Production cost effects

• Drying rates (capacityusage)

• Drying costs (steam andenergy usage)

• Properties (value)

• Minimum and maximumsales volumes (demand)

• Contracts• Unit sales revenues after

delivery

Digester capacities

Page 32: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Multi-period planning application

BleachingPulping

Chips

Drying Dried pulp

Bleached pulp

Brownstock

Crumbdrying

Crumb pulp

Internal customers

External customers

Warehouse

Container

External customers

Mill inventories

Supplier inventories

Log supply

Chipping

Sawmills

External customers

Seasonalsupply and cost

variations

Seasonaldemand and price

variations

Product recipeadjustments

Inventorymanagement

Inventorymanagement

Production plan

adjustments

Page 33: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Extended network application

To g

ener

ator

Hog fuel Generation Customers

Chipping

Logs

Hog fuel

In-woods chipping

HarvestingTrees

ChippingProcessingLumber and engineered wood

products

Residues

Chipping Hog fuel

Chips

Hog fuel

Chips Processing

Pulp and paper products

ChipsCustomers

Customers

To pulp mill

To pulp millTo sawmill

To pulp mill

Sort yard

Generation Power Customers

To generator

Generation Power Customers

Internal use

Internal use

Chips

To pulp mill

Power

To g

ener

ator

To g

ener

ator

Recycling

Page 34: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Production strategies

TMP

Paper

Kraft pulp

Chips

Chemicalsand fuels

Power Markets

Steam

Residues

Markets

Markets

Processing

Markets

Domestic and International markets

Government regulations and policies

Natural resources and communities

Government regulations and policies

Markets

Primary processors

Forests

Page 35: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Global competitiveness

• What factors affect the global competitiveness of the Canadian forest products industry?

• How can the Canadian forest products industry achieve sustainable global competitiveness?

International market

conditions

Trade and tariff

regulations

Currency exchange

rates

Access to natural

resources

Access to capital

Access to markets

Page 36: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Global competitiveness

• How is a globally competitive forest products industry structured?• How should individual companies operate within this structure?

Trade and tariff policies

Taxation policies

Investment incentives

Competition policies

Carbon emissions

policies

Production technology selection

Product mix and target markets

Fibre utilization strategies

Sustainability

Fibre allocation policies

Capital investment strategies

Page 37: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Project objectives

• Define the key factors affecting industry competitiveness• Develop two mathematical programming models (one mill-level

and one sector-level) which integrate the effects of the global trade environment, government policies and industry strategies on competitiveness

• Develop suitable solution heuristics• Elaborate and analyze a set of industrially-relevant scenarios

Page 38: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Background work

• Michael Porter– The competitive advantage of nations– Canada at the crossroads: The reality of a new competitive environment– Canadian competitiveness: A decade after the crossroads

• Provincial government competitiveness council reports– British Columbia– Saskatchewan– Ontario

• Sophie D’Amours and Alain Martel– International factors in the design of multinational supply chains: The case

of Canadian pulp and paper companies• Paprican’s transformative technology initiatives

Page 39: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Project partners

• Mikael Rönnqvist (Norwegian School of Economics, Bergen)• Sophie D’Amours and Alain Martel (Université Laval, Québec)• Paprican (FPInnovations)• Industrial partners

Page 40: Value chain modeling and pulp and paper industry ...conservation-economics.com/pdf_pubs/presentation/Weigel_070323.pdf · Value chain modeling and pulp and paper industry competitiveness

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Acknowledgements

• Sophie D’Amours and Alain Martel (Université Laval)• HoFan Jang (Paprican)• James Drummond and Ashif Hussein (Paprican)