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Product design and features are subject to change
1 © 2009 Nokia
Key features
Nokia 2700 classic Value proposition and KSPs
•
Your contents
on-the-go
•
Large content storage with memory card support up to 2GB display
•
256K, 320*240, QVGA screen
•
Photo frame collection
•
Show call-in ID image
•
Best value for money•
2’’
large active display
•
MP3 player, FM radio and 3.5mm AV
•
2 Megapixel camera
•
Long battery capacity
•
Keep in touch
with people
•
Email, Mail on Ovi
and Share on Ovi
128 x 160
Announcement
P1 09
Availability
Q2 09
Theme
Image Sharing
Target group
Life builders &
Mature acceptors
Best value-for-money
memory card device
2 MP
Company confidential2 © 2008 Nokia
Colour optionsInbox color
Mahogany RedJet Black Frost Gray
Legion Blue
PLC color
Product design and features are subject to change
3 © 2009 Nokia
•
Engine•
RapV3 Quadband
2G GSM850/900/1800/1900 EDGE
•
SW Platform•
S40 SPR 7.2•
Size•
109.5x46x14mm•
Weight•
85g•
Display•
256K, 320x240, QVGA •
Camera•
2.0 Mpix•
Memory•
Combo 64/32MB•
User memory•
~25Mb + uSD
card support to 2GB
•
Battery•
BL-5C (1020mAh)•
Talk time•
Up to 6 hours•
Stand-by time•
Up to 12 days
Nokia 2700 classic Device specifications
•
Connectivity•
BT 2.0•
uUSB
2.0•
AV 3.5mm•
DC 2.0mm•
EGPRS Class 32•
Operator specific•
RF•
FOTA •
uUSB
flashing•
IM•
Messaging•
SMS•
MMS•
Email clients•
Voice messages•
Music•
MP3-player •
FM Radio + RDS
•
Nokia S&S •
Download!•
Browser Opera Mini 4•
Share on OVI•
Nokia Life Tools •
Nokia Maps 1.0 (TBC)•
Windows Live •
Other applications •
Large Phone book storage •
World clock•
Downloadable Themes, games and screensavers
•
Calculator 2•
Converter 2•
Inbox•
Transceiver•
BL-5C 1020 mAh•
WH-102•
UG•
Charger AC-3•
China: AC-8C
Company Confidential
4 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Entry Email –
Nokia 2720
Nokia 2720•
Positioning –
Lowest cost data fold.
•
USP –
Low cost fold with a contemporary design proposition. Connectivity supporting social life. Small size.
•
Service
– EMS client, OVI email
•
Market segment focus: Urban low markets
EMS Client:
agriculture, education, entertainment
Company Confidential
5 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Nokia 2720 Specifications
Nokia 2720•
User Interface –
S40.
•
Camera –
1.3 MPix.
•
Other
– EMS client, OVI email, bluetooth, 2nd display, stereo FM incl. recording, MP3 tones
EMS Client:
agriculture, education, entertainment
6 Aavailability Q3 09 © 2009 Nokia Secret
Nokia 3720 classic: Executive Summary
Reliability
•
The Nokia 3720 classic is designed to be “handled without
care”
:
•
Water-
and Dust resistant -
official IP54
rating•
Anti -
shock•
Excellent battery performance (>2.5 weeks stand-by)•
Large island keypad and big 2.2”
display
Design
•
The Nokia 3720 classic proves that robust and durable phones don’t have to look like a “brick”
•
rubber & metal design details
6 Aavailability Q3 09 ©
2009
Nokia Secret
Target SegmentFamily Providers
HIGH INVOLVEMENT
LOW
INVOLVEMENT
RA
TIO
NA
L
ASPIR
ATIO
NA
L
Key Selling Points
2.2”QVGA16M colors
2 MP
Low-Mid
7 Aavailability Q3 09 © 2009 Nokia Secret
Why range the Nokia 3720 classic?
7 Aavailability Q3 09 ©
2009
Nokia Secret
Mobile Operator Opportunities
•
Design for easy and natural phone usage, with extended battery life for longer conversations
•
Increased ARPU with large content downloads through GPRS/EDGE
•
600k MMS, MP3 music, 3GPP streaming, ...
•
Ease of use adds an incentive to try data services and mobile internet
•
Fast HTML browser and large screen supports internet browsing
8 Aavailability Q3 09 © 2009 Nokia Secret
Why range the Nokia 3720 classic in store
8 Aavailability Q3 09 ©
2009
Nokia Secret
Retail Opportunities
• Stand-out positioning –
a robust phone with classic design appeal.• attractive colour variants available
• User friendly, easy to use, and affordable –
with a competitive feature set
• Additional revenues with data subscription sales for mass-market segments• fast HTML browser
• Nokia Accessory sales for more revenues• Bluetooth headset
• Navigation Module
• Car kit
• up to 8 GB memory card
9 Aavailability Q3 09 © 2009 Nokia Secret
Nokia 3720 classic in detail
9 Aavailability Q3 09 ©
2009
Nokia Secret
Durability and ease of use:
•
Elastomer design details
•
LED for flash & torch function
•
Large 2,2”
display
•
Rough textured surface of B / C cover, Unpainted plastic
•
Metal frame provides clear value proposition
•
“Heartbeat”
pulse light round navi-key to indicate missed calls and received messages
•
Large Island keys with optimized usability
•
Metal Screw Lock
•
Sealed & Protected “connector cabin”
47
15
115
10 Aavailability Q3 09 © 2009 Nokia Secret
Nokia 3720 classic colour
range
10 Aavailability Q3 09 ©
2009
Nokia Secret
Modern Grey Yellow Blue Orange
11 Aavailability Q3 09 © 2009 Nokia Secret
•
GSM EDGE 900/1800/1900•
Series 40•
SPR 8.1•
Form factor: Monoblock
•
Size: 115,15 x 47 x 15,1 mm, 92 gr
•
Memory: 25 MB internal user memory, μSD 1 GB mem
card. (up to 4GB supported)
•
Battery:
BL-5CT
•
Talk time: up to 7 h
•
Stand-by time: up to 450 h
•
Bearers & transport:•
EDGE (EGPRS) MSC 11, GPRS: MSC 11•
DARP (SAIC version 2)•
Mechanics:•
IP54 compliant•
Durable water, dust, shock proofed phone•
only 1 variant for engine•
Power key on the top•
Volume keys at side•
HW:•
HW21•
Odin RF engine •
Memory 512 Mbit
NOR Flash /256 Mbit
DDR SDRAM •
25 MB free user memory (open)•
Small backup battery•
Camera / Imaging:•
2 Mpix
High Performance camera, NIPS + Background processing
•
One Polaris Gen2 flash LED / Flash Driver•
4 x digital zoom•
Full screen viewfinder
•
Display•
Piccadilly2 2.2”
QVGA, 16 mio. Colors, 320 x 240 pixels
Nokia 3720 classic : Technical Specification•
Illumination:•
Reminder light Illumination on Navi
ring (2 monochrome LEDs)•
No Ambient Light Sensor (ALS)•
Interfaces:•
Micro USB•
2.5mm AV (audio)•
DC Charging•
BTHFMRDS2.2D•
FM radio without Tx
functionality•
MicroSD
without HotSwap•
Messaging:•
E-mail client with attachments (Java version)•
MMS: OMA MMS 1.3 (600 kB
MMS size) •
Instant Messaging•
MS Messenger
•
Contact management:•
PIM (Calendar & Contacts); up to 2000 contacts•
Remote SyncML
data sync•
Full OMA Client provisioning•
PC connectivity over USB & Bluetooth (PC Suite)•
Audio & Media Consumption:•
Media player supporting MP3, MP4, AAC, AAC+, eAAC+, H.263, H.264 •
FM stereo radio•
Video streaming (3GPP); video recording•
Video ringing tones•
DRM release 2.0 •
XHTML browser•
Java: MIDP 2.0•
Flash lite
3.0•
Other applications: •
Demo mode (phone demo w/o SIM card)•
Offline mode (Flight mode) •
FOTA –
Firmware update over the air•
Voice commands and voice recording
11 Aavailability Q3 09 ©
2009
Nokia Secret
Xpress09_NPE_Q3_Update © 2008 Nokia
2.9”640x36016M colors
MPREG4-
SP 25 fps
mpeg
3.2 Mpix
AF
4 GB
2.0
2.0
EDGE
Sales start: P7 2009Nokia 5530 XpressMusic
Cool & confident• Smooth lines, stainless steel and craftsmanship• One hand responsive touch screen with tactile
feedback
PlayHands-on media• View your photos and videos as meant to be on a
beautiful 2.9’’
nHD
widescreen display with 16:9 picture
• Rich sound –
stereo speakers and 3D surround sound system
• Excellent audio quality, 4GB memory card, playtime up to 27h, standard 3.5mm AV
ShareEnjoy and share content• Fast and affordable access to internet services via
WLAN• Tell your stories in a fantastic display and share them
with your friends instantly with 1-click access via Ovi
Share Target segment
Style Leaders
HIGH INVOLVEMENT
LOW INVOLVEMENT
RA
TIO
NA
L
ASPIR
ATIO
NA
L
Xpress09_NPE_Q3_Update ©
2008 Nokia
Product mission: Good things come in small touch packages.
Xpress09_NPE_Q3_Update © 2008 Nokia
Nokia 5530 XpressMusic Instant and easy access to the entertainment wirelessly
View easily the nearest wireless hotspots and get
connected virtually from everywhere via WLAN. Be closer
to your community and entertainment with faster
connections.
Fast and instant connections to webWith wireless LAN enabled device you can get connected everywhere there’s a WLAN hotspot with a connection speed that is roughly up to 15 x faster than in 3G network. *
Be top on your virtual communitiesView fast the latest updates and share pictures and videos with your friends
Quick gateway to media content Download new media content from internet directly into your phone
*
HSDPA data transfer speed up to 3.6 Mbit/sec vs. WLAN data transfer speed up to 54 Mbit/sec. Capacity depends on the network available.
Xpress09_NPE_Q3_Update © 2008 Nokia
Nokia 5530 XpressMusic: display
Nokia 5530 XpressMusic
is using the latest SONY AFFS display technologyAFFS* comparable with IPS** technology used in the latest television and computer displays.
Advantages:• Better contrast than in any other Nokia phone (1100)
• Brightness in same level as in Nokia 5800 XpressMusic
(380cd/m²
without touch)
• Viewing angles clearly best from all Nokia phones so far (178°/178°, i.e. you can see the display from any angle)
To improve scratch resistance of the display in Nokia 5530 XpressMusic
:• One of the properties in Nokia 5530 XpressMusic
touch window is hard coating that protects again scratches
• Slightly raised edges help also to protect the display so that display is not so open for scratches (when carrying the device etc.)
*
AFFS = Advanced Fringe Field Switching. AFFS technology provides improvements to viewing angles and image color in mobile displays; it offers ultra low power consumption and high transmittance, which are ideal for mobile phones
**
IPS = In Plane Switching, a technique of improving the viewing angle of an LCD
Xpress09_NPE_Q3_Update ©
2008 Nokia
Xpress09_NPE_Q3_Update © 2008 Nokia
Home Screen for XpressMusicAvailable for Nokia 5530 XpressMusic,
Nokia 5630 XpressMusic
and Nokia 5730 XpressMusic
Xpress UI improvement as a response to target segment needs:
•Stay close to best friends and family
•Want shortcuts
•Personalisation is important
•The idea: Group friends and media together –
Social networking!
Advantages1.Quick access to top contacts and media
2.See your best friends and previous communication history (messaging, web feeds, etc.)
3.Clean design
4.Widget style
• Graphically more than old plug-ins
• Transitions, effects, album art etc.
• Wow
Xpress09_NPE_Q3_Update © 2008 Nokia
Home Screen for XpressMusic
Top part: Dynamic info on contacts“People Carousel”Pictures of closest friends•Gives more info about contact•Shows communications history •Gives quick access to call and send msg.•Shows contact’s web feeds ( OVI, RSS, Facebook, YouTube etc. )•Access to contact settings ( Contact card, Photo, WebFeeds
)
Middle part : Music plug-in
• “Currently playing”
• All-touch music keys, album name, album art
• On when music player is playing or on pause
Lower part: End-User Configurable Shortcuts
•Personalise shortcuts to your own needs
•Quick access to your most relevant applications and bookmarks
Xpress09_NPE_Q3_Update ©
2008 Nokia
Available Q3 09 © 2008 Nokia confidential
Nokia 6710 NavigatorThe New Navigation Flagship
Dimensions:Height: 104.8 mmWidth: 50.1 mmDepth: 14.9 mmWeight: 117g
Get the best navigation experience•
Dedicated key for easy access to navigation
•
Zoom area for easy zooming•
Maps 3.0 with improved maps, car navigation and best in class pedestrian navigation
•
Drive and walk navigation lisence
included
•
Car holder, easy mount and car charger inbox
“The Kick”
-
designed around you•
Ergonomic shape, better ”fit to face”•
Better feel in the hand•
Good usability experience
Explore and Share Your World•
Maps on Ovi -
Locate information that matters
•
5 Mpix camera with Carl Zeiss optics and high quality flash
•
High speed Internet access (HSDPA/HSUPA and WLAN)
5 Mpix
VGA 15 fps
mpeg
2.6”,320x240, 16mill colors
A-GPS
PricepointMid-High
2GB
Target segmentLife Jugglers
Solution Seekers
HIGH INVOLVEMENT
LOW INVOLVEMENT
RA
TIO
NA
L
AS
PIR
ATIO
NA
L
Available Q3 09 © 2008 Nokia confidential
A True Navigation Experience
2GB SD with preloaded
digital maps
(extended regional maps based on sales pack)
Memory card
WEBMaps on OVI
to download more maps and share your places
World-wide downloadable maps and extra services available
USB cableFor fast and easy content transfer between phone and PC.
Nokia Maps •Drive with safety
•Walk everywhere
•Discover the world
•Create and share
Drive and walk lisence
included
Dedicated
mobile holder, easy mount and car charger inbox
Car Holder
One key access with dedicated Navigator key
Big 2.6”
display optimized for
outdoor usage
Built-in GPS (with A-GPS support)
Zoom bar and free-move
Navi-key for intuitive map scrolling
HSDPA/HSUPA for fast OTA download and
upload of content
Compass & accelerometer for automatic map orientation
Inbox accessories
OtherMaps support in Gallery, Contacts, Calendar
Enablers
Available Q3 09 © 2008 Nokia confidential
3.5mm AV DC
Design details
Volume key
Camera key
New 2.6”
QVGA display with optimized outdoor performance
Capacitive zoom band
Force sensitive anadigi navi-key w. select key
GPS star
USB
MicroSD
Microphone Strap hole
GPS
WLAN
5 MPIX
Carl Zeiss
camera
speaker
Liquid front, refined metal detailing, color accents and soft back
themes from 2008 have been continued and evolved for 2009.
The kick is a friendly gesture that fits the phone to the face, improves the usability of the keypad and indicates where to talk
The backside with soft shape & finish curves at the bottom for a comfortable fit to the hand.
Available Q3 09 © 2008 Nokia confidential
•
HF-310 Plug-In car kit•
CK-100 prof. installation car kit (BT)
•
BH-607 Classic BTH HS•
BH-103 BTH stereo HS (basic combo headband)
•
WH-600 Classic stereo HS (headband)
•
MD-8 Pocket speaker•
MU-43 8GB Micro SD
•
DC-9 Retractable mobile charger•
Dedicated mobile holder (also inbox bundle)
6710 Navigator Sales Package
Content
TransceiverRM-491
BatteryBL-5F with 950mAh
Charger AC-8 Travel charger
Memory Card 2GB MicroUSB
card with pre-loaded maps
Stereo HeadsetHS-48 Stereo headset
CablesCA-101D MicroUSB
connect
cable
DVD + Short User Guide
Car holder, easy mount, car charger
Inbox Outbox