Value Selling: Cisco Unified Data Center for Enterprise Management (ILM) to enable business agility Intelligent Information Network Server ... Cisco Unified Data Center for Enterprise

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

วตัสนั ถิรภทัรพงศ์

IoT

[email protected]

Do you remember how you used to work?

You depended on this… and this

Today, your work

…depends on this… and this

Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Consulting Services

…and the Pace of Business Is Accelerating…

560 apps downloaded every second. An estimated

77 billion downloads in 2014

72 hours of video

uploaded every minute1/3 million full-length Hollywood

releases every week

Home to

140 billion

photos, 10B per month

210 billion email messages per day

By 2015, 1 million video

minutes (equivalent to 674 days) will

traverse the Internet every second

2/3 of the world’s mobile data traffic will be video

by 2015

We store 92% of this new informationWe take 500 billion photos a year

As of the end of 2013, we create more newinformation every 10 minutes than we did

in all of human history, up to 2008


… and why analytics is important ?

$30 million Scale is expensive—cost to UPS if each driver goes 1 more mile a day

$2 trillionBusiness friction slows progress—cost of conducting cross-border business

75%Loyalty is cheap—percent of customers who would switch their smartphones for a real-

time discount

50%Adoption cycles accelerating—Telephone: 70 years; TV: 25 years; Internet: 12 years, cell

phone: 5 years


The Internet Continues To Evolve

Most Influential Platform for Innovation Since Electricity

Intelligent Connections

Email

Web browser

Search

E-Commerce

Digital

supply chain

Collaboration

Social

Mobility

Cloud

Video

Connecting:

People

Process

Data

Things

Internet of

Everything

Digitize

the WorldImmersive

Experiences

Digitize Interactions

(Business

and Social)

Networked

Economy

Digitize Business

Processes

Connectivity

Digitize Access

to Information

Bu

sin

es

s a

nd

So

cie

tal Im

pa

ct

1,000 Internet Devices in 1984

50,000,000,000 in 2020

The Internet of Everything (IoE)

Home Mobile

Business

People to machine

(P2M)

People to people

(P2P)

Machine to machine

(M2M)

Process

People

DataThings

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Operational Efficiencies

Smarter Business Process

Economic Growth

Why IoT/IoE? What Does This Mean for You?

Safety and SecurityWorkforce

OptimizationRegulatory Compliance

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=KEGpAXlqpZRcvM&tbnid=ObkV474Pz0lcHM:&ved=0CAUQjRw&url=http://www.executiveboard.com/towergroup-blog/the-yin-and-yang-of-capital-markets-regulation/&ei=vsUpUfj1JMa2igKHqIH4CA&bvm=bv.42768644,d.cGE&psig=AFQjCNFFrYgcuhYLqwxoJyWM5GNh4adkQA&ust=1361778481945451

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=KEGpAXlqpZRcvM&tbnid=ObkV474Pz0lcHM:&ved=0CAUQjRw&url=http://www.executiveboard.com/towergroup-blog/the-yin-and-yang-of-capital-markets-regulation/&ei=vsUpUfj1JMa2igKHqIH4CA&bvm=bv.42768644,d.cGE&psig=AFQjCNFFrYgcuhYLqwxoJyWM5GNh4adkQA&ust=1361778481945451

© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

1%

Reduction in

Customer Churn

6%

Increase

in Profits

8.7%

Increase in

Operating Profits

5%

Increase in

Profits

25%

Retention

Improvement*

1%

Increase in

Customer

Satisfaction

1%

Improvement in Average

Selling Price

*Sourced from Gartner

*Sourced from Gartner

Catalysts that create more innovation and change

than at any other point in our lifetime

SOCIAL NETWORKS

POWER OF COMMUNITY

OPEN APPLICATIONS

SaaS CONSUMPTION

ACCELERATING

DEVICE INNOVATION

CYCLES

EXPLOSION OF VIDEO OVER WIRED & WIRELESS

NETWORKS

PERSONALISED

COLLABORATIVE

WORKSPACE | MOBILITY

CLOUD ECONOMICS

INDUSTRY STANDARD

SYSTEMS AND AUTOMATION

SENSORS TECHNOLOGY SECURITYAND COMPLIANCE

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Smart+Connected

Parking

Smart+Connected

Traffic

Connected and camera-

instrumented roadways

enabled for timely traffic

signal optimization/

incident response.

Connected and sensor-

enabled parking areas

enhance parking space

finding for citizens, and

timely enforcement.

Smart+Connected

City Wifi

Connected city operational

sensors, services, and citizen

through resilient, secure

wireless network and robust

infrastructure management.


Smart Parking

Example: City of Nice’s Connected Boulevard —

Internet of Everything

Parking spaces

Parking meters

Space availability Pricing

Payment

Enforcement

Finding spaces

Traffic wardens

Citizens/drivers

City planners

• Increase compliance by 30%

• City data sales

• Reduced congestion, time-to-park

• Dynamic pricing — revenue increase

Process InnovationPeople

Impact

New Data

FlowsNew Things Connected

Value Impact $$


Manufacturing: Volvo Converts Data into Business Value

Terabytes of data from embedded sensors in cars provide real-time

information to Volvo that allows engineers to improve product

safety, increasing brand equity and customer satisfaction

Machine Machine

Engineers use information from sensors to

improve car safety

New processes ensure information results

in improved products

Data analysis yields predictive information

(defects yet to occur)

Sensors placed in key locations (i.e.,

brakes) to gather critical data


Connected Medicine: Proteus Pill

Patient–Caregiver Collaboration

People ingest pills that send alerts to doctors

Doctors change processes to communicate with

patients about medicine intake

Signal from chip sent to patch, then to

smartphone; doctors email patients with feedback

Sand-sized chip powered by body fluids

produces voltage read by wireless skin patch

FDA-approved ingestible sand-sized chip integrated into pills

uses body fluids to activate and send signal to smartphone

alerting doctors that medicine has been taken

People Machine People

© 2013 Cisco and/or its affiliates. All rights reserved. 16

What’s New

• Field Area Networks

Distribution Automation

Advanced Metering

Infrastructure

Telemetry Applications

Connected EV Charging

Managed Distributed

Generation

Where’s the Value

• More flexible business and operating models

Grid Stability

Value Added Services

Productivity Gains

Billing and Stability

CAPEX Deferral

BE RELEVANT & INNOVATE

Summary

GET READY TO CHANGE

THE WORLD OF IOE

STOP AND RETHINK EVERYTHING

TitleTrends of Data Center

Cisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 20

More

Applications

More

Complexity

More

Traffic

DC traffic to

double between

2011- 2016

Applications

consume 41%

of IT budgets

75% of resources

dedicated to

maintenance

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21

Check Customer DB

Premium Customer?

Enter Order

Check Account Balance

Check Credit

Credit Override Required

Check Inventory

Check Availability

Update Inventory

Initiate Billing

Update Records

Check Credit History

RemoteUsers

Customer

ProcessOrder

CheckCredit

ShipOrder

BillCustomer

Business Process

Today’s Business Processes Are Complex

UpdateCust Svce

DATA CENTER

BRANCH / WAN

EXTENDEDENTERPRISE

Customer Hits “Buy”

Trading Partners

EDI

ebXML

SOAP

Notify Sales Rep

Update Call Center

Update Contracts

Credit Approved

Warehouse

Pack & Ship Order

Deliver Order

Confirm Shipment

Billing Notification

Update Call Center

Order Complete

Logistics

Credit

ERP

SCM

CRM

Cust Master

Accts

Purchasing

Procure Material

WAN

Intranet

Extranet


Power Supplied in the Data CenterHVAC 50%

Server/Storage 26%

Conversion 11%

Network 10%

Lighting 3%

Each watt consumed by IT infrastructure carries a “burden factor” of up

to 2.5 for power consumption associated with cooling, conversion &

distribution and lighting*

Source: APC

Where does the Power Go?


The Data Center Is Evolving… Again

IT R

ele

van

ce

New DC Infrastructure RequirementsServer-Centric Service-Centric

Mainframe Client ServerService-Oriented

Web2.0Web / n-Tier


Transforming the Data Center

“Green”Data Center

Real-Time & mobile

Applications

Utility-based service

UnifiedNetwork

© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential13338_02_2007_c3 25


Where Data Center Technology is Heading

Centralization and

standardization to lower

costs, improve efficiency

and uptime

CONSOLIDATION

VIRTUALIZATIONLANWANMAN

SAN

Storage Network

Data Network

AUTOMATION

StorageNetworkCompute

EnterpriseApplications

Storage

Network

Compute

Business PoliciesOn-Demand

Service OrientedManagement of resources

independent of underlying

physical infrastructure to

increase utilization,

efficiency and flexibility

Dynamic provisioning and

autonomic Information

Lifecyle Management (ILM)

to enable business agility

Intelligent Information

Network

Server Fabric

Network

HPCClusterGRID


Network

Consolidation

Servers

Storage Backup

Branch

Servers

Storage Backup

Data Center

Servers

Storage Backup

Branch

Servers

Storage Backup

Data Center

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicITMCOC-2100_c4 28

Four Drivers Behind Consolidation

OPEX/CAPEX Containment

• IT to move away from Cost Center

• Businesses Consume IT Services

• OPEX CAPEX

Infrastructure Sprawling

• Application Silo

• Infrastructure Silo

• Application SLA

• Overlapping Resources

Business Continuity

• Business Platform

• 24 X 7 Availability

• Outage = Revenue Lost

Management and Conformance

• Control of Infrastructure

• Governance on IT Practices

• Compliance to Law

Operational Efficiency


Consolidation


Virtualization


Four Drivers Behind Virtualization

Hardware Resources Underutilized

• CPU utilizations ~ 10% - 25%

• One server – One Application

• Multi-core even more under-utilized

Data Centers are running out of space

• Last 10+ years of major server sprawl

• Exponential data growth

• Server consolidation projects just a start

Rising Energy Costs

• As much as 50% of the IT budget

• In the realm of the CFO and Facilities Mgr. now!

Administration Costs are Increasing

• Number of operators going up

• Number of Management Applications going up

Operational Flexibility


Understanding the Effectiveness of IT Spend

Utilization

Efficiency

Utilization = % of Assets Utilized

= 20%

AssetsEfficiency =

Assets + Operations

= 25%

Asset Effectiveness = Efficiency x Utilization = 5%

% Operations% Assets


Effects of Consolidation and Virtualization

% Operations% Assets

AssetsEfficiency =

Assets + Operations

Utilization = % of Assets Utilized

Asset Effectiveness = Efficiency x Utilization

= 20%

= 25%

= 5%

ConsolidationIncreases efficiency = 40%

VirtualizationIncreases utilization

= 40%

= 16%

Multiplier = 16%

5%= 3.2 X


Legacy: New

vs.DC Tile

Space:

10%

13 KW 4 KWPower Use

(KW):

30%vs.

# Data

Cables:

42%vs.


DISASTER RECOVERY & BUSINESS CONTINUANCE


What It Means for Business

Business Resilience

Continued Operation ofBusiness During a Failure

Disaster Recovery

Protecting Data Through Offsite Data Replication

and Backup

Business Continuance

Restoration of Business After a Failure

Zero Down Time Is the Ultimate Goal


Building Data Centers’ High Availability

Required by disaster recovery and business continuance

Avoid single, concentrated data depositary

High availability of applications and data access

Load balancing together with performance scalability

Better response and optimal content routing: proximityto clients


Highly

tailored

solution

Validated,

converged

infrastructure

foundation

Hardware,

software,

services, best

practices

Enterprise Solutions

Best

practices,

validated

designs

Customized Predefined

Time to Innovation

Finding the right solution for your needs

Velocity


800% growth in data over the next five years, with 80% of it being unstructured*

EXPLOSION OF DATA

ENERGY EFFICIENCY

Data centers can consume 100x more energy than the offices they support*

Application Integration

Consolidation/ Virtualization

CloudGreenfield

Data Centers

Desktop Virtualization

*Gartner, Data Center Executives Must Address Many Issues in 2012, Mike Chuba January 2012

Business Continuity, Disaster Recovery

TRANSFORMATION IT as a SERVICEThe ROLE OF

TitleQ & A

Documents

Value Selling: Cisco Unified Data Center for Enterprise Management (ILM) to enable business agility Intelligent Information Network Server ... Cisco Unified Data Center for Enterprise