Valutec Presents

Copyright 2006 Valutec Card Solutions


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PromoMail - What is it?• Product that allows a merchant to build a promotional direct mail

campaign start to finish – and Valutec does all the work!

• Complete Package includes:

– BiFold Mailer

– 30 mil plastic card with magnetic stripe custom designed to match promotional mailer

– Cards affixed to mailers

– Address list of potential customers meeting merchant’s specified demographics

– Laser printed addresses

– Mailed first class

• PromoMail is delivered to customer’s mailboxes in the merchant’s demographic area to drive traffic into their store and increase revenue.


Promotional Mail campaigns made easy!


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Custom or

Templated

Direct mailer

Merchant

Chooses

Offer

30 Mil

Custom Card

1st ClassPostage

Mailing List with Merchant-Specified

Demographics

Complete Direct Mail Card-Based Solution – For ONE Low Price

PromoMail - Direct Mail Marketing


PromoMail– Selling PointsPromoMail– Selling Points

• Increase customer base “while other stores are closing, customer’s are looking for new places to go.”

•“Drive them to your location by delivering value directly to their mailbox.”

•In this tough economy, customers are looking for more discounts.

•A plastic card has more perceived value than a paper coupon and will last longer

•“Customer will put the card in their wallet and consistently be reminded of your business … ‘creates billboards in their wallets’.”

•Tracking capability to justify the return on investment, “How do you track results of your advertising investments?”


Your BenefitsYour Benefits

• Differentiator- something to talk about other than credit card processing

• Increases your commissionsCommissions vary dependent on size of the mailer

• Increases traffic to the store which will boost gift card residuals as well as credit card volumes


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Program Options & Costs


TransactionTransaction ProcessProcess

When Redeeming a PromoMail gift card :1. The PromoMail card is swiped through the merchant’s terminal

just as they would a Valutec gift card and the transaction is forwarded to the Valutec host

2. All information communicated via POS system or terminal will act as if that card is a gift card, the only difference will be when the merchant pulls a report from the Valutec database it will indicate that the card is a promotional card instead of a gift card.


PromoMail OrdersPromoMail Orders PromoMail order form must be completed

for every order

Indicate the total quantity of mailers sold and the cost

Note any additional information that may be helpful when creating their mail piece

Both the mailer and card design must be approved before they can be sent to print

After proof approvals, the mailers will take 2-3 weeks to create and mail out

Merchants may request that they be added to the mailing list so that they can receive a physical mailer


Valutec Contact ListValutec Contact List

Sales Support (Reseller Support) 1-800-509-0625 or [email protected]• For information about an order already submitted

• Before a sales presentation with any questions or concerns

• When questions arise during a sales presentation

• Questions after the presentation or after closing a sale

• Hours 9am to 5pm CT

• DO NOT GIVE THIS NUMBER TO MERCHANTS!!

Merchant Support1-888-381-8258

• Terminal Downloads and support (MID & TID)

• Merchant reports, web access

• After the merchant has received their cards if they have questions or concerns

Who do I call?Who do I call?

Documents

Valutec Presents