100% durable &discarded 100% made over

& reusable

Fashion dolls are VancouverGirl is

»» positive»making»experiences»empower»girls»to»create

»» girls»connect»to»local»identity»and»products

»» glamour»and»newness»is»an»essential»element»»to»attract»consumers

»» there»is»a»enough»local»post»consumer»material»to»create»an»entire»up»cycled»doll»line

Girls want newGirls want glamourGirls want local

Which doll would you rather have?

What is the best outfit for a doll store employee?

Which store room do you like best?

Which brand do you like best?

Which of these is the best green word?

Which walls are best in a doll store?

How old is the best doll to play with?

What label do you think is on the best toy?

Where is the best place to buy dolls?

Which doll house do you like best?

Which is the best way to show parts used to fix a doll?

What is the best colour for a doll store?

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NameDoll Shop

Brand makes sustainability desirable»» We»will»create»a»joyful»experience»between»parents»and»daughters

»» We»believe»in»positive»change»through»creativity

»» We»will»make»glamour»guilt-free

»» We»will»make»waste»valuable»by»reviving»toys»with»imagination

»» We»will»tell»new»stories»with»old»dolls

ric yuennlocal fashion designer

granvillle island

VGirlspa

vancouver

burra

rd

toys r ushome

dreamlocal fashion

craftworks

salvation army

west 4th

west cordova

granville

intial purchase of factory new doll

disposal of doll

finished vancouver girls

upcycled flow of raw material

cycle legend

store

Dolls are saved from disposal to be used again and again

retail

Target Audience

»» local»production»» made»from»waste»stream»materials»» guilt-free»glamour

»» buys»many»types»of»fashion»dolls»» likes»to»buy»gifts»» casual»interest»in»sustainabilty

Cradle to Cradle toys

Fashion Doll Consumers

Dolls are transformed from garbage to glamour

»» doll»are»collected»from»waste»facilities»and»thrift»stores

»» doll»fashions»are»made»by»volunteers»from»fashion»indsutry»scraps

»» dolls»are»cleaned»and»sanitized»to»prepare»for»resale

»» dolls»are»packaged»and»sold»as»new»in»retail»outlets

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craft

Target Audience

»» guided»craft»session»» bring»your»own»doll»» making»as»play

»» most»open»to»sustainable»products»» want»hands-on»experience»» joint»experience»between»parent»and»child

Makeover experience

Makers and activists

Girls learn to fabricate fabulous fashions!

»» girl»brings»her»own»doll»to»the»store»for»a»makeover

»» clothes»are»made»for»the»doll»with»help»from»Vgirl»stylist

»» doll’s»har»is»washed»and»body»is»cleaned»and»painted

»» dolls»are»packaged»to»take»home»with»girl’s»signature

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luxury

Target Audience

»» aspirational»line»used»to»inspire»» unique»designs»» irreplaceable

»» local»fashion»fans»» least»likely»to»engage»with»sustainable»message»» collectors

Designerproduct

VancouverFashionistas

Designer dolls are the ultimate elevation of garbage

»» cleaned»dolls»are»delivered»to»local»fashion»designers

»» dolls»are»displayed»in»high»fashion»locations»to»promote»brand

»» unique»designs»are»created»that»reflect»designer’s»own»lines

»» dolls»are»auctioned»off»to»raise»money»for»charity

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