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7/23/2019 Varga P 4
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A hundred billion for advertisement annually
Hungarian companies spend more than a hundred billion HUF on commercial
communication annually. According to a recent survey, the people’s attitude
towards advertisement is far more positive than one would have thought.
Advertising experts periodically evaluate their past activities. They do exactly
that when !" of them meet at the #$th commercial conference in %ebrecen.
&i'l(s )sepregi, the president of the Hungarian Advertising Association said at
the press conference before the event that firms in Hungary spend more than a
hundred billion HUF on commercial activities annually. According to a survey
conducted by experts, the Hungarian consumers do not hate advertisement, as one
would normally thin'. The details of the survey will be discussed at the
conference next wee', where the effects of globali*ation on advertising industry
will also be discussed. +e were informed at the press conference that the internet
has "" million users worldwide, and electric media is becoming more and more
significant, and companies spend more and more on online advertising. They are
expected to ma'e an important announcement about the audition of the online
media at the conference next wee'.