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Venta & BrightcoveVideo Cloud
Distribuição de Video via InternetCaptacao, Enconding, Escalabilidade, Distribuição, Live Streaming
Roberto [email protected]
© 2011 Brightcove, Inc. All Rights Reserved.
Innovation for Every Screen
TV Everywhere Mobile Connected TV
© 2011 Brightcove, Inc. All Rights Reserved.
Open Video Player (OVP)
RTMP, RTMPE, HTTP
CDN
Flexible & customizable player and viewer
experiences with rich, full-screen up to HD quality
Integrated viewer sharing and discovery features
Multi-bitrate streaming
Flexible developer tools & API
Industry standard video formats, including MPEG-
4 / H.264 and Flash Video profiles
Aspera Connect & Upload, FTP Batch, Live
Streaming
Internet & TV Everywhere
© 2011 Brightcove, Inc. All Rights Reserved.
Envio Seguro do Video
© 2011 Brightcove, Inc. All Rights Reserved.
Estudo de Caso
http://www.brightcove.com/en/why-brightcove/our-customers/gannett
© 2011 Brightcove, Inc. All Rights Reserved.
Trusted By The World’s Most Recognized Brands
• #1 trafficked music video site
• Top 5 iPhone app
© 2011 Brightcove, Inc. All Rights Reserved.
Trusted By The World’s Most Recognized Brands
• Live Streaming to Facebook• 100k+ concurrent users
© 2011 Brightcove, Inc. All Rights Reserved.
Trusted By The World’s Most Recognized Brands
• 175% Traffic Increase • HTML5 for iPad launch
© 2011 Brightcove, Inc. All Rights Reserved.
Global Scale That Companies Depend On
2300+ customers in 50+ Countries
Powering video on 10,000+ web properties
In 2010Number of active customers has more than tripled
500M Streams per monthStorage consumption over 2TB/dayAPI usage peaks at 150M calls/day
Player loads doubled to well over 120M/day4x growth in transcoding capacity for over 40K files/day
© 2011 Brightcove, Inc. All Rights Reserved.
Foco, Inovação, Especialização, Escala e Suporte
InventedOVP
Category
BEML & Player
Customization
AdvertisingStandards
AdaptiveEncoding
Syndication & Distribution
Social MediaIntegration
Mobile Web & Apps
Cloud Computing & SaaS
© 2011 Brightcove, Inc. All Rights Reserved. 11
TVE Landscape
© 2011 Brightcove, Inc. All Rights Reserved.
ad-supported, subscription, pay-per-view, multiples
formats
Flexible ad insertion, management tools and support
for advanced ad formats
Integration with all leading ad trafficing platforms
Bundled Video Analytics module
Pre-video ads, in-video ads, pos-video ads, banners,
in video clickable content, video-pop-up content, ...
Reports
Monetização e acompanhamento
© 2011 Brightcove, Inc. All Rights Reserved.
O conteúdo é importante mas o consumidor manda mais.
Netflix foi a única coisa que comprovadamente diminuiu a pirataria
Aumentar a janela do Hulu comprovadamente aumentou a pirataria
On Demand é o comportamento natural do consumidor, ver o que eu quiser quando
eu quiser, a Geração “pos-Y” não vai ver TV de outra maneira.
Ao vivo é para eventos e esportes para isso o broadcast é imbativel. Live Streaming
funciona bem mas tem sempre atrasos.
Ginga pode trazer interatividade para o broadcast mas a realidade é que a maioria já
tem usado mais de uma tela ao mesmo tempo é só acompanhar o trending topics
Brasil para comprovar isso. O broadcast praticamente manda no trending topics.
Transição gradual, primeiro impacto na TV a cabo
O consumidor é rei
Thank you.
© 2011 Brightcove, Inc. All Rights Reserved.
www.brightcove.com
www.digitalventa.com
Roberto Nunes
