Vergelegen Presentation

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57 MAIN STREET IMPORTS

Vergelegen

Lauber / Fedway

April 23, 2009


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VERGELEGENVERGELEGENSituated Far AwaySituated Far Away

Pronounced: Fair-huleg-hen

Founded in 1700

Situated at the tip of the African continent at the Cape of GoodHope in a fertile valley nestled between the Helderberg andHottentot Mountains.

Estate is protected by towering granite cliffs.

Enjoys a mild climate - long warm days caressed by cooling oceanbreezes which intensifies the depth of fruit flavor.


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South African Wine GrowingSouth African Wine Growing

RegionsRegions


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VERGELEGENVERGELEGENSituated Far AwaySituated Far Away

World renowned Stellenbosch district South Africas

premiere wine growing region the Napa Valley or Tuscanyof South Africa.

Original vineyards planted by Vergelegen founder, Willem

Adriaan van Stel 350 years ago.

Favored with 21 different soil types perfect for the

cultivation of the noble vine.

Owned by Anglo American Corporation owner of the

DeBeers Diamonds.


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VERGELEGENVERGELEGENThe WineryThe Winery

Situated high upon a hilltop sweeping panoramic

views only top level visible.

Multi-level winery 4 levels below ground allows for

gravity feed fermentation.

Ecologically friendly - takes advantage of the earths

natural insulation properties.


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VERGELEGENVERGELEGENPhilosophyPhilosophy

Vergelegen produces stellar world class wines

that maximizes the synergy between the

vineyard and the winery through: Precise grape selection

Delicate handling

Gravity flow production Expert winemaking and craftsmanship

The Result: Elegant wines of elegance, refinement, complexity and

balance.


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VergelegenVergelegen

Unique Selling PropositionUnique Selling Proposition

Wines that capture the essence of SouthAfrica. Born from South Africas rugged

terrain where tradition and next century

thinking come together in perfect

harmony.


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VERGELEGENVERGELEGENStellar ReviewsStellar Reviews

Vergelegen Chardonnay 2006

89 Stephen Tanzers International Wine CellarMarch / April 2009

Bright yellow. Lemon drop, vanilla and oatmeal on the

nose, plus a whiff of oak char. Bright, energetic and

firm, with lemon and mineral flavors and a slightly lean

texture. A very clean and stylish wine.


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Vergelegen Shiraz 20044 Stars ExcellentPlatters South African Wines 2009

exhibits plump red fruit; the estates signaturesvelte tannins and a savory finishwith leathery

smokey notes.


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Vergelegen Flagship WhiteSanteSelection March / April 2009

Aromas of lime, mineral, stalk, lavender and honey; ripe notesof citrus and stone fruit on the palate along with licorice,

almond and wood. Medium bodied with a long balanced

tart finish.


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VERGELEGENVERGELEGENFeatures / BenefitsFeatures / Benefits

Feature:

South Africa is fast becoming the darling of the wine community.

Benefit:

Vergelegen is South Africas premiere wine producer of worldclass wines.

Feature:

Consumers are always looking for new taste sensations ataccessible price points.

Benefit:

Vergelegen over delivers quality at superior price points.

VERGELEGEN


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VERGELEGENVERGELEGENLauber ObjectivesLauber Objectives

Increase off premise distribution in fine wineshops.

Over the last 20 years, the wine industry has

changed from predominately domestic to an

international market.US wine market is expected to be the largest wine-consuming nation total

consumption versus per capita consumption - in the world by the end of the

decade.(Source: Gomberg Fredrikson and Associates)

As the wine industry transitions into an increasingly global economy,

US wine companies are turning to imported wines to fill out their

portfolios.(Source: Wine Business Monthly, Retail Sales Report: Imports by PricePoint)

VERGE EGENVERGELEGEN


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VERGELEGENVERGELEGENLauber ObjectivesLauber Objectives

Increase brand distribution in key on premise A & B accounts.

Imported wines account for 31% of growth on-premise and in specialized wine retail stores.(Source: Gomberg Fredrikson)

Imports have been growing strongly.

The growth of imported wines is undeniable in spite of the decline of thedollar.(Source: Nielsen Company)

31% of wine sold in the US is imported.

Due to the rising euro, European imports are becoming more expensive

and thus, changing their role in the marketplace(Source: WineBusiness Report 2008)


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VERGELEGENVERGELEGENCONCLUSIONCONCLUSION

Vergelegen is one of the most dynamic and visionary producers of

world class wine from one of the worlds newest emerging wineregions.

At Vergelegen, tradition is the synonym for 300 years of winemakingtradition where winemaking & tradition are inextricable linked.

Vergelegen is perfectly poised to achieve a leadership position in the

premium South African category.

Vergelegen wines surprise consumers with their richness and elegance -distinctive, confident and accessible yet approachable characteristics appreciated by todays discerning wine consumer.

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