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MVNO Strategic opportunity for Retailers
LOYALTY STRATEGY THROUGH THE MOBILE PHONE
• Customer loyalty leads to increasing revenue due to repeated shopping in the same store
• Encouraging the intention to come back to the store improves the financial results
The customer buys a
product…
.. Is happy with the product..
.. Is satisfied with the store..
.. Needs other products.. ..Goes back to
the same store
Why customer loyalty is so important
Why the discount is never enough
• Discount offers represent a fast method for retailers to attract new customers
• Nevertheless, consumers’ behaviour is not loyal
• Customers choose to get the interesting offers and do not come back unless attracted by other promotions
• This type of accelerated sale does not allow customer surveillance or loyalty
Why loyalty means more than a free frying pan
• There are retail chains that implement loyalty systems and fail due to their too simple approach
• Programs based on stickers or perforated cards do not offer essential information on the products acquired or shopping frequency
• Based on the information on shopping behaviour better decisions may be made with respect to future promotional campaigns, successful brands and the real shopping value
• The central item of a successful retail action is an appropriate loyalty system
Loyalty through mobile phone Exclusivity – though easy enrollment Positive support for the brand Offers benefits only to members Allows the analysis of customer
behavior and facilitates easy communication therewith
Offers significant value redemptions Encourages customers to go back to the
store It is recommended to friends and family
Free minutes for shopping
Concept description• Upon enrolment the customer will receive a SIM card with a number
070x xxxxxx, besides the loyalty card• Customer is enrolled in the program after making a minimum
purchase covering the cost of the SIM and loyalty card• For each purchase having an agreed value, the customer receives
credit on his mobile phone• Retailers will handle the promotion towards customers and will
decide the promotional messages
MVNO model and the retailers
Interactons/visits per year:
Telecom: 3 Retailer: >50
Retailers
Brand extensions
Post office Bank
Media
Sport
Oil companies
Social Media
Brand/Retail MVNO Segments
Why Retailers should become MVNO?
Significant customer base
New business line generating income/EBITDA
Strong differentiator in the competition with other retailers
Strog brand
Excelent retail chanels
Bundeld products (mobile + food)
Innovative loyalty systems
Fast launch with low initial investment
Veridian products – dedicated to successful MVNO
State of the art and complete technological platform allowing any type of company to launch mobile services under its own brand
Mobile services based on the contract signed with Telekom Romania Mobile.
Technical services
• management and maintenance of the technical platform and telecommunication infrastructure
• permanent technical support provided by our own team of specialists
Advisory services
• before and after launch advisory services• assistance in the relation with the regulatory authority
Platform
Network
Retailer
We are ready to provide all the necessary services to launch any Retailer as Mobile Virtual Network Operator on Romanian market.
WIN-WIN