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Copyright 2009 IDC | Reproduction is forbidden unless authorized. All rights reserved.
Sustainability, Green IT and Climate Change Management. Bringing Together Opportunities Within ICT
Vernon TurnerSenior Vice President, Research
©2009 IDC | 2
Agenda
Essential Guidance
Establishing A Framework For The Business Value Of Green IT
A Customer Case Study
Sustainability Services
©2009 IDC | 3
Green IT , Sustainability & Climate Control
• Data Center Facilities• Power & Cooling• Servers, Storage• Virtualization• Hardware & Software Management
Platform Influence
• Unified Collaboration• Delivery and Control • Visual communication• Remote Workplace• Services-driven Networks• Extend Network Impact• Broadband• Celluar Networks
Telco /Network Influence
• Green House Gas Emission Targets• Cap & Trade - Carbon Tax / Carbon Capture• Energy Security / Efficiency• Regulation • Smart Environments
Government Influence
Energy
©2009 IDC | 4
Primary Energy Use & Potential Savings
32 %
40 %
28 %
Smart Grids $125 BillionSmart Offices $340 BillionSmart Engines $107 BillionSmart Logistics $442 Billion
Source: IDC 2008 ,The Climate Group Report Smart 2020
©2009 IDC | 5
Green IT & Sustainability Challenges
Business & Operational Requirements Take Precedence Over Environmental ConcernsHarmonizing GHG Targets At A Government LevelThe Need For A Massive Real Time Monitoring Data NetworkLack Of Benchmarking Data To Show ProgressDedicated Sustainability StaffThe Cost & Availability Of Renewable Energy To Drive All Of The Initiatives
Is Green IT Still An Important Topic?Is Green IT Still A Business Priority?
©2009 IDC | 6
Tying Green IT & Business Goals
Quality Of Service
Cost Avoidance
Carbon Avoidance
The Business Value Of Green IT
©2009 IDC | 7
Green IT and SustainabilitySus·tain·a·bil·i·ty :
Meeting the needs of the present without depleting resources , or
compromising the ability for future generations to meet their
own needs
©2009 IDC | 8
Green IT and Sustainability* Market Taxonomy
Green Business Green Energy Green IT
Economic Sustainability
Environmental Sustainability
Social Sustainability
* Includes Political Sustainability
©2009 IDC | 9
Green IT and Sustainability * Market Taxonomy
Green Business Green Energy Green IT
Economic Sustainability
Environmental Sustainability
Social Sustainability
Green Mfg., Supply Chain & Transport Mgt.
CarbonMgt.
Renewable/Distributed
EnergyGreen Data Center, desktops & e-Waste
EHS compliance
SocialAcctg.
Community & NGO Outreach
IT Asset Recycling &Reverse Logistics
OtherCSR
Env. Mgt. Systems – ISO 14001
* Includes Political Sustainability
©2009 IDC | 10
Global Green IT Survey
BrazilChinaFranceGermanyIndiaJapanMexicoSpainUnited KingdomUnites States
Regional Roll-up: U.S. - 300, Latin America - 300, Europe - 468,Asia - 321, Japan - 150: Total = 1,572
©2009 IDC | 11
0 10 20 30 40 50 60 70 80 90
Customer Pressure
Government Regulation
Growth In ServerInfrastructure
Reputation / BrandRecognition
Cost Of Energy
2008
The Most Pressing Reasons For Adopting Green ( Customers) The Most Pressing Reasons For Adopting Green ( Customers)
Source: IDC’s U.S. Green IT Survey, September 2008, n = 300
What Are The Most Pressing Reasons Impacting Your Company’s Adoption of Green IT
©2009 IDC | 12
0 20 40 60 80 100
Carbon neutrality through reduction and offsetting
Increase use of renewable and/or alternative energysources (including wind, solar)
Water conservation, treatment, and reuse
Improve efficiency of transportation and distribution
Requiring suppliers/procurement departments to follow"Green" policies
Green hardware disposition and recycling
Monitoring or reducing energy use/power consumption
2008
What Is The Status Of Each Of The Following Environmental Programs What Is The Status Of Each Of The Following Environmental Programs
Source: IDC’s U.S. Green IT Survey, September, 2008
CIOs Are Now More Involved In Environment-related Projects
Water Management: For Each KW/H of Electricity Produced, 2 Gallons Of Water Are Consumed
©2009 IDC | 13
0 20 40 60 80 100
Sourcing IT From TheCLOUD
Webconferencing, etc
Virtualization
Monitoring SW for EnergyConsumption
More Efficient IT Devices
2008
2009 Green IT & Sustainability Priorities2009 Green IT & Sustainability Priorities
Source: IDC’s U.S. Green IT Survey, September 2008
Q24 Please rate the role of the following IT products and services will play in your organization's efforts to reduce its environmental impact over the next several years?
©2009 IDC | 14
Working With IDC Customers : Media Company Case Study
Each Business Unit Is– Building Internal Energy
Teams– Incorporating Energy
Thinking Into Existing Processes
– Focus on ‘Low Hanging Fruit’ &
– Bold Initiatives
Near Term Focus
Current Carbon Footprint626K Tons CO2 Per Year
Energy Reduction
RenewableSources
Business Unit LeadEfforts
CarbonOffsets
2010 Carbon Footprint = 0
As A Last Resort
Other
Transport ation
Electricity
©2009 IDC | 15
Green Solution Projects: Media CompanyPriority Solution
Proven Tech. And
Already In Advance Plan
PromisingSolution
StrongBusiness Case But Use NewTechnology
Tabled Solution
Business Case Is
Not StrongEnough Or
TechNot Mature
Desktop Computer Power Mgmt
Off Hour Desktop Mgmt
Desktop Monitor Power Mgmt
Hardware Disposal Program
Printer Standby
Energy Star 4.0 Compliance Desktop
LCD Monitor Replacement
Blade Server Architecture
Windows Server Virtualization
Shared Web Server
Double Sided Printing
MFP Devices
Paperless Meetings
Work From Home
Desktop Video Conferencing
SAN Storage RAID Reconfig
SAN Virtualization
Backup Consolidation
Storage Right Tiering
80 Plus Power Supply
Data Center Dynamic Thermal Mgmt
Storage Thin Provisioning
Data Center Rack Flexible Barriers
Thin Client Desktop
VPN
Soft Phone
Unified Communication
Remote Meeting Room
Wireless Networked Conf. Rooms
High Def. Video Conferences
Tele-presence Video Conferences
Tablet PCs
I.L.M.
Alternate Cooling
Metered Power
Walled Outlet Power Consumption Mgmt.
OpportunitiesServer Hardware
Desktop Hardware
Printing
Server Sprawl
SAN Storage Util.
Desktop Power Mgt
Data Center Temp
Office Equip.
Telecommunting
Business Travel
Data Center Power
Cost Effective D.R.
Storage Media Opps
©2009 IDC | 16
Priority Solution
Proven Tech. And
Already In Advance Plan
PromisingSolution
StrongBusiness
Case But Use NewTechnology
Tabled Solution
Business Case Is
Not StrongEnough Or
TechNot Mature
Steering committee prioritizes based on Quality of Service, Cost Avoidance, and Energy Avoidance
Opportunities
Server Hardware
Desktop Hardware
Printing
Server Sprawl
SAN Storage Util.
Desktop Power Mgt
Data Center Temp
Office Equip.
Telecommunting
Business Travel
Data Center Power
Cost Effective D.R.
Storage Media Opps
Desktop Computer Power Mgmt
Off Hour Desktop Mgmt
Desktop Monitor Power Mgmt
Hardware Disposal Program
Printer Standby
Energy Star 4.0 Compliance Desktop
LCD Monitor Replacement
Blade Server Architecture
Windows Server Virtualization
Shared Web Server
Double Sided Printing
MFP Devices
Paperless Meetings
Work From Home
Desktop Video Conferencing
SAN Storage RAID Reconfig
SAN Virtualization
Backup Consolidation
Storage Right Tiering
80 Plus Power Supply
Data Center Dynamic Thermal Mgmt
Storage Thin Provisioning
Data Center Rack Flexible Barriers
Thin Client Desktop
VPN
Soft Phone
Unified Communication
Remote Meeting Room
Wireless Networked Conf. Rooms
High Def. Video Conferences
Tele-presence Video Conferences
Tablet PCs
I.L.M.
Alternate Cooling
Metered Power
Walled Outlet Power Consumption Mgmt.
Green Solution Projects: Media Company
©2009 IDC | 17
Business Value of Green Across Four Inter-related Domains
Performance per Unit of Power
– Power management, distribution
– Memory and Disk tuning
– Virtualization / Centralization
– Battery Architecture
– After Asset Life Recovery
Client Computing
– U. C
– Virtual Training
– Low Carbon, Travel Collaboration
– Video /Telepresence
– Supply Chain Integration
Communications
Data Centers
Power and workload management
– Virtualization / Consolidation
– Rack / room layout
– Cooling delivery
– Storage – thin provisioning and deduplication
Printers – Power savings
– Paper savings
– Ink and solvent savings
– Eco friendly sourcing
– Eco friendly disposal and recycling
Integrated Impact
BVoG: Green ITSustainability
Quality Of ServiceCost AvoidanceCarbon Avoidance
©2009 IDC | 18
IT Is Ready To Explore Renewable Energy Sources ( Solar 34%, Hydro-electric 29%, Wind 18% )
Despite The Economy, 30% Of EnterprisesWill Increase Green Datacenter Spending
65% Believe Green Datacenters Will Cost More, But Worth It
Datacenter Green IT Trends
Energy Costs
33% Of Data Center Energy Consumed Is Wasted By AC to DC Conversion50% Of A Typical Data Center Is Spent On Power & Cooling Components
©2009 IDC | 19
Green Solution Projects : Media Company Carbon Avoidance Server Virtualization Goals
1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536
36 Month Project
CO
2 A
void
ance
Exceeded Total CO2 Goals Two Years Ahead of Schedule
©2009 IDC | 20
Energy Cost Avoidance ( Power & Cooling) Through Virtualization
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
20052006200720082009201020112012
$M
0%
10%
20%
30%
40%
50%
60%
70%
Power and Cooling Avoidance % Saving
“What if" all the virtualized logical servers were deployed as physical servers
©2009 IDC | 21
The Cost To Manage Virtualization(US$B) Worldwide IT Spending on Servers, Power and
Cooling, and Management/Administration
$0$25,000$50,000$75,000
$100,000$125,000$150,000$175,000$200,000$225,000$250,000$275,000$300,000$325,000
'96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12
Power & Cooling
Mgmt & Administration – Standalone Servers
New Server SpendingMgmt & Administration – Virtualized Servers
Spending ($M)
©2009 IDC | 22
IT Asset Lifecycle : Government Intervention
“The directive imposes the responsibility for the disposal of waste electrical and electronic equipment on the manufacturers of such equipment ..”
The Waste Electrical and Electronic Equipment Directive (WEEE Directive)
Draft legislation would give money to e-waste research (12 February, 2009 )
“..would include grant money for universities to conduct research on improving sorting and "de-manufacturing" technologies, on new uses for e-waste materials, new electronics designs that would make recycling easier and greener alternatives to hazardous materials..”
©2009 IDC | 23
E-Waste: The Dirty Secret of Recycling Electronics
The Need Of Standards For Asset DisposalThe Need Of Standards For Asset Disposal
©2009 IDC | 24
0 10 20 30 40 50 60 70
Other
Store Them
Trash
Return To Mfgtg/Leasing Co.
Remarket/ Resell
Employ 3rd Party Asset Disposal
Donations, NGOs, Employees
2008
Standards For Asset Disposal?Standards For Asset Disposal?
Source: IDC’s U.S. Green IT Survey, September 2008, n = 300
How do you currently dispose of your retired hardware assets?
Government Intervention In Some Markets Will Drive Longer Asset Life Cycles and Change Financing Decisions
©2009 IDC | 25
• Less than 10% of the most relevant players generate more than $50 million
• About 25% get have revenues between $1 million-$5 million
• Almost 40% have sub- $1 million revenues
The Size of IT Asset Disposal CompaniesThe Size of IT Asset Disposal Companies
How do you currently dispose of your retired hardware assets?
N=113 U.S.-based ITAD companies surveyed Oct/Nov 2008
©2009 IDC | 26
Green IT & SustainabilityGreen IT & Sustainability
Remote/Web apps
Making The IDC GRADE: IT Asset DisposalMaking The IDC GRADE: IT Asset DisposalMaking The IDC GRADE: IT Asset DisposalMaking The IDC GRADE: IT Asset DisposalGreen Recycling and Asset Disposal for the Enterprise
– Web-based query tool
– Online documentation
Onsite Services End-to-End Chain of Custody
Offsite Asset Processing Post-Processing
– Asset inventory management
– Redeployment/ cascading services
– Data cleansing– Etc.
– Logistics– General
handling– Transport
security– Insurance– Etc.
– Data cleansing– Product inspection
and testing– Receipt reporting– Asset tag removal– Inventory
settlement reporting
– Refurbishing– Parts harvesting– Recycling
– Remarketing– Reporting
©2009 IDC | 27
Green IT & Sustainability Services Opportunity
Source: IDC's Green IT Corporate Survey, October 2008
©2009 IDC | 28
Green IT & Sustainability ServicesPlanning:
•Define sustainability strategy, goals, metrics & data requirements•Define energy, raw materials & waste management strategies•Assess sustainability, benchmark others•Plan for biodiversity•Site-level sustainability services (building & systems design)•Define carbon management strategy•Liaise with external organizations/stakeholders
Implementation:•Organizational change effort related to sustainability•ERM or SCM systems (for more effective use of natural resources)•Power management/ measuring/monitoring systems•Corporate Social Responsibility or social accounting systems•Tracking databases•Manufacturing, supply chain and transportation best practices
Training:•Environmental, Health & Safety (EHS) reporting•Sustainability reporting (economic, environmental or social)•Efficient use of natural resources / biodiversity
Support:•Packaged applications support for supply chain management•Packaged applications support for transportation management•Packaged applications support for measure/monitor energy or CO2•Packaged applications support for carbon trading/credits
Manage/Operate (on behalf of client):•Identify enterprise risk management issues related to sustainability•Accounting of energy usage or carbon credits & settlements•Evaluate suppliers credentials/offerings related to sustainability•IT product / infrastructure lifecycle management•Measure/monitor energy or CO2 on behalf of clients•Hosting ERM or SCM systems (for more effective use of natural resources)•Environmental Health & Safety monitoring/reporting (incl. voluntary)•Carbon trading / emissions reporting & analysis•Telecommuting/videoconferencing•IT asset disposal/recycling & reverse logistics•Selection of alternative energy systems/sources•Brand or reputation management related to sustainabilityT t ti t
©2009 IDC | 29
Essential Guidance
Compliance Will Drive Stimulate New OpportunitiesSustainability Analytics Will Become The New ICT Hot SpotThe CIO Will Demand Vendors Show The Business Value Of Green The Network Will Become The Green IT ‘High Ground’ On The Competitive Landscape
©2009 IDC | 30
Contact Information
Please email me [email protected] fill out your Directions Evaluation formPlease have your badge scanned to receive follow-up information