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Sales Guide DCS-2103 HD Cube Network Camera DCS-2130 HD Wireless N Cube Network Camera. Version 1.0 D-Link HQ, Apri. 2011. D-Link Confidential. Table of Content. Product Highlight Positioning Overview Target Market Selling Point Competition Analysis Competition Mapping - PowerPoint PPT Presentation
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Version 1.0 D-Link HQ, Apri. 2011
Sales Guide
DCS-2103 HD Cube Network Camera
DCS-2130 HD Wireless N Cube Network Camera
D-Link Confidential
Table of ContentProduct Highlight
Positioning Overview Target Market Selling Point
Competition Analysis Competition Mapping Head Competition Sell Against Competition
Technology Brief
Product Deployment Guide
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Product HighlightPositioning Overview
•Consum
er
• Q1 / 2011• Q2 / 2011
• Q3 / 2011
• DCS-2102 / 2121• ¼” CMOS• MPEG4, MJPEG• 1.3M @ 10fps (MJPEG)• two-way audio• Wired (DCS-2102)• Wireless 802.11 b/g (DCS-2121)• SD slot
•Prosum
er
• DCS- 2103 / 2130 • ¼” CMOS• H.264 , MPEG4, MJPEG• 720P @ 30fps• two-way audio• Wired (DCS-2103), • Wireless 802.111n & WPS (DCS-2130)• Micro SD slot
Available In Development In Plan
4
• DCS-2103/2130
• Wireless N• (DCS-2130)
• 2-way Audio
• H.264• 30fps
• HD• 1280x80
0
• DI/DO
Product Highlight
Mainstream HD H.264 all-in-one cube camera.Compact design that suit for all environments.HD resolution as new industry-standard (aspect ratio: 16:9) provides a
significant advantage over competition with future-proof advantage.
Positioning Overview
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Product Highlight
Retail Residential Commercial Education Healthcare Government
• All entrances• Security zone• Public corner• Warehouse• Car Park
• All entrances• Garden and
backyard• Perimeter• Public corner• Private garage• Car park• Outdoor sport
area
• All entrances• Lobby• Security zone• Public corner• Warehouse• Factory plant• Loading dock
• All entrances• Outdoor field• Public corner• Perimeter• Warehouse• Roof
• All entrances• Lobby• Security zone• Car park• Public corner• Perimeter• Warehouse• Roof
• All entrances• Lobby• Security zone• Public corner• Perimeter• Warehouse• City surveillance
DCS-2103HDH.2642-way audioDi/DOMicro SD
Target Market
DCS-2130 + 802.11 N+ WPS
1. Triple codec (H.264, MJPEG, MPEG-4) supports all VMS integration.2. 1/4” Megapixel progressive CMOS sensor3. Build-in fixed lens 3.45mm, F2.04. 30 FPS (Full frame rate) of HD (720p, max 1280 x 800).5. ONVIF Compliance.6. Simultaneous three (3) profiles feed specific stream for each app.7. Support ePTZ 8. Local Micro SD slot support both SD 1.1 and SDHC 2.0 storage card9. 2-way audio support10. DI x 1 / DO x 111. Built-in Samba client for NAS12. Privacy Mask feature13. Supports multiple access list14. HTTPS15. WMM ( DCS-2130 only )16. WPS ( DCS-2130 only )17. 3GPP mobile surveillance
IPv6Product HighlightSelling Point
Table of ContentProduct Highlight
Positioning Overview Target Market Selling Point
Competition Analysis Competition Mapping Head Competition Sell Against Competition
Technology Brief
Product Deployment Guide
8
Technology Brief
Video Management• HD• H.264• Privacy Mask• ePTZ
Network Protocol• ONVIF• HTTPS• WMM (DCS-2310 only )• Wireless security algorithm ( DCS-2130 only )• WPS ( DCS-2130 only )
Local Storage• Micro SD Card slot
Video ManagementHD ResolutionHD, the High Definition video is commonly been adopted as mainstream video standard from vast video categories, such as digital TV, computer monitor, gaming, filmmaking, and also video surveillance.• Pixel of HD
• 1280 x 720 (720p)• 1920 x 1080 (1080i/ 1080p)
• Aspect Ratio: 16:9• End-to-end resolution
• Video quality is ensure from camera to monitor as same high quality only by HD.
• Except HD, all other resolution, even higher megapixel ones will end up with letterboxed, pillar-boxed, window-boxed from viewing.
• Future-proof standard• HD is the mainstream which outpace even
the non-HD megapixel range.
Technology Brief
Source: en.wikipedia.org/wiki/File:Vector_Video_Standards2.svg
Video ManagementTechnology Brief
H.264 Advantage• H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the
mainstream compression technology since 2010.
• Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less than M-JPEG).
• Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage.
* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.
Video ManagementTechnology Brief
H.264 Quality• The improved compression performance of H.264 comes at the price of greater
computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video.
• A video frame compressed at the same bit rate compared as below figures:
* Picture source: Vcodex White Paper: An overview of H.264
MJPEG(same bit rate 512k)
MPEG4(same bit rate 512k)
H.264(same bit rate 512k)
Video ManagementTechnology Brief
Privacy Mask for personal secret Privacy Mask feature allows you to block out certain sensitive zones for privacy.
You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.
Video ManagementTechnology Brief
ePTZ• Thanks to digitalization, ePTZ allows
user to zoom in to target area or object to see more detail than normal viewing.
• In addition, click and drag to move the closer view to any other area from the original image is easy and simply on your finger tip.
• Especially suit for HD and above.Full view of video
Pan, tilt and zoom to bottom left by ePTZ Pan, tilt and zoom to bottom right by ePTZ13
Network ProtocolTechnology Brief
ONVIF standard• ONVIF, the Open Network Video Interface Forum, is an open industry forum for the
development of a global standard for the interface of IP-based physical security products.
How you can benefit from ONVIF • A global interface standard will make it even easier for end users, integrators,
consultants and manufacturers to take advantage of the possibilities offered by network video technology.
Visit ONVIF official website for more detail: www.onvif.org
Network ProtocolTechnology Brief
HTTPS for network security• HTTPs, the Hypertext Transfer Protocol over SSL/ TLS (Secure Socket Layer and
Transport Layer Security), which is used to provide a secure identification by encrypted connection between web server and client.
• HTTPS is normally used in transaction of payment or access of confidential information with URL begin with “https://” at port 443, instead of HTTP at port 80.
Network ProtocolTechnology Brief
HTTPS (cont.) The HTTPS cannot be enabled if there is no certification on the device. There are three possible ways make you can enable the HTTPS, create
certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually.
Network ProtocolTechnology Brief
WMM ( DCS-2130 only )• Wi-Fi Multimedia (WMM), previously known as Wireless Multimedia
Extensions (WME), is a subset of the IEEE 802.11e wireless LAN (WLAN) specification that enhances quality of service (QoS) on a network by prioritizing data packets according to four categories. Network administrators can change priority levels as they see fit.
• D-link have below server product support MMM: - DIR-628 Range Booster N Dual Band Router - DWL-3200AP 802.11g Managed Access Point
Network ProtocolTechnology Brief
Wireless security algorithm ( DCS-2130 only ) Support IEEE 802.11 wireless network security algorithm - Wired Equivalent Privacy (WEP) - 802.11i Wi-Fi Protected Access (WPA) - 892.11i Wi-Fi Protected Access II (WPA2)
Network ProtocolTechnology Brief
WPS ( DCS-2130 only ) The Wi-Fi Protected Setup
(WPS) is a standard for easy and secure establishment of a wireless home network, The goal of the WPS protocol is to simplify the process of configuring security on wireless networks
SD slot for local storage Local SD storage for network loss event
purpose
o Local Storage
SD 1.1 Maximum capacity 4G Bytes
SDHC 2.0 Maximum capacity 32G Bytes When video bit rate set 500kbps, 32GB
can save 3 days video data.
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o Local Storage
Content of SD card remote accessible • SD card content can be read, download by web user interface. User
doesn’t need to get data from card.• Support format function (FAT32)
Table of ContentProduct Highlight
Positioning Overview Target Market Selling Point
Competition Analysis Competition Mapping Head Competition Sell Against Competition
Technology Brief
Product Deployment Guide
Application DiagramProduct Deployment Guide
PIR sensor
Buzzer
DI
DO
DCS-7110
Application ExampleProduct Deployment Guide
PoE Switch- DES-1228P
Fixed Box- DCS-3710 B1- DCS-3112- (1.3M, H.264)
Video Encoder- DVS-210-1 (MPEG-4)- DVS-310-1 (H.264)
9-ch NVR Appliance- DNS-722-4 (Basic)- DNS-726-4 (Pro)
VMS Software- DCS-210 (8 ch,
upcoming)- DCS-220 (32 ch)- DCS-230 (64 ch)
IP SAN Storage- DSN-1100-10 (Tower, 5-Bay, 4GbE)- DSN-2100-10 (2U, 8-Bay, 4GbE)- DSN-3200-10 (3U, 18-Bay, 8GbE)
Outdoor Box- DCS-7410 (30M IR)- DCS-7510 (50M IR)
Outdoor Dome- DCS-6510 (VGA, H.264)- DCS-6511 (1.3M, H.264)
Perimeter
Security Room
WarehouseOffice
Legend: Coax wireless Ethernet/ PoE
Legacy Analog Camera
Cube camera DCS-2103(HD,H.264)
Wireless N Router - DIR-615
Wireless Cube camera DCS-2130(HD,H.264)
Home living room