BA (HONS)ADVERTISING

SO WHY STUDY ADVERTISING?Put simply, Advertising is about combining creative writing (known in the trade as copywriting) and design (art direction).

We bring these skills together to create ideas that encourage change and promote products, services and ideas.

Our degree course offers you the chance to explore a range of creative skills and enter a rewarding and exciting profession where intelligence, writing and creativity is part of everyday working practice.

We’re looking for creative thinkers who are curious about the world around them.

Maybe you’re a writer, an artist, a designer or are interested working with print, film or TV.

Whatever your background, what you’ll have in common is an ambition to change minds and bring your ideas to life.

IF THIS SOUNDS LIKE YOU READ ON TO FIND OUT MORE �

7 )7A PICTURE SPEAKS A THOUSAND WORDSIn the 1st year, students are challenged to create a billboard ad using no words whatsoever and develop their ideas from sketch to screen.

AFOUNDATION IN CREATIVE

THINKINGFrom day one you’ll be trained how to solve problems and think laterally, giving you a new way of understanding people and looking at the world.

Advertising at UCLan is founded on the fundamental principle of creative thinking. While technology may change, the importance of a good idea remains constant.

This starts by allowing you to explore idea generating techniques through creative exercises – helping you develop both your conceptual and critical thinking.

TYPE FACESThe image above is from a project designed as an introduction to typography where students are asked to create faces and expressions using only letterforms.

AND PROFESSIONAL PRODUCTION SKILLS

Words and images are the tools of our trade, so whether you’re a writer, designer or artist we’ll help you develop these skills and learn new ones too.

This is a hands-on course, and we aim to give our students all the skills creative employers are looking for in new recruits.

We work side-by-side with the advertising industry to give our students first hand experience of being in established creative agencies.

BRING WORDS TO LIFEIf you’re a writer we’ll teach you how to use typography, page layout skills and professional software to give your words maximum impact.

Whether you’re going for laughs or gasps, your work will get noticed as with these hard-hitting posters for Animal Aid.

WORK WITH THE PROFESSIONALSWe work closely with partners in the industry to bring you a range of guest speakers, real-life projects and visits to top advertising studios. These partnerships also allow students the chance to gain valuable work experience alongside experienced practicioners.

IT ISN’T JUST WRITING OR DRAWING, IT’S A WHOLE NEW WAY OF THINKING

GET THE

SKILLS THE

CREATIVE

INDUSTRIES

WANT

Follow this link to hear Professor Ben Casey introduce the philosophy behind creative thinking at UCLan bit.ly/2xekzSV

TAKE YOUR RIDE FOR A RIDE The bike you can take anywhere. This final year campaign shows just how transportable Brompton fold-up bikes are.

SPEED KILLSThis campaign to raise awareness of speeding by Ashleigh Sherman was picked out as Best In Show at D&AD New Blood – an annual exhibition by Design and Advertising students from courses all over the country.

Year One Creative Thinking Year Two Applying the Thinking Year Three Real World Thinking

The 1st year is run alongside our Graphic Design and Illustration courses, giving you the opportunity to work

across disciplines to explore creative thinking.

In the 2nd year you get the chance to put your creative thinking skills to the test as the emphasis widens to include

campaigns, strategies and understanding of audiences.

The final year is focussed on a combination of live briefs, competition briefs and self-initiated projects. By the end of the year you’ll have a portfolio which acts as a passport to industry.

speeding is a crime speeding is a crime speeding is a crime

FROM A-LEVELS TO AD CREATIVEA QUICK GUIDE TO OUR 3-YEAR COURSE OF STUDY

The new low emission A-Class.

DIFFERENT AUDIENCES, DIFFERENT TONESProfessional advertising can be cheeky and fun. These wordplay ads for Durex are written to appeal directly to young adults in order to entertain as well as communicate the benefits of the product.

TYPE TELLS A STORYCan you convey the meaning of a word by only modifying the letters within it? This project above helps students to play with words, type image and ideas all at the same time.

CREATIVE COMBINATIONSA large part of the first year is devoted to learning how to make lateral connections between seemingly unrelated things to create solutions that surprise.

The images above demonstrate how the Mercedes logo can be re-purposed to promote an environmentally-friendly car as well as showing the evolution of an idea from sketch to finished artwork.

On the right, a zebra is combined with a barcode to draw attention to the ongoing trade in animal skins.

CLIMATE CHANGE WILL CHANGE YOUR LIFESTYLEAn example of a true guerilla advertising campaign in which familar brands are altered to demonstrate the impact of climate change. This project went on to win a Creative Conscience Award for Advertising.

For the full effect, see the animated versions here: bit.ly/2evfVox

WITH A CAREER INCREATIVITY

A degree in Advertising is a gateway to a number of diverse careers in the creative industries – one of the fastest growing business sectors in the UK.

After graduation you may decide to enter the advertising industry, or perhaps you’ll transfer your skills into another creative industry or maybe further study through a Masters Degree.

Wherever you go you’re part of a family. UCLan graduates can be found in many of the most successful agencies in this country and abroad, creating a network of partners who feed their knowledge back into our course.

A LIFE

Advertising is a subject that lets you investigate other subjects – because you never know which industry, product, service or good cause will need your creative skills next.

Everyone knows advertising is used to sell things; to get you to buy a Galaxy phone over an iPhone or to get you to shop at Tesco instead of Asda. But it’s also used to persuade people to stop smoking, or to raise emergency funds for a victims of war, famine and disease.

And that’s why no two days are the same on the advertising course. You get to use your skills across every sector imaginable and in whatever medium you can think of.

AMBIENT MEDIAThis brief asks students to promote a product of their choice on campus without

using traditional advertising media and instead altering the environment. Here an elevator button has been used to demonstrate the

unique selling point (USP) of Wonderbra.

SCRIPT TO SCREEN Storyboarding is the first step to creating commercials and movies. Shown here in a 1st year project that plays on the story of Titanic to promote Bose wireless speakers. After writing a commercial, students can progress their ideas onto the screen using the professional equipment available at the university. ALUMNI

The true success of UCLan is evidenced in the success of our previous graduates, many of whom have gone on to produce award-winning work in print, TV and outdoor for household names, like the professional work shown here produced by Richard Johnson, and Simon Robinson & Jo Moore.

MEDIUM AND MESSAGEAdvertising is a lot more

than just TV commercials and billboards so our

students are encouraged to think outside of the box.

This 2nd year live project for the Alzheimer’s Society

was conceived, designed and built to encourage people to donate their

loose change for the cause.

EXSimon Robinson and Jo Moore Graduated 1988

Advertising

EXHIBITION

ALUMNI

AWARDS

Levis ‘Washroom’ First aired in 1996 on MTV, the commercial for Levi’s 501 jeans, shows a young woman stripping off in a sleazy Los Angeles washroom.

Boddingtons ’Athlete’ Ken George chases an ice-cream van through a desert, ordering a pint of Boddingtons from the ice-cream lady, Melanie Sykes.

Creative Director and Copywriter WCRS

Simon and Jo graduated in 1988 from Preston Polytechnic (now UCLan) and landed their first job at Bartle Bogle Hegarty (BBH). After 10 years at BBH Simon (& Jo) joined WCRS to work initially on its Land Rover and lottery accounts. They have created some of the most iconic commercials for brands, perhaps they are best known for the Levi’s ‘Washroom’, which won a Cannes Silver and a D&AD nomination among other awards in 1996. Also the Boddingtons ’Athlete’ and the

‘Armchair’ ad for Electrolux, which won a Bronze at Cannes in 1996. www.wcrs.com

EXSimon Robinson and Jo Moore Graduated 1988

Advertising

EXHIBITION

ALUMNI

AWARDS

Levis ‘Washroom’ First aired in 1996 on MTV, the commercial for Levi’s 501 jeans, shows a young woman stripping off in a sleazy Los Angeles washroom.

Boddingtons ’Athlete’ Ken George chases an ice-cream van through a desert, ordering a pint of Boddingtons from the ice-cream lady, Melanie Sykes.

Creative Director and Copywriter WCRS

Simon and Jo graduated in 1988 from Preston Polytechnic (now UCLan) and landed their first job at Bartle Bogle Hegarty (BBH). After 10 years at BBH Simon (& Jo) joined WCRS to work initially on its Land Rover and lottery accounts. They have created some of the most iconic commercials for brands, perhaps they are best known for the Levi’s ‘Washroom’, which won a Cannes Silver and a D&AD nomination among other awards in 1996. Also the Boddingtons ’Athlete’ and the

‘Armchair’ ad for Electrolux, which won a Bronze at Cannes in 1996. www.wcrs.com

EXSimon Robinson and Jo Moore Graduated 1988

Advertising

EXHIBITION

ALUMNI

AWARDS

Levis ‘Washroom’ First aired in 1996 on MTV, the commercial for Levi’s 501 jeans, shows a young woman stripping off in a sleazy Los Angeles washroom.

Boddingtons ’Athlete’ Ken George chases an ice-cream van through a desert, ordering a pint of Boddingtons from the ice-cream lady, Melanie Sykes.

Creative Director and Copywriter WCRS

Simon and Jo graduated in 1988 from Preston Polytechnic (now UCLan) and landed their first job at Bartle Bogle Hegarty (BBH). After 10 years at BBH Simon (& Jo) joined WCRS to work initially on its Land Rover and lottery accounts. They have created some of the most iconic commercials for brands, perhaps they are best known for the Levi’s ‘Washroom’, which won a Cannes Silver and a D&AD nomination among other awards in 1996. Also the Boddingtons ’Athlete’ and the

‘Armchair’ ad for Electrolux, which won a Bronze at Cannes in 1996. www.wcrs.com

EXSimon Robinson and Jo Moore Graduated 1988

Advertising

EXHIBITION

ALUMNI

AWARDS

Levis ‘Washroom’ First aired in 1996 on MTV, the commercial for Levi’s 501 jeans, shows a young woman stripping off in a sleazy Los Angeles washroom.

Boddingtons ’Athlete’ Ken George chases an ice-cream van through a desert, ordering a pint of Boddingtons from the ice-cream lady, Melanie Sykes.

Creative Director and Copywriter WCRS

Simon and Jo graduated in 1988 from Preston Polytechnic (now UCLan) and landed their first job at Bartle Bogle Hegarty (BBH). After 10 years at BBH Simon (& Jo) joined WCRS to work initially on its Land Rover and lottery accounts. They have created some of the most iconic commercials for brands, perhaps they are best known for the Levi’s ‘Washroom’, which won a Cannes Silver and a D&AD nomination among other awards in 1996. Also the Boddingtons ’Athlete’ and the

‘Armchair’ ad for Electrolux, which won a Bronze at Cannes in 1996. www.wcrs.com

EXSimon Robinson and Jo Moore Graduated 1988

Advertising

EXHIBITION

ALUMNI

AWARDS

Levis ‘Washroom’ First aired in 1996 on MTV, the commercial for Levi’s 501 jeans, shows a young woman stripping off in a sleazy Los Angeles washroom.

Boddingtons ’Athlete’ Ken George chases an ice-cream van through a desert, ordering a pint of Boddingtons from the ice-cream lady, Melanie Sykes.

Creative Director and Copywriter WCRS

Simon and Jo graduated in 1988 from Preston Polytechnic (now UCLan) and landed their first job at Bartle Bogle Hegarty (BBH). After 10 years at BBH Simon (& Jo) joined WCRS to work initially on its Land Rover and lottery accounts. They have created some of the most iconic commercials for brands, perhaps they are best known for the Levi’s ‘Washroom’, which won a Cannes Silver and a D&AD nomination among other awards in 1996. Also the Boddingtons ’Athlete’ and the

‘Armchair’ ad for Electrolux, which won a Bronze at Cannes in 1996. www.wcrs.com

FOR 10 YEARS

THE CREATIVE

INDUSTRIES HAVE

BEEN THE FASTEST

GROWING PART OF

THE UK ECONOMY

PENNY ROF

THEIRTHOUGHTS

“Out of 55 years of life, I have only lived 19. We have to keep giving for research this is a horrible way to live, and I have experienced life on God’s terms. I pray every day for my family and myself that something will change.”

Eileen, age 55.

Alzheimers is the most common form of Dementia that mostly targets people over the age of 65.

1 in 3 of these people will die and there is no cure for this disease. There are currently 800,000 people with Dementia in the United Kingdom and by 2021, there will be over 1 million people diagnosed. Delaying the onset of Dementia by 5 years would reduce deaths directly attributable to Dementia by 30,000 a year.

need of funding and needs help now.

Facts and statistics taken from Alzheimer’s Society website.

We wanted a creative way of raising money for the Alzheimer’s Society and devised a solution. With the slogan

“Penny for their thoughts” We designed and made a charity box that utilises unwanted pennies and gives them to a good cause.The box would start as a blank canvas and the pennies would help to build an image. “Man’s memory shapes its own eden within

Jorge Luis Borges

Once the brain is complete, the pennies fall into the box & then the image starts again.

esoht hguohT with Alzheimer’s might forget us. We as a society must not forget them.

“ .....

....... ”

Look after the pennies

and the pounds will look after themselves

PENNY ROF

THEIRTHOUGHTS

“Out of 55 years of life, I have only lived 19. We have to keep giving for research this is a horrible way to live, and I have experienced life on God’s terms. I pray every day for my family and myself that something will change.”

Eileen, age 55.

Alzheimers is the most common form of Dementia that mostly targets people over the age of 65.

1 in 3 of these people will die and there is no cure for this disease. There are currently 800,000 people with Dementia in the United Kingdom and by 2021, there will be over 1 million people diagnosed. Delaying the onset of Dementia by 5 years would reduce deaths directly attributable to Dementia by 30,000 a year.

need of funding and needs help now.

Facts and statistics taken from Alzheimer’s Society website.

We wanted a creative way of raising money for the Alzheimer’s Society and devised a solution. With the slogan

“Penny for their thoughts” We designed and made a charity box that utilises unwanted pennies and gives them to a good cause.The box would start as a blank canvas and the pennies would help to build an image. “Man’s memory shapes its own eden within

Jorge Luis Borges

Once the brain is complete, the pennies fall into the box & then the image starts again.

esoht hguohT with Alzheimer’s might forget us. We as a society must not forget them.

“ .....

....... ”

Look after the pennies

and the pounds will look after themselves

PENNY ROF

THEIRTHOUGHTS

“Out of 55 years of life, I have only lived 19. We have to keep giving for research this is a horrible way to live, and I have experienced life on God’s terms. I pray every day for my family and myself that something will change.”

Eileen, age 55.

Alzheimers is the most common form of Dementia that mostly targets people over the age of 65.

1 in 3 of these people will die and there is no cure for this disease. There are currently 800,000 people with Dementia in the United Kingdom and by 2021, there will be over 1 million people diagnosed. Delaying the onset of Dementia by 5 years would reduce deaths directly attributable to Dementia by 30,000 a year.

need of funding and needs help now.

Facts and statistics taken from Alzheimer’s Society website.

We wanted a creative way of raising money for the Alzheimer’s Society and devised a solution. With the slogan

“Penny for their thoughts” We designed and made a charity box that utilises unwanted pennies and gives them to a good cause.The box would start as a blank canvas and the pennies would help to build an image. “Man’s memory shapes its own eden within

Jorge Luis Borges

Once the brain is complete, the pennies fall into the box & then the image starts again.

esoht hguohT with Alzheimer’s might forget us. We as a society must not forget them.

“ .....

....... ”

Look after the pennies

and the pounds will look after themselves

PENNY ROF

THEIRTHOUGHTS

“Out of 55 years of life, I have only lived 19. We have to keep giving for research this is a horrible way to live, and I have experienced life on God’s terms. I pray every day for my family and myself that something will change.”

Eileen, age 55.

Alzheimers is the most common form of Dementia that mostly targets people over the age of 65.

1 in 3 of these people will die and there is no cure for this disease. There are currently 800,000 people with Dementia in the United Kingdom and by 2021, there will be over 1 million people diagnosed. Delaying the onset of Dementia by 5 years would reduce deaths directly attributable to Dementia by 30,000 a year.

need of funding and needs help now.

Facts and statistics taken from Alzheimer’s Society website.

We wanted a creative way of raising money for the Alzheimer’s Society and devised a solution. With the slogan

“Penny for their thoughts” We designed and made a charity box that utilises unwanted pennies and gives them to a good cause.The box would start as a blank canvas and the pennies would help to build an image. “Man’s memory shapes its own eden within

Jorge Luis Borges

Once the brain is complete, the pennies fall into the box & then the image starts again.

esoht hguohT with Alzheimer’s might forget us. We as a society must not forget them.

“ .....

....... ”

Look after the pennies

and the pounds will look after themselves

ON THIS COURSE, NO TWO DAYS ARE THE SAME

AND THE AWARD GOES TO...These copy-only Army recruitment posters were produced by final year student Charlie Bulmer to encourage minority groups to consider a career in the forces – and it won him a D&AD Student Award – often called the Oscars of the advertising industry.

OF VARIETY Watch this video to hear Charlie speaking about the course and his awards success bit.ly/2xGPmom

93%

OF UCLAN’S FULL-TIME GRADUATES WENT INTO A CAREER OR FURTHER STUDY WITHIN SIX MONTHS OF GRADUATION.

Our advertising course is part of the Visual Communication suite of courses at the university, alongside Graphic Design and Illustration.

Together we have an industry-wide reputation as being one of the best places to study for a career in the creative industries. After over 40 years of producing top creative talent there are now very few professional agencies without a UCLan graduate in their team – making us one of the best connected courses in the UK.

A lot of this is down to our staff. The school is proud of its vocational roots, practice-based and industry-led teaching. Many of our lecturers are either still engaged in commercial practice or have recently moved into teaching from relevant workplace environments (and many are ex-UCLan students too). It’s this that has allowed us to create a safe and relaxed working studio environment where you can experiment, explore, learn and play.

OUR STUDENTS HAVE WON OVER 120 D&AD STUDENT AWARDSSINCE 2001

INDUSTRY TALKSThroughout the year experts

from various creative fields visit us to deliver guest lectures

and seminars. Far from being stuffy lecture theatre affairs,

these are interactive sessions where students can engage

with industry professionals in a studio environment.

Our annual Conference Week

brings together keynote speakers from Design,

Illustration and Advertising to share their wisdom with

all years across Graphic Communication courses.

AS REAL AS IT GETSOur courses are vocational and very early on students are encouraged to imagine how their creativity would

impact real-life brands. This work for Ted Baker positions

the brand as having a timeless sense of fashion.

Situated in the heart of

the North West of England,

the City of Preston is

vibrant, cultural and friendly

with plenty of activities

and events to keep you

entertained. Over 30,000

students live in Preston,

making the city a lively,

diverse and contemporary

place to study.

STUDY AT UCLAN

Follow this link to see some of our recent graduates talking about their time at UCLan bit.ly/2wwORMc

BA (HONS)ADVERTISING

OPEN DAYSThese are a great way to get to know

us and see our campus for yourself.

We run Open Days all year round so to

find out when the next one is just visit

uclan.ac.uk/open_days

CONTACT USfor answers to any questions you might

have or to speak to one of our lecturers

please get in touch:

Telephone 01772 892400 Email cenquiries@uclan.ac.uk

Course Leader Jonathan Harker jpharker@uclan.ac.uk

School of Art, Design & Fashion University of Central Lancashire Preston PR1 2HE

uclan.ac.uk/fcci

FIND OUT MORE