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93 Hovland, C. I., I. L. Janis, H. H. Kelley. Communication and persuasion. (3rd ed.). New Haven: 1953, 11 f.

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62

30- , 95. - . , . . . , - . - , , - (credibility) (usefulness)96.

- - . - , . - - , -. - , - -. , - , . - bias, , - . - - . - , . -

95 Lazarsfeld, P. F. Radio and the printed page. New York, 1940; Lazarsfeld, Paul F./ Field, Harry. The people look at radio. Chapel Hill,1946; Hovland, Carl I. Effects of mass media of communication. In: Lindzey, Gardner (Hrsg.) Handbook of social psychology. Vol. 2: Special fields and applications. Reading, 1954.

96 Edelstein, A. S. An alternative approach to the study of source effects in Mass communi-cation. Communications, 1978,4, 7190.

63

.

(credibility): (, -) , , ( , ) () (, . .). , - : a) ( -) Y , Z Z ; b) , . (Glaubwrdigkeit) - , - .

- - - , , -, . . - - ( ) . , - , . , -, . , 97.

- - , .

97 Kohring, M. Vertrauen in Medien Vertrauen in Technologie. , . 2730.

64

. , - , , . , - - .

3.2.1.

- 98. , - , - , -. . , (credibility) . - - , - .

- -, . - , , - 99 , -. - , , -

98 Metzger, M. J., A. J. Flanagin, K. Eyal, D. R. Lemus, R. McCann, Credibility in the 21st century: Integrating perspectives on source, message, and media credibility in the contempo-rary media environment. In P. Kalbfleisch (Ed.), Communication Yearbook 27, Nw Jersey, 2003, pp. 293335. Johnson and Kaye. Using is believing: The influence of reliance on the cred-ibility of online political information among politically interested Internet users. Journalism & Mass Communication Quarterly, 2000, v77, 865879.

99 Carter, R. F., B. S. Greenberg. Newspapers or Television: Which Do You Believe? Jour-nalism Quarterly, 1965, 42, 2934; Thomas J. J., B.K. Kaye, Cruising Is Believing?: Comparing Internet and Traditional Sources on Media Credibility Measures, Journalism and Mass Com-munication Quarterly, v.75 (Summer 1998): 325340; Flanagan, A. J., J. M. F. Farinola,, M. J. Metzger. The technical code of the internet/world wide web. Critical Studies in Media Com-munication, 2000, 17(3), 409428.

65

, -100. - , .

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, 103. , . New

100 Carter, R. F., B. S. Greenberg. Newspapers or Television: Which Do You Believe? Jour-nalism Quarterly, 1965, 42, 2934.

101 Flanagan, A. J., J. M. F. Farinola, M. J. Metzger. The technical code of the internet/world wide web. Critical Studies in Media Communication, 2000, 17(3),409428.

102 LaRose, R., Mastro, D., and Eastin, M.S.,. Understanding Internet Usage: A Social-Cognitive Approach to Uses and Gratifications. Social Science Computer Review, 2001, 19(4), 395413.

103 Johnson, T. J., B. K. Kaye. Using is believing: The influence of reliance on the credibility of online political information among politically interested Internet users. Journal of Mass Communication Quarterly, 2000, 77, 4, 865879. Johnson,T. J., B. K. Kaye. Webelievability: a path model examining how convenience and reliance predict online credibility. Journal of Mass Communication Quarterly, 2002, 79(3), 619642.

66

York Times - , .

, - . , - . 104. - - , , - , , - . , , . , . .

- 105. . , - . - - . , - . - - , - .

104 . - : Johnson, T., B. Kaye. Choos-ing Is Believing? How Web Gratifications and Reliance Affect Internet Credibility Among Politically Interested Users. Atlantic Journal of Communication, 2010q Vol. 18, Issue 1, p. 121

105 Stavrositu, C., S. Sh. Sundar: If internet credibility is so iffy, why the heavy use? The relationship between medium use and credibility. CyberPsychology & Behavior, 2008, 11, 1, pp. 6568.

67

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70

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108 : , . . , . 109. , , . , . , , . , , . , , 110.

- , , - -

106 Timmers, P. Business Models for Electronic Markets. Journal of Electronic Markets, 1998, 8(2): 38.

107 Weill, P. & Vitale, M. R., Place to Space. Migrating to eBusiness Models, Harvard Business School Publishing Corporation, 2001.

108 Linder, J. and S. Cantrell. Changing Business Models: Surveying the Landscape, Accenture Institute for Strategic Change, 2000.

109 Peterovic, O., C. Kittl, R.D. Teksten. Developing Business Models for eBusiness, International Conference on Electronic Commerce 2001, Vienna.

110 J. Gordijn and J.M. Akkermans, Value-Based Requirements Engineering: Exploring Innovative E-Commerce Ideas, In: Requirements Engineering, vol. 8, no. 2, 2003, pp. 114134.

71

. -. . , - - . , . - , , . . , 111.

, , - b-webs . - , , - , -, 112. 113 , - . -, , -, . - . , , , . - - , 114.

/ , -. , , , , 115.

111 Osterwalder, A. The Business Model Ontology a Proposition in a Design Science Approach. University of Lausanne, 2004. : < http://www.businessmodeldesign.com/business-model-research.html>

112 Tapscott, D., A. Lowi, D. Ticoll. Digital Capital Harnessing the Power of Business Webs, Boston: Harvard Business School Press, 2000.

113 R. Amit, and C. Zott. Value creation in e-business. Strategic Management Journal, Vol. 22, No. 6/7, pp. 493520, 2001.

114 Afuah, A. Tucci, C.L. Internet Business Models and Strategies. 2nd ed. Text and Cases. New York, McGraw-Hill, 2003.

115 Hawkins, R. The Business Model as a Research Problem in Electronic Commerce, SPRU Science and Technology Policy Research, 2001.

72

, , . . . , - 116.

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- - , . . . , . - , . - -, . , 118.

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, ,

116 Rappa, M. Managing the digital enterprise Business models on the Web, North Carolina State University, 2001.

117 Osterwalder, A. .118 Sthler, P. Business Models as an Unit of Analysis for Strategizing. International Work-

shop on Business Models, Lausanne, 2002.

73

. , . - , , . - , , - . , , . - - . - , , - 119.

2.

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74

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- ? , , - . . ; - ; , - . , .

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120 Patterson, Th. E., R. D. McClure. The Unseeing Eye. New York, 1976.

75

-, -, - - - - 121. 122. -, - . - - - . , . - 1665 , 20 19941998 . 123. , - , , - - . - , - - , . .

- , , , . - - , . - , , . -

121 Tichenor, P. J., G. A. Donohue, C. N. Olien, Mass Media Flow and Differential Growth in Knowledge, Public Opinion Quarterly, 1970, 34, 159170.

122 Bonfadelli, H. Die Wissenskluft-Perspektive. Massenmedien und gesellschaftliche In-formation. UVK Verlag: 1994, Konstanz.

123 http://knigi-news.com/?in=pod&stat=2791&section=10&cur=45 , . . , Gaberoff, 2000.

76

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124 Shapiro, C., H. R. Varian. The Information Economy, in: Hand, J., B. Lev. Intangible Assets. Values, Measures, and Risks, New York, 2003, 48 ff.

78

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79

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125 Shapiro, C., H. R. Varian, Information Rules. A Strategic Guide to the Network Economy, Boston 1999.

126 Darby, M. R., E. Karni. Free Competition and the Optimal Amount of Fraud, Journal of Law and Economics, 16 (1973), S. 67 88.

80

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127 Shapiro, C., H. R. Varian, Information Rules. A Strategic Guide to the Network Economy, Boston 1999, p. 183.

81

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. - . - . - . . - , , . - . , - . , , . - , - . - -, .

128 Liebowitz, S. J., Network Externalities (Effects), http://wwwpub.utdallas.edu/ ~liebowit/palgrave/network.html .

129 Steyer, R. Netzexternalitten. WiSt, 4 (1997), S. 207.

82

2.3.

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133 - , . . , 2009, . 173175.134 Crombez, Ch., T. Groseclose, Keith Krehbiel. Gatekeeping. Stanford

89

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90

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92

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138 Picard, R.G. Commercialism and Newspaper Quality. Newspaper Research Journal, Vol. 25, No.1, Winter 2004, p. 58

139 . Picard, Robert G. Commercialism and Newspaper Quality, p. 58

140 , . , , 1998, . 19.

94

( , - , ) - . , , . 1870 1900 . - . - , - . - 1870 . 489 1967 1900 . 2.6 1870 . 15 1900 .141

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95

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- . . 1880 . - 50 50144. - . 1956 . 70 - ( 30 ), 80 20.

143 Roush, Ch. Profits and losses. Business journalism and its role in society, University of North Carolina, Chapel Hill, 2006, p. 79.

144 .

96

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97

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145 Picard, R. G. Evolution of revenue streams and the business model of newspapers: The US industry between 1950 2000, Turku School of Economics and Business Administration, 2002, p. 9.

. 1975 . - 10 , 50 . , . - 19752000, - (19901991).145 -. 2000 . 2.6 .

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145 Picard, R. G. Evolution of revenue streams and the business model of newspapers: The US industry between 1950 2000, Turku School of Economics and Business Administration, 2002, p. 9.

146 .

98

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145 Picard, R. G. Evolution of revenue streams and the business model of newspapers: The US industry between 1950 2000, Turku School of Economics and Business Administration, 2002, p. 9. -

60- , -, - , - - . ( , -, ). - 80- 90- . - -, , - (classified advertising) -- , - (brand advertising).

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147 Picard, R. G. Evolution of revenue streams and the business model of newspapers: The US industry between 1950 2000, Turku School of Economics and Business Administration, 2002, . 25.

99

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- , - . - . , . 1520 , (9 ), - (78 ), (6 ), - (24 ), (4 )148.

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148 Picard, R.G. Commercialism and Newspaper Quality. Newspaper Research Journal, Vol. 25, No.1, Winter 2004, . 56.

100

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149 R.van der Wurff, P. Bakker, R. Picard. Economic Growth and Advertising Expenditures in Different Media in Different Countries, Journal of Media Economcs, 21, 2008, p. 32.

101

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152 Picard, R. G. Changing Business Models of Online Content Services, Their Implications for Multimedia and Other Content Producers, Turku School of Economics and Business Administration, Finland, 2000, . 60

116

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157 Sparks, Colin. From Dead Trees to Live Wires: The Internets Challenge to the Traditional News-paper. The Mass media in Society, 2000, p. 271.

120

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160 Gilder, G. Life after Television: The Coming Transformation of Media and American Life, 1994. . . , : , 1998, . 241.

161 , . 242.

122

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