Case Study

Country: Australia Client: VMware Event: vForum 2013

BriefProduce VMware’s annual partner ecosystem showcase in line with

the global theme of “Defy Convention.”

M&a was engaged to create and produce all aspects of the event

under extremely tight timescales, while ensuring the seamless quality

of aesthetic and logistic execution and exceeding a sponsorship

revenue of $1,200,000.

SolutionIn close consultation with VMware’s APAC and ANZ marketing team,

the M&a team came together to exceed targets in all areas of design,

creation and implementation.

Involving M&a’s:

Event team – Sponsorship Sales, Logistics and Operations

Creative team – Strategy and design

Account Management – Sponsorship Activation

Communications – Strategy, Content and Delivery

Outbound Contact Centre – Strategy, Content and Delivery

M&a created vForum from the idea to the completed event over 2 days!

“A simply outstanding 2 days. The teams together executed flawlessly and really did “Defy Convention” when it came to getting the job done. Thank you for your support and partnership on this.”VMware