The Gateway To Global Fashion

VFW SS14

SHOW GUIDE ADVERTISING PACKAGE

VANCOUVER FASHION WEEK

SEPTEMBER 16-21, 2013

VANCOUVER FASHION WEEK SPRING/SUMMER 2014

Spring/Summer 2014

Vancouver Fashion Week

Vancouver Fashion Week

Jamal AbdourahmanPRODUCER778-996-2200

jamal@vanfashionweek.com

VANCOUVER FASHION WEEK is a diverse and innovative fashion experience that features both estab-lished and emerging designers. VFW showcases award winning designers from twenty-five fashion capitals in six continents across the globe. For over twelve years, VFW has positioned itself as a highly successful and widely rec-ognized event with over 20,000 guests attending the six-day event. Leveraging this event will allow you to create mu-tually beneficial campaigns with industry partners such as buyers, retailers, media and fashion institutions.

VFW has built an international presence through world-wide and local media coverage on sites such as Global BC-1, Black Press, The Province, Le Monde, Sina.com, and Hunan TV and provides exposure for designers in publi-cations such as FLARE, and New Home Living magazines. Through the use of social media channels, our VFW staff generates excitement and awareness among the online community for our events, fashion shows, designers, and sponsors.

Hailed as an opportunity unlike any other in North Amer-ica, VFW invites you to take part in this extraordinary event. Join us September 16th to 21st, 2013, to showcase your company during the Spring/Summer 2014 Vancouver Fashion Week.

Upcoming Show: VFW SS14

Vancouver Fashion Week is a six day event that is internationally recognized as a platform for both established and emerging design-ers. Fashion shows that take place during Vancouver Fashion Week allow designers to showcase their collections before an influential

audience of industry profession-als and fashion conscious attend-ees.The upcoming event, Vancouver Fashion Week Spring / Summer 2014 will begin with the Opening Gala on the night of September 16th treating our guests to a sen-

sory indulgence that will include music, performances and sneak preview of designer collections. Established and emerging design-ers from all across Canada and around the world will showcase their designs on the runaways throughout the week of Septem-

ber 16th to 21st at the Chinese Cultural Centre located at 50 East Pender, Vancouver. We invite you to attend the 2014 Spring / Sum-mer season this September and assist us with the search for the world’s next hot designer!

OPENING GALAMonday, September 16th, 2013

RUNWAY SHOWS Tuesday, September 17th -Saturday, September 21st, 2013

CHINESE CULTURAL CENTRE 50 East Pender, Vancouver

A T T E N D A N C E- Local and international designers and buyers, as well as fashion industry executives. - Affluent consumers including socialites and celebrities. - Fashion industry professionals such as photographers, stylists and models.

Celebrity attendees in the past have included:

- Twilight’s Kristen Stewart and Robert Pattinson- Housewives of West Vancouver- The Barenaked Ladies- Sam Roberts- Alanis Morissette

20,000+ ATTENDEE DURING VFW EVENT

National 3,504,848

International 55,200,000

Online 389,585,558

Blog Articles 10,800

Twitter Mentions 3,297

Live Stream Viewrs 60,018

17-18-2425-3435-4445-54

55+

VFW viewers by age (online) VFW viewers by gender (online)

74.3%

25.7%

Female

Male

DEMOGRAPHICSDEMOGRAPHICS

3.6 %35.5 %38.9 %12.5 % 6.6 % 2.9 %

N/A10,000-30,00030,000-60,000

60,000-100,000100,000+

VFW attendies by income (event)

VFW viewers by age (event) VFW viewers by gender (event)

17-18-2425-3435-4445-54

55+

67.1%

32.9%

Female

Male

0.3 %25.1 %35.8 %23.9 %9.5 % 2.1 %

8.3 %12.5 %33.9 %29.5 %10.4 %

Vancouver Fashion Week audiences are distributed across the world (as indicated in the map above)

Daily Total Reach 34,823 Daily People Talking About VFW 32,000

Daily People Talking about VFW outside of Canada 10,516

VFW has built an extensive online social media presence. Through the use of facebook, twitter, instagram, and youtube, VFW has a daily total

reach of 34,823

Throughout the years, we have maintained strong links with local and international media partners. We have collaborated with newspapers, magzines, websites, blogs, TV, and radio stations.

We have partnered with Global BC-1, Black Press, The Province, Elle, Cosmopolitan, Marie Claire, The Vancouver Sun, Korea Daily Newspaper, Haibao, Taibao, and Shin-po Newspaper. The success of our events has been realized with the help of many of these media partners.

Fueled by great designers and media part-ners, the VFW 2013 Fall/Winter season was our most successful to date. With an in-creased focus on its social media platforms and media partnerships, VFW saw dramat-ic growth in engagement across social me-dia properties during its last season.

VFW SOCIAL MEDIA & CROSS PLATFORM COVERAGE

1626.COM24 HOURS98.5 OCEANA MAGAZINEANYCANAHORN TVALL TVAPPAREL-WEBASIAN CONNECTIONSASIAN PACIFIC POSTASIAN TVAVANT GARDEBEAT ROUTE MAGAZINEBLANCOPOPBLACK PRESSCARASCARDIFF FASHIONCAVALIERCECIC-HEADS MAGAZINECITY TVCJOB68CNC WORLD TVCOREA BEST MAGAZINECTVDARPAN MAGAZINEDEYANE MAGAZINEDONGA WOMANELLE MAGAZINEESTAMOSDENTROESTETICAESTILOFAME’D MAGAZINEFASHION 613

FASHION BEATS PARISFASHION EXPORTFASHION TREND DIGESTFASHIONWEAREFASHIONADOFASHIONERFvASHIONSCENE.NLFLARE MAGAZINEFRIEZE MAGAIZNEFUKUSKEGEORGIA STRAIGHTGEORGIEGLOBALGOOD LIFE CONNOISSIURHAIBAOHERSHOW COOL!HUNAN TVHYPEI’M MR FABULOUSJACK FMKOREA DAILYKENSINGTON&CHEALSEAREVIEWKENTONLAMODELE MONDELINGER MAGAZINELOOK MAGAZINELUCIREMANEQUIMMARIE CLAIRE CHINAMEN’S JOKERMETRO

METV-KVOSMINAMINGPAO NEWSPAPERMODA SPOTMODISMOMONTREAL GAZETTEMOPNEEUNOVUS MAGAZINEOOPS! MAGAZINEORANGE MAGAZINEORIGAMAPANDORAPLUI MAGAZINEPORTAMODAPROFASHIONPROFASHIONALPROYECTOMODAPUNJABI VIBESPURPOSERADIO INDIARAISIN FEEDSRED FMRJ1200ROCK 101 RADIOROCKSTAR WEEKLYSALON MAGAZINESOPHISTISHAWSHINPOSINASINGTAO NEWSPAPERSOHU WOMENSOUTH ASIAN WOMAN

TAKE METAOBAOTHE BEAT 94.5 FMTHE GIRL WITH THEMESSY HAIRTHE GUARDIAN (UK)THE LOS ANGELESFASHION MAGAZINETORONTO STARTOURISM VANCOUVERTROPICSTV KOREATYPISCHICHTHE PROVINCESINGTAO NEWSPAPERTHE PROVINCETHE WESTENDERTOPLOOKTROPICS MAGAZINEULTRA ZURNALVANCITY BUZZVANCOUVER EXPRESSVANCOUVER AND USVANCOUVER SUNVANCOUVER VIEWW1 MAGAZINEWANT MAGAZINEWE VANCOUVERWESTCAWHISTLER TRAVELLERWONDERLAND MAGA-ZINE

A D V E R T I S I N G R A T E C A R DS H O W G U I D E

Full Page5.5” x 8.5”

1/2 Page5.5” x 4.25”

FULL PAGE - 1200- Full page ad in VFW show guide- Logo on VFW Website partnership page- Social media exposure, including an acknowledgement on the VFW twitter, facebook and blog

HALF PAGE - 700- Half page ad in VFW show guide- Logo on VFW Website partnership page- Social media exposure, including an acknowledgement on the VFW twitter, facebook and blog

VFW provides partners with a package tailored to your business needs. As a participating venue host, you will recieve all the complementary services listed in your package, as well as prominent media exposure

INSIDE FRONT COVER - 2600- Inside front cover ad in VFW show guide- Logo on VFW website partnership page- Social media exposure, including an acknowledgement on the VFW blog, Twitter and Facebook

INSIDE BACK COVER - 2000- Inside back cover ad in VFW show guide- Logo on VFW website partnership page- Social media exposure, including an acknowledgement on the VFW blog, Twitter and Facebook

BACK COVER - 3600- Ad on back cover of VFW show guide - Logo on VFW website partnership page- Social media exposure, including an acknowledgement on the VFW blog, Twitter and Facebook

ONLINE - 500- Logo on VFW Website partnership page- Social media exposure, including an acknowledgement on the VFW twitter, facebook and blog