ADVERTISEMENT PROPOSAL

PUTTING YOUR ADVERTISEMENT IN MOTION

VINCO HOLDING (T) LTD is a Dar es Salaam based company with business investments in the Beverage, Real Estate, Advertising and Car Hire industries. and was established in April 2011 in The United Republic of Tanzania and incorporated under the Companies act 2002,

INTRODUCTION

PUTTING YOUR ADVERTISEMENT IN MOTION

From modest beginnings our consistent development and focus is grounded on the simple principle of providing innovative products and services that customers depend on every day at competitive prices. As a result, our approach and innovation has a target to change the industry we indulge in and raise a team that will work to continually develop more capable solutions that respond to the market challenges.

Raising awareness of your product in your target market is where sales begin, and this is where VINCO‘s marketing communications activities begin the selling process. With today's multiple channels for content to reach potential customers, the art and science of marketing communications has become increasingly important.

There are Three main trends of communication available. These three big marketing trends overlap and reinforce each other to connect and provide marketing opportunities .

Big Marketing Trend #1: Personal — Communicate with individuals to carry on conversations about meeting their needs and solving their problems.

Big Marketing Trend #2: Local — Participate in personal, face-to-face meetings, events, and activities near where your product will be used.

Big Marketing Trend #3: Mobile & Transit — Reach customers anywhere at any time with the 24/7 connectivity of mobile and transit devices.

OUR PROPOSAL

Big Marketing Trend #3: Mobile & Transit Reach customers anywhere around the clock

Why Use this Trend of Marketing

" Outdoor has proven time and again that it provides strong market penetration impact that creates awareness and boost sales results

Through the our proposed vehicle/movingad Media, your Brand/product speaks/communicates to People when they are (IAM) – “In Action Mode”. This is an that audience is highly receptive, on the move, and openly responsive to advertising messages, making it an invasive, involuntary media consumption.

We Live our Lives ….OUTDOORS

What are we offering you?

Advertising media on the go …

Vinco Holdings (T) Ltd. own a fleet of 30 (8 Seater) vans that are fitted with tracking device (GPRS) and stationed in various City centre spots , Hotels and Airport as shuttles and taxis , all around Dar es Salaam environs.

brand our vehicles with your product/services

A fleet of 10, 20 or 30 vans that will drive in a single line in and around the city of Dar es Salaam at a speed of 50 KPH for upto to three circulars (trips)

A billboards that never stops moving

What the Media will give you? A high impact moving billboards that grabs your audience’s attention directly at eye level! Traveling miles each day projecting your message throughout your community giving you the opportunity to keep your company’s name, brand and message the top-of-mind recall month long.

Coverage

Dar es Salaam City Centre and Major Surrounding areas

Additional benefits

Imposing design, print and branding (wraps)

Detailed report of Areas and Kilometres covered

High awareness levels

Reinforced impressions

Familiarity, exposure, retention

Create a Buzz….

Super Side (Right Side) Combining an uninterrupted, high visibility, maximum impact advertising opportunity with creative flexibility, this dynamic and very compelling design size is the way to make your message leap out of the traffic and scream with an imposing vertical presence

The branding mechanix

Showcase side (Left Side). This is the entry level panel for advertisers wanting to make a big splash, but still cost effective enough to proliferate as many as you need across the fleet and its positioned at the most valuable part of the van, high set to maximise exposure .

More than 10 Vehicles (Fleet Branding)

A fleet of 10, 20 or 30 vans that will drive in a single line in and around the city of Dar es Salaam at a speed of 50 KPH for upto to three circulars (trips)

No fuel Fee No Drivers fee No Maintenance Cost per car per month

Tshs 2,800,000 per car /pm (VAT excl.)

What it will cost you

Reviews

o Penetrates every part of a community o Dynamic, moving displays o High profile exposures o Quick recall for brand awareness o Cost effective

Why Vehicle Advertising?

Vehicle advertising wraps and other vehicle wraps are still very novel. They are not widely used by most companies. This is certainly not the case with TV, radio, newspaper, magazine and Internet advertising. Customers are extremely used to those kinds of ads. Due to this fact, they more easily ignore them.

Conclusion

Vehicle advertising is one the option that still packs some punch