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Via di Priscilla, 101 00199 Roma Corso Garibaldi, 86 20121 Milano Via Demetrio Marin, 3 70125 Bari Tel.: +39 06 86 517 1 Fax: +39 06 86 517 444. gn research. qualitative universe. Our promise. - PowerPoint PPT Presentation
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Via di Priscilla, 10100199 Roma
Corso Garibaldi, 8620121 Milano
Via Demetrio Marin, 370125 Bari
Tel.: +39 06 86 517 1Fax: +39 06 86 517 444
qualitative universegnresearch
Our promiseOur promise
2
To offer market researches and marketing To offer market researches and marketing
intelligence services that will allow our intelligence services that will allow our
Clients to build Clients to build
trust and loyalty based relationshipstrust and loyalty based relationships
along the customer experience routealong the customer experience route
3
around 80 employees 270 CATI stations 20 languages spoken 170 mobile CAPI stations 3 focus groups facilities
with videoconference
gnresearch Italy at a glancegnresearch Italy at a glance
gnresearch – MilanCorso Garibaldi, 86
gnresearch – RomeVia di Priscilla, 101
gnresearch – BariVia D. Marin, 3
gnresearch is an international full service research agency with the headquarter in Italy
Identify the best solutions and opportunities according to client’s needs, thanks to
Fieldwork philosophyFieldwork philosophy
Very strict selection process where every supplier is continuously trained and evaluated by our
fieldwork manager who fill an evaluation sheet at the end of each survey
An accurate recruitment which implies a screening questionnaire prepared ad hoc for each
study. The eligibility of each participant is doubled check before the fieldwork starts by internal
gnresearch staff and according to Assirm and Esomar rules
Recruitment from lists provided by Client is carried out by our interviewers in our call centers
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A strong attention to the whole fieldwork process
Brief and debrief sessions carried out at the beginning and end of each fieldwork between
gnresearch project leader and our partner and with the moderators involved
Continuous update to client during recruitment phase
By monitoring cultural and consumption models evolution, we interpret and contextualize
results within the local culture, habits and lifestyle
Close interaction and collaboration among researchers and partners
Our facilitiesOur facilities
gngnresearch owns proper facilities equipped with technologically advanced and integrated systems
in Milan, Rome and Bari
Focus group rooms equipped with TV set, video recorder, projector, laptops suitable for
usability tests and connected to the Internet
Facilities with one-way mirror and closed circuit in Milan, Rome and Bari
o linked via video–conference, allowing to assist to fieldwork from a remote location
Advanced audio-video recording system which allows to deliver a digital file
Simultaneous translation system (with double audio recording available, which allows to listen
via headphone either the translator’s and the respondents’ voice), in Milan and Rome
Moreover, we can conduct fieldwork throughout the whole country thanks to our trustful network
of recruiters, venues and moderators spread across Italy
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Our facilities /2Our facilities /2
6
gnresearch – MilanCorso Garibaldi, 86
gnresearch – RomeVia di Priscilla, 101
gnresearch – BariVia D. Marin, 3
Focus group rooms Client rooms
Considering the difficulty – due to cultural differences and logistics issues – in conducting international studies, we offer our foreign Partners and Clients
a series of services to implement and make fieldwork in Italy easier and incisive
Services for international clientsServices for international clients
Understanding and awareness of Italian market peculiarities, cultural pattern and habits that can
have an impact on the results and research design
Stores and/or locations (e.g. premises, meeting points…) ‘guided tour’ to make clients deep dive in
the local environment and culture
Desk analysis on specific Italian products/markets/brand
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MARKET KNOWLEDGE
Taxi services from/to Milan, Rome and Bari airports
Hotel and Italy transfers booking
Simultaneous translator available for the whole stay
Ad hoc services for study implementation (i.e. photocopies, web access, photo materials..)
ASSISTANCE
Areas of expertise…Areas of expertise…
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food
and
bev
erag
e
tech
finan
ce
med
ia/
ente
rtai
nmen
t
phar
ma
beau
ty/h
ealth
care
auto
moti
ve
We are well experienced in a many industries and we recruit We are well experienced in a many industries and we recruit and interviews different target (from BtoC to BtoB to KOL)and interviews different target (from BtoC to BtoB to KOL)
Contextual observation of shopping experience in real-time – accompanying consumer in the point of sale – to limit the influence of recollection and of a-posteriori rationalization and to analyze possible dynamics of negotiation at the root of behaviors. An ideal tool to:
Identify stimuli toward innovation and territories to communication Detect shopping paths, main points of attention and drivers of choice Analyze shelf and pack design within the competitive context
A research iter based on – at first – at-home in-depth interview, then the accompanied shopping with ethnographic observation, and finally a wrap-up to go deep into information collected
Some of our toolsSome of our tools
SHOPPING EXPERIENCE
USABILITY TEST Two possible approaches aimed to different goals: Exploration: investigate web fruition dynamics, detect users needs and
required elements, evaluate potential contents of a website (even at a very early stage) and collect expectations using focus group technique
Fine tuning: evaluate website prototypes, improvement of look and feel, lay-out/graphic elements and of the content areas using in-depth interviews technique
We use Morae. It’s a software which allows to recorder and capture audio, video, on-screen activities and keyboard/mouse inputs during a usability session, to watch the customer’s experience, make notes on tasks in real time and to view and analyze the recordings (creating graphs, highlight videos,..).
Ethnographic observation techniques integrated with individual in-depth interview allow to get a complete and detailed profile of the target (lifestyle, values and needs, media consumption, approach, usage and attitudes toward new product/service. Ideal for:
closer view of consumers by the company cultural patterns and aesthetic models stimuli toward innovation insights and mood for communications
A research iter based on: at-home in-depth interview with ethnographic observation, followed by a self-completed diary with audiovisual supports and then a final discussion on the materials gathered (through an interview/focus groups).
Some of our tools/2Some of our tools/2
KID’S CORNER
LABORATORY INTERVIEW
gnresearch tunes a batch of techniques to allow an interaction with kids to understand in depth their attitudes and behaviors
operative interactions with kids / teens (between 3 and 16 y.o.) with different techniques according to age (game, reading and writing stimulus, formulation of tales, role playing, self-manage work,..)
analysis - as comparison - of the family reactions aimed to understand the influence of parents in the choice processes
external observation of the kids’ world through the privileged points of view of key opinion leaders (i.e. teachers, traders, communication experts, journalists,…)
A quick and easy qualitative research tool for Client’s specific marketing needs, able to
provide actionable, focused and operative results and recommendations
direct original opinions from consumers a short timing needed (8/10 working days) and a small cost budget
with a simple consumer target to recruit, focused research objectives and top-lines results with key findings as report document
Some of our tools/3Some of our tools/3
SNAPSHOT
Immediate
&
Actionable
Quick &
Easy
Focused & Diagnostic
TeamTeam
Cinzia PaterliniQualitative Research Director
(Milan)
Letizia VerriQualitative Research Director
(Milan)
Alice SalvucciQualitative Sr Researcher
(Milan)
Chiara CrescianiQualitative Sr Researcher
(Rome)
M. Antonietta MarinelliQualitative Sr Researcher
(Rome)
Francesco RabottiniQualitative Jr Researcher
(Milan)
Chiara SodanoFieldwork manager
(Milan)
RESEARCHAREA
FIELDWORKAREA
12
Guendalina cesariniFieldwork executive
(Rome)
Snapshot!
Via di Priscilla, 10100199 Roma
Corso Garibaldi, 8620121 Milano
Via Demetrio Marin, 370125 Bari
Tel.: +39 06 86 517 1Fax: +39 06 86 517 444
Cinzia Paterlini
off +39.06.86.517.607
Cinzia Paterlini
off +39.06.86.517.607
Alice Salvucci
off +39.06.86.517.606
Alice Salvucci
off +39.06.86.517.606
thanksand we look forward to hear
from youand we look forward to hear
from you
For more information about our services www.gnresearch.com For more information about our services www.gnresearch.com
Chiara Cresciani
off +39.06.86.517.356
Chiara Cresciani
off +39.06.86.517.356