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Viceroy Research Group 1 viceroyreseach.org Viceroy unearths Steinhoff's skeletons – off-balance sheet related party entities inflating earnings, obscuring losses. How Steinhoff management use off-balance-sheet entities to obscure losses and enrich themselves. Steinhoff has long been under scrutiny for seemingly inexplicable factors including: A long string of acquisitions of stagnating or deteriorating businesses whose performance seems to miraculously improve post-acquisition, even if only on paper. Cash flow trends that do not correspond to EBITDA. Investigations into senior executives for tax-evasion, document forgery and fraud. Rampant and dilutive equity raising. Viceroy’s investigation into Steinhoff has revealed several concerning activities surrounding a number of at least two off-balance sheet, undisclosed related party entities: Campion Capital Southern View Finance While the existence of some of these entities has been reported by the media, their activities have not. Viceroy’s analysis suggests Steinhoff uses these off-balance sheet vehicles to artificially inflate earnings: Steinhoff has issued expensive loans to and booked interest revenue against Campion subsidiaries for the purchase of loss-making Steinhoff subsidiaries. These revenues will never translate to cash. Steinhoff has moved two loss-making and predatory consumer loan providers to off-balance sheet entities: JD Consumer Finance and Capfin. Steinhoff negotiated the re-purchase of the only profitable portions of JD and Capfin (loan administration and debt collection facilities) while allowing losses to be incurred at off-balance sheet, related party entities under Campion Capital. Given these loss-making entities, such as SVF UK, are being round tripped back to Steinhoff, Viceroy believe it is possible that Steinhoff are ‘repaying’ Campion’s outlays through acquisition premiums (i.e. losses are being capitalized through round-trip transactions with related parties). Viceroy believes that, based on the contents of this report, Steinhoff should consolidate Campion Capital and its subsidiaries given that Steinhoff bears full economic liability for these entities through loan arrangements and exert total control through overlapping management. Viceroy believes the facts presented in this report will bring Steinhoff’s behavior to the attention of regulatory authorities. We value Steinhoff’s shares at EUR 1.29 per share, a 57% downside from close on December 6, 2017.

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  • Viceroy Research Group 1 viceroyreseach.org

    Viceroy unearths Steinhoff's skeletons

    off-balance sheet related party entities

    inflating earnings, obscuring losses. How Steinhoff management use off-balance-sheet entit ies to obscure losses and enrich

    themselves.

    Steinhoff has long been under scrutiny for seemingly inexplicable factors including:

    A long string of acquisitions of stagnating or deteriorating businesses whose performance seems to

    miraculously improve post-acquisition, even if only on paper.

    Cash flow trends that do not correspond to EBITDA.

    Investigations into senior executives for tax-evasion, document forgery and fraud.

    Rampant and dilutive equity raising.

    Viceroys investigation into Steinhoff has revealed several concerning activities surrounding a number of at least

    two off-balance sheet, undisclosed related party entities:

    Campion Capital

    Southern View Finance

    While the existence of some of these entities has been reported by the media, their activities have not. Viceroys

    analysis suggests Steinhoff uses these off-balance sheet vehicles to artificially inflate earnings:

    Steinhoff has issued expensive loans to and booked interest revenue against Campion subsidiaries for the

    purchase of loss-making Steinhoff subsidiaries. These revenues will never translate to cash.

    Steinhoff has moved two loss-making and predatory consumer loan providers to off-balance sheet entities:

    JD Consumer Finance and Capfin.

    Steinhoff negotiated the re-purchase of the only profitable portions of JD and Capfin (loan administration

    and debt collection facilities) while allowing losses to be incurred at off-balance sheet, related party entities

    under Campion Capital.

    Given these loss-making entities, such as SVF UK, are being round tripped back to Steinhoff, Viceroy believe

    it is possible that Steinhoff are repaying Campions outlays through acquisition premiums (i.e. losses are

    being capitalized through round-trip transactions with related parties).

    Viceroy believes that, based on the contents of this report, Steinhoff should consolidate Campion Capital and its

    subsidiaries given that Steinhoff bears full economic liability for these entities through loan arrangements and

    exert total control through overlapping management.

    Viceroy believes the facts presented in this report will bring Steinhoffs behavior to the attention of regulatory

    authorities. We value Steinhoffs shares at EUR 1.29 per share, a 57% downside from close on December 6,

    2017.

  • Viceroy Research Group 2 viceroyreseach.org

    Campion Capital, controlled by Jooste associate George Alan Evans and ex Steinhoff CEO/CFO Siegmar

    Schmidt purchased GT Global Trademarks from Steinhoff through a loan from a direct Steinhoff subsidiary.

    Steinhoff does not book these loans as related party transactions even though Campion Capital is a related

    party entity. Viceroy believes these loans will never be repaid.

    Southern View Finance: a Wiese entity which held two loss-making consumer finance issuers operating at

    Steinhoff entities: JD Consumer Finance and Capfin. Southern View Finance received significant financial

    support from Steinhoff and kept its loss-making loan portfolio off Steinhoffs books for several years before

    selling them to Campion Capital. Steinhoff has recently purchased Capfin and JD Consumer Finances

    administration and collection facilities, allowing the company to book further income from off-balance

    sheet, non-performing loans.

    Genesis Investment Management, controlled by ex-Steinhoff CEO/CFO Siegmar Schmidt purchased kika-

    Leiner in deal financed by Steinhoff equity. 6 months later, Steinhoff purchased kika-Leiner Austrian

    property portfolio for a greater sum it had originally financed the kika-Leiner merger for. The company

    displayed no signs of any activity prior to its acquisition of kika-Leiner.

    As of Tuesday December 6, Markus Jooste resigned as CEO of Steinhoff. On the same day the company

    announced an investigation into accounting irregularities and that it was determining whether prior year

    financial statements would need to be restated.

    Contents

    Background ............................................................................................................................................................. 4

    Individuals of Interest ............................................................................................................................................. 4

    Steinhoffs off-balance sheet entities ..................................................................................................................... 6

    Campion Capital...................................................................................................................................................... 6

    Genesis Investment Holding and kika-Leiner ....................................................................................................... 26

    Other Issues .......................................................................................................................................................... 29

    Valuation .............................................................................................................................................................. 34

    Summary ...................................................................................................................Error! Bookmark not defined.

    Appendices ...............................................................................................................Error! Bookmark not defined.

    (EURm) Low Mean High

    Earnings 1,234 1,428 1,603

    Loans & investments income (184) (184) (184)

    Reconsolidate JD consumer finance (160) (160) (160)

    Remove non-cash provisions (30) (30) (30)

    Add more depreciation (261) (261) (261)

    Minority interest re Conforama & Poco (72) (72) (72)

    Remove 100% other operating income (340) (340) (340)

    Total adjustements (1,047) (1,047) (1,047)

    Adjusted 2017 net income 187 381 556

    Comp. P/E 10.4 14.7 19.5

    Market Cap implied 1,941.78 5,580.12 10,836.35

    Current market cap 12,932.70 12,932.70 12,932.70

    Upside-Downside -85% -57% -16%

  • Viceroy Research Group 3 viceroyreseach.org

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