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Victor Hasselblad was once asked by the Swedish military if he could produce an identical copy of a recovered German camera. Legend has it he responded,

...and so the Hasselblad quest for perfection was born.“No, but I can make a better one.”

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CONTENTS

PAST PRESENT & FUTURE ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05 FIVE FOUR THREE TWO ONE ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07 BEAUTY IS IN THE COMPOSITION ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09 AN ALMOST MAGNETIC EFFECT ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 MADE FROM LUXURY ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 THE COLLECTION ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 MAHOGANY.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 OLIVE WOOD ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 BROWN TUSCAN LEATHER ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

BLACK ITALIAN LEATHER ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 CARBON FIBRE ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 ACCESSORIES ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 OVERVIEW ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 THE TOP OF ITS CLASS ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 LENSES ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 SENSOR INFORMATION.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 TECHNICAL SPECIFICATIONS ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .72

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For over sixty years now, Hasselblad has been devoted to a very

simple task: producing the finest camera equipment known

to man. During this time we have succeeded in doing just that,

“To Help Photographers Achieve Their Photographic Potential”.

At the heart of Hasselblad’s technical perfection lies Victor

Hasselblad’s passion and drive to produce photographic

equipment pursuing the ambition to help photographers

exhibit their vision of life.

PAST PRESENT & FUTURE

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FIVEFOUR

THREETWOONE

The Hasselblad Lunar takes its aesthetic

and technological inspiration from the first

camera to go into space; the Hasselblad

500C of 1957. It revives the timeless charm

of the 500 through its advanced P.V.D finish

frame and the contrast in colour between

the carbon fibre camera body, the lens and

the extended titanium mechanical controls.

It offers an evocative vintage look with a

truly elegant appeal.

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SA

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BEAUTYIS IN THE

COMPOSITION

Vintage and high-tech Italian design paired with Swedish tradition,

for a camera featuring a unique and unmistakable style. Talent,

patience and elegance with an artisan’s touch. Leather and wood,

carefully selected raw materials, are turned into timeless stylish

details recalling the know-how of authentic artisan masters.

Traditional skills, the development of special techniques, a passion

for perfection: everything comes together to create objects of

exceptional quality, unique because they are perfected one by one,

individual as only the hand of an artist can make them.

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Lunar is the result of meticulous engineering research.

The impeccable calibration of its body makes it possible for

Lunar to support both compact and professional DSLR type lenses

whilst always ensuring excellent balance. Thanks to the perfectly

handcrafted ergonomic grip, the relationship between user and

camera is unique, creating an almost magnetic effect that causes

irresistible attraction and an arresting experience.

At Hasselblad we believe ergonomics and style can sit comfortably

together. Lunar is the proof.

AN ALMOST MAGNETIC EFFECT

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MADE FROM LUXURYHasselblad’s history underpins a relentless quest for excellence.

Traditional skills teamed with a passion for perfection mean

everything seamlessly comes together to create these objects

of exceptional quality. Simultaneously the Lunar has both a vintage

and a high-tech aesthetic, exemplified by its Italian design and its

Swedish pedigree. It’s unique. It’s unmistakable.

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Handcrafted original prototype

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Workshop assembly

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THECOLLECTION

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“Without craftsmanship, inspiration is a mere reed shaken in the wind.”

- JOHANNES BRAHMS

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The warmth of natureThe finest mahogany wood with a waxless

matt finish to optimise the grip. In addition to

its high structural strength, this material retains

its original warm tones, whilst with the passage

of time it acquires an aged appearance through

the patina that covers it.

MAHOGANY

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Shutter release detail

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A hint of opulenceThe unmistakable richly-veined olive wood

provides a tough and durable grip with a matt

finish offering a comfortable, smooth hold.

The wood will age subtly over time, giving the

indelible stamp of the owner.

OLIVE WOOD

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Bespoke top dials

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“Love of beauty is taste. The creation of beauty is art.”- RALPH WALDO EMERSON

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Tuscan leather detail

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Centuries of traditionThe peerless class of hand-polished Tuscan

leather for a classic look and feel that will

age and change with time. Designed to last

many years, Lunar is the manifestation

of vintage charm, expertly combined with

technological excellence.

BROWNTUSCAN

LEATHER

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Ruby detail

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Stylishly durableThe delicately textured, firm leather grip is in

a class of its own. The grip recounts a tale of

elegance that your fingers can read by covering

the countless paths scored by the texture of

this extraordinary material.

BLACKITALIAN

LEATHER

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Black leather grip detail

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“This world is but a canvas to our imagination.”- HENRY DAVID THOREAU

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High-tech styleThis grip is the perfect choice for those seeking

a minimalist but chic style. Carbon fibre is a

high-tech material. It is light and has exceptional

resistance characteristics.

CARBON FIBRE

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Camera case detail

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ACCESSORIES

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Made from the finest Italian leather

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Leather strap detail

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OVERVIEW

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APS-C 24.3 Megapixel Sensor- The most powerful sensor in its category- Professional DSLR results in a compact camera- Higher resolution than most DSLR cameras- Same sensor size used by most DSLR cameras

New 25 AF Point Focusing- Fast & precise contrast-detection AF- User selectable flexible spot focusing- Direct manual focus

BIONZ™ Processor- Real time image processing- Accurate RAW to JPEG conversion- Perfect match for the 24.3 MP sensor

Anti-Dust System- Static-free sensor coating- Sensor ultrasonic vibration- Automatic and manual activation

10 Frames Per Second- Outstanding shooting speed- Ideal for action shooting

Wide ISO 100 – 16000 Range- Fast response for action shooting - Great versatility in low light- Extremely low-noise performance- Dual Noise Reduction System

THE TOP OF ITS CLASS

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SEL16F28 LF 16mm f/2.8 Hasselblad E-mount lens

SEL18200 LF 18-200mm f/3.5 - 6.3 Hasselblad E-mount lens, available with lens hood

LENSES

SEL1855 LF 18-55mm f/3.5 - 5.6Hasselblad E-mount lens, shown with lens hood

E-mount lensesE-mount lenses including the

top of the range Carl Zeiss T*

lenses + A-mount lenses including

G-series lenses. E-mount lenses

are the ideal choice for an

elegant, compact, lightweight and

highly transportable system.

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New 24.3 Megapixel APS-C HD CMOS SensorThe APS-C size sensor is the largest sensor in the Compact System Camera segment and larger than many DSLRs in the market. The extra-large sensor effectively enables background defocusing even in extremely low light conditions, especially in manual or semi-automatic shooting modes. Lunar’s sensor is more than 13x larger than 1/2.4-size sensors, 3.1x larger than 13.2 x 8.8 mm sensors, and 1.6x larger than MICRO Four Thirds™ sensors, resulting in much higher image quality, lower noise and faster response.

Contrast-Detection AutofocusingIntelligent contrast-detection focusing in both photo and movie recording. DMF (Direct Manual Focus), two autofocus modes (Single-shot AF and Continuous AF) and three Autofocus Area settings (25-point Multi, user-selectable Flexible Spot and Centre) complete the focusing system.

Focus TrackingThis function allows you to shoot perfect in-focus picturesof moving subjects, both in photo and movie recording.

Fast and Precise MF AssistIn MF or DMF (Direct Manual Focus) the MF Assist automatically enlarges the portion of the compositionon which focus is being performed, allowing for a perfect focus. Two magnifications are available - 5.9x and 11.7x.

Peaking Function For Focus ConfirmationThe Peaking function allows for precise focusing by detecting the most sharply reproduced area of the image and highlighting it for confirmation. The levels of sensitivity and highlight colour are adjustable.

Precision Digital ZoomPrecision Digital Zoom delivers up to 10x magnificationof the central area of the frame. It works with any E-mount or A-mount lens, including fixed-focal length lenses.

1200-zone MeteringThe advanced 1200-zone metering delivers precise exposures even in the most difficult lighting situations.It evaluates light levels and colour distribution, thenit calculates in real time the exposure for each image.

Advanced White Balance and Colour ControlLunar features an advanced real-time white balance and colour control for both photos and videos. The desired setting can be achieved in different ways: auto mode, nine presets, manual adjustment on a colour chart or by selecting the colour temperature. Custom settings can also be saved in memory.

SENSORINFORMATION

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FlashTypeFlash CompensationFlash Modes

Built-in Flash+/- 3.0 EVFlash Off, Autoflash, Fill-flash, Slow Sync., Rear Sync.

InterfacePC InterfaceHD OutputOthers

Hi-speed USB (USB 2.0): Mass-storage, MTPHDMI® Mini Connector (type-C), PhotoTV HDAuto-lock Accessory Shoe, Microphone Jack, Remote Sensor

DriveModes Single-shot, Continuous, Speed Priority Continuous, Self-timer (10/2 sec. delay), Self-timer (Cont.) (with 10 sec. delay:

3/5 exposures), Bracketing, Remote Cdr

WeightBody Only Approx. 570 g

DimensionsW x H x D (including protrusion) Approx. 140 x 83 x 67 mm

SoftwareAdobe Lightroom© Included with the Hasselblad Lunar

ShutterTypeShutter SpeedFlash Sync. SpeedElectronic Front Curtain Shutter

Electronically Controlled, Vertical-traverse, Focal-plane Type1/4000 to 30 sec., Bulb1/160 sec.Yes, On/Off

TECHNICAL SPECIFICATIONS CHART

Exposure ControlExposure ModesExposure CompensationBracketing

iAuto, Programmed AE (P), Aperture Priority (A), Shutter-speed (S), Manual (M), Sweep PanoramaSweep Panorama, Anti Motion Blur, Scene Selection3 Continuous Exposure in 0.3 or 0.7 EV Steps

LCD MonitorBrightness ControlDisplay Contents

Auto, Manual (5 steps between -2 and +2), Sunny Weather ModeGraphic Display, Display All Info., Big Font Size Disp, Info., Live View Priority, Level, Histogram

MediaMediaSlot

Memory Stick PRO Duo, Memory Stick PRO HG Duo, SD Memory Card, SDHC Memory Card, SDXC Memory CardMulti Slot for Memory Stick Duo/SD Memory Card

Recording System (Still Image)Image Quality Modes RAW, RAW & JPEG Fine and Standard

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Sweep Panorama™ Mode Simply press the shutter button and sweep the camera in a smooth arc, either horizontally or vertically. A series of shots are taken automatically and then stitched together into a seamless, high-resolution panoramic photo ready

for large-format printing.

Thirteen Creative StylesThirteen Creative Style modes can be applied to photos and videos. Standard, Vivid, Portrait, Landscape, Sunset, Black & White, Clear, Deep and others depending on the scene, are the available options. Contrast, saturation and sharpness can be further fine-tuned for an additional

personal touch.

Fifteen Picture EffectsPicture Effect is a fun and simple way to convert any picture into a unique piece of art. Lunar provides a total of 15 effects for endless artistic possibilities. Real-time preview is available for most effects, letting you experiment and

play with your creativity and imagination.

Light Conditions Made Easy: Auto HDR and DROCertain light conditions are ideal to shoot evocative images, but with great variances in light and shadow, they are often the most difficult to handle. Lunar offers two solutions to capture wonderful images in these situations. Auto High Dynamic Range (HDR) mode takes three shots at different exposures — one for highlights, mid tones and shadows — then digitally combines them into a single photo with rich shadow and highlight detail. D-Range Optimiser (DRO) produces natural-looking images with optimal brightness and tonal gradation. If a backlit subject’s face is dark, for example, DRO recovers details hidden in the shadows and delivers a naturally bright image.

Intelligent Face Registration: Party TimeThe Face Registration function allows registering up to eight faces in the camera memory. While shooting, these faces are instantly recognised by the camera that automatically focuses on them while adjusting exposure and other settings

to capture them at their best.

Eight Scene SelectionEight Scenes are available: Portrait, Sports Action, Macro, Landscape, Sunset, Night Scene, Night Portrait and Hand-held Twilight. Intelligent Auto mode automatically identifies and selects the most appropriate one. Aperture, shutter speed, white balance and other parameters are adjusted to achieve the best results for each scene setting.

Hand-held TwilightIn Hand-held Twilight mode, Lunar shoots six photos at high speed and composites them to create one low-noise photo. This amazing technology, possible thanks to the ultra-fast Bionz processor and the Dual Noise Reduction System, produces amazingly low-noise

beautiful night shots.

Anti Motion Blur ModeThis shooting mode magically improves picture quality when shooting action scenes at long zoom, portraits and in low light situations by eliminating the need for a flash light. After taking six shots at high speed, Lunar aligns and combines them into a single surprising photo.

CREATIVE TOOLSBesides an amazing package that surpassesmost DSLRs in image quality, speed, control, and flexibility, Lunar features a set of easy-to-use tools that make taking pictures more fun and entertaining for both expert and novice photographers.

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Beauty is in the composition

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Hasselblad Bron Inc.1080A Garden State RoadUnion, NJ 07083USAPhone number +1-800-367-6434.Fax +1-908-754-5807info@hasselbladbron.com

Hasselblad A/SArne Jacobsens Allé 13, 4.2300 Copenhagen SDenmarkPhone number +45 70 26 08 00Fax +45 70 26 09 00info@hasselblad.com

Hasselblad (UK) Ltd385 Centennial Avenue Centennial Park, ElstreeHerts, WD6 3TJEnglandPhone number +44 20 8731 3250Fax +44 20 8731 3251info@hasselblad.co.uk

Victor Hasselblad ABBox 220Utvecklingsgatan 2SE-401 23 GothenburgSwedenPhone number +46 31 10 24 00Fax +46 31 13 50 74info@hasselblad.se

Hasselblad France SAS5 Passage Piver75011 ParisFrancePhone number +33 1 55 28 93 10Fax +33 1 55 28 36 28info@hasselblad.fr

CONTACT

Hasselblad Vertriebsgesellschaft mbHAn der Strusbek 3222926 AhrensburgGermanyPhone number +49 4102 49101Fax +49 4102 49143info@hasselblad.de

Hasselblad Japan KK1-10-32 Jingumae, Shibuya-ku Tokyo 150-0001,JapanPhone number +81 03-6434-9567Fax +81 03-6434-9569 info@hasselblad.jp

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