MARCH 1988

Victorian Beer Label Collectors • Society

NEWSLETTER

VOLUME 17 No.2

The International Society of Label Collectors-Australian Brewery Research

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VICTORIAN BEER LABEL COLLECTORS' SOCIETY PATRONS : AUSTRALIAN BREWERIES

PRESIDEJI.'T: L. Godden, 1379 North Rd., C layton, 3 168. (03) 544- 1374 V.PRESIDENT: SECRETARY: TREASURER:

J. Hepworth, 5 Willow C rcs., Campbell tow n, 5074. (08) 337-509 1 G. C rompton, 11 Dubl in A ve., Strathmore. 3041. (03) 379-4375 A. Freer, 28 A llnut Pde., Cheltenham, 3 192. (03) 584- 1353

EDITOR: J. Wil ks, 65 Ti verton Dr., Mulgra ve, 3 170. (03) 56 1-4221 RAFFLE CO-ORDINATOR: G. C rompton

T o enable smoothe r operation of our Societ y, would members please co-ope ra te as follows ;

I. Forwa rd all monies to the Treasurer, ex cept for raffles. 2. Forwa rd all contributions for the Newsletter to the Editor. 3. All general Society business, requests for labels from the Society stocks, contributions nnd

rafne ticke t req uests to the Secretary. 4. New members and changes of address to the Treasurer. 5. Please forward an S.A.E. with all correspondence that requires a reply.

MEMBERSHIP FEES

JOINING FEE: $1.00 Australian. ANNUAL SUBSCRIPTION: $10.00 Australian, due and payable on July 1s t, plus any levies that

may be called PRO-RATA FEES : After October 31st, $7.00 Australian.

After February 28th, $4.00 Australian. Overseas members requiring the Newsletter by Air-mail, please add A$7.00 extra to cover postage. U.S., N .Z., U.K., and Canadian currencies accepted

Thia Journal ia copyrigh~. None of the COJltenta of the, "Yictori;m,Bee.r Lal?el Collectors' &ociety N ewaletter" ia to be reproduced or uaea m any manner Without the prl_s>r perrmas10n m wnting of the Edit.or and the secretary

of ttie :SOC1ety.

V.B.l.C.S. The International Society of Label Collectors - Australian Brewery Research

THE STORY BEHIND THE FRONT COVER

In 1856 Hr Ro b e rt Cock, one of the earliest pioneers in t he Mount Gambier area , open e d a Brewery/D istillery in Commer c i a l St. West, Mount Gambi e r . 1 t is i n t erest ing t o n o te t hat Lw ~· o f hi s son s wer e leading member s of t h e t e mp e ran ce mov e me11L at the same time and for many year s aft e rwards .

During 1 8 6 5 th e Pioneer di s till e ry wa s e r ec ted in the wcs tE:rll s ectio n of Comme r c ial St . by the Ande r s on f amily. In the same year R. Coc k leased th e S tandard Brewery t o the ~artn e r s Sharp and Ande rs o n . The Gov.ernmen t Gazette o f 187 3 n otes tha t the par tn er·s hip was b r u ken w hert Sharp re ti red .

The brewery was c arried on by various members o f the Anderson family with the exception o f 1902- 1904 when the Haunt Gambier Brewing co. had a lease . The Adelaide almanacs record Hrs Thomas Anderson as the brewer to 1885, then Walter J (JAS?) took over. Hrs. R. Anderson is record ed as the proprietor f o r a short time from 1895 to 1899 .

J . Moloney of Sloan s continued to br e w unti l

to his s on E.A. Moloney the a lmanacs for the the name W. J . Anderson

In 1911 the bu s in e s s wa~ s o ld to Brewery in Broken Hil l . J. Mo l o n e y 1914 when the licence was transferred (often E . J . Moloney). According to p e riod, the brewery continued under until 1918/1919 when the firm became Brewing Co.

The firm ceased brewing in 1923 arrangements were made with the Ltd . to supply the beer required .

known as the Moloney

when the brewery closed and South Australian Brewing Co.

(From Brewe ries Of South Australia, Anthony Hoare) .

F6bruary M66tittg Not6s

As the new bistro section was still not finished, we had to hold the meeting in the new first floor bar area . Very comfortable especialYy after the loud piped music was turned off.

There were a few letters from Czech collectors seeking exchange partners but there were no takers amongst those present.

The Secretary announc ed that Tasmanian Breweries are introducing a new system in that they will, in general , no longer send labels to individual collectors but direct them to j oin a recognized club. Only recognized clubs will receive their labels in future. (VBLCS is listed in the Tasmanian Breweries letter. )

The catalogue of Queensland Brewery labels is coming along well, thanks to helpful information from several members , and the first section should be printe d shortly.

Jack Wilks and other liasion officers are keeping up the good work with mini - breweries and we a re getting supplies of their labels for members.

There was general discussion on kindred society news, new label issues , and changes in the New Zealand brewing scene , then the raffle was drawn and the winners were :-

1. F17 blue A.Richards 2. E85 pink M. Doulton 3. F82 pink K.Deutsher 4 . 86 orange J.Finigan

Vic S.A. Vic Vic

This was only the second meeting for member Alan Ri chards, so he was very happy. Jim Finigan was absent (in Hospital?) so he will also be There was much more interest in this r affle owing Registered Clubs Association A.G.H. labe l s being in second prizes.

NEXT HEETING :-

pleased. to the scarce the first and

will be held at the Royal Hotel, 75 Flemington Rd. North Melbourne. at 1 . 00 pm on Sunday April lOth . The bar opens at 12 noon gi ving time for a s ampl ing session before the meeting . Remember that t he last lot from the Keith Wittenbach co llections, (as listed in the Vol 17 No 1 Jan ' 88 Ne wsletter) will be au ct i o ned. There i s su r e t o be some competitive bidding.

CATALOGUE ERROR: -One of our sharp-eyed members has fo und an error in t he Cas t lemaine Perkins catalogue . XXXX Lite Lager, AS has the date of issue as 1884 when it should be 1984. All member s please amend t heir copies acco r dingly . Apa rt from thi s , it does pay to stud y your labe ls against t h e c atalogu e , and it is s urpri sing how ma n y min or differences a re fo und, particularly with the older labels .

LABEL PHOTOCOPIES: rlany collector s are n ot keen to havE: cop 1es in t heir albums. bill t- hr:- y do play a vita l part in ou r hob~y . T he p h 0 t 0 cop i e s are us u a ll y o t 1 abe 1 s . ~ o r a r e t. h a t i t 1 s o l Jn o s t impossible to obtain t he genuine art 1c~e , ~nd thu s t~ey a 1 e cur invaluabl e source of information for the H1 sLo r1 an ·a nd t l1e CaL a l ogue r . £-'lease don •t throw away photocopies of old labels , j ust s t:nd r.lr e n, Lo the Secretary or any other committee member to r filin~ i n our r r::-iE:;renc_p systenr.

AUCTION RESULT~ - THE KEITH Lot 1. Coopers l abels Lot 2. S.A.Breweries labels Lot 3. South Aust . oddments Lot 4. Kalgoorlie label s Lot 5. Fiji labels

WITTENBACH COLLECTIQ~ S . $40 u.Kruger Vi c. $50 W.Ri c hardson Vi c. $ 20 J.Wilks Vi c. $43 B.Williamson W. A. $ 25 H. Doulto n S .A .

and, an e xtra l o t . not advertised be c aus e of the pro hibitive we ight , Lot 6 Wooden box wi th several thousand Australian labels , went f or $ 85 -~ to '!' . Ryan, Vi c .

CHANGE OF ADDRESS:-R.G r eenaway, 29 Harbour St. Hosman NSW 2088 .

lt is with some regret that I have to r e p o rt the first closu1 e o f one of the new wave of Pub -Brewerie s. It is the Botanic in North T ~ rrace,

Adelaide. It ceased brewing before Christmas 1987, but the pub is s till operating . I have been to j d un officially that the brew1ng eq uipm·.· ni ha s been sold to a. hote l c hain 1n Victo ria thaL has f a mi l y re s L aur·:nrl . r~ at. their hotels . As far as I kn ow there were only two l ab e l s issued. same desigrr , bu r one lager than the other & self - adhesive.

As you c an see from the labels with this News letter. there <i t ·e nH.•J . .

mini br eweries start ing . The one 1 menti oned in the last Ne wsl eLl.<:'J . 1 :1

Hobart i s part of t he Br e wtech group, s o possibly sonr e l a bels l ;;, Lc r ' ' ''· as per the Royal Hotel "s Tigers Head label s.

Our Soc iety has made c ontact wi th other mini-breweries, and l Kb e Js hopefully will be received shortly. I won ' t print the names of the breweries until we receive the labels. l am sure that the large majority ' of our members will understand. because un fortunately we have some maverick members who would rush ir1 and try to get them direc t and delay the clubs efforts . It HAS happened befor e , we will : try and minimise delays . On that note, most of the mi ni-breweri es want HONEY for th~ labels, which of course the club pays, ,giveaways are not common, so t o those members who insist on writing, ~hy not save yourse lf a f e w stamps.

Qverseas Brewery News . The Odin brewery in Viborg, Den~ark is to close on 30th March. It was Denmark ' s oldest brewery .

In England, the Oldham brewery is to c lose, it was taken over by Boddingtons in 1982. Tolly cobbold have taken over P~ines of St . Neots and closed it. Greene King have closed Rayments- of Furneax Pelham, it had been part of Greene King for many years but operated in its own right.

Congratulations to VBLCS members Brian Griffin and Thompson on their successful launch of Wattle Lager. Peter

The article is from the Melbourne Sun, Tuesday 23rd Feb.

Members will note that the Wattle this newsletter. Lager label is issued with

Waffle you have to drink?

e ABOVE: Brion Griffin (left) and Peter Thompson toast their new brew, Wattle Lager, at their Boyswater brewery. RIGHT: The new Hboutique beer", Pictures: COLIN STUCKEY

By H.ll_~CARTER - ~ . IT'S a bit late now, bu: there must be many Melbourne male wh wished he'd been a roo mate of Peter Thompso and Brian Griffin. .'

During the past year friends or the two n · year-olds ha\'e spen many a night testing the pair's own brand ofb~er

And now Peter and Brian have come u . with what the)· claim a ·real bottler. ,

The pair han named' the malty end resul~ Wattle Lager because they wanted somethinr very Australian. ··

The "boutique beer" la the first product of the · Kiewa Brewing Co. which they claim is vr torla's only lndependen brewery. •.

Kiewa Is Aborigl : for c:lear or sweet water:

Wattle Lager Is mad_ with Victorian Alpine. water and contains ni chlorine or fluoride.

Brian said yestenillY·· "It's an up-market lager; which Is an Australian alternative to importee\· beers. · :

''It's only In 3i5 ml bot· ties because It's not the. sort of beer to be con: sumed at Bay 13. ·t

"It Is designed to be '., had with meals and goes ; well with chicken, sea· rood or lightly nnore( food." ·:

Peter said that with an alcohol level of 4.5 per . cent, Wattle Lager was. down a bit on commer-· cial beers, was lighter In, na,·or, clearer, and had a· malt taste. )

Peter does all the brewing and packaging at a small Bayswater, North factory, while Brian distributes the product they hope wiU take the Australian beer market by storm. :

About 65 licensed ' rrocers, hotels and res­taurants in the Mel·~ bourne and metropoll·~ tan area han tried Ui~ lager since it hit the market four weeks ago:

The company plans to Introduce Wattle Lage( to Sydney, Brisbane and, eventually, o'•erseas. ~

Brian said: "We've had) rood respons~ and suP;; port from Mrlbourn~· liquor outlets." 1

Lab6ls Isstt6d Witlt This N6wsl6ttst'

Tooheys Hunter Old, Bond Brewing . . . . .... . . ........ .. .. __ 345 & 7 50mL Tooheys Coun try Spec i al, Tooheys . . . ...... __ .......... _ ..... . _ .250mL Tooheys Coun try Special , Bond Brewing ... . . .. ... .. . ..... .. _. ___ . 2.J OmL Too he ys Draught , Bond Brewing . . . . . . .... _ . .... ... . .. . ... _ 2 5 (1 & 345mL Tooheys 2 . 2 Lite Lager Beer . . . . . . . . . . . . ... ... .... ...... . . ..... !.SOmL/ Fos ters Lager , new whit e border . . . . . ..... . .. _ . _. ______ . __ . ___ .2 ~0mL Carlton Special Lighl, 5 cent refun d .... ________ _ .... . _ ........ . J7 5m1 Coope rs Light, 4 cent refund . ... _ ....... _ .... _ .... __ . _. _ .... _ .?~OmL Wattle Lager , Kiewa Brewing . . . . . . . . ... ___ .. . . _ ... _ . ... .. .... _ . J7 .JmL Sc harer s Lager ..... . . __ . . . . . . . . . . . _ . _ .. _ . __ __ . _ ___ _ . _ . _ .. . . __ . ? SUm J.

Old Ballarat Lager. Royal Hotel .. .... . .. . .... . ........... . .... 3'/SmL Camr a 1st . Anniv. Ale, Matilda Bay . ....... _ ... .. ....... .. ... . _ .. 3~5mL Roya l Premium Beer,Tonga . . . . . . . . . . . ...... ... _ .. .. . __ ._ . . no conLen t s Gee long Draught .... _ . . . . . . . . . . . . . . . . ..... . _ ... _ ... . ... .. ...... ·,- ::.umJ. Gee long Light . . . . . . . . . . . . . . . . . . . . . . ...... . . .......... . ....... . ·nuwL Gee l ong Lager . . . . . . . . . . . . . . . . . . . . . . .. ..... ...... ........ . .. .. . 7 bumL -.-. Geelong Bitter . . . . . . . . . . . . . . . . . . . . . . ..................... ... .. 750mL John Boston Special Lager . . . . . . . . . . .. . ..... .. ..... .... . ...... . 34 ~ mL Swan P r emi um Export Lager ... . . ...... . ... ......... ...... . 12 US FL OZ Emu Exp ort Lager . . . . . . . . . . . . . . . . . . . . ...... .. ....... ...... ..... ;jlJ !JmL Southwark Special Beer . . . . . . . . . . . . . ........... ...... . . . . 375 & 75UmL Southwark Bitter Beer . . . . . . . . . . . . . . . . .... .. ....... . ... . ...... . :37~,mL Old Australia S tout . . . . . . . . . . . . . . . . .. .. . .... . ....... . .. .. back lat•el Castlemaine XXXX Bitter, .. .. .. .. .. .................... 37!) & ·r~UmL XXXX Lite Lager ..................................... 37 !'J (2) & ·;~, UmL

Castlemaine XXXX Dr aught Beer . . . . . . ..... ....... ...... . .. 375 & ? bU mL Swan Premium Export Lager . . . . . . . . . . .. . ........................ 250mL Brass Monkey Stout . . . . . . . . . . . . . . . . . . ........ ... . .. ... ......... 37!:>mL Winter Warmer .... . ...... .. .... . . . .. . . . . ...... .......... .. .... . 37',mL South Yarra Arms , (Sovere ign Bwy ) . . . .... ........ . ....... . .... . . 37:,n,L United States Hotel ( Sovereign Bwy ) .. . . ............ ............. 3/: ·nll Carlton Light Ale , re- i ssue . . . . . . . . ..... . ..... . ..... . ... . ..... 74L,u, .. Carlton Halt Ale , re-issue . . . . . . . . ... ............. . ......... t .J .;!,d

Courage Draug ht , re-issue . . . . . . . . . . .............. . :.:i70mL & one lu t·e . Courage Crest Lager, re - issue . . . . . . ....................... .. . . 3'/Ll tiiL Courage Tankard Bitter, . . . . . . . . . . . . ..... ... . . ........ ..... .... '/·! Li nti ... Courage XB Extra Bit ter . .. .. .. .. .. .. .......................... ~1 11 Un1 i. Valley Go ld Pilsner .. .. .. .. .. .. .. . .. ...... .. ....... .... .. . .... :..:n ~,n•L

0 ld Bounty Ale . . ... .. .. ........ . · . . . .. ... . . .... . ........ . . . .... 3'1 :'n•L Brewhouse Full Halt Lager . . . . . . . . . ...... . ................... 375mL

LABEL DONATIONS -- BREWERIES Bond Brewing NSW Ltd, Carlton & Uni ted Breweries ( Helb) Cooper and sons Ltd, Kiewa Brewing Co . Sovereign Brewery, Scharers Brewery The Specia l Beer Co, Geelong Brewing Co. Pty. Ltd . Bond Brewing QLD Ltd , The South Australian Brewing Co . Bond Brewing W. A. Ltd.

The following information from Bond Brewing Qld., has been s e11t in by member Scotty HacKenzie :-The larger letters of the alphabet now appearing on the label s constitute a batch coding system. The SHS on labels stand for Simpson Halligan Sands, t he label s uppliers. The batch system operates by progressively working through t he alphabet. Therefore there will be a continual change in these letters in the market place.

Two · advertisements over 40 years apart, thankfully the restricted hours referred to in the Ballarat ad. are well and truly a thing of the past. The Russian beer ad is from England (article from What's Brewing, CAHRA) consisting of a bi-lingual pun .

. RABA RUSSIAN ·\

~~-BUY . ZHIGULI'S!

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• Tire Russian beer thafs come over to the West.

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Welcome comrade FOR the .first time Russian beer is being exported to the West.

Zhiguli beer, the 'everyday' brand in Russia, is brewed and borrled in a State brewery in Moscow, established 130 years ago. This 1043 lager sryle beer is available in large half-litre bottles.

-THE SUN-Friday, August 31, 1945

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BALi.ARAT:·i BERTIE~S TRAVELS .: .. . :.~ .. . ...

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SINCE . we last had th~ .: pleasure ·· of'i:inrestrictt;o' . advertising, Ballarat Bertie, ' the p(>pulu little', '

f1gure on our labels, has ' visited many lands and met many new friends; we have . even been pre­sented with his photograph amongst the penguins

. on ~n A_ntiJr,tic iceberg, . . An~t~er . treasured pos- . sess1on _1s . a label from . the .first ; beer ' issued -:-.in; Tobruk, but the gem of the -collection Is a · full bottle brought bz.c:k from Benghazi by an em­ployee In the A.I.F. "to show how well it carries"! · Everywhere "Bertie" has proved a Prince of Good Fellows, true to · the promise we made to main-· tain the good !luality of our beers.

Frankly: we have learned a lot during ' tne hectic .. years of war and so has the public; we have le~rned that the dignity Nld good taste we ' have. tned to. preserve in all our sayings and doings? has been appreciated: and the public has learned that good, wholesome beer is a drink worth a ' lonQ wait in a queue. The public has also learned ' that our Licensing Laws are a long way behind those of other countries and we hope somebody will do scmething about'. it because we own 91 : QOOd hotels which close their doors when the' public is at le•sure and open them again when a lot of sensible people are a t work. As for the. Prohibi tion Poll every 'eight years-words fail us ! .. It is just too silly, and not quite fair because the compensation provided by the Act has been :· spent on other things.

We:, have le~rned a lot ~.bout hotel-owning~. too. but we'll have to tell you about that later ·;. • . . .. }

The Russian brewing industry is the fourth largest in the world wilh some 1,000 breweries pro­ducing a staggering T2 million hectos per annum - but still unable to meet demand in a country where beer drinking is increasing rapidly; indeed some 80 new breweries have been huilr in receJZt years.

Zhiguli is rlze most popular brand and originated near the rown of Kuybyshev on the River Volga, close ro the Zhiguli hills.

· Yo'!'' sincerely, ,

THE BA.LLARAT BREWING -'co.:itT6: -'·· ,;' • , .. · .... '.: . '

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T he f i r s t and sec on d p r 1 z e; E t. h 1 s m r:• n t h 1-1 i j_ l D a r w in c o m memo r a t j \ • e J a b P ·1 , ::.:-: .::; ,., 1 .1 i-· 1. _j_ 2 e s range of obsolet~ t asters Lager US A export Bitter 2 ~th Annivers ary labe ~. old Too ths and many mor e obso le te Au s traliafi labe l s and a labels.

"" "' ;-: h _ ~· • , i... a 11 1 l:i

~<.' iJl contain ::; labels, a F i j i

Tooheys label~. mix of fo r e igr,

Each prize will c o;&Lajn a mi!li klum of 2UO la bels .

You get o r get

5 tickets for $1. OCJ n11nimum 10 tickels for $2.00 maximum

Al l tickets f r otll George CrompLon, and include a S.A . t:. please, if you wis h Lo have y ou r tickets returned to you.

Swap Shop

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Gary Allsopp , 12 Hart i n St. Emu ~ lains NSW ~750, has the follo wing labels to swap, Reschs Diamond Lager , Reschs HB Lage r , Tooths Whit e Horse PILSENER, Tooths Double Brown Ale, Bendigo Bitter, 8ritons Oatmeal Stout , Hunter Valley Pale Ale, Ruby Rich Halt Ale, Wes t End Dinner Ale, Meriden Oatmeal Superior Stout, plus labels from Ellis Kells, Brookvale, Richmond , Grafton, Springfield, Bulimba and many other breweries in exchange for ·o ld Australian labe ls, e s pec ial l y any Reschs (pre Tooths) or old NSW . Gary also has many old N.Z. , Eng~ish, American and other foreign l abels for old Australian ONLY.

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Brswsry History

On the next two pages are some old South Australian labels. The fo llowing information is provided in regard tQ these labels. THE LION BREWERY. / It appears the Lion Brewery in No rth Adelaide was started by Hr . W. J . Bailey in 1872 the directory fo.r that ye~r __ records him as a brewer o f Jerningh~~ ­Street, ·- Nth . -Adeiaide . ·rn ·the foll owing year the Government Gazette notes a dissolution of partne~ship between Bailey and F. S tanl e y . " The Observer " of S ep t ember 1 2 th , 1873 n otes that Bai ley s old ou t his brewing in t e r e sts t o W. H. Beag lehole. In the same y ear the firm of Beaglehole a nd J o hnston was f o rmed, the partners being W. H. Beagleho le , W. J. James, W. L . J o hn s ton and J. HoD . Gasquoine.

Beagl e hol e a nd Johnsto n carri e d on unt i l 1888 when t he Lio n Brewing and Halting c o . Ltd. was forme d a nd pu r c ha s ed their i nterset in the brewery and malthouse .

In 1914 arrangments were mad e wi t h the Walkerville Co-operat ive Brewing Co. Ltd. to supply the Lion ho t el s with beer , and the brewing section of the brewery was closed . The c ompany c ontinued to op e r a te an Ae rated Water and Cordial Factory on the No rth Ade l aide premise s. ( extrac t e d f r o m An t hony Moore's Brewerie s of South Aus t ralia . ) Today a s membe rs kno w a new bre we r y has a ri s en on thi s site , the Old L i on Brewery .

THE KANGAROO BREWERY Origonally t he Hindmarsh bre we r y, who al s o had a Hindmarsh brewery) Crawf o rd in 184 3 and c laimed it province .

( n o a ssoc iatio n with Ha u s sen & Co . i t wa s estab l ished by Ea d ward James

to b e o n e of the ear l i e st in the

In 185 9 Crawford ass i g ned hi s estate to J. H. So l o mon a n d T h o ma s Grav e s. Part of the prope r ty was taken over by W. K. S imms in 18 62 to u se as a ma lthouse . An o ther sec t ion of the complex was t aken over by a f i rm kn o wn as Kangaroo Br e we r y, wh ic h operat ed from 1876 to 1884 . t h e dates of the labe l s shown. (also ext r acted f r o m An thon y Hoore · s book.)

Un fo r tu n a t ely, I have no information rega rding the Gl e n Brewery labels, no r anyt h i ng in regard to G. Pearson who appar e nt l y was bottler o n ly not a b r ewer . Cou l d any of o u r South Australi~n Me mbers he l p please?

FROM THE EDI TOR: -I wo u ld li ke p hoto-cop ies of old lab els, advertisi ng, breweries, and h istor i es please. I would a l so l ike me mbers to write in about t hemselves and t heir col l ect i o n , send a p h oto o r t wo if you l ike , remember we are a c lub, get more involved ! ! Finally. thanks to Dave Kruger and Scotty Mac Ke n z i e f o r i n f o a nd articles used in thi s issue.

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VICTORIAN BEER LABEL COLLECTORS SOCIETY

NEWSLETTER

tike a real man"S lager?

The lager brewer/ speeially for men! Tastes different? You vet it does.

Because Crest has a bigger lager 1/avour-clisp, vigorous, more refreshing. Cowage Crest Lager

is brewed spec'al/y for men- which meanr: you'll na·. ::;r keep it f10m the gills!

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