Victorian Government Super Trade Mission to China

Victorian GovernmentSuper Trade Mission to China September 2012

Food and Beverage

2 Victorian Government Super Trade Mission to China September 2012 | Food and Beverage

Contents

Message from the Premier of Victoria Minister for the Arts The Hon Ted Baillieu MLA 5

Message from the Minister for Innovation, Services and Small Business Minister for Tourism and Major Events The Hon Louise Asher MP 7

Message from the Minister for Employment and Industrial Relations Minister for Manufacturing, Exports and Trade The Hon Richard Dalla-Riva MLC 9

Message from the Minister for Technology Minister responsible for the Aviation Industry The Hon Gordon Rich-Phillips MLC 11

Message from the Commissioner for Victoria to Greater China Mr Patrick Stringer 13

About Melbourne, Victoria 16

Victoria’s Food and Beverage Industry 20

Andrew Peace Wines 22

Apple and Pear Australia Limited 24

Ausab Abalone 26

Ausfine Foods International Pty Ltd 28

Australia Lian He Pty Ltd 30

Australian Luxury Wines 32

Australian Provincial Cheese Pty Ltd 34

Australian Wine Research Institute 36

Australia’s Best Choice: Milk Powder 38

Baby Royale 40

Ballande Group Australasia 42

Bellarine Estate 44

Bemco Australia Pty Ltd 46

BGP International 48

BlackJack Wines 50

Box Grove Vineyard 52

Brown Brothers Milawa Vineyard 54

Buller Wines 56

Campbells Wines Rutherglen 58

Carlei Green Vineyards 60

Carman’s Fine Foods 62

Committee for Geelong 64

Country Cuisine 66

Dairy Australia 68

Dairy Food Safety Victoria 70

De Bortoli Yarra Valley Estate 72

Dominique Portet 74

Dosaqua Pty Ltd 76

Edgemill Group 78

Exquisine 80

Victorian Government Super Trade Mission to China September 2012 | Food and Beverage 3

Contents

Five Star Lamb 82

Formula One Gold Australian Infant Formula 84

Gippy Foods 86

Goona Warra Vineyard Pty Ltd 88

Happy Lab 90

Intermarkets 92

Langrey International Pty Ltd 94

La Petite Plums 96

Mandurang Valley Wines 98

Meat Tender 100

Medhurst Wines Pty Ltd 102

Meredith Dairy 104

Mitchelton Wines 106

Modern Baking Company 108

Murray Goulburn Co-operative 110

Murray River Organics 112

Murray River Salt 114

Murrindindi Vineyards 116

One World Grain 118

Organic Dairy Farmers of Australia 120

Pasta La Vista 122

Paton’s Macadamia 124

Peerless Holdings Pty Ltd 126

Pfeiffer Wines 128

Port Phillip Estate and Kooyong Wines 130

Pran Cellar Australia 132

Pyrenees Hay Processors Co-operative 134

Pyrenees Ridge Winery 136

Quatius Healthcare Australia Pty Ltd 138

Ralph’s Meat Company 140

Riversdale Fine Wines (AC Smart Link Pty Ltd) 142

Rowanston on the Track Winery 144

Rowland Projects 146

Rural Finance 148

Sally’s Paddock 150

Sandhurst Ridge Winery 152

Scotchmans Hill 154

Soumah of Yarra Valley 156

Summerfruit Australia Limited 158

Tahbilk Wines 160

Tatura Milk Industries 162

The Regimental Condiment Company 164

Trentcom 166

Vicpak Pty Ltd 168

Vicstock Global Exports 170

Victorian Alps Winery – Gapsted Wines 172

Wandin Valley Farms 174

Warrnambool Cheese and Butter 176

Wenic Pty Ltd 178

Willow Creek Vineyard 180

Yarra Gum Agrifoods 182

About the Department of Business and Innovation (DBI) 184

About the Victorian Government Business Offices (VGBOs) 186

DBI Contacts 189

VGBO Contacts 193



Message from the Premier of Victoria Minister for the Arts

The Hon Ted Baillieu MLA

The Hon Ted Baillieu MLAPremier of Victoria Minister for the Arts

Victoria and China share a very close relationship that is based on historic and enduring ties, mutual respect and friendships developed over many years. Victoria would not be the vibrant and cosmopolitan place it is without the significant cultural and commercial contribution of the Chinese community that has thrived in our state since its settlement a century and a half ago. The city of Melbourne is an Asian city, with the Chinese community playing a crucial role in business, and with Mandarin now the second most spoken language in Victoria.

In September 2011, I had the privilege of visiting China again – this time on my first overseas trip as Premier. This year marks the 40th anniversary of diplomatic relations between Australia and China in the modern era, and I am honoured to be returning to China this time to lead the Victorian Government’s 2012 Super Trade Mission. This historic initiative is Australia’s largest ever trade mission abroad, comprising more than 400 Victorian businesses and organisations, representing a diverse range of industries including automotive, aviation and aerospace, cleantech, education, tourism, food and beverage. We also have strong representation from ICT, life sciences, mining equipment and technology services, professional services, as well as organisations offering expertise in financial, healthcare services, carbon markets and sustainable urban design.

China’s dynamic economic growth and rapid urbanisation present exciting new opportunities for Victoria and China. As home to some of the world’s best urban planners, engineers and architects and as a leader in new energy and environmental protection, Victoria has much to offer China as it continues on its extraordinary development path. This trade mission will build on the solid foundation of existing partnerships and take important new steps that will strengthen the deepening Victoria-China relationship well into the future.



Message from the Minister for Innovation, Services and Small Business

Minister for Tourism and Major Events The Hon Louise Asher MP

I am delighted to be visiting China as part of the Victorian Government’s historic trade mission to present Victorian excellence in services, business and innovation, as well as introduce our world-class universities and leaders of our tourism industry.

We are committed to encouraging new partnerships and facilitating mutually productive trade and investment opportunities between Victoria and China. In addition to our Business Offices in Shanghai, Nanjing and Hong Kong, our soon to be opened State of Victoria Representative office in Beijing provides practical support on the ground for businesses establishing a presence or expanding in China.

China is Victoria’s largest source for international students with enrolments from China accounting for 30 per cent of those studying in our state. Victorian Universities rank highly among the world’s tertiary institutions, providing high quality education and internationally recognised degrees. Victoria’s education sector is well placed to expand on our already substantial research collaborations with Chinese researchers and institutions.

China is also Victoria’s largest source of tourists from abroad, with more than a quarter of a million Chinese visitors expected this year. Victoria is committed to delivering an outstanding tourism experience for Chinese visitors. Melbourne has been recognised as the world’s most liveable city two years running, and is Australia’s sporting capital playing host to events such as the Australian Open Tennis, soccer and rugby internationals and the Australian Formula One Grand Prix. Melbourne has an innovative arts scene with vibrant exhibitions and blockbuster theatre productions. Regional Victoria offers a diverse range of activities and natural landscapes, from pristine beaches to wine growing regions and stunning rainforests.

I am confident this trade mission will develop many fruitful partnerships. We welcome these partnerships and invite you, our hosts, to visit Victoria and experience all our state has to offer.

The Hon Louise Asher MPMinister for Innovation, Services and Small Business Minister for Tourism and Major Events



I am honoured to be part of this important trade mission to China, showcasing the very best Victoria has to offer across a range of industries that provide scope for exciting new partnerships between Victoria and China. China is already our largest export market and, while our trading relationship has been based predominantly on primary and merchandise exports, our thriving service-based industries present exciting new export opportunities to meet China’s growing needs.

By the end of 2012, China’s powerhouse economy will be more than 60 per cent larger than it was just five years ago. This dwarfs the economic growth of the rest of the world’s high-income economies.

With this phenomenal growth comes an increase in Chinese consumption. It is estimated that China’s domestic consumption will account for about 12 per cent of the world’s total by 2020. Victoria’s highly skilled and diverse advanced manufacturing sector has the potential to meet some of the growing demand for new products in China.

China’s rapidly expanding economy will also need more services. Victoria’s service-based industries, including finance, communications and software and information technology, are strongly represented on this mission and they are well positioned to meet China’s current and future needs.

There are also significant opportunities for Victorian businesses to collaborate with China in the areas of new energy, environmental protection, cleantech and sustainable urban development, as well as sharing expertise in food, water and agriculture. As the internationally recognised Australian centre for electric vehicle research with 100 years of automotive experience behind it, Victoria has much to offer China in this important emerging industry.

The Victorian Government proudly supports our state’s dynamic and innovative businesses in their further engagement with China and we look forward to many successful new ventures that will deepen the Victoria-China trade relationship to the mutual benefit of our two economies.

Message from the Minister for Employment and Industrial Relations

Minister for Manufacturing, Exports and Trade The Hon Richard Dalla-Riva MLC

The Hon Richard Dalla-Riva MLCMinister for Employment and Industrial Relations Minister for Manufacturing, Exports and Trade



It is my great pleasure to be a part of this trade mission to China, an opportunity to put proven Victorian know-how on display, and to initiate exciting new joint ventures between Victoria and China in technology industries.

Victorian innovation in the areas of aviation and aerospace, biotechnology, alternative-fuel cars, and information technology, offers high quality solutions to the challenges posed by the rapid population growth of China’s cities.

Home of Australia’s aviation and aerospace industries, Victoria is highly capable of providing the necessary support to China as it expands its civil aviation and airline industries to meet demand.

Victoria’s information technology industry also has the skills and expertise to assist China’s expanding IT sector.

Victoria is a global hub for research and development in life sciences, biotechnology and advanced engineering. With many of Australia’s most important public and private sector research establishments based in Melbourne, Victoria is well positioned to embark on new research and development collaborations with China.

I look forward to Victoria’s technology sector building on our already strong relationship with China, and encouraging many more successful partnerships and innovative new technologies.

Message from the Minister for Technology Minister responsible for the Aviation Industry

The Hon Gordon Rich-Phillips MLC

The Hon Gordon Rich-Phillips MLCMinister for Technology Minister responsible for the Aviation Industry



It’s a great pleasure to welcome you to the Victorian Government’s Super Trade Mission, China 2012, the largest trade mission ever to leave Australian shores. This mission is a showcase of the very best companies and organisations Victoria has to offer in a broad range of fields of interest to China.

It’s not surprising that Victoria is leading the way in China. Our state first established a representative office in Shanghai in 1906, only one year after the formation of the first Shanghai Municipal Government. Then, as now, our charter was to assist Victorian companies in securing opportunities for trade and collaboration in a city that was rapidly rising as the most dynamic financial and international trade centre in East Asia. Thus, more than a century later, this trade mission builds on Victoria’s history of being at the forefront of Australia’s trade with China.

The Victorian Government has an extensive network of trade and investment offices in China today, including our soon to be opened office in the heart of Beijing. No other Australian state has made a greater commitment to developing new opportunities for business, educational and cultural exchange with China, or to improving existing links, such as our important Sister-State relationship with Jiangsu Province.

Victoria’s economy produces a remarkable 25 per cent of Australia’s GDP, and is large by regional standards, bigger than the economy of New Zealand or the Philippines, for example. It is a diverse economy, and one that complements the strengths of the Chinese economy.

Many Victorian companies taking part in this mission are leaders in their field, and I invite you to read their profiles and seek them out during this week to help build new opportunities for trade, investment and collaboration.

Message from the Commissioner for Victoria to Greater China

Mr Patrick Stringer

Mr Patrick StringerCommissioner for Victoria to Greater China




About Melbourne, Victoria

Melbourne is the multicultural capital city of Victoria – home to people from 235 countries and regions. It has recently been rated the world’s most liveable city by the Economist Intelligence Unit, for the second year in a row.

Melbourne was also voted one of the best new cities for business by Fortune magazine, and is ranked the third most entrepreneurial city in the Organisation for Economic Cooperation and Development.

Melbourne’s four million people enjoy an enviable lifestyle with outstanding arts, food and wine, shopping, and diverse sporting and leisure opportunities.

Victoria, with a population 5.5 million, is the innovation and knowledge powerhouse of Australia.

STRONG ECONOMIC BASE Victoria is open for business, with a triple A-rated economy larger than that of Singapore or Hong Kong. While Victoria accounts for only three per cent of Australia’s land mass, it is responsible for 25 per cent of Australia’s economic activity. Built on a tradition of exporting; its exports total an estimated $33.9 billion in 2011-12.

SKILLED, INNOVATIVE AND MULTICULTURAL WORKFORCE Victoria’s highly skilled multicultural workforce offers industry a mix of energy, creativity and ability and has driven years of growth and prosperity.

The open exchange of ideas encouraged in Victoria’s world-class universities and research institutes provide well-qualified and highly-skilled graduates who foster innovation and creativity. Victoria has a highly regarded government network of Technical and Further Education (TAFE) Institutes. Courses are designed with close involvement by industry and business. Students experience hands-on learning in up-to-date settings ranging from commercial kitchens and auto workshops to aviation and aerospace facilities.


About Melbourne, Victoria

WORLD-CLASS INFRASTRUCTURE Victorian-based businesses are forging strong links with the global economy, supported by sophisticated transport infrastructure, including Australia’s largest 24-hour international airport and the southern hemisphere’s busiest container port. Melbourne is home to NBN Co., the company responsible for building Australia’s high-speed National Broadband Network.

DOING BUSINESS IN VICTORIA With an open economy and low-barriers to entry, Victoria is one of the most supportive and efficient places in the world to start a new business.

The State’s pro-business Government is committed to creating a business environment that supports innovation and growth by cutting taxes and red tape.

TRADE AND INVESTMENT RELATIONSHIP BETWEEN VICTORIA AND CHINA China is Victoria’s largest export market for goods, with over 17 per cent of all Victorian goods exports destined for China. In 2011-12 Victorian firms exported $3.6 billion worth of goods to China, an increase of 22 per cent compared to 2010-11.

China is the largest source market for Victoria’s valuable international education and tourism sectors and is a key destination for Victorian urban systems and sustainable development services.

Several prominent Chinese companies currently operate in Victoria across a wide range of sectors, including advanced manufacturing companies Hisense, Qenos and TCL, and Information and Communication Technology (ICT) companies ZTE, VanceInfo and Huawei. Other noteworthy companies include CITIC, Sinopec, Wugang Australia and China Minmetals Corporation.

Victorian Government Super Trade Mission to China September 2012Food and Beverage Company Profiles



Victoria’s Food and Beverage Industry

Victoria is Australia’s food bowl, with a global reputation as an exporter of premium food and beverage products. Victoria is recognised worldwide as a secure, reliable and competitive producer of safe, fresh and diverse food.

Victoria’s largest export, dairy, represents 12 per cent of the total of globally-traded dairy products. It also accounts for 87 per cent of Australian dairy export value, which includes powdered milk, cream cheese and butter.

Meat is the second largest food industry and food export in Victoria, representing three per cent of world beef trade and 11 per cent of sheep trade. Poultry producers employ free range and organic practices. Victoria’s meat companies operate under the strictest regulations in the world and are at the forefront of sustainable production.

With several distinct climatic regions, Victoria supports a top quality range of major horticulture products, including fruit (citrus and stone), vegetables, nuts and olive oil, providing ready-to-eat produce year round. Grains, including wheat, barley and pulses, are grown and produced in the extensive farmland areas of north-west Victoria.

Both local and international processing companies manufacture a wide variety of food and beverage products, including confectionery, cereals, condiments, baking, juices and other beverages, desserts, snack foods, sauces, and prepared foods inspired by cuisines from around the world.

The Victorian wine industry produces 30 per cent of the value of Australian wines from 820 wineries in 21 distinct wine regions. Victorian wine is recognised globally for a number of its award-winning varietals including riesling, chardonnay, pinot noir, shiraz cabernet, merlot and sparkling wines.

The food and beverage component of the China Super Trade Mission will host three ‘Put Victoria on your table’ showcase events. There will be wine masterclass sessions in Tianjin, Nanjing, Chengdu, and Dongguan, as well as business matching meetings in each city. There will also be a Dairy Forum in Tianjin and Dongguan, featuring Dairy Australia and Dairy Food Safety Victoria.


Andrew Peace Wines


Andrew Peace Wines

Andrew Peace Wines (APW) is one of Australia’s fastest growing family owned and operated wineries. It is situated on the banks of the Murray River, in one of the country’s great wine grape growing areas. Ranking in the top 1.5 per cent of Australian wineries by intake, APW is a world class modern winery facility with a 24 million litre capacity.

Currently 95 per cent of APW wines are exported, with strong market footholds in the UK, USA, Canada, China and SE Asia, Germany and Sweden. APW has the capacity to meet demand and satisfy the needs of customers and possesses the ability to be flexible and adapt to market changes. APW is accustomed to and successful in dealing with, large multi-national networks and distribution channels, with a proven track record of on-time and in-spec delivery.

APW has established successful long-standing relationships and business partnerships with key stakeholders creating a capability to provide integrated services that meet any large scale export market requirements.

CONTACT:

Sidney LeungChief Representative T: + 61 432 069 973E: [email protected]: www.apwines.com

4077 Murray Valley HighwayPiangil, Victoria 3597Australia


Andrew Peace Wines Apple and Pear Australia Limited


Apple and Pear Australia Limited

Apple and Pear Australia Limited (APAL) is the national peak industry body representing the interests of apple and pear growers in Australia. APAL provides direction for the investment of grower research levies and developing marketing strategies. APAL provides grower extension through the highly regarded FUTURE ORCHARDS™ program, virus free root-stock certification and variety evaluation services.

APAL manages industry communications and liaises with government on industry issues. APAL is the manager and custodian of the PINK LADY™ brand, easily the biggest global apple brand. Worth A$1.6 billion retail, the brand delivers premium apples to the top end of the market.

As a result, Australian growers have access to a series of ready-made, disciplined, high priced export markets for large quantities of PINK LADY™ apples they produce. APAL also has the management rights to two new Victorian bred pear cultivars and the Queensland scab resistant apple variety, Kalei.

CONTACT:

Annie FarrowIndustry Services ManagerT: + 61 3 9329 3511E: [email protected]: www.apal.org.au

39 O’Connell StreetNorth Melbourne, Victoria 3051Australia


Apple and Pear Australia Limited Ausab Abalone


Ausab Abalone

Ausab farms are located in southern Australia where the cool, clear, unpolluted environment produces some of the finest abalone in the world.

All Ausab abalone are produced in clean, environmentally sustainable production facilities. Ausab produces over 50 per cent of Australia’s farmed abalone. Its strict quality control ensures a reliable supply of premium abalone to customers for export.

All Ausab abalone products are processed in ISO and/or AQIS (Australian Quarantine and Inspection Service) approved facilities providing complete product safety.

The Ausab Group employs around 80 staff and is currently exporting to Singapore, Hong Kong, China, the United States, Taiwan and Japan.

The Ausab abalone product range includes:

• individual quick frozen (IQF) abalone;

• processed vacuum packed abalone, and

• live and canned abalone.

CONTACT:

Jonathan LillieManaging DirectorT: +61 3 9696 1544E: [email protected]: www.ausab.com.au

Rita HsuMarketing RepresentativeT: +61 3 9685 4918E: [email protected]: www.ausab.com.au

Level 4, 166 Albert RoadSouth Melbourne, Victoria 3205Australia


Ausab Abalone Ausfine Foods International Pty Ltd


Ausfine Foods International Pty Ltd

Ausfine Foods was established in 1988 and has been built on exporting fine Australian dairy and meat products. The company has a large dairy division which exports significant volumes of dairy products from Australia to markets around the world. Ausfine currently exports skimmed milk powder, whole milk powder, caseinates and other dairy protein and lactose powders, whey and whey protein powders and AMF / butter to China. The company turns over approximately A$60 million per annum with year-on-year growth.

Ausfine is seeking co-operative relationships with small to medium sized dairy importer/distributors and end-user manufacturers that use dairy products. These would include confectionary, blending, beverage and bakery companies, owners of retail food chains and buyers for hotel and restaurant chains.

CONTACT:

Matt CooperDairy Export ManagerT: + 61 3 9583 3588E: [email protected] W: www.ausfine.com.au

Helen FengAssistant Export ManagerT: + 61 419 366 822E: [email protected] W: www.ausfine.com.au

Unit 2, 328 Reserve RoadCheltenham, Victoria 3192Australia


Ausfine Foods International Pty Ltd Australia Lian He Pty Ltd


Australia Lian He Pty Ltd

Australia Lian He Pty Ltd (ALH) is an Australian owned international trading company. Over the last two years, ALH has experienced phenomenal growth, expanding its export range and selling these products through a network of more than 3000 high profile store outlets in China.

ALH has also formulated and successfully launched onto the Chinese market its own infant formula brand, Happy VeVe (happyveve.com).

ALH strives to provide our suppliers and customers with integrity, professionalism and most importantly, transparent transactions. We are committed to ensuring your relationship with ALH will be positive, reliable and memorable.

CONTACT:

Wei Jun WuManaging DirectorT: + 61 432 689 955E: [email protected] W: www.lianhe.com.au

Chun Yen HsuBusiness Development ManagerT: + 61 3 9620 1010E: [email protected] W: www.lianhe.com.au

Suite 509, 530 Little Collins Street Melbourne, Victoria 3000Australia


Australia Lian He Pty Ltd Australian Luxury Wines


Australian Luxury Wines

The Australian Luxury Wines (ALW) portfolio is all about hand-crafted premium wines at very competitive prices. Each one of our wine brands has been produced to best reflect the signature hallmarks of a famous wine region.

Based in Melbourne, this family owned company sources grapes from premium growers around Australia and produces its wines in Victoria. We produce and sell the highest quality bottled wine and also offer wine in bulk.

Our bottled wines range in price from $A40 to $A72 per dozen. High quality bulk wines are also available for bottling in China from $1.20 per litre ex winery Australia. If required we can also offer a buyers own label service – in other words, a wine label designed exclusively for each customer for a minimum of 2,200 dozen.

CONTACT:

Josef OrbachWinemaker and Managing DirectorT: + 61 3 9417 5757E: [email protected]: www.austalianluxurywines.com

57 Rokeby StreetCollingwood, Victoria 3066Australia


Australian Luxury Wines Australian Provincial Cheese Pty Ltd


Australian Provincial Cheese Pty Ltd

Australian Provincial Cheese Pty Ltd (APC) provides the best Australian cheese products from the diverse regions of Australia to national and international markets.

The company markets its premium product – the hugely popular Mables fruit and savoury cream cheese range. Using a special processing technique to mix fruit and savoury flavours with cream cheese APC has created a delicious product which is unique in the market place.

APC is committed to providing the most consistent, natural tasting cheese products at an affordable and realistic price.

CONTACT:

Cosmos SarasSales & MarketingT: + 61 417 561 236E: [email protected] W: www.mables.com.au

Factory 3, 6 Charnfield Court Thomastown, Victoria 3074Australia


Australian Provincial Cheese Pty Ltd Australian Wine Research Institute


Australian Wine Research Institute

The Australian Wine Research Institute (AWRI) works for the benefit of the wine industry, and supports the industry through strategic and applied research of the chemical, microbiological, molecular and sensory aspects of winemaking. The AWRI also provides an industry development and support service, which involves a problem-solving service, collation and dissemination of information on wine and health, environmental and regulatory matters.

AWRI also provides National Association of Testing Authorities (NATA) accredited commercial services that accelerate the practical application of research outcomes in the wine industry, as well as providing method and trouble-shooting advice, and assistance with export analysis and procedures.

CONTACT:

Mark KrsticAWRI Victorian Node ManagerT: +61 3 9261 1840E: [email protected] W: www.awri.com.au

Level 1 West, 262–276 Lorimer StreetPort Melbourne, Victoria 3207Australia


Australian Wine Research Institute Australia’s Best Choice: Milk Powder


Australia’s Best Choice: Milk Powder

We are proud to be one of only four independent infant formula manufacturers in Australia. We specialise in producing premium quality infant formula for the Chinese market.

As a manufacturer with over 30 years experience in the dairy industry we truly understand the importance of food safety. As such our manufacturing equipment and machinery is built to pharmaceutical levels. Our plant is certified by:

• AQIS – Australian Quarantine Inspection Services (Reg 1179)

• Dairy Food Safety Victoria

• HACCP accredited by SAI Global

CONTACT:

Wei ZhouDirectorT: +61 431 008 886E: [email protected]

460–464 Hammond RoadDandenong South, Victoria 3175Australia


Australia’s Best Choice: Milk Powder Baby Royale


Baby Royale

Baby Royale is a brand of premium Australian baby foods. Its range includes infant formula, baby food and baby cereals. Baby Royale was established in 2009 with the philosophy of simply honest, wholesome food for baby.

The company believes that introducing babies to the tastes and textures of real food early, sets them up for a lifetime of healthy eating. With natural and organic products, the quality sourcing of ingredients is a key point of difference for Baby Royale. The company likes to know the farmers and growers that put all the hard work into producing the best quality ingredients for their products.

Baby Royale currently has 34 products and has many more new products to be launched in the future. Currently, Baby Royale is sold in eight countries, including more than 300 key retailers such as Carrefour, Panda and Geant Hypermarkets.

CONTACT:

Adam MooreManaging DirectorT: +61 418 476 222E: [email protected]: www.babyroyale.com

Gavin StewartGeneral ManagerT: +61 3 5176 6043E: [email protected]: www.babyroyale.com

85 Commercial RoadPrahran, Victoria 3004Australia


Baby Royale Ballande Group Australasia


Ballande Groupe Australasia

Ballande Groupe Australasia is a small to medium sized winery based in Central Victoria. The Ballande Groupe grows grapes, makes and processes wine. The Ballande Groupe also owns a number of key wine-based liqueurs that are sold successfully in the domestic market, which provide good commercial export opportunities.

The Ballande Groupe delivers high quality, good value premium wine. The winery in Echuca offers not only winemaking facilities, but also bottling, bulk storage and warehousing, as well as branded and proprietary products.

CONTACT:

Jonathon Perceval MaxwellManaging Director & General ManagerT: + 61 3 5482 1911E: [email protected]: www.tisdallwines.com.au

19–29 Cornelia Creek RoadEchuca, Victoria 3564Australia


Ballande Groupe Australasia Bellarine Estate


Bellarine Estate

Bellarine Estate is a vineyard producing award winning fine quality cool climate wines and micro brewed beers. The company currently exports a range of premium wines and non-premium wines to China. We are looking to expand the Chinese market with more of both premium and non-premium wines and develop a Chinese market for our unique micro brewed beers. Our target customers are well established wholesalers and large institutional buyers.

CONTACT:

Peter KennyManaging DirectorT: + 61 3 5259 3310E: [email protected]: www.bellarineestate.com.au

Tim Page-WalkerDirectorT: + 61 417 103 214E: [email protected]: www.bellarineestate.com.au

2270 Portarlington RoadBellarine, Victoria 3222Australia


Bellarine Estate Bemco Australia Pty Ltd


Bemco Australia Pty Ltd

Bemco Australia Pty Ltd has been supplying Asian retail, foodservice and industrial customers with quality Australian food, beverages and personal care products for 20 years.

A wholly Australian owned company, Bemco is an innovative and proactive food business partner to the Australian food industry and international retail chains.

Bemco provides export chain management capabilities, market development, product consolidation and category management services.

Operating since 1987, and with a strong network of contacts and partnerships, Bemco now exports products across all food categories from over 300 Australian companies to more than five countries.

CONTACT:

Jing NieDeputy Managing DirectorT: +61 3 9336 7188E: [email protected]: www.bemco.com.au

88 McGregors DriveKeilor Park, Victoria 3042Australia


Bemco Australia Pty Ltd BGP International


BGP International

BGP International Pty Ltd is a fresh produce trading company and has been in the industry since 1915. The company has a strong presence in the Asian region, exporting citrus, grapes, cherries, stonefruit, pears and vegetables from Australia. In particular, BGP is a well-respected shipper and marketer of Australian citrus.

The company has customers across the Asian region, developed over 20 years in the export industry. BGP International currently exports oranges, mandarins and grapes to China. Together with mango, these are the only fresh produce granted access to the country. BGP sees the huge potential to grow Victorian fresh produce exports to China.

Neil Barker, Chief Executive Officer, is a recognised expert in the area of exports to China, due to his extensive experience in the Asian region. He has given presentations to and for Citrus Australia on the possibilities for Australian fresh produce exports to China.

CONTACT:

Selina MaInternational Trade ManagerT: + 61 423 482 856E: [email protected]: www.bgp.com.au

Prudence BarkerSales ExecutiveT: + 61 3 9686 3300E: [email protected]: www.bgp.com.au

3 / 217 Ferrars StreetSouth Melbourne, Victoria 3205Australia


BGP International BlackJack Wines


BlackJack Wines

BlackJack is a boutique winery which released its first wine in November 1994. In a short period, the company has established an enviable reputation for producing fine and generous red wine.

BlackJack has twice won the trophy for Best Shiraz at the Royal Melbourne Wine Show – in 1996 for its 1994 Shiraz, and in 2004 for its 2002 Block 6 Shiraz. The latter wine also won the Premier’s Gold Trophy for the best Victorian wine of the show. BlackJack winery has been rated 5 star by James Halliday.

It is the BlackJack philosophy to produce consistently high-quality red wines that reflect the vineyard and vintage variations and the company adopts an approach of minimal intervention in their winemaking practices.

CONTACT:

Ken PollockWinemaker/OwnerT: +61 3 5472 4190E: [email protected]: www.blackjackwines.com.au

3379 Old Calder HighwayHarcourt, Victoria 3453Australia


BlackJack Wines Box Grove Vineyard


Box Grove Vineyard

The owner and winemaker at Box Grove Vineyard grows grapes and makes wine among the tall river red gums in the historic central Victorian town of Tahbilk. The wines are made to share with friends and to be enjoyed with food – elegant sparkling wines, crisp, flavoursome whites and stylish soft finishing reds.

Box Grove’s specialities are the Rhone varietals – shiraz, roussanne and viognier, and more recently the Italian varietals – vermentino, prosecco and primitivo.

In the vineyard and in Box Grove’s tradition, winemaking is approached in a ‘tread as lightly as we can’ fashion. The company makes its own compost to improve soil structure and works with the vines’ natural growth habits to create canopies for shade and air flow. This is done to avoid the use of sprays and chemicals.

CONTACT:

Sarah GoughOwner & ManagerT: +61 3 5796 2626E: [email protected]: www.boxgrovevineyard.com.au

955 Avenal-Nagambie RoadTahbilk, Victoria 3607Australia


Box Grove Vineyard Brown Brothers Milawa Vineyard


Brown Brothers Milawa Vineyard

Brown Brothers is one of Australia’s leading family-owned wine companies, making wine in Victoria for over 120 years.

Founded in 1889 by John Francis Brown, it was under the guidance of his son, John Charles Brown that Brown Brothers really established its reputation as a producer willing to experiment with innovative grape varieties.

This experimentation and sense of adventure carries across the whole business, with an R&D winery called the “Kindergarten”, five uniquely different vineyard sites, and a restaurant called the Epicurean Centre that uniquely matches wines to the menu.

As members of Australia’s First Families of Wine, the third and fourth generation family members keep the Brown tradition alive with around 45 different varietals available for tasting at their renowned Cellar Door. The Brown family is proud to have created an international reputation as premium varietal wine specialists.

CONTACT:

Ross BrownExecutive DirectorT: + 61 418 505 514E: [email protected]: www.brownbrothers.com.au

Nicky ChanAsia Export DirectorT: +85 292 880 278E: [email protected]: www.brownbrothers.com.au

239 Milawa Bobinawarrah RoadMilawa, Victoria 3678Australia


Brown Brothers Milawa Vineyard Buller Wines


Buller Wines

Buller Wines produce wines of high distinction from two distinct regions of Victoria. Grapes are sourced from Beverford in the Swan Hill wine growing region, which lies on the Murray River north of Melbourne. Wines are also produced from fruit grown in the world renowned Rutherglen winegrowing region in north east Victoria.

Buller Wines have accumulated over 90 years of grape growing and wine making knowledge. The fourth generation family based business, has headoffices in Melbourne, to serve Australia, North America, South America, EU and Asia.

The company brings to the world wines with style and flavour to satisfy the palates of discerning wine consumers. The family company produces a wide range of fortified and table wine from both these regions as well as the King Valley, a cool climate region to the north of Melbourne. Buller Wines are acknowledged leaders in fortified wine production and these multi-award winning wines are world class having won awards both nationally and internationally.

CONTACT:

Richard BullerChief Executive OfficerT: +61 3 9936 0200E: [email protected]: www.bullerwines.com.au

44–60 Fenton StreetHuntingdale, Victoria 3166Australia


Buller Wines Campbells Wines Rutherglen


Campbells Wines is the family’s wine business which was established by their ancestors 140 years ago. Founded in the historic Rutherglen wine region in north-east Victoria, the Campbells wine story reflects the family’s rich history with some of the region’s oldest muscats and topaques, considered to be one of Australia’s greatest gifts to the wine world. These wines sit alongside modern styles of table wines such as Bobbie Burns shiraz and The Brothers shiraz.

With 140 years of family winemaking, the Campbells have forged a reputation as a benchmark Rutherglen winery. Today, fourth generation winemaker Colin Campbell and his brother, viticulturist Malcolm Campbell are the custodians of the family tradition, along with their children who are now adding their ideas and skills.

The Campbells winemaking philosophy is to capture the full flavour of Rutherglen into wines of complexity and elegance. Each and every bottle of Campbells wine is testament to generations of experience, dedication and innovation.

CONTACT:

Colin CampbellDirectorT: + 61 417 056 414E: [email protected]: www.campbellswines.com.au

4603 Murray Valley HighwayRutherglen, Victoria 3685Australia

Campbells Wines Rutherglen


Carlei Green VineyardsCampbells Wines Rutherglen


Carlei Green Vineyards

Sergio Carlei has been growing grapes biodynamically for 10 years at his vineyard on the southeast fringe of Melbourne. His businesses, Carlei Wines, Carlei Green Vineyards and The Green Vineyards are grape growing and wine manufacturing enterprises which supply both domestic and export markets.

They produce and sell ultra premium and iconic table wines. The companies target importers, distributors, retailers and consumers selling genuine high quality, value for money Australian wine. This promotes not only the company wine brand ’Carlei’, but also the ‘taste of Australia’ to the Chinese consumer.

CONTACT:

Sergio CarleiDirector and Chief WinemakerT: +61 3 5944 4599E: [email protected]: www.carlei.com.au

David CarleiSenior Domestic & Export Sales ManagerT: +61 422 226 732E: [email protected]: www.carlei.com.au

1 Alber RoadUpper Beaconsfield, Victoria 3808Australia


Carlei Green Vineyards Carman’s Fine Foods


Carman’s Fine Foods

Carman’s is a leading Australian muesli brand, stocked in all major supermarkets in Australia. Carman’s products are made from the best quality health foods, which are combined using natural ingredients such as honey rather than refined sugar.

Carman’s products offer a variety of health benefits thanks to their fruit, nut, seed and oat contents. Oats are one of nature’s true superfoods as they contain beta-glucan which works like a sponge during digestion to ‘soak-up’ bad cholesterol. Oats also help your digestive system to work better, and an optimal digestive system is the key to overall health.

CONTACT:

Scott WilliamsExport ManagerT: + 61 3 9553 5532E: [email protected]: www. carmanskitchen.com.au

4 Bricker Street Cheltenham, Victoria 3192Australia


Carman’s Fine Foods Committee for Geelong


Committee for Geelong

The Committee for Geelong acts as a think-tank and lobby group for the Geelong region and has as its membership over 120 Chief Executive Officer’s and company directors from across the region. They are charged with taking Geelong forward into the 21st century and particularly focusing on national and international connections.

Geelong is the largest regional city in Victoria, situated 75 km southwest of the State capital Melbourne. Geelong enjoys a history as one of Australia’s most significant economic centres with a business base of over 10,000 enterprises. The region is known for its excellence in automotive components, aerospace, textiles, chemicals, food and timber products, health, research and more.

The Committee for Geelong was established in 2001 by a group of Geelong leaders who saw an opportunity to collaborate to build a better Geelong. The organisation’s driving force is its highly focused members, all of whom are committed to developing Geelong’s social, economic, cultural and environmental conditions.

CONTACT:

Peter DorlingExecutive DirectorT: +61 3 5227 8075E: [email protected]: www.warrnambool.vic.gov.au

Level 2, 1 Gheringhap StreetGeelong, Victoria 3220Australia


Country CuisineCommittee for Geelong


Country Cuisine

Country Cuisine was established in 1987 in central Victoria. The company has grown steadily over the years with competitive advantages in quality, consistency and customer service. As a small business the company is able to take control of quality and has the ability to design and develop new products, working with customers to achieve the right outcomes.

Country Cuisine is a privately owned company, whose co-directors are Phillipa Wooller and Geoff West. Phillipa’s skills are in administration, production and product development while Geoff has extensive experience in sales, distribution, marketing and importing.

Country Cuisine operates under the Food Standards Code set up by the Australia and New Zealand Food Authority and the company is audited and accredited under the NCSI HACCP Food Safety System. Products are cooked in computerised steam jacketed boilers before being machine bottled and capped. Bottling capability ranges from 40gm – 25kg.

CONTACT:

Geoff WestDirectorT: +61 3 5348 4141E: [email protected]: www. countrycuisine.com.au

4/4400 Midland HwyDaylesford, Victoria 3460Australia


Dairy AustraliaCountry Cuisine


Dairy Australia

Dairy Australia is the dairy industry’s national service company. It is funded through farmer investment made via a levy on milk solids and also by government and industry investment.

Dairy Australia’s stakeholders include:

• farmer members (Group A members) and other farmer levy payers;

• industry representative organisations including Australian Dairy Farmers Limited (ADF), and the Australian Dairy Products Federation (ADPF) (Group B members);

• dairy industry manufacturers and distributors, and

• federal and state government organisations, acting on behalf of the Australian community.

Dairy Australia’s activities have a wide audience including dairy products consumers in Australia and overseas, industry suppliers, regional communities, research institutions and the news media.

CONTACT:

Sarah XuInternational Market ManagerT: +61 3 9694 3764E: [email protected]: www.dairyaustralia.com.au

Level 5, IBM Centre, 60 City RoadSouthbank, Victoria 3006Australia


Dairy Food Safety VictoriaDairy Australia


Dairy Food Safety Victoria

As the regulator of Victoria’s dairy industry, Dairy Food Safety Victoria (DFSV) is responsible for ensuring that national and international food safety standards are met. This is achieved by licensing all participants in the dairy industry and approving and ensuring compliance with dairy food safety programs. DFSV licences all parts of the dairy chain, from the farm through to manufacturing and distribution to the retail store.

DFSV is an independent organisation, governed by a board of directors. The organisation is funded from dairy licence and service fees and in turn, provides a tailored range of products and services designed exclusively for the needs of our dairy industry.

DFSV’s ultimate goal is to ensure that consumers, both in Australia and overseas, have confidence in the safety and quality of dairy foods produced in Victoria.

DFSV is a statutory authority under the Dairy Act 2000, reporting to the Victorian Minister for Agriculture.

CONTACT:

Craig MillerManager Service IntegrationT: + 61 3 9810 5924E: [email protected]: www.dairysafe.vic.gov.au

Level 2, 969 Burke Road Camberwell, Victoria 3124Australia


De Bortoli Yarra Valley EstateDairy Food Safety Victoria


De Bortoli Yarra Valley Estate

De Bortoli Yarra Valley Estate is where the family philosophy of great wine, food and friends have come together in a magnificent setting only one hour’s drive from Melbourne.

Discover the elegance of De Bortoli Yarra Valley Estate wines in the spacious and friendly cellar door, with rustic Italian cuisine in the highly acclaimed Locale restaurant, or with wonderfully matured local and international cheese from the on-site maturation room.

De Bortoli Yarra Valley Estate has been awarded both state and national tourism awards and has also been inducted in to Tourism Victoria’s Tourism Hall of Fame.

CONTACT:

Stephen WebberChief Wine MakerT: + 61 3 5965 2271E: [email protected]: www.debortoli.com.au

Leanne De BortoliDirectorT: + 61 417 300 172E: [email protected]: www.debortoli.com.au

Pinnacle LaneDixons Creek, Victoria 3124Australia


Dominique PortetDe Bortoli Yarra Valley Estate


Dominique Portet

Dominique Portet is the ninth generation in his family to be committed to wine making, yet he is the first to establish a winery bearing his family name in Australia. Born in France, where his father was the Managing Director of Chateau Lafite for 20 years, he was educated in Winemaking and Viticulture at Montpellier University. Dominique has chosen Victoria as his base and set up his own family winery in the Yarra Valley, a premium wine region close to Melbourne. Well known for his sparkling wines, sauvignon blanc and rich red wines such as shiraz, and cabernet sauvignon, he has established a worldwide reputation in a very short time.

CONTACT:

Kevin DongPrincipal Handpicked WinesT: +86 136 0263 1069E: [email protected]: www. dominiqueportet.com

870 – 872 Maroondah HighwayColdstream, Victoria 3770Australia


Dosaqua Pty LtdDominique Portet


Dosaqua Pty Ltd

Dosaqua provides consulting and advisory services, training and other assistance in developing, implementing and maintaining effective business management systems for ISO certification in food safety/HACCP, Occupational Health & Safety (OH&S), environment and quality.

We provide internal, second party and third party auditing services.

CONTACT:

David O’SullivanManaging DirectorT: + 61 418 130 595E: [email protected]

6 Hartwell PlaceCheltenham, Melbourne 3192Australia


Edgemill GroupDosaqua Pty Ltd


Edgemill Group

Edgemill Group is a family-owned business operating within Australian and international beverage markets. The business has grown over the past 40 years, from retailing and wholesaling, into a leading organisation that produces wine blends and bottled wines, spirits and liqueurs.

Edgemill has access to many wineries throughout the key wine regions of Australia. It has also built its own state of the art facility incorporating bottling plant, research and development laboratory, warehouse and offices. The business also has a labelling arm trading under Australian Wine Packaging that offers a portfolio of non-commercial labels to accommodate custom order requirements.

Edgemill Group strives to understand its trading partners unique business needs to create a custom-made trading strategy.

CONTACT:

Alex StavrakoulisChief Executive OfficerT: + 61 3 9982 8700E: [email protected] W: www.edgemill.com.au

37–39 William Angliss DriveLaverton North, Victoria 3026Australia


ExquisineEdgemill Group


Exquisine

Exquisine Pty Ltd creates high quality, single serve desserts made from fresh Australian dairy. These unique desserts are suitable for both retail outlets under our Ddesserts range or for food service under our Exquisine brand. We are able to work with customers to develop flavours and packaging to meet their specific requirements.

Our company was founded in 1987 and since then, Exquisine desserts have won the Australian Grand Dairy Award Champion Dessert a record four times and have won over 50 medals at Australia’s major dairy shows.

CONTACT:

Jean Francois VeyssiereExport DirectorT: + 61 3 9484 6333E: [email protected]: www.exquisine.com.au

69 Newman StreetThornbury, Victoria 3071Australia


Five Star LambExquisine


Five Star Lamb

Five Star Lamb supplies branded, traceable lamb from dedicated lamb producers through to targeted customers. Five Star Lamb is owned by Tim and Jenny Clarke of Minjah, a large farming property located in south west Victoria.

Five Star Lamb is processed and packaged in accordance with our approved quality system at CRF (Colac Otway) Pty Ltd, based at Colac in western Victoria. Individual lamb cuts are vacuum packed and generally exported chilled. Five Star Lamb exports about half of its lamb chilled to Asia and Europe and also markets products domestically.

Increasingly, Australia’s premium lamb comes from our richest pastoral farmland in the country’s south. Five Star Lamb produces high quality lamb, raised with care and pride on natural and sustainable pastures in Southern Australia.

CONTACT:

Tim ClarkeManaging DirectorT: + 61 3 5569 1553E: [email protected]: www. fivestarlamb.com

1198 Hawkesdale Minjah RoadMinjah, Victoria 3276Australia


Formula One Gold Australian Infant FormulaFive Star Lamb


Formula One Gold Australian Infant Formula

Ian Ennis & Company Pty Ltd (IE&Co) is a private Australian company founded 39 years ago, in 1972. IE& Co formed Australasian Access Trading (AAT) a wholly owned foreign enterprise in 2005. The companies now pack an infant formula product for sale in China – under the label of Formula One Gold. This product is of the highest possible quality and is backed by strict Australian manufacturing standards.

Formula One Gold has been developed especially for the Chinese market. The product is unique as it has the same high level of nutrition, and the same high quality for children from birth to three years of age. No other product in China has this great selling point. Formula One Gold is being marketed to supermarkets and baby shops.

CONTACT:

Ian EnnisManaging DirectorT: + 61 3 9719 7887E: [email protected]: www.formulaonegold.com.au

Tuolunayi MijitiChief Financial OfficerT: + 61 3 9719 7887E: [email protected]: www.formulaonegold.com.au

105 Goldmans RoadPanton Hill, Victoria 3759Australia


Gippy FoodsFormula One Gold Australian Infant Formula


Gippy Foods

Longwarry Food Park is located in Gippsland, Victoria in a state-of-the-art milk processing facility. Gippsland is naturally suited to dairy farming due to its temperate climate, reliable rainfall and fertile soils, making it one of the world’s best. Cows graze outdoors all year round on rich, green pastures. As a result, international demand for its dairy products is high.

Longwarry Food Park continuously seeks out innovation in the dairy industry and is the world’s first farm to apply automatic milking technology to 100 per cent pasture-based farming. Its products/services include milk powders, dairy concentrates, fresh milk and long life UHT milk with a shelf life of nine months.

Longwarry seeks opportunities in the following areas:

• joint investment involving technology transfer for upgrade of spray dryers;

• supply of Australian milk in UHT for the premium domestic market;

• supply of full cream milk powders to China market whenever the restrictions are lifted, and

• investment in dairy industry in Victoria.

CONTACT:

Craig NuskeCommercial ManagerT: + 61 3 5629 9551E: [email protected]: www.gippymilk.com.au

31 Mackey StreetLongwarry, Victoria 3816Australia


Goona Warra Vineyard Pty Ltd Gippy Foods


Goona Warra Vineyard Pty Ltd

Goona Warra Vineyard is a boutique family owned estate founded in 1863 at Sunbury on the outskirts of Melbourne, Victoria. Current owners, John & Elizabeth Barnier, replanted the original vineyard and restored the historic buildings over 30 years ago and continue to produce ‘food friendly’ wines at every price point. Their approach reflects their commitment and passion to produce wines representing the best examples of Australian styles characteristic of the region of origin.

All of our related brands pay homage to the historic winery and the native Australian black swan which gave the winery its name and has graced the winery’s labels for 150 years.

Visitors are welcome to visit the majestic winery, crafted in 1863 from local stone, where a memorable food and wine experience awaits in a delightful garden vineyard setting less than 30 minutes from the centre of Melbourne and 10 minutes past the airport.

CONTACT:

John BarnierDirectorT: + 61 409 407 766E: [email protected] W: www.goonawarra.com.au

790 Sunbury Road Sunbury, Victoria 3429Australia


Happy LabGoona Warra Vineyard Pty Ltd


Happy Lab

Happy Lab is a multichannel retail brand that specialises in confectionery and snacks. We differentiate ourselves from other conventional confectionery retailers by providing an unprecedented retail store atmosphere with the touch of a laboratory feel.

A bright yellow counter features beakers filled with yummy colourful lollies and beautifully colour-blocked jelly beans in different packaging. A team of chocolate and sugar therapists decked out in white lab coats and geeky glasses are ready to deliver a smile and happiness to any age group of consumers.

Happy Lab stocks a wide variety of chocolate and sugar confectionery that is beautifully designed in Australia. There are six Happy Labs: four located in Victoria, two in New South Wales and an online store available for overseas customers.

The plan of Happy Lab is to grow domestically and overseas within the next 24 months.

CONTACT:

Wai Foon TangManaging DirectorT: + 61 419 872 221E: [email protected]: www.kwtrading.com.au

Suite 3, Level 1, 150 Chestnut Street Cremorne, Victoria 3121Australia


IntermarketsHappy Lab


Intermarkets

With over 35 years trading experience in import and export; Intermarkets has great know how and experience to share with and benefit potential Chinese joint-venture partners/manufacturers.

Based in Victoria and selling direct to supermarkets nationally, we understand the products, prices and packaging that are required. We have a ready market of substantial gross turnover representing a solid base for interested parties upon which a new enterprise can comfortably flourish. If you are an enterprising and dynamic Chinese manufacturer or entrepreneur wanting to expand and invest in Victoria, you could not find a better opportunity.

Our company is growing beyond its current capacity. This is the right time for investors to join us while the opportunity is available.

CONTACT:

Elie ObeidManaging DirectorT: + 61 3 9357 0013E: [email protected]: www. intermarkets.com.au

Yvonne TengSales ManagerT: +61 419 362 962 E: [email protected]: www.intermarkets.com.au

73 Capital Link DriveCampbellfield, Victoria 3061Australia

Documents

Victorian Government Super Trade Mission to China