Victors Presentation - Maslow[1]

8/3/2019 Victors Presentation - Maslow[1]

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Maslows hierarchy ofneeds

Case study of NWSC Uganda

By The


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By The

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The Victors

Annet Kababiito

Sylvia Nabirye

Charlotte Nuwagaba Elizabeth Twongyierwe

Methodius Adaku

Elizabeth Aketch

John Acuti

Pious Bitakaramire


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Concept of Motivation

Maslows hierarchy of needs is just onethe many theories of motivation thathave been advanced in management.

Definition

Its the term used to describe thoseprocesses, both instinctive andrational, by which people seek to

satisfy the basic drives, perceivedneeds and ersonal oals which


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a ona Water ewerageCorp

Quick facts 100% Gove

rnment owned and is amonopoly

Formed by decree 34 of 1972 asNWSC

For water and sewerage services in

urban areas Kampala, Jinja & Entebbe branches

set up first

Expansion to other towns was for


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Maslows hierarchy of needs

Abraham Harold Maslows studiesinto human motivation led him topropose a theory of needs based on

a hierarchical model

First published in 1954

Made considerable influence ondevts in mgmt. theory in the1950s/1960s

Basic needs at the bottom and higherneeds at the to .


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Maslows Hierarchy of needs


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Physiological needs

The literal requirements for humansurvival

food

Sleep

Shelter

sexWater

Clothing


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Safety needs

With Physiological needs satisfied,safety needs take precedence anddominate behavior

Stable environments free fromthreats are preferred and soughtafter e.g.

Personal security Financial security

Health and wellbeing

Safety against accidents/ illness


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love & belonging needs

The need to feel a sense of belonging& acceptance in both large & smallgroups

e.g. clubs, religious groups, sportsteams, prof. organizations, family,

intimate relationships, mentors,confidants etc.

Absence of this leaves people


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Esteem needs

The need to be respected, have selfesteem and self respect.

Be accepted and valued by others Lower one (need for respect of

others. Status, recognition, fame,

prestige & attention) Higher one (self respect. Strength,

competence, mastery, self

confidence, independence & freedom


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Self-actualisation needs

what a man can be, he must be

This forms the basis of the perceivedneed of self actualisation

Pertains to what a persons fullpotential is and realising it

This need is specific to individuals e.g. Becoming an ideal parent

Inventions

Express oneself athletically etc.


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Theory contd

People tend to satisfy their needssystematically

Until a particular need is fulfilled, apersons behavior will be dominatedby them

Modified self actualization in 1961.satisfaction gives further need forrealising ones potential

Provides a variety of needs thateo le ma ex erience at work and


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Theory in Practice at NWSC

Staff retention through motivation atNWSC

Physiological needs met Salary scales of 1-10 in existing

structure

15% of basic pay as housingallowance

10% of basic pay as lunch allowance

10% of basic pay as transport


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Theory in Practice at NWSC

Safety needs met

Confirmation after 1 year of

progressive performance Staff on 2 year legally binding

renewable contracts save for the

CEO whos is 5 years After 2 years contract gratuity is paid

out

Hire/fire and staff movement based


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Theory in practice at NWSC

Social/love and belongingness needsmet

All staff on contract since 2006(fairness)

Staff participation in Corporateleague events

Staff annual get together parties tocelebrate achievements

Periodic Team building events in the


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Theory in Practice contd

Esteem needs met Training center in Bugolobi for

capacity building Internal performance

improvement initiatives

Trophies and cash prizes

Monthly incentives based onperformance ranging from 10% to150% of basic pay


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Theory in practice continued

Self-actualization needs met

NWSC provides a workplace

environment that encouragesand enables employees tofulfill their own uniquepotential through the following;

Capacity building

Strate and innovations unit


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Findings and Keyconclusions

The theory is valid today forunderstanding human motivation,management training and personal

development If the motivation is driven by the

existence of unsatisfied needs, then

its worthwhile for a manager tounderstand which needs are moreimportant for the individual

employees


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Finding and key conclusions

Individualistic vs. collective society. Itdoesnt apply to the latter

Not all people are driven by the sameneeds. at any one time differentpeople may be motivated by entirelydifferent factors

Systematic movement up and downthe hierarchy does not seem to be aconsistent behavior for many

When a want is satisfied its ca acit


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Implications/ relevance formgt

Physiological needs: provide lunchbreaks, rest breaks and wages thatare sufficient to purchase the

essentials of life Safety needs: provide a safe

working environment, retirement

benefits and job security Social needs : create a sense of

community via team-based projects

and social events


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Method of evidencegathering

Review of existing Literature onNWSC

Face to face interviews with NWSCstaff

NWSC Website (www.nwsc.co.ug)

NWSC staff handbook/manual
http://www.nwsc.co.ug/http://www.nwsc.co.ug/


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Thanks for your kindattention


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Q&A

Documents

Victors Presentation - Maslow[1]