Vida Latina is a variety show in Spanish that celebrates the Latino community in Cambridge and beyond. The show is cablecast live every second Monday of the month on Cambridge Community Television's Channel 9.

Co-producers: Karin Koch and Irene Bosch Our aim is to provide an accessible platform

for presenting topics of interest to the local Hispanic community

First show was cable cast on 05/08/2008 First guest: Cambridge based Latin musical

group Sol y Canto

Music Venezuelan Pianist

Leo Blanco Columbian Composer

and Band Leader Gregorio Uribe

Venezuelan Classical Guitarist Hermann Hudde

Puerto Rican Duo Las Aboricuás

Literature Elkin Echeverri from

Colombia Emma Romeu from

Cuba Mario Barros from Cuba

Media Mexican journalist

Marcela García from EL Planeta

Ecuadorian-born journalist Jerry Villacrés

Dominican radio host Victor Tejeda

Salvadoran radio host Roxana Sibrián

Health and Education Círculo de Cuidado Cambridge Community L

earning Center

Art and Science The Honduran inventor

José Gómez-Márquez from MIT’s D-Lab Health

The Columbian ex-Bull Fighter and “Suit of Lights”designer Miguel Angel Méndez

The Puerto Rican architect Carlos Ferré

The Main Platform is the Show Monthly Live Cablecast is seen only in Cambridge Live Web Stream

Digital Distribution is used to Reach a Wider Audience Blip.tv archive.org

The Blog on CCTV’s Web Site is used To post past episodes To post additional information about the show and its guests To post local events that are of interest for the group To interact with other CCTV members

Other Social Networks are used to Promote the Show and Build a wider Online Community Twitter Facebook Ning

Building an Online Community To engage people with VL To network To keep in touch with guests of the show To share media with a broader audience To link to content of interest

It’s not easy People use different networks Not all online members are active It’s time consuming

A successful Twitter Connection

NeighborMedia correspondent Karen Klinger wrote a story

Las Aboricuás sent a Tweet and became followers of VL

Las Aboricuás were invited to Vida Latina

Neighbormedia correspondent Karin Koch covered Ginger Ibex Live @ The Lily Pad

The Cuban Humorist of Boston

Mario Barros appeared as a guest on a VL show

NM correspondent Karin Koch recorded his book presentation at Schoenhof's Foreign Language Books in Harvard Square

Mario posted the video on his web page www.lenguaviva.org

Mario Barros and VL became friends on FB and followers on Twitter

VL is on Schoenhof’s mailing list