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Video production simplified

Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

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Page 1: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Video production simplified

TSXVVID

Certain information contained in this presentation constitutes ldquoforward-looking informationrdquo and ldquoforward-looking statementsrdquo (referred to as the ldquoforward-looking

statementsrdquo) which is information regarding possible events conditions or results of operations that is based upon assumptions about future economic conditions and

courses of action All information other than statements of historical fact may be forward-looking statements In some cases forward-looking statements can be

identified by the use of words such as ldquoseekrdquo ldquoexpectrdquo ldquoanticipaterdquo ldquobudgetrdquo ldquoplanrdquo ldquoestimaterdquo ldquocontinuerdquo ldquoforecastrdquo ldquointendrdquo ldquobelieverdquo ldquopredictrdquo ldquopotentialrdquo

ldquotargetrdquo ldquomayrdquo ldquocouldrdquo ldquowouldrdquo ldquomightrdquo ldquowillrdquo and similar words or phrases (including negative variations) suggesting future outcomes or statements regarding an

outlook VidWrx Inc (the ldquoCorporationrdquo) has based these forward-looking statements on its current expectations and projections about future events and financial

trends that it believes may affect its financial condition results of operations business strategy and financial needs In light of significant uncertainties inherent in the

forward-looking statements included in this presentation the inclusion of such information should not be regarded as a representation by the Corporation or any other

person that the Corporationrsquos objectives or plans will be achieved

Forward-looking statements in this presentation include but are not limited to statements relating to the Corporationrsquos expectations regarding its revenue expenses

and operations the Corporationrsquos plans for and timing of expansion of its products solutions and services the Corporationrsquos future growth plans the acceptance by the

Corporationrsquos customers and the marketplace of new technologies and solutions the Corporationrsquos ability to attract new customers and develop and maintain existing

customers the Corporationrsquos ability to attract and retain personnel the Corporationrsquos expectations with respect to advancement in its technologies the Corporationrsquos

competitive position and its expectations regarding competition regulatory developments and the regulatory environments in which the Corporation operates and

anticipated trends and challenges in the Corporationrsquos business and the markets in which it operates

Forward-looking statements are based on certain material assumptions and analysis made by the Corporation and the opinions and estimates of management as of the

date such statements are made and they represent managements best judgment based on facts and assumptions that management considers reasonable in light of its

experience and perception of historical trends current conditions and expected future developments and other factors it believes are appropriate and are subject to

risks and uncertainties The material assumptions upon which such forward-looking statements are based include among others assumptions with respect to growth

plans and cash flows the continuation of demand for the products and services of the Corporations business the ability of the Corporation to access financing from

time to time on favourable terms a stable market and general economic conditions the ability of the Corporation to protect its intellectual property rights the

Corporations ability to retain customers the Corporations ability to develop technologies and the continuation of executive and operating management or the non-

disruptive replacement of them on competitive terms The Corporation makes no representation that reasonable business people in possession of the same information

would reach the same conclusions Although the Corporation believes that the assumptions underlying these statements are reasonable they may prove to be incorrect

and the Corporation cannot assure that actual results will be consistent with these forward-looking statements Given these risks uncertainties and assumptions

investors should not place undue reliance on these forward-looking statements Whether actual results performance or achievements will conform to the Corporationrsquos

expectations and predictions is subject to a number of known and unknown risks uncertainties assumptions and other factors which discussed or referred to

preliminary prospectus that accompanies this presentation

These risks uncertainties assumptions and other factors could cause the Corporationrsquos actual results performance achievements and experience to differ materially

from the Corporationrsquos expectations future results performances or achievements expressed or implied by the forward-looking statements If the forward-looking

statements prove to be incorrect actual results might vary materially from those anticipated in those forward-looking statements You are cautioned that the above list of

risks uncertainties assumptions and other factors is not exhaustive and there may be other factors that the Corporation has not identified

The forward-looking statements made in this presentation relate only to events or information as of the date on which the statements are made in this presentation and

accordingly are subject to change after such dates Except as required by law the Corporation undertakes no obligation to update or revise any forward looking

statements included in this presentation whether as a result of new information future events or otherwise after the date on which the statements are made or to reflect

the occurrence of future events

VidWrx Inc reserves all rights in and to this presentation

VidWrx Disclaimer

VidWrx has transformed the video production business By delivering scalable video production servicesmdashin any volume anywhere in North Americamdashwe bring affordable high-quality videos within reach of corporate marketers and digital agencies

With our proven processes and easy-to-use online platform we deliver videos in 14 days as well as exceptional customer servicemdashevery time We have no direct competition

About VidWrx

Multi-Location Business

Franchises

Growing Rapidly Because of Many Use Cases

Corporate Marketers

Digital Agencies

Internet Marketing

Companies

Video Advertising

Networks

Platforms

Directories

TSXVVID

bull VidWrx is positioned at the nexus of several powerful growth trends

bull Large addressable market unable to embrace the benefits of video

due to issues of cost complexity and lack of scale

bull Lack of Competition the video production space is fragmented and

with no market leader able to serve customers nationally

bull Market Leadership 4000+ partners Yellow Pages amp Google

bull Sales growth is at an inflection point 2016 projections of $10+ mm

bull Online Video Advertising and Marketing

bull SaaS Based Services and Analytics

bull The Evolution of On Demand Services

Investment Highlights

Investment Highlights

TSXVVID

bull By 2019 72 of Mobile Traffic Will Be Video Content 1

bull 78 of marketers identify videos as the most leveraged content type 2

bull 68 of marketers and agency executives anticipate increasing video

ad spend 3

bull Companies that use video increase company revenue 49 faster than

organizations without video 4

bull 75 of senior executives watch work-related videos 5

1 Cisco Study 2 Regalix 3 IAB 4 Aberdeen Group 5 Forbes Insights

Use of Video by Business is Growing

TSXVVID

VIDEO DELIVERS RESULTS

The Relevancy Group ldquoThe ROI of Video in Email Marketingrdquo

BUDGETS amp VOLUME OF PRODUCTION INCREASING

2014 Online Video Production Trends Report - May 2014

Compelling Metrics are Driving Budgets

TSXVVID

The Problem

of Video Production

Aberdeen Group

Web Video Marketing Council

Web Video Marketing Council

ABILITY TO EXECUTE IS A PROBLEM

Analyzing the ROI of Video

Marketing - the Aberdeen Group

COST amp DIFFICULTY

2013 Video Marketing Survey and Business Trends Report ndash Web Video Marketing Council

2014 Online Video Production Trends Report - Web Video Marketing Counci

BIGGEST VIDEO PRODUCTION CHALLENGES

The Traditional Video Production Process

SOURCING VIDEO PRODUCTION COMPANY

COST ESTIMATEQUOTE CREATIVE DISCOVERY SCHEDULING amp PLANNING

TALENT amp EQUIPMENT SOURCING LOCATION SCOUTINGPRODUCTION TEAM

DEVELOPMENT

STORY DEVELOPMENT

STORYBOARDING

SET DECKING amp LIGHTING SETUP

WARDROBE MAKE-UP amp TALENT

SHOOTING RESHOOTS

CLIENT EDITS amp REVISIONS FINAL EDIT ROUGH CUT EDITFOOTAGE LOGGING

amp ASSEMBLY

Average Cost of a 60 second video - $4000 - $8000

14-20 DAYS

+15-30 DAYS

+7-10 DAYS

TSXVVID

The Pain Points

of Video Production

bull Video production companies are typically low tech small businesses

managed by creatives

bull Video is Expensive

bull Producing video content in volume or in numerous locations is

extremely difficult

bull Outcomes are variable and dependant on the skills of individuals

bull Lack of quality control is a key problem

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 2: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

TSXVVID

Certain information contained in this presentation constitutes ldquoforward-looking informationrdquo and ldquoforward-looking statementsrdquo (referred to as the ldquoforward-looking

statementsrdquo) which is information regarding possible events conditions or results of operations that is based upon assumptions about future economic conditions and

courses of action All information other than statements of historical fact may be forward-looking statements In some cases forward-looking statements can be

identified by the use of words such as ldquoseekrdquo ldquoexpectrdquo ldquoanticipaterdquo ldquobudgetrdquo ldquoplanrdquo ldquoestimaterdquo ldquocontinuerdquo ldquoforecastrdquo ldquointendrdquo ldquobelieverdquo ldquopredictrdquo ldquopotentialrdquo

ldquotargetrdquo ldquomayrdquo ldquocouldrdquo ldquowouldrdquo ldquomightrdquo ldquowillrdquo and similar words or phrases (including negative variations) suggesting future outcomes or statements regarding an

outlook VidWrx Inc (the ldquoCorporationrdquo) has based these forward-looking statements on its current expectations and projections about future events and financial

trends that it believes may affect its financial condition results of operations business strategy and financial needs In light of significant uncertainties inherent in the

forward-looking statements included in this presentation the inclusion of such information should not be regarded as a representation by the Corporation or any other

person that the Corporationrsquos objectives or plans will be achieved

Forward-looking statements in this presentation include but are not limited to statements relating to the Corporationrsquos expectations regarding its revenue expenses

and operations the Corporationrsquos plans for and timing of expansion of its products solutions and services the Corporationrsquos future growth plans the acceptance by the

Corporationrsquos customers and the marketplace of new technologies and solutions the Corporationrsquos ability to attract new customers and develop and maintain existing

customers the Corporationrsquos ability to attract and retain personnel the Corporationrsquos expectations with respect to advancement in its technologies the Corporationrsquos

competitive position and its expectations regarding competition regulatory developments and the regulatory environments in which the Corporation operates and

anticipated trends and challenges in the Corporationrsquos business and the markets in which it operates

Forward-looking statements are based on certain material assumptions and analysis made by the Corporation and the opinions and estimates of management as of the

date such statements are made and they represent managements best judgment based on facts and assumptions that management considers reasonable in light of its

experience and perception of historical trends current conditions and expected future developments and other factors it believes are appropriate and are subject to

risks and uncertainties The material assumptions upon which such forward-looking statements are based include among others assumptions with respect to growth

plans and cash flows the continuation of demand for the products and services of the Corporations business the ability of the Corporation to access financing from

time to time on favourable terms a stable market and general economic conditions the ability of the Corporation to protect its intellectual property rights the

Corporations ability to retain customers the Corporations ability to develop technologies and the continuation of executive and operating management or the non-

disruptive replacement of them on competitive terms The Corporation makes no representation that reasonable business people in possession of the same information

would reach the same conclusions Although the Corporation believes that the assumptions underlying these statements are reasonable they may prove to be incorrect

and the Corporation cannot assure that actual results will be consistent with these forward-looking statements Given these risks uncertainties and assumptions

investors should not place undue reliance on these forward-looking statements Whether actual results performance or achievements will conform to the Corporationrsquos

expectations and predictions is subject to a number of known and unknown risks uncertainties assumptions and other factors which discussed or referred to

preliminary prospectus that accompanies this presentation

These risks uncertainties assumptions and other factors could cause the Corporationrsquos actual results performance achievements and experience to differ materially

from the Corporationrsquos expectations future results performances or achievements expressed or implied by the forward-looking statements If the forward-looking

statements prove to be incorrect actual results might vary materially from those anticipated in those forward-looking statements You are cautioned that the above list of

risks uncertainties assumptions and other factors is not exhaustive and there may be other factors that the Corporation has not identified

The forward-looking statements made in this presentation relate only to events or information as of the date on which the statements are made in this presentation and

accordingly are subject to change after such dates Except as required by law the Corporation undertakes no obligation to update or revise any forward looking

statements included in this presentation whether as a result of new information future events or otherwise after the date on which the statements are made or to reflect

the occurrence of future events

VidWrx Inc reserves all rights in and to this presentation

VidWrx Disclaimer

VidWrx has transformed the video production business By delivering scalable video production servicesmdashin any volume anywhere in North Americamdashwe bring affordable high-quality videos within reach of corporate marketers and digital agencies

With our proven processes and easy-to-use online platform we deliver videos in 14 days as well as exceptional customer servicemdashevery time We have no direct competition

About VidWrx

Multi-Location Business

Franchises

Growing Rapidly Because of Many Use Cases

Corporate Marketers

Digital Agencies

Internet Marketing

Companies

Video Advertising

Networks

Platforms

Directories

TSXVVID

bull VidWrx is positioned at the nexus of several powerful growth trends

bull Large addressable market unable to embrace the benefits of video

due to issues of cost complexity and lack of scale

bull Lack of Competition the video production space is fragmented and

with no market leader able to serve customers nationally

bull Market Leadership 4000+ partners Yellow Pages amp Google

bull Sales growth is at an inflection point 2016 projections of $10+ mm

bull Online Video Advertising and Marketing

bull SaaS Based Services and Analytics

bull The Evolution of On Demand Services

Investment Highlights

Investment Highlights

TSXVVID

bull By 2019 72 of Mobile Traffic Will Be Video Content 1

bull 78 of marketers identify videos as the most leveraged content type 2

bull 68 of marketers and agency executives anticipate increasing video

ad spend 3

bull Companies that use video increase company revenue 49 faster than

organizations without video 4

bull 75 of senior executives watch work-related videos 5

1 Cisco Study 2 Regalix 3 IAB 4 Aberdeen Group 5 Forbes Insights

Use of Video by Business is Growing

TSXVVID

VIDEO DELIVERS RESULTS

The Relevancy Group ldquoThe ROI of Video in Email Marketingrdquo

BUDGETS amp VOLUME OF PRODUCTION INCREASING

2014 Online Video Production Trends Report - May 2014

Compelling Metrics are Driving Budgets

TSXVVID

The Problem

of Video Production

Aberdeen Group

Web Video Marketing Council

Web Video Marketing Council

ABILITY TO EXECUTE IS A PROBLEM

Analyzing the ROI of Video

Marketing - the Aberdeen Group

COST amp DIFFICULTY

2013 Video Marketing Survey and Business Trends Report ndash Web Video Marketing Council

2014 Online Video Production Trends Report - Web Video Marketing Counci

BIGGEST VIDEO PRODUCTION CHALLENGES

The Traditional Video Production Process

SOURCING VIDEO PRODUCTION COMPANY

COST ESTIMATEQUOTE CREATIVE DISCOVERY SCHEDULING amp PLANNING

TALENT amp EQUIPMENT SOURCING LOCATION SCOUTINGPRODUCTION TEAM

DEVELOPMENT

STORY DEVELOPMENT

STORYBOARDING

SET DECKING amp LIGHTING SETUP

WARDROBE MAKE-UP amp TALENT

SHOOTING RESHOOTS

CLIENT EDITS amp REVISIONS FINAL EDIT ROUGH CUT EDITFOOTAGE LOGGING

amp ASSEMBLY

Average Cost of a 60 second video - $4000 - $8000

14-20 DAYS

+15-30 DAYS

+7-10 DAYS

TSXVVID

The Pain Points

of Video Production

bull Video production companies are typically low tech small businesses

managed by creatives

bull Video is Expensive

bull Producing video content in volume or in numerous locations is

extremely difficult

bull Outcomes are variable and dependant on the skills of individuals

bull Lack of quality control is a key problem

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 3: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

VidWrx has transformed the video production business By delivering scalable video production servicesmdashin any volume anywhere in North Americamdashwe bring affordable high-quality videos within reach of corporate marketers and digital agencies

With our proven processes and easy-to-use online platform we deliver videos in 14 days as well as exceptional customer servicemdashevery time We have no direct competition

About VidWrx

Multi-Location Business

Franchises

Growing Rapidly Because of Many Use Cases

Corporate Marketers

Digital Agencies

Internet Marketing

Companies

Video Advertising

Networks

Platforms

Directories

TSXVVID

bull VidWrx is positioned at the nexus of several powerful growth trends

bull Large addressable market unable to embrace the benefits of video

due to issues of cost complexity and lack of scale

bull Lack of Competition the video production space is fragmented and

with no market leader able to serve customers nationally

bull Market Leadership 4000+ partners Yellow Pages amp Google

bull Sales growth is at an inflection point 2016 projections of $10+ mm

bull Online Video Advertising and Marketing

bull SaaS Based Services and Analytics

bull The Evolution of On Demand Services

Investment Highlights

Investment Highlights

TSXVVID

bull By 2019 72 of Mobile Traffic Will Be Video Content 1

bull 78 of marketers identify videos as the most leveraged content type 2

bull 68 of marketers and agency executives anticipate increasing video

ad spend 3

bull Companies that use video increase company revenue 49 faster than

organizations without video 4

bull 75 of senior executives watch work-related videos 5

1 Cisco Study 2 Regalix 3 IAB 4 Aberdeen Group 5 Forbes Insights

Use of Video by Business is Growing

TSXVVID

VIDEO DELIVERS RESULTS

The Relevancy Group ldquoThe ROI of Video in Email Marketingrdquo

BUDGETS amp VOLUME OF PRODUCTION INCREASING

2014 Online Video Production Trends Report - May 2014

Compelling Metrics are Driving Budgets

TSXVVID

The Problem

of Video Production

Aberdeen Group

Web Video Marketing Council

Web Video Marketing Council

ABILITY TO EXECUTE IS A PROBLEM

Analyzing the ROI of Video

Marketing - the Aberdeen Group

COST amp DIFFICULTY

2013 Video Marketing Survey and Business Trends Report ndash Web Video Marketing Council

2014 Online Video Production Trends Report - Web Video Marketing Counci

BIGGEST VIDEO PRODUCTION CHALLENGES

The Traditional Video Production Process

SOURCING VIDEO PRODUCTION COMPANY

COST ESTIMATEQUOTE CREATIVE DISCOVERY SCHEDULING amp PLANNING

TALENT amp EQUIPMENT SOURCING LOCATION SCOUTINGPRODUCTION TEAM

DEVELOPMENT

STORY DEVELOPMENT

STORYBOARDING

SET DECKING amp LIGHTING SETUP

WARDROBE MAKE-UP amp TALENT

SHOOTING RESHOOTS

CLIENT EDITS amp REVISIONS FINAL EDIT ROUGH CUT EDITFOOTAGE LOGGING

amp ASSEMBLY

Average Cost of a 60 second video - $4000 - $8000

14-20 DAYS

+15-30 DAYS

+7-10 DAYS

TSXVVID

The Pain Points

of Video Production

bull Video production companies are typically low tech small businesses

managed by creatives

bull Video is Expensive

bull Producing video content in volume or in numerous locations is

extremely difficult

bull Outcomes are variable and dependant on the skills of individuals

bull Lack of quality control is a key problem

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 4: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Multi-Location Business

Franchises

Growing Rapidly Because of Many Use Cases

Corporate Marketers

Digital Agencies

Internet Marketing

Companies

Video Advertising

Networks

Platforms

Directories

TSXVVID

bull VidWrx is positioned at the nexus of several powerful growth trends

bull Large addressable market unable to embrace the benefits of video

due to issues of cost complexity and lack of scale

bull Lack of Competition the video production space is fragmented and

with no market leader able to serve customers nationally

bull Market Leadership 4000+ partners Yellow Pages amp Google

bull Sales growth is at an inflection point 2016 projections of $10+ mm

bull Online Video Advertising and Marketing

bull SaaS Based Services and Analytics

bull The Evolution of On Demand Services

Investment Highlights

Investment Highlights

TSXVVID

bull By 2019 72 of Mobile Traffic Will Be Video Content 1

bull 78 of marketers identify videos as the most leveraged content type 2

bull 68 of marketers and agency executives anticipate increasing video

ad spend 3

bull Companies that use video increase company revenue 49 faster than

organizations without video 4

bull 75 of senior executives watch work-related videos 5

1 Cisco Study 2 Regalix 3 IAB 4 Aberdeen Group 5 Forbes Insights

Use of Video by Business is Growing

TSXVVID

VIDEO DELIVERS RESULTS

The Relevancy Group ldquoThe ROI of Video in Email Marketingrdquo

BUDGETS amp VOLUME OF PRODUCTION INCREASING

2014 Online Video Production Trends Report - May 2014

Compelling Metrics are Driving Budgets

TSXVVID

The Problem

of Video Production

Aberdeen Group

Web Video Marketing Council

Web Video Marketing Council

ABILITY TO EXECUTE IS A PROBLEM

Analyzing the ROI of Video

Marketing - the Aberdeen Group

COST amp DIFFICULTY

2013 Video Marketing Survey and Business Trends Report ndash Web Video Marketing Council

2014 Online Video Production Trends Report - Web Video Marketing Counci

BIGGEST VIDEO PRODUCTION CHALLENGES

The Traditional Video Production Process

SOURCING VIDEO PRODUCTION COMPANY

COST ESTIMATEQUOTE CREATIVE DISCOVERY SCHEDULING amp PLANNING

TALENT amp EQUIPMENT SOURCING LOCATION SCOUTINGPRODUCTION TEAM

DEVELOPMENT

STORY DEVELOPMENT

STORYBOARDING

SET DECKING amp LIGHTING SETUP

WARDROBE MAKE-UP amp TALENT

SHOOTING RESHOOTS

CLIENT EDITS amp REVISIONS FINAL EDIT ROUGH CUT EDITFOOTAGE LOGGING

amp ASSEMBLY

Average Cost of a 60 second video - $4000 - $8000

14-20 DAYS

+15-30 DAYS

+7-10 DAYS

TSXVVID

The Pain Points

of Video Production

bull Video production companies are typically low tech small businesses

managed by creatives

bull Video is Expensive

bull Producing video content in volume or in numerous locations is

extremely difficult

bull Outcomes are variable and dependant on the skills of individuals

bull Lack of quality control is a key problem

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 5: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

TSXVVID

bull VidWrx is positioned at the nexus of several powerful growth trends

bull Large addressable market unable to embrace the benefits of video

due to issues of cost complexity and lack of scale

bull Lack of Competition the video production space is fragmented and

with no market leader able to serve customers nationally

bull Market Leadership 4000+ partners Yellow Pages amp Google

bull Sales growth is at an inflection point 2016 projections of $10+ mm

bull Online Video Advertising and Marketing

bull SaaS Based Services and Analytics

bull The Evolution of On Demand Services

Investment Highlights

Investment Highlights

TSXVVID

bull By 2019 72 of Mobile Traffic Will Be Video Content 1

bull 78 of marketers identify videos as the most leveraged content type 2

bull 68 of marketers and agency executives anticipate increasing video

ad spend 3

bull Companies that use video increase company revenue 49 faster than

organizations without video 4

bull 75 of senior executives watch work-related videos 5

1 Cisco Study 2 Regalix 3 IAB 4 Aberdeen Group 5 Forbes Insights

Use of Video by Business is Growing

TSXVVID

VIDEO DELIVERS RESULTS

The Relevancy Group ldquoThe ROI of Video in Email Marketingrdquo

BUDGETS amp VOLUME OF PRODUCTION INCREASING

2014 Online Video Production Trends Report - May 2014

Compelling Metrics are Driving Budgets

TSXVVID

The Problem

of Video Production

Aberdeen Group

Web Video Marketing Council

Web Video Marketing Council

ABILITY TO EXECUTE IS A PROBLEM

Analyzing the ROI of Video

Marketing - the Aberdeen Group

COST amp DIFFICULTY

2013 Video Marketing Survey and Business Trends Report ndash Web Video Marketing Council

2014 Online Video Production Trends Report - Web Video Marketing Counci

BIGGEST VIDEO PRODUCTION CHALLENGES

The Traditional Video Production Process

SOURCING VIDEO PRODUCTION COMPANY

COST ESTIMATEQUOTE CREATIVE DISCOVERY SCHEDULING amp PLANNING

TALENT amp EQUIPMENT SOURCING LOCATION SCOUTINGPRODUCTION TEAM

DEVELOPMENT

STORY DEVELOPMENT

STORYBOARDING

SET DECKING amp LIGHTING SETUP

WARDROBE MAKE-UP amp TALENT

SHOOTING RESHOOTS

CLIENT EDITS amp REVISIONS FINAL EDIT ROUGH CUT EDITFOOTAGE LOGGING

amp ASSEMBLY

Average Cost of a 60 second video - $4000 - $8000

14-20 DAYS

+15-30 DAYS

+7-10 DAYS

TSXVVID

The Pain Points

of Video Production

bull Video production companies are typically low tech small businesses

managed by creatives

bull Video is Expensive

bull Producing video content in volume or in numerous locations is

extremely difficult

bull Outcomes are variable and dependant on the skills of individuals

bull Lack of quality control is a key problem

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 6: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

TSXVVID

bull By 2019 72 of Mobile Traffic Will Be Video Content 1

bull 78 of marketers identify videos as the most leveraged content type 2

bull 68 of marketers and agency executives anticipate increasing video

ad spend 3

bull Companies that use video increase company revenue 49 faster than

organizations without video 4

bull 75 of senior executives watch work-related videos 5

1 Cisco Study 2 Regalix 3 IAB 4 Aberdeen Group 5 Forbes Insights

Use of Video by Business is Growing

TSXVVID

VIDEO DELIVERS RESULTS

The Relevancy Group ldquoThe ROI of Video in Email Marketingrdquo

BUDGETS amp VOLUME OF PRODUCTION INCREASING

2014 Online Video Production Trends Report - May 2014

Compelling Metrics are Driving Budgets

TSXVVID

The Problem

of Video Production

Aberdeen Group

Web Video Marketing Council

Web Video Marketing Council

ABILITY TO EXECUTE IS A PROBLEM

Analyzing the ROI of Video

Marketing - the Aberdeen Group

COST amp DIFFICULTY

2013 Video Marketing Survey and Business Trends Report ndash Web Video Marketing Council

2014 Online Video Production Trends Report - Web Video Marketing Counci

BIGGEST VIDEO PRODUCTION CHALLENGES

The Traditional Video Production Process

SOURCING VIDEO PRODUCTION COMPANY

COST ESTIMATEQUOTE CREATIVE DISCOVERY SCHEDULING amp PLANNING

TALENT amp EQUIPMENT SOURCING LOCATION SCOUTINGPRODUCTION TEAM

DEVELOPMENT

STORY DEVELOPMENT

STORYBOARDING

SET DECKING amp LIGHTING SETUP

WARDROBE MAKE-UP amp TALENT

SHOOTING RESHOOTS

CLIENT EDITS amp REVISIONS FINAL EDIT ROUGH CUT EDITFOOTAGE LOGGING

amp ASSEMBLY

Average Cost of a 60 second video - $4000 - $8000

14-20 DAYS

+15-30 DAYS

+7-10 DAYS

TSXVVID

The Pain Points

of Video Production

bull Video production companies are typically low tech small businesses

managed by creatives

bull Video is Expensive

bull Producing video content in volume or in numerous locations is

extremely difficult

bull Outcomes are variable and dependant on the skills of individuals

bull Lack of quality control is a key problem

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 7: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

TSXVVID

VIDEO DELIVERS RESULTS

The Relevancy Group ldquoThe ROI of Video in Email Marketingrdquo

BUDGETS amp VOLUME OF PRODUCTION INCREASING

2014 Online Video Production Trends Report - May 2014

Compelling Metrics are Driving Budgets

TSXVVID

The Problem

of Video Production

Aberdeen Group

Web Video Marketing Council

Web Video Marketing Council

ABILITY TO EXECUTE IS A PROBLEM

Analyzing the ROI of Video

Marketing - the Aberdeen Group

COST amp DIFFICULTY

2013 Video Marketing Survey and Business Trends Report ndash Web Video Marketing Council

2014 Online Video Production Trends Report - Web Video Marketing Counci

BIGGEST VIDEO PRODUCTION CHALLENGES

The Traditional Video Production Process

SOURCING VIDEO PRODUCTION COMPANY

COST ESTIMATEQUOTE CREATIVE DISCOVERY SCHEDULING amp PLANNING

TALENT amp EQUIPMENT SOURCING LOCATION SCOUTINGPRODUCTION TEAM

DEVELOPMENT

STORY DEVELOPMENT

STORYBOARDING

SET DECKING amp LIGHTING SETUP

WARDROBE MAKE-UP amp TALENT

SHOOTING RESHOOTS

CLIENT EDITS amp REVISIONS FINAL EDIT ROUGH CUT EDITFOOTAGE LOGGING

amp ASSEMBLY

Average Cost of a 60 second video - $4000 - $8000

14-20 DAYS

+15-30 DAYS

+7-10 DAYS

TSXVVID

The Pain Points

of Video Production

bull Video production companies are typically low tech small businesses

managed by creatives

bull Video is Expensive

bull Producing video content in volume or in numerous locations is

extremely difficult

bull Outcomes are variable and dependant on the skills of individuals

bull Lack of quality control is a key problem

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 8: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

TSXVVID

The Problem

of Video Production

Aberdeen Group

Web Video Marketing Council

Web Video Marketing Council

ABILITY TO EXECUTE IS A PROBLEM

Analyzing the ROI of Video

Marketing - the Aberdeen Group

COST amp DIFFICULTY

2013 Video Marketing Survey and Business Trends Report ndash Web Video Marketing Council

2014 Online Video Production Trends Report - Web Video Marketing Counci

BIGGEST VIDEO PRODUCTION CHALLENGES

The Traditional Video Production Process

SOURCING VIDEO PRODUCTION COMPANY

COST ESTIMATEQUOTE CREATIVE DISCOVERY SCHEDULING amp PLANNING

TALENT amp EQUIPMENT SOURCING LOCATION SCOUTINGPRODUCTION TEAM

DEVELOPMENT

STORY DEVELOPMENT

STORYBOARDING

SET DECKING amp LIGHTING SETUP

WARDROBE MAKE-UP amp TALENT

SHOOTING RESHOOTS

CLIENT EDITS amp REVISIONS FINAL EDIT ROUGH CUT EDITFOOTAGE LOGGING

amp ASSEMBLY

Average Cost of a 60 second video - $4000 - $8000

14-20 DAYS

+15-30 DAYS

+7-10 DAYS

TSXVVID

The Pain Points

of Video Production

bull Video production companies are typically low tech small businesses

managed by creatives

bull Video is Expensive

bull Producing video content in volume or in numerous locations is

extremely difficult

bull Outcomes are variable and dependant on the skills of individuals

bull Lack of quality control is a key problem

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 9: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

The Traditional Video Production Process

SOURCING VIDEO PRODUCTION COMPANY

COST ESTIMATEQUOTE CREATIVE DISCOVERY SCHEDULING amp PLANNING

TALENT amp EQUIPMENT SOURCING LOCATION SCOUTINGPRODUCTION TEAM

DEVELOPMENT

STORY DEVELOPMENT

STORYBOARDING

SET DECKING amp LIGHTING SETUP

WARDROBE MAKE-UP amp TALENT

SHOOTING RESHOOTS

CLIENT EDITS amp REVISIONS FINAL EDIT ROUGH CUT EDITFOOTAGE LOGGING

amp ASSEMBLY

Average Cost of a 60 second video - $4000 - $8000

14-20 DAYS

+15-30 DAYS

+7-10 DAYS

TSXVVID

The Pain Points

of Video Production

bull Video production companies are typically low tech small businesses

managed by creatives

bull Video is Expensive

bull Producing video content in volume or in numerous locations is

extremely difficult

bull Outcomes are variable and dependant on the skills of individuals

bull Lack of quality control is a key problem

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 10: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

TSXVVID

The Pain Points

of Video Production

bull Video production companies are typically low tech small businesses

managed by creatives

bull Video is Expensive

bull Producing video content in volume or in numerous locations is

extremely difficult

bull Outcomes are variable and dependant on the skills of individuals

bull Lack of quality control is a key problem

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 11: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

11

WHAT WE DO

On Demand Video Production Explained

bull VidWrx is often compared to Uber because of similarities in

operating business model and simplicity of use

bull On Demand models deliver a turnkey service at standardized prices

with predictable outcomes

bull Saas based systems and processes replace hands on bespoke

activities and decision making

bull The commoditization of video production

Scale manage an unlimited number of simultaneous projects

Volume order any number of videos anywhere

Reach any location in North America

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 12: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

VidWrx Explained

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 13: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

How VidWrx

SAAS BASED ORDERING CLIENTCREATIVE INPUT

CLIENTPRODUCER INTERACTION

SHOOTING + B-ROLL CAPTURELOCAL PRODUCTION

CREW ASSIGNEDPRODUCTION INSTRUCTIONS

CREATED

VIDEO CONTENT UPLOADED TO PLATFORM

ASSEMBLY + EDITING

14 Day Guarantee

CLIENT REVIEW amp APPROVAL

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 14: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

TSXVVID

bull On Demand model leverages

contract workforce of 3400+

video production specialists

throughout North America

bull SaaS platform turns creative

development into a process

bull Video production contractors

gather content instead of

making creative decisions

bull Front end ordering systems

manage creative development

task planning and production

management

Under the Hood

Re-Engineering Video Production

Competitors sell equivalent

videos for 3x to 5x more

SoMedia guarantees 14 day

turnaround

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 15: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

15

WHAT WE DO

VidWrx Sales Model

RESELLERS

bull Digital Agencies Internet

Marketing Companies

bull Directories amp Video Ad Networks

bull Mostly standardized formats

and pricing

bull North American wide geographic

reach turnkey scalability and

price point are key competitive

advantages

DIRECT SALES

bull Corporate and Enterprise Marketers

bull Multi location and franchise

businesses

bull Custom formats created for clients

custom videos

bull North American wide geographic

reach ability to handle volume and

custom formats are key competitive

advantages

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 16: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

7000+ONLINE MARKETING

COMPANIES IN CANADA

76000+ONLINE MARKETING

COMPANIES

IN THE UNITED STATES

Large fragmented market providing services to

28 MILLION SMBS 11 MILLION SMBS

4000+ Agencies and Internet

Marketing Corsquos Signed to Date

TOTAL ADDRESSABLE MARKETSALES GROWTH BY QUARTER

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 17: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Scalable Video Production

for Corporate Marketers

VidWrxrsquo platform includes project

team and campaign management

tracking reporting players amp

advanced integrated analytics

Volume and National

Reach are Corporate

Marketing Pain Points

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 18: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

18

WHAT WE DO

Key Growth Catalysts

Revenue Performance Management Implementation ndash Outbound

bull Advanced CRM platforms and sophisticated sales development prospecting and automation platforms

bull Outbound sales velocity grew 12 QoQ and projected to increase to 61 QoQ over the next 12 months

Video Advertising Partnerships and Promotions

bull GoogleYoutube promotions Facebook ad production ndash new partnerships (TubeMogul)

bull VidWrx is becoming a go to producer of video ad content ndash growth in video advertising demand is substantial

Demand Generation amp Content Marketing ndash Inbound

bull Website and name change part of ramp up Launch of content marketing and targeted advertising campaigns in

Q1 ndash potential to add up to 30 growth in 2016

bull CRO Derek Sather and Seattle B2B agency Yesler driving program development

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 19: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Sales Process Evolution

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 20: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

20

WHAT WE DO

Revenue Performance Management

bull Former CRO and VP Sales of Mobify joined VidWrx in Q2 and began

implementing a Revenue Performance Management system

bull RPM drives sales growth through the use of advanced CRM platforms

and sophisticated sales development prospecting and automation

platforms

bull Supports outbound and inbound sales

bull Key advantage of RPM for VidWrx is rapidly increasing velocity of sales

pipeline and funnel development

bull An RPM implementation at Mobify was the catalyst for growing sales from

aprox $25mm to $75mm over 18 months

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 21: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

VidWrx RPM Deployment

Pre-Call

Research

SDR

Outreach

SDR

Live CallAccount Executive Nurture Analysis

Prospect

Data

Prospector

Cadence

LeadGeniusGmail

Calendar Integration

Softphone

Integrated

IP Phone

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 22: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

As a result of the ongoing implementation of a Revenue Performance Model which began in June 2015 VidWrx expects outbound sales to increase from a projected $18mm in 2015 to over $10mm in 2016

Please see accompanying model for details

Sales Growth Projections

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 23: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

23

WHAT WE DO

Q3 Sales Pipeline and Funnel Velocity are

Exceeding Expectations

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Appointments set

0

20

40

60

80

100

120

140

160

180

200

July (act) August (act) Sept (est)

Meetings Held

0

20

40

60

80

100

120

July (act) August (act) Sept (est)

Meetings Completed

0

10

20

30

40

50

60

70

80

July (act) August (act) Sept (est)

Opportunities created

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 24: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Video Advertising is

Projected to be a $20 Billion

Market by 2019 VidWrx Google Partners Program

VidWrx offers the production of custom

video ads anywhere in North America in

unlimited volume Developed for the

requirements of Google Partners VidWrx

offers multiple ad formats localization and

direct integration with YouTube

Google is offering a free video ad

promotion to select Google Partners

VidWrx Facebook Ad Program

VidWrx Partnership with TubeMogul

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 25: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

$699 ndash $1499+Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats

Typical partner markup is 50 to 100

Mostly standardized 30 amp 60 second Ad

Testimonial and Profile formats plus Custom

Margins 35 ndash 52

Wholesale from

$599 ndash $2500+Margins 35 ndash 55

Direct Sale from

Reseller

Direct amp Corporate

Video Pricing amp Margins

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 26: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Vid

eo P

rod

uct

ion

Ma

rke

tpla

ces

Opportunity for Category

Ownership in a Global Market

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 27: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Rick Schultz CGA | CFO

George Fleming | Founder amp CEO

19 years experience as an Internet business founder or co-founder CEO amp founder of One Person Health

(HealthPricercom) Co-founder of eCharge Corp Prior to that at Canaccord Capital

14 years accounting management experience Tactical Corporation Taleo Corporation

Pivotal Corporation

Amir Mirhosseini | CTO amp Co-Founder

Highly innovative technology architect amp programmer Graduated with a BSc and Masters (incomplete) in

Computer Science from UBC

Kirk Hasley| VP Sales

Kirk brings over 12 years of sales leadership experience in the technology sector Prior to joining VidWrx

Kirk led the international sales and business development teams at Mobify where he contributed by

building the sales team from the ground up Xerox

Derek Sather | Acting Chief Revenue Officer

15 years leading sales and marketing with expertise in advanced content marketing demand generation and sales

automation Former Chief Revenue Officer at Mobify and Recombo Alter NRG OraclePeopleSoft

Progressive Leadership

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 28: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

bull Current market cap of $6 million compares to C$25+M invested in the company

bull Valuation has declined from $29 million while sales and demand for video have been increasing

bull VID is consistently a top 10 trader

Stock Price (91515) $009

52 Week Low - High $0065 - $054

Avg Daily Vol 600000+

Shares Outstanding 67M

Insider Holdings (est) ~28

Market Cap $6+M

VidWrx Valuation Doesnt Reflect Sales

Growth Potential or Market Position

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 29: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

220 Cambie Suite 401

Vancouver BC Canada V6B 2M9TSXVVID

George Fleming - Founder amp CEO

Tel 6046835510

Email gflemingvidwrxcom

VidWrx Investor Relations Contact

Tel 6046835510 x 570

Email investorsvidwrxcom

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 30: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Appendix

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 31: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Scalable Video

Production Integrations

for Platforms

Current and In Progress Integrations Tests and App Developments

bull Integrations of scalable on demand

video production services with video

players and advanced analytics

bull VidWrx is the only video production

solution able to deliver required

turnkey scale amp reach

bull 20 integrations completed so far

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 32: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Completed Integrations

Act-On MAP

AppDirect App Marketplace

Campaign Monitor Email Mktg

Captera App Marketplace

Eloqua MAP

ExactTarget MAPEmail

Google Chrome

Marketplace App Marketplace

Hootsuite SMM

Kapost CMS

MailChimp Email Mktg

Marketo MAP

Microsoft Office Word Processing

Microsoft Sharepoint CMS

Moz CMS

Oracle-Eloqua CMS

Salesforce Marketing Cloud CRM

Serchen App Marketplace

Unbounce Landing Pages

Webcom Website Creator

WordPress Website Creator

Youtube Video Search

Yahoo App Marketplace

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 33: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Set a playerrsquos color to

match your brand

(and add your logo)

Add a map to

your location

Enable sharing to

Facebook Twitter and

other social networks

Leads sent directly to your

email

Promote offers or

services and drive traffic

back to your website

Promote coupons giving

viewers the ability to print

out and redeem

Integrate videos into any

website or blog

Auto-generated video

sitemaps and meta data

for enhanced SEO

Target videos based on

location device or time of day

BRANDING

GOOGLE MAPS

SOCIAL MEDIA

LEAD CAPTURE

CALLS TO ACTION

COUPONS

EMBED CODE

VIDEO SEO

CONTENT TARGETING

Customizable video player with enhanced campaign and targeting features

VidWrx Video Player

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 34: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Viewer EngagementHow many viewers watch the entire video

At what point do they drop off

Understanding engagement data will help

improve your next video

Conversion RatesHow many viewers are clicking on your

calls-to-action How many leads are you

generating The only way to optimize is

by tracking your CTRs

Viewer GeographyTrack the geographic location of all your

viewers - filtered by country region

or city

Social EngagementMonitor how many times your video is

shared and which social networks are

most popular with viewers

Performance by Embed LocationFilter your data by embed location and

compare how each is performing

Videorsquos Impact on Your

Website or Blog

Wersquove integrated with Google Analytics

to understand how your video is

impacting your website

Track performance with integrated real-time analytics

VidWrx Video Analytics

Video production simplified

Page 35: Video production simplified · 2015. 12. 28. · VidWrx has transformed the video production business. By delivering scalable video production services—in any volume, anywhere in

Video production simplified