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8/9/2019 VideoEgg Media Kit
1/24
Lets make online advertising better.MattHabegger,
Engineering,
VideoEggSanFrancisco,
Photo:WadeLance
8/9/2019 VideoEgg Media Kit
2/24
Love notes.02
VideoEgg makes the impossible seem
like business as usual. I will continue
to use them any time I need to make
my client look like a rock star.
Nathan Poeschl Morpheus Media
VideoEgg is a great media partner,
delivering compelling creative, efficient engagement,
and superb service. CPE is the way to be! :)
Jesse Cahill MediaCom
VideoEgg offers turn-key creative and unique ways for
my non-profit clients to engage with donors onl ine.Cammeo Murray Russ Reid
Stand alone. A platform built to drive engagement
with high impact creative execution. Couple this
with superior client service and branding analytics
VideoEgg to me is innovation.
Its also Creative Engagement. Viewer friendly ads
increasing time spent between consumer and brand
only breeds profitability for our clients.
Cory Henke ID Media
Rich media (production and ad
serving fees included), CPE
pricing model and creditable
inventory. Does it get any betterthan this?
Nicole Miller RJW Media
VideoEgg has given us a
vibrant, dynamic user
experience with solid
results to add to our
clients media mix.
Alexander Bunkowski
DSA Media
I always know a VideoEgg ad when I
see it! Great way to reach, engage,
interact with, intrigue, break through
the clutter, have a party with your
audience...you get the idea. VideoEgg
works!
Ashley Dillon Cosette
I won GOLD at the Media
Innovation Awards for our Fido
client with the Twitter feed
AdFrames integration. That was
Awesome! Now everybody knows
that the bird is the word!
Oliver Ceballos Bos
Digital engagement made easy and appealing
promises made by many but delivered by few.
Professional, innovative and insightful viva the
VideoEgg engagement network. A virtual teammember that helps us refine our market and provide
an optimal experience for our audience.
Zac Moffet Targeted Victory
VideoEgg has been a vital step in moving our clients
forward in a non-pharma friendly digital world.
Lehana Graham MediaCom
VideoEgg is like your mother, if your mother were
more awesome. In four words great people,
awesome product.
Terra Sharek OMD
Smart people + smart product = fun
for everyone.
Zachary Kubin MEC
VideoEgg provides really
great customer service
and can back it up with some amazing
campaign results!
Gabrielle Goneconti (Brie)
Morpheus Media
VideoEgg means giving clients
with limited resources a
chance to do somethingimpactful.
Lizzy Pietri Moses Anshell
As a Pharma Digital Media
planner Im plagued with
daunting goals and limited
options. VideoEgg represents
smooth medical legal reviews
and an engaging platform
to speak to patients about
treatment options, side effects
and cost savings. The team
at VideoEgg also has custom
solutions for our biggest
challenges.
Chad Kunko Prime
Access Inc.
VideoEgg means progressive creative executions,
guaranteed engagement with my consumers and free
gum after each meeting.
Michael Searles Media Contacts
The bird is the word.
Louis-Philippe Charland Carat
Smart people, cool products and
who doesnt love a customized
t-shirt!?!
Lisa Bronson LBi
Efficiency, top results and a pure pleasure to work
with. What else do you need?
Viola Gurvits MEC
VideoEgg offers great solutions and superior
We consistently see excellent performance in
units we run on VideoEgg.
Rachel Lary Mindshare
VideoEgg is a refreshing c
that saw something new a
moved; they continue to le
way. We love working with
and his team.
Caroline Moul PHD Netw
What Video egg means t
team is quite simple
Always about ser
offerings and s
support, Have
linked to bra
solutions Ad
beyond impr
Never comp
execution qu
Getting usab
learnings. Sim
AHANG
Byron Charles Broo
Mindshare
By combining immersive creative with an adcentric buying model, VideoEgg has succeed
making a very exciting advertising product.
Aaron Reinitz Harmelin Media
You had me at engagement.
Annie Evans Universal McCann
VideoEgg means service.
of charging only on enga
is revolutionary and as a
new idea, it takes time to
the concept to my creativ
partners. VideoEgg is alw
willing to help me throu
process.
Andrew Ettinger Palmer Media Services
What I need is a technology company that isn
to hold me to ransom. I need someone who w
take my assets and build me something inno
something stand-out, that looks great for the
need a network with intelligent targeting and
And I need someone who wi ll trade on engag
and give me the confidence that theyll make
work for me, deliver results and user interact
Thats what VideoEgg means to me
Tom Barker Mindshare
Our VideoEgg team combines whats best ab
networks with cutting edge rich media to ma
ROI packed milkshake of awesome.Paul Caparotta Bandai Games American,
8/9/2019 VideoEgg Media Kit
3/24
VideoEgg is a new kind of
media network that guarantees
engagement for brand advertisers.
We are headquartered in
San Francisco, California.
We have offices across the US, inCanada, the UK and Australia.
Learn more about our unique
approach to advertising at:
videoegg.com.
Follow us at:
twitter.com/videoegg
For information about advertising
with us, contact your local rep at
videoegg.com/contact
To inquire about becoming part
of our publisher network, apply at
videoegg.com/publishers
Shelly is our curious bird friend.
Together, we are learning to fly.
This publication is made from
recycled newsprint. When you are
finished with it, pass it on, or drop
it in the recycling bin.
Thanks to all the creative
VideoEggers, our clients, and
friends who helped this papercome together
2010 VideoEgg, Inc., Shelly the bird,
and VideoEgg are trademarks or registered
trademarks of VideoEgg, Inc. in the
United States and other countries. All
other trademarks are the property of their
respective owners. All Rights Reserved.
Nice people with usefultechnology making digita
advertising work better.
Designers and technologistsmake your content engaging.
Media strategists develop anefficient network approach.
We deliver your campaign and help youunderstand the impact of the investment.
Goals, targets, assets, data and reporting needs.
Marketing objective.
Engaged.
Your peeps.
Delivered.
To what end?
You are 100% Happy or we make it right.
8/9/2019 VideoEgg Media Kit
4/24
We love it at its very best. And we love what it enables journalism,
sport, art and culture
But lets face it, most people hate advertising most of the time.
Necessary evil or opportunity for innovation?
04
8/9/2019 VideoEgg Media Kit
5/24
Value of attention
Value of impression
Brand advertising is in trouble. The whole notion ofinterruption is under pressure. How will digital carry thetorch when it leaves precious little room for storytelling?
Indeed, media delivery is changing faster than the adstructures that support it. The industry is in desperate neof new ideas and people that can deliver them.
For the past five years we have been working on the fronlines, innovating on pricing models, audience delivery,creative formats and underlying plumbing. Were making
progress, but advertising is a big complicated business athe pace of change in media is accelerating. In short, thea lot left to do. Our focus is simple and ambitious - letsmake online advertising better for brands.
8/9/2019 VideoEgg Media Kit
6/24
MediaTen questions for OMGs Steve Katelman and TBWAs Colleen Decourcy
Message&Whats the best compliment youve received from a
client about your work?
SK: Hey, that worked great!
CD: Working with your team makes my team smarter.
What is it your peers and/
or clients just dont get about
digital advertising?
SK: Its not all about the click.
CD: The two conversations
seem to be data/analytics and
campaign extensions. I think
were missing the larger point that
technology and the way it canextend the value of a product or
service is a big idea. I suppose
digital can be just a platform for
advertising ideas...but why would
you stop there?
Whats the
one thing digital advertising needs to
address/solve in the next few years?
SK: True measurement.
CD: Everyone is trying to find the right ad
format to engage their audiences. I think
content is the killer onl ine engagement
and we need to invest in unique ways todeliver and allow people to experience
content beyond video views.
Will online campaigns ever make
people feel anything?
SK: I would argue that online campaigns
especially those using site sound motion
do engage people and allow for an
emotional connection to be made as this
is a lean-in medium.
CD: I think they have to or we dont have
a viable medium. Relevance and distinction are the the
two goals of advertising....digital agencies have really
been hammering relevance. Advertising is about emotion.Those two things need to f ind each other.
What one change would you like to see in the online
advertising ecosystem?
SK: Id like to see more customization & less standard
execution. True brand integration -- let the reach/
frequency play be handled by automation.
CD: Im tired of display. Its a throw-back to print
television. We shouldnt have built an online ad in
based on real estate. It stopped us from figuring o
to monetize the more complex things like social a
and content.
Why is brand advertising online so hard?
SK: Not really sure it is as long as you spend a suf
amount of time developing the correct KPIs & str
The fragmentation can be addressed.
CD: Its not. It should be the easiest thing. Its a pe
medium for brand behavior. The answer to the la
question is the reason it seems so hard.
What is the most interesting digital program
SK: McDonalds/ Hulu commercial free primetime
CD: Everything The New York Times has done to
brand online. Its the news version of itunes to m
the best demonstration of how technology can tr
the use of a product and facilitate an expression o
behavior.
If you werent doing thi
what would you be doin
SK: Playing lead guitar in
Skynyrd
CD: Id be a war corresponWhich is basically the sam
but with bullets.
What makes you most p
about your job?
SK: That I get paid for this
CD: The idea that with tec
we have no standard platfo
We dont just build messag
were creating communica
structures. Its the equivale
of inventing television and
programs that run on it - not once for 50 years of f
every day. Every day something new and someth
express through it. Every day starts with a blank
think thats true creativity.
Who is the next marketing superstar?
SK: Steve Katelman
CD: No one we know.
Relevance and
distinction are the
the two goals of
advertising...digital
agencies have really
been hammering
relevance. Advertising
is about emotion. Those
two things need to find
each other.
Colleen Decourcy
ColleenDecourcyChiefDigital Officer,TBWA Worldwide
Steve KatelmanVP, StrategicPublisher Partnerships,
DigitalOmnicomMediaGroup
Q & A
06
8/9/2019 VideoEgg Media Kit
7/24
Our ads expand like th is. Advertisers can do pretty much
anything in here. Video, games, maps, tweets.
Everything is shareable across social environments.grows
RunswildAdFrames is a
multi-platform system.
The same experience
runs across mobile
environments, like
the iPhone.
BORNThe AdFrames system and creation tools enable
teams to create lots of sizes like this very quickly.
Doc stays put.We recently added Doc to the
AdFrames product suite. Doc isanchored to the bottom of a site
(users can always close it). It
expands and delivers the same
rich experiences as other
AdFrames products.
The life
and timeof an ad
8/9/2019 VideoEgg Media Kit
8/24
Action starts with.The innovative charity organization challenged us to raise awareness to help eliminate
AIDS in Africa. We put our people, technology and network to the task. Along with the pro-bo
campaign, we created an attention dashboard to broadcast the results in real-time. Heres whlooked like (see it live at www.videoegg.com/red)
Doc for page-takeover impact
Mobile for intimacy
C A S E S T U D Y
AdFrames Display for reach and engagement
VideoEgg Cares is how we use our resources tosupport important causes like . For moreinformation about how we might support yourcause, contact your local sales representative.
Cares
08
8/9/2019 VideoEgg Media Kit
9/24
...attention.The live dashboard showed attention, impression, average time spent, video views, discrete engagementsand secondary actions.
8/9/2019 VideoEgg Media Kit
10/24
VE: The Ad Effectiveness Study is the first and largest of its
kind ComScore has conducted. Why?
LL: This was a controlled experimental design. It allowed us to
isolate the impact of the ad unit vs. site type
essentially, whether environment played a role
in the ads effectiveness. Most of our research
deals with live campaigns. We have various
types of measures. The difference is: Because
its live, we cant control for all variables to
really understand what the driving factor of the
shift is. In the case of this controlled study, we
were able to examine all brand measures.
VE: What do the results mean for media
buyers? What about brand managers?
LL: For media buyers, while theres value in
placing an ad on large brand sites, we also
found more creative ad units, including videounits, can significantly raise brand lift regardless of context. Its
a matter of where youre looking to spend dollars. Ad format is
something they should put more weight on in their decision.
For brand managers, its a matter of engagement. We saw
considerable lift with those who engaged with the actual a
Engagement is 6x more effective driving ad recall. When yo
creating an ad experience, think of how
consumers to engage with your brand. It
shifting that mindset and creating comp
experiences.
VE: What can we learn about measu
with this? Is measurement changing?
LL: Put simply, the click isnt the best in
of brand engagement. Were going to a p
brand ROI (sales) measurement is beco
more of a holistic view of what worked w
campaign, examining that through vario
and turning that knowledge into best pr
over time.
VE: Whats the biggest takeaway for the industry?
LL: I have two. Ad format matters. Engagement is a big one
mind.
Behind the NumbersA Conversation with Lesle Litton, comScore Vice President
Q & A
..measurement is
becoming more of aholistic view of what
worked well in the
campaign, examining
that through various
filters and turning
that knowledge into
best practices over
time.
10
In our quest to make online advertising better, we partnered withcomScore on a landmark study. Our goal was to arm brands withdefinitive research on the relative brand value of rich media ad unitsThe largest of its kind, the study involved six major brands across avariety of industries and included 14,000 respondents. Together, weexamined how ad performance is impacted by environment and howparticular creative units drive brand recall and perception.
To put the study into a little more context, we sat down with LesleLitton, comScore vice president, to discuss its significance and whatthe findings mean for you.
8/9/2019 VideoEgg Media Kit
11/24
100
200
300
400
500
154
199
250
437
Video Intrstl AdFrames AF + Intrstl Engagers
SELECT ATTRIBUTES Index engagers to non-engagers(Banner index 100)
Rich media ad unitsoutperform standardbanners.
VideoEgg AdFrame (AF)
units are 2x as effective
in generating ad recall.
Engagement increases
unaided recall by 6x and aided
recall by more more than 4x.
Key findings:
Engaging videoad units perform
well regardless ofenvironment.
While consumers were more
familiar with brand name sites
when controlling for ad unit and
advertiser, the type of site alone
did not shift brand metrics.
Aided and Unaided Recall
Impact of
site type
Not significant
Impact of
advertiser
99% significant
Impact of
ad unit
99% significant
Ponder this:
How do interruptive
approaches deliver on
brand metrics?
What are light ways
get people to engage a
boost recall and brand
perceptions?
How can you increase
spent with a brand?
What role should prem
play in your buy?
Ad engagementincreases keybrand perceptionsand lower funnelmetrics.
48% increase in top two
box brand associations on
average.
23% increase in brand
consideration.
12% increase in likelihood to
recommend
THANKS TO BRANDS THAT
PARTICIATED IN THE STUDY:
When creating an ad experience, you mustthink of how you want consumers to engage withyour brand. This study demonstrates a need to shiftindustry mindset and place more emphasis on creatincompelling ad experiences. - Lesle Litton,Vice President at comScore
1.
2.
3.
4.
2010 VideoEgg + comScore study, the first large-scale research project to accuratelydetermine the interplay of Ad Units, Engagement and Environment.
AIDED AD RECALL Which of the following ads do yourecall seeing on the site? (Banner index 100)
50
100
150
200
250
300
350
295288
193
is exciting thrilling is for people like me
8/9/2019 VideoEgg Media Kit
12/24
BIRD LOVER
People Networks
Balance audience, context and environment.
How we might target a young, influential tech enthusiastto introdue a new mobile offering.
Leverage impression
level audience data
from identifying
females 18-34. Deliver
mid to high income.
Blogs, specifically in
tech, fashion and music.
Streaming music sites.
Celebrity news and
witty fashion critiques.
Mobile social utilities
and streaming media
apps. Next generation
devices like iPad.
ModeAudience
Customized, data-driven brandnetworks that know where peogo to connect, learn and play.
Context
Erin Skidmore, Marketing, VideoEgg San Francisco Photo: Patti Beadles12
8/9/2019 VideoEgg Media Kit
13/24
network
Current, curated, quality.We partner with leading
media brands and fast-
growing, influential
newcomers. OurEngaging 100 list
includes some of the
most interesting sites and
applications on the web.
Fortified withReal-time impression leveldata enables us to identifyspecific audiences and
interests.
Mobile too.
Based on your reach and
targeting objectives we deliveryou a list to meet your needs.
We will work with you to add o
remove sites that dont fit the b
Ensuring your brand is safe.The steps we take.1. Domain-level whitelisting No domains
outside of our pre-screened list2. Keyword filtering on page No pagesthat violate our inappropriate content filter
3. Continual human review Regular deepdives to verify sites havent changed sinceacceptance
We deliver audiencacross mobileapplications as anintegrated part of aAttention Performance
SiteQua
lity
control
8/9/2019 VideoEgg Media Kit
14/24
02
Snip, fold. Behold.
Your future in advertising, foretold.
14
PINK Gre
en
BLueorange 1
one
2two
3three
4
four
5
five
6six
7seven
8
eight
FOLD
FOLD
UGC campaign makes front page of AdAge.
Agency fired. The people now agency of record.
Its gone viral.
How to fold yourFortune Teller:
1. Fold and unfold. 2. Fold each cornerto the center.
3. Flip over. 4. Fold each cornerto the center.
Flip over.
4. Fold and unfoldto make creases.
Like th
Youget
firedforchargingtoo
manylapdanceson
thecompanycreditcard.
Clientmakes
drunkenpassat
you.
Thiscouldbeb
ad.
Orgood.Goagain.
Googlecompletesfriendlytake-overof
industry.Repositioncareer.
Yourdigital-only
c
ampaignshatters
a
warenessmetrics.
TheTVguysreport
toYOUnow.:
)
Your14%engagement
rateisbasedonclicksonthe
closebutton.
Sssshh.W
hoc
an
arguewithsuccess?
YournewadmascotisbiggerthantheGeicocaveman.
Primetimeoffersabound.
You now have 1,000 Facebookfriends. Change business card
to Social Media Consultant. $40k raise.
8/9/2019 VideoEgg Media Kit
15/24
Solutions
< Attention seeking engagement monster
Feed them RFPs. Feel the love.Say hello to our attention seeking engagement monsters,
the VideoEgg Solutions team.Throw them the brief.Theyll love you back with surpisingly clever ways
of engaging your audience. XO.
8/9/2019 VideoEgg Media Kit
16/24
Things we do...
We are straightforward and clear.
We like solving complex problems.
We care less about our competitors andmore about our clients.
We believe details make the product.
We think good service really matters.
So does good design.
We like to laugh.
We care about the world.
We are ambitious.
We zag.
16
8/9/2019 VideoEgg Media Kit
17/24
Engagement. We know thats what marketing is
all about, but weve never agreed on what it isand how to measure it. All engagements matter,
yet most of them happen outside the view of
any reliable measuring technology. Until we
all have implants in our skulls, a lot of this just
cant be quantified.
Yet advertisers want to know what value
they are getting for their money. The
language doesnt exist yet to measure
engagement in all its forms. So the
industry has stalled. Its time to get
moving again, but to define engagement
in terms of what is measurable.
While the industry has grown, so too have
the mechanisms that individual agencies,
publishers, networks, and creative vendors
have put in place to count what they
deem to be important success metrics.
The system promotes game playing.
How many times have you seen an auto-
playing video running silently beneath the
scroll? Or an ad impression on a redirect
page? Or an expanding ad on a quick
trigger to get accidental engagements?
Even when everyone is being an
upstanding citizen, we have a tower
of Babel situation in the language of
measurement. We have CPA, CPL, CTR,
CPE, eCPM, complete views, brand
lift, ad recall, time spent, and a host
more. Agencies try to normalize all the
different things they buy, and their unique
measurement methodologies, through
a Rosetta Stone of a spreadsheet that
distills them into a common metric. But
each agency has a different spreadsheet.
It is crucial that, as an industry, we develop a common
language to describe what constitutes engagement: different
categories of engagement, measurable indicators that tell us
it has happened and to what degree, and effects that we are
able to quantify. Until we do, it will continue to be difficult to
tell the C-Suite that we are providing value. What we need is
to develop a measurement model that cuts through the murk
and heads towards a vernacular that can compare all of
creative executions, technologies and media types.
Its not an easy conversation to have. No one wants a ch
direction that will make their old measures look like the
inflated and thats whats likely to happen to almost ev
if we start describing engagement in terms of hand-rais
brand-recalling, time-spending, intention-peaking, action
taking consumer effects. But if we
we can do much better for the adve
and, quite probably, learn a few thi
that will make consumers lives be
The conversation only moves along
following things happen:
Advertisers: Ask agencies tough
questions. How are they measuring
engagement? Why did they choose
do it this way rather than another?
do they know it works? Dont accep
industry standard practices as an
answer those practices might not
best for being standard.
Agencies: Ask publishers tough
questions. How does each define a
engagement? What consumer beha
can we track? Should we track thos
How do you care for both the adver
and the user experience? Are those
captured honestly?
Publishers: Ask clients tough ques
Why do you think the metrics you h
asked us to hit are the right measur
How can we work more closely tog
to create value rather than talking a
price all the time?
The industry as a whole needs to spend some real time
brain power sorting through these issues and publish a
standards that enables understanding and eliminates g
playing. If were going to find a better way to advertise i
this very fragmented world that has outgrown its traditi
metrics, it must be done.
- Matt Rose
Counting what countsP E R S P E C T I V E
Can we develop a common language to describe engagement?
8/9/2019 VideoEgg Media Kit
18/24
What works?
We will help youfigure it out.AdStudyIdentify media and designelements that driveengagement to maximize
your campaign.
Brand StudyUnderstand how yourcampaign impacts brandmetrics.
Custom ResearchDesign and implementcustom research programs
to make your online brandadvertising work better.
Sample report: AdStudy performance analysis (sample data)
18
8/9/2019 VideoEgg Media Kit
19/24
Somequestionswed liketoanswerwithdata:
1. Can we quantify the brandingvalue ofuser control and choicewhen viewing ads?
2. What are thedesign principlesthat drive time spent withanad?
3. How do different third-party
targeting data offerings influencebrand andROI metrics?
4. Are people whoelect to engagewith an ad already pre-disposedto the brand?
5. Can we use regression analysisto map the Internet for premiumengagement opportunities?
6. Howcan brain wave
measurement help us understandengagement with, attention to,
andcognitive processing ofonline video?
8/9/2019 VideoEgg Media Kit
20/24
P E R S P E C T I V E
iPad: A Touching Response.At a press conference the week after the iPad launched, Steve Jobs
introduced his new mobile OS along with his exclusive network for an
exclusive ad unit: the iAd. In Jobs vision of the world and a direct hit
to competitor Eric Schmidt of Google mobile devices are not about
search, but about app usage.
As Steve describes it, the iPad is: our most advanced technology in
a magical and revolutionary device at an unbelievable price that wil l
change everything about mobile devices. From our perspective, we
are pretty sure this new device will change one thing: the mobile web
browsing experience.
Since the integration of Internet access into phones, companies have
been trying to figure out how to use these uniquely personaldevices for marketing. Most mobile advertising
is currently text-based or tiny, dull banners
placed on a limited number of WAP sites.
Only within apps and mostly iPhone
or Android phone apps at that is
anything approaching what we would
call rich media possible. And since
the penetration of iPhones and Android
devices in the US represents less than
5% of the total mobile market according to
comScore, is it really worth it for a marketer?
The market also hasnt matured because there
is little understanding of how consumers engagewith content on small-screen mobile devices.
Now that problem changes character with a
bigger touchscreen and we already know
how touchscreens have changed behavior on
smartphones. People with touchscreens are
more likely to click on the ads reports show
that click through behavior on iPhones and
Android phones are virtually identical and
are more likely to already be engaging in mobile
commerce.
I dont know how people will use the iPad. I feel safe in saying
that the real-world use cases for the iPad will be determined byobserving its use and not by the technology itself. But there are a few
things we have to be aware of with the device, as it could be the true
game changer for mobile web browsing.
Apple is shutting out Adobe by declaring that HTML5 is the only
programming language that ads on Apple devices can be programmed
in. Thats a huge challenge to marketers and agencies used to building
wired web ads in Flash. While they would like to simply port ad
the iPad, the reality is not so simple.
Rushing headlong into a new thing without understanding its
fundamental differences is a recipe for failure. And this is a new
The iPad is a tactile device. Fingers are king. And fingers dont o
the way a mouse does. They are not pinpoint activators of finely
delimited, image-mapped navigation. How should the web work
you can touch it? How do my stubby fat fingers manipulate the
content as my wifes fine thin ones? Just like a glove, one standa
school approach to content wont fit all.
The iPhone has trained people that they can flick to zoom in and
to zoom out. If that behavior takes place on the iPad, weto re-think what an impression is. Can we deve
a content hierarchy that changes based on t
zoom level, in order to maximize the value
impression no matter its user-determined s
We might want to go back to basics and r
whether impressions should be dumped in
of paying based on interactions. What doe
mean to expand an ad, or navigate content
ad, when people use their fingers to trace an
intent to move the pieces around? What sort o
should we start tracking w
those fingers can tell us s
Early television was repu
radio drama performed fo
camera sold to single spons
took time and experimentation
producers learned to visualize the
and advertisers learned to create the
spots. The same was true of the Interne
And the same is true, on a potentially smaller
less important scale, of mobile advertising. The iP
the new advertising platform on the block iAd repre
next step in the evolution of interactive media and will give dev
tools that wil l allow them to incorporate ads users can view wit
leaving their apps.
Its all so new lets not think we know the answers yet.
- Matt Ro
20
8/9/2019 VideoEgg Media Kit
21/24
Founded in 2005.Privately held. Profitable.Operationsin nine markets including Australia, Canada, UK. 100%year-over-year global sales growth in 2009.Represent90% of the biggest digital advertisers in North Americ
Reaching more than 100 million global uniques.Delivering one billion impressions per month.
Still restless.
Restlessness is discontentand discontent is the first
necessity of progress.Show me a thoroughlysatisfied man andI will show you a failure.
Thomas Edison
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BECAUSEYOULOVEONLINE
ADVERTISING.
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ElyseBellamy,
Creative,
VideoEggSanFrancisco
RyanChristo,Engineering,
VideoEggSanFrancisco
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When was the last time online advertising
made you feel something?