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How�our�Mobile�App�Marketing�efforts�helped�VideoShow,�The�Video�Editor�&�Movie�Maker�app,�achieve�top�rankings,�receive�positive�customer�reviews,�and�increase�downloads�at�both�Google�Play�and�iTunes.
INTRO�
VideoShow�is�an�iPhone�and�Android�app�that�offers�video�editing�features�that�makes�creating�a�video�with�photos,�music,�and�other�elements�easy�and�fun.�You�can�beautify�videos�with�text,�FX�effects,�GIFs,�stickers,�multi-music,�photo�filters,�transitions,�sound�effects�or�live�dubbing,�and�make�your�masterpiece�in�a�creative�and�personalized�way.
THE�CLIENT
n To�target�US-based�Android�and�iOS�users
n To�increase�the�number�of�downloads�by�200%�
n To�rank�the�app�in�the�Top�10�list�of�similar�category�apps
n To�increase�the�appʼs�brand�awareness�and�perception�to�drive�downloads�
The�Objectives�
VideoShow
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
THE�APPROACH�&�SOLUTION
+ Analysis�-�Through�our�initial�analysis,�we�assessed�the�end-users�that�run�this�application,�when�they�are�the�most�engaged,�and�
what�their�preferences�are.�We�optimized�the�App�Store�according�to�our�observation�and�ran�multiple�campaigns�on�social�channels.�
+ Strategy�-�Netsmartz�created�a�new�strategy�for�keyword�and�phrase�targeting.�By�collaborating�with�VideoShow,�Netsmartz�was�able�
to�integrate�popular�search�terms�that�were�relevant�to�the�VideoShow�features�given�in�the�appʼs�on-page�description.�These�terms�were�used�in�a�way�that�was�consistent�with�the�appʼs�branding,�which�helped�increase�conversion�in�their�target�markets.�Since�we�began,�VideoShow�downloads�have�jumped�by�200%.
+ Implementation�-�
Due�to�overcrowded�apps�currently�available�in�this�category,�bringing�one�app�to�top�of�the�list�in�both�markets�was�not�easy.�For�Netsmartz,�our�biggest�challenge�was�to�get�the�app�ranked�higher�in�the�App�Stores�for�selected�keywords.�The�goal�was�to�drive�higher�traffic�to�the�appʼs�page�in�each�Store�and�attract�more�users�to�download�the�app�from�there.
THE�CHALLENGES�
Ÿ Optimized�App�Store�keywords
Ÿ Performed�competitor�analysis
Ÿ Created�a�compelling�app�description
Ÿ Mined�reviews�for�keywords�
Ÿ Created�promotional�videos
Ÿ Localized�app�page�for�a�US�audience�only
Ÿ Optimized�title�with�the�best�keywords
Ÿ Designed�captivating�screenshots
Ÿ App�Analytics�and�Statistics��
Ÿ ASO�tool�support
Ÿ App�submissions�on�300+�App�Review�sites
Ÿ Social�Media�Optimization�for�both�app�stores
Ÿ Successfully�ran�multiple�contests�on�Facebook
Ÿ Regularly�published�blogs�and�articles�to�build�online�presence
Ÿ Ran�lead�generation�and�Google�AdWords�campaigns
Ÿ Content�creation�&�distribution,�promotion�for�app
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
Daily�downloads�of�the�app�was�increased�by�200%
User�reviews�and�ratings�about�the�app�increased�significantly
All�selected�keywords�were�visible�in�top�search�results
Keyword�ʻVideo�Editorʼ�increased�in�search�ranking:�100�to�rank�25
Keyword�ʻMovie�Makerʼ�increased�in�search�ranking:�97�to�rank�38
Keyword�ʻVideo�Makerʼ�increased�in�search�ranking:�+600%
Install100,000,000�-�500,000,000
100+User�Reviews
3000000+User�Ratings
Some�of�the�statistics�on�Google�Play:
4.5+Rating
WHAT�WE�ACHIEVED
Netsmartz�worked�tirelessly�to�improve�the�app's�visibility�and�rankings�on�the�app�stores�through�our�Mobile�App�Marketing�services.�The�results�were:
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
SOME�OF�THE�STATISTICS�ON�ITUNES
Customer�Rating
All�Versions: 157�Ratings
1000000+�DownloadsCurrent�Versions: 6�Ratings
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
ABOUT�NETSMARTZ
Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�have�worked�with�small�companies�to�Fortune�1000�clients.
Netsmartz�Global�Delivery�Center,�Chandigarh,�India
Developer
Toll�Free�Number:�800-501-6123
www.netsmartz.com
Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�would�like�to�learn�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.
HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166
Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166
Irvine,CA�(Sales�Office)
200�Spectrum�Center�Dr�Irvine,�CA�92618Toronto�(Sales�Office)545�King�St�W,�ON�M5V�1M1,
Toronto,�Canada�
Phone:�1-647-542-0114
Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200
Mohali�(Digital�Marketing�Center)
T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India
Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001
Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546
Singapore�(Sales�Office)
16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800
GLOBAL�ADDRESSES
LOS�ANGELES
Toll�Free�Number:�800-501-6123Global Technology Solutions Partner
SINCE 1999
ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON
Global Technology Solutions PartnerSINCE 1999