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HowourMobileAppMarketingeffortshelpedVideoShow,The VideoEditor&MovieMakerapp,achievetoprankings,receive positivecustomerreviews,andincreasedownloadsatboth GooglePlayandiTunes. INTRO VideoShowisaniPhoneandAndroidappthatoffersvideoediting featuresthatmakescreatingavideowithphotos,music,andother elementseasyandfun.Youcanbeautifyvideoswithtext,FX effects,GIFs,stickers,multi-music,photofilters,transitions,sound effectsorlivedubbing,andmakeyourmasterpieceinacreative andpersonalizedway. THECLIENT n TotargetUS-basedAndroidandiOSusers n Toincreasethenumberofdownloadsby200% n ToranktheappintheTop10listofsimilarcategoryapps n Toincreasetheappʼsbrandawarenessandperceptiontodrive downloads TheObjectives VideoShow Global Technology Solutions Partner SINCE 1999 TollFreeNumber:800-501-6123

videoshow - Mobile Software Marketing...Chandigarh (Development Center) Plot no. 10, Rajiv Gandhi Chandigarh Technology Park, Chandigarh - 160101 Phone: +91-172-5055200 Mohali (Digital

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Page 1: videoshow - Mobile Software Marketing...Chandigarh (Development Center) Plot no. 10, Rajiv Gandhi Chandigarh Technology Park, Chandigarh - 160101 Phone: +91-172-5055200 Mohali (Digital

How�our�Mobile�App�Marketing�efforts�helped�VideoShow,�The�Video�Editor�&�Movie�Maker�app,�achieve�top�rankings,�receive�positive�customer�reviews,�and�increase�downloads�at�both�Google�Play�and�iTunes.

INTRO�

VideoShow�is�an�iPhone�and�Android�app�that�offers�video�editing�features�that�makes�creating�a�video�with�photos,�music,�and�other�elements�easy�and�fun.�You�can�beautify�videos�with�text,�FX�effects,�GIFs,�stickers,�multi-music,�photo�filters,�transitions,�sound�effects�or�live�dubbing,�and�make�your�masterpiece�in�a�creative�and�personalized�way.

THE�CLIENT

n To�target�US-based�Android�and�iOS�users

n To�increase�the�number�of�downloads�by�200%�

n To�rank�the�app�in�the�Top�10�list�of�similar�category�apps

n To�increase�the�appʼs�brand�awareness�and�perception�to�drive�downloads�

The�Objectives�

VideoShow

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

Page 2: videoshow - Mobile Software Marketing...Chandigarh (Development Center) Plot no. 10, Rajiv Gandhi Chandigarh Technology Park, Chandigarh - 160101 Phone: +91-172-5055200 Mohali (Digital

THE�APPROACH�&�SOLUTION

+ Analysis�-�Through�our�initial�analysis,�we�assessed�the�end-users�that�run�this�application,�when�they�are�the�most�engaged,�and�

what�their�preferences�are.�We�optimized�the�App�Store�according�to�our�observation�and�ran�multiple�campaigns�on�social�channels.�

+ Strategy�-�Netsmartz�created�a�new�strategy�for�keyword�and�phrase�targeting.�By�collaborating�with�VideoShow,�Netsmartz�was�able�

to�integrate�popular�search�terms�that�were�relevant�to�the�VideoShow�features�given�in�the�appʼs�on-page�description.�These�terms�were�used�in�a�way�that�was�consistent�with�the�appʼs�branding,�which�helped�increase�conversion�in�their�target�markets.�Since�we�began,�VideoShow�downloads�have�jumped�by�200%.

+ Implementation�-�

Due�to�overcrowded�apps�currently�available�in�this�category,�bringing�one�app�to�top�of�the�list�in�both�markets�was�not�easy.�For�Netsmartz,�our�biggest�challenge�was�to�get�the�app�ranked�higher�in�the�App�Stores�for�selected�keywords.�The�goal�was�to�drive�higher�traffic�to�the�appʼs�page�in�each�Store�and�attract�more�users�to�download�the�app�from�there.

THE�CHALLENGES�

Ÿ Optimized�App�Store�keywords

Ÿ Performed�competitor�analysis

Ÿ Created�a�compelling�app�description

Ÿ Mined�reviews�for�keywords�

Ÿ Created�promotional�videos

Ÿ Localized�app�page�for�a�US�audience�only

Ÿ Optimized�title�with�the�best�keywords

Ÿ Designed�captivating�screenshots

Ÿ App�Analytics�and�Statistics��

Ÿ ASO�tool�support

Ÿ App�submissions�on�300+�App�Review�sites

Ÿ Social�Media�Optimization�for�both�app�stores

Ÿ Successfully�ran�multiple�contests�on�Facebook

Ÿ Regularly�published�blogs�and�articles�to�build�online�presence

Ÿ Ran�lead�generation�and�Google�AdWords�campaigns

Ÿ Content�creation�&�distribution,�promotion�for�app

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

Page 3: videoshow - Mobile Software Marketing...Chandigarh (Development Center) Plot no. 10, Rajiv Gandhi Chandigarh Technology Park, Chandigarh - 160101 Phone: +91-172-5055200 Mohali (Digital

Daily�downloads�of�the�app�was�increased�by�200%

User�reviews�and�ratings�about�the�app�increased�significantly

All�selected�keywords�were�visible�in�top�search�results

Keyword�ʻVideo�Editorʼ�increased�in�search�ranking:�100�to�rank�25

Keyword�ʻMovie�Makerʼ�increased�in�search�ranking:�97�to�rank�38

Keyword�ʻVideo�Makerʼ�increased�in�search�ranking:�+600%

Install100,000,000�-�500,000,000

100+User�Reviews

3000000+User�Ratings

Some�of�the�statistics�on�Google�Play:

4.5+Rating

WHAT�WE�ACHIEVED

Netsmartz�worked�tirelessly�to�improve�the�app's�visibility�and�rankings�on�the�app�stores�through�our�Mobile�App�Marketing�services.�The�results�were:

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

Page 4: videoshow - Mobile Software Marketing...Chandigarh (Development Center) Plot no. 10, Rajiv Gandhi Chandigarh Technology Park, Chandigarh - 160101 Phone: +91-172-5055200 Mohali (Digital

SOME�OF�THE�STATISTICS�ON�ITUNES

Customer�Rating

All�Versions: 157�Ratings

1000000+�DownloadsCurrent�Versions: 6�Ratings

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

ABOUT�NETSMARTZ

Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�have�worked�with�small�companies�to�Fortune�1000�clients.

Netsmartz�Global�Delivery�Center,�Chandigarh,�India

Developer

Page 5: videoshow - Mobile Software Marketing...Chandigarh (Development Center) Plot no. 10, Rajiv Gandhi Chandigarh Technology Park, Chandigarh - 160101 Phone: +91-172-5055200 Mohali (Digital

Toll�Free�Number:�800-501-6123

www.netsmartz.com

[email protected]

Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�would�like�to�learn�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.

HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166

Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166

Irvine,CA�(Sales�Office)

200�Spectrum�Center�Dr�Irvine,�CA�92618Toronto�(Sales�Office)545�King�St�W,�ON�M5V�1M1,

Toronto,�Canada�

Phone:�1-647-542-0114

Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200

Mohali�(Digital�Marketing�Center)

T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India

Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001

Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546

Singapore�(Sales�Office)

16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800

GLOBAL�ADDRESSES

LOS�ANGELES

Toll�Free�Number:�800-501-6123Global Technology Solutions Partner

SINCE 1999

ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON

Global Technology Solutions PartnerSINCE 1999