Viessmann FIS Nordic Combined World Cup€¦ · 3.4 Event dressing 3.5 Award ceremony 3.6 Interview/Leader backdrops 3.7 Press conference backdrop 3.8 Video wall 3.9 Product placement

Viessmann FIS Nordic Combined World Cup

Marketing Guide 2019/2020

1. Contacts

2. General marketing information

3. FIS Nordic Combined World Cup venue

4. Bib numbers

2.1 FIS Nordic Combined World Cup sponsors

2.2 Responsibilities FIS

2.3 Responsibilities FIS Marketing AG

2.4 Responsibilities National Ski Associations (NSAs)

3.1 Start and finish area

3.1.1 Start

3.1.2 Finish

3.1.3 Scoreboard in cool down area

3.2 Advertising in stadium

3.3 Advertising on course

3.4 Event dressing

3.5 Award ceremony

3.6 Interview/Leader backdrops

3.7 Press conference backdrop

3.8 Video wall

3.9 Product placement

4.1 General information

4.2 Starting bibs

4.3 Best Jumper / Best Skier bib

4.4 Leader bibs

4.5 Leg bibs

4.6 Athletes’ training & Forerunner bibs4.7 Service bibs

FIS Nordic Combined World Cup Marketing Guide 2019/2020

Table of Contents

2

5. TV, web and print material

6. Hospitality

7. Organizers checklist

8. FIS Nordic Combined World Cup production checklist

5.1 Use of Nordic Combined World Cup logo

5.1.1 General guidelines for use of logo

5.1.2 Official FIS World Cup titles

5.2 Nordic Combined World Cup promotional material

5.2.1 Design guidelines

5.3 TV and web

6.1 VIP tickets

7.1 Marketing material for NSA and FIS sponsors

7.2 Requirements of FIS and FIS Marketing AG

7.3 Technical infrastructure and power supply

7.4 Ideas for LOC websites

Table of contents

3 FIS Nordic Combined World Cup Marketing Guide 2019/2020

FIS Marketing AG

Wolleraustrasse 15n

CH-8807 Freienbach

Office: + 41 44 224 69 60

Fax: + 41 44 224 69 09

Olaf Kühlenborg

Director Nordic

Office: + 41 44 224 69 61

@: [email protected]

Stefan Distel

Project Manager

Office: + 41 44 224 69 63

Mob.: +49 178 716 88 28


Anna Stehl

Nordic Assistant

Office: +41 44 224 69 69


Martin Moser

Head of Implementation Nordic Combined

Mob.: +49 176 601 469 66


FIS International Ski Federation

Blochstrasse 2

CH- 3653 Oberhofen

Office: + 41 33 244 61 61

Fax: + 41 33 244 61 71

Lasse Ottesen

Race Director

Mob.: +47 920 80 410


Annemarie Friedrich

Nordic Assistant

Office: + 41 33 244 61 64


Josephine Aschhoff

Administrator Nordic

Office: + 41 33 244 6105


Jürg CapolMarketing Director

Office: + 41 33 244 61 61


Sibylle Bührer

Marketing Assistant

Office.: +41 33 244 61 61



1. Contacts

2. General Marketing Information


2.1 FIS Nordic Combined World Cup sponsors Viessmann is the official Title Sponsor of the FIS Nordic Combined World Cup.

Audi is the official Presenting Sponsor of the FIS Nordic Combined World Cup.

Right now, there is no official Data/Timing Sponsor of the FIS Nordic Combined World Cup.

FIS will inform immediately, if there is a new partner.

Branch Exclusivity of FIS Sponsors

All FIS Sponsors have branch exclusivity within the following product categories:

▪ Viessmann: Heating technology, solar systems (thermal and photovoltaic), air conditioning, cooling

and ventilation technology, production of process heat, heat and power generation systems as well

as in the areas of smart home and energy management

▪ Audi: Manufacture and retailer (incl. leasing and renting companies) of automobiles and automobile

accessories. Companies which could be associated to the production or the distribution of

automobiles and the entire financing part of such products

All these branch exclusivities apply for the whole event area in TV and non-TV relevant areas.

The NSA assures that no competitors are present with their branding in any commercial or public area

of the event (inside and outside the TV range). In case of any questions or uncertainties regarding

exclusivities, please contact FIS Marketing AG.

Frequent Updates Frequent updates between NSA and FIS Marketing AG are important. Keep FIS Marketing AG informed

about local sponsor activities, open advertisement space that could be acquired, arising issues etc. FIS

Marketing AG will contact NSA, if FIS sponsors are planning on doing sponsorship activation on-site.


This Marketing Guide is in accordance with and a visualization of the existing advertising rules and is meant as a guideline to work with for the World Cup

organizers. For further detailed information please see the Advertising Rules, which can be found on the FIS website.

2.2 Responsibilities FIS To define the advertising rules and guidelines for marketing and implementation of sponsor rights. FIS

has an overview of all marketing related issues whereas at the event the Race Director is the contact

person.

2.3 Responsibilities FIS Marketing AG FIS Marketing AG will be your primary contact for marketing related questions during the preparation

and implementation of the FIS Nordic Combined World Cup event. During the FIS Nordic Combined

World Cup, FIS Marketing AG will be present with a professional implementation team at each venue to

implement the FIS sponsor rights.

2.4 Responsibilities National Ski Associations NSA has to provide the necessary preparation of the sponsor area inside the TV-range in prior

consultation with the FIS Marketing AG implementation team (banner fences, frames, posts, electricity,

etc.). In addition, NSA is responsible for a clean appearance of the sponsors outside the TV-range, in

accordance with FIS Marketing AG. NSA is asked to provide assistance for the set up and dismantling

of all advertising material on site one to two days before and after the event. In some cases NSAs are

asked to provide FIS Marketing AG with basic wooden constructions for the installations. All information

required will be communicated by FIS Marketing AG in due time before the season starts.

All advertising material set ups by NSA inside the TV-range must be according to the guidelines set forth

in the Advertising Rules and Marketing Guide. In the event that the advertising material does not

conform to these, FIS Marketing AG reserves the right to undertake all the necessary amendments.


3. FIS Nordic Combined World Cup venue


3.1 Start and finish area InstallationsNSA must use the official installations provided and installed by FIS Marketing AG.

NSA is responsible for assisting with the organization, set up and handling of all installations.


Start backdrop – Ski Jumping

The start backdrop will be provided and installed by FIS Marketing AG.

It must be placed at the starting point, i.e. behind the starting beam towards the

position of the camera in such a way that it appears in the start and the camera

range.

Technical instructions and conditions:

NSA is responsible for the production and provision of the stickers for the NSA

sponsor and the resort logo. The costs for production are to be borne by NSA.

NSA sponsor logo:

Recommended material: magnet foil

Fixation: magnetic

Dimension: 50 cm x 50 cm

Amount: 2 stickers

Resort logo:


Fixation: magnetic


Amount: 1 sticker

3.1.1 Start

The advertising space on the start backdrop is allocated as follows:

FIS Title Sponsor: 1 big position (105 cm x 22 cm)

6 small positions (25 cm x 6 cm)

FIS Presenting Sponsor: 2 positions (50 cm x 50 cm)

FIS Data/Timing Sponsor: 2 positions (50 cm x 15 cm)

NSA Sponsor: 2 positions (50 cm x 50 cm)

Resort Logo: 1 position (70 cm x 10 cm)

10

161 c

m

202 cm


start backdrop – Ski Jumping (202 cm x 161 cm)

NSA

SPONSOR

NSA

SPONSOR

3.1.1 Start

The advertising space on the cover is allocated as follows:

World Cup Logo: 1 position (50 cm x 28.5 cm)

Resort Logo: 1 position (50 cm x 28.5 cm)


RESORT

Equipment control box before the start – Ski JumpingFIS Marketing AG will provide and install a unicolour cover on the box side

(max. 1 x 2m) that is in the view of the camera.


NSA is responsible for the production and provision of the sticker for the resort

logo. The costs for production are to be borne by NSA.

Resort logo:

Recommended material: hard plates (e.g. twin-wall sheet)

Fixation: Velcro (hook/scratchy side)

Dimension: 50 cm x 28,5 cm

Amount: 1 sticker

cover equipment control(120 cm x 200 cm)

Starting signal at starting point – Ski Jumping

The official Data/Timing Sponsor has two positions on the starting signal at the

starting point.

The area next to the start installation must be supplied with an electrical socket

(220V) and a 5 meter extension cord.

3.1.1 Start


280 c

m

120 cm

3.1.1 Start

The advertising space on the start installation is allocated as follows:

Start towers (2 towers in total):

FIS Title Sponsor: 10 positions: 2 front, 2 back (110 cm x 23 cm);

2 left, 2 right side (91 cm x 19 cm);

2 vertical left or right side (212 cm x 47 cm)

FIS Presenting Sponsor: 4 positions: 2 front, 2 back side (60 cm x 30 cm)

FIS Data Sponsor: 4 positions: 2 front, 2 back side (60 cm x 15 cm)

NSA Sponsor: 4 positions: 2 front, 2 back side (60 cm x 30 cm)

Resort Logo: 4 positions: 2 front, 2 back side (85 cm x 15.5 cm)

Startlist boards (4 boards in total):

FIS Title Sponsor: 4 positions (37 cm x 8 cm)

FIS Presenting Sponsor: 4 positions (21 cm x 10.5 cm)

FIS Data Sponsor: 4 positions (21 cm x 4.2 cm)

NSA Sponsor: 4 positions (21 cm x 10.5 cm)

Resort Logo: 4 positions (35 cm x 6.4 cm)

13

startlist boards


180 c

m

40 cm

start installation – Cross-Country(Individual, Team Sprint, Team)

(120 cm x 100 cm x 280 cm)

front view

Start installation – Cross-Country

The start installation will be provided and installed by FIS Marketing AG.

The position at which this start installation shall be placed, will be determined

by FIS Marketing AG in consultation with the FIS Race Director.




NSA sponsor logo (start towers):




Amount: 4 stickers

Resort logo (start towers):



Dimension: 85 cm x 15.5 cm

Amount: 4 stickers

NSA sponsor logo (start list boards):


Fixation: magnetic


Amount: 4 stickers

Resort logo (start list boards):


Fixation: magnetic


Amount: 4 stickers

NSA

SPONSOR

NSA

SPONSORNSA

SPONSOR

NSA

SPONSOR

Exit gate – Ski JumpingThe exit gate will be provided and installed by FIS Marketing AG.

The exit gate must be placed at an attractive functional position in the outrun.

A gap of 320 cm must be left in the banner fence at the position where the exit

gate is supposed to be.




NSA sponsor logo:




Amount: 4 stickers

Resort logo:




Amount: 4 stickers

The advertising space on the exit gate is allocated as follows:


4 on doors (49 cm x 11 cm);

4 inside / 4 outside (74 cm x 16 cm)

FIS Presenting Sponsor:4 positions: 2 front, 2 back side (72 cm x 40 cm)

FIS Data Sponsor: 4 positions: 2 front, 2 back side (72 cm x 17.5 cm)



3.1.2 Finish

14

260 c

m

120 cm


310 cm

exit gate – Ski Jumping(310 cm x 260 cm (front))

NSA

SPONSOR

NSA

SPONSOR

Finish installation – Cross-Country

The finish installation will be provided and installed by FIS Marketing AG.

The position at which this finish installation shall be placed, will be determined

by FIS Marketing AG in consultation with the FIS Race Director.




NSA sponsor logo:




Amount: 4 stickers

Resort logo:




Amount: 4 stickers

3.1.2 Finish

15 FIS Nordic Combined World Cup Marketing Guide 2019/2020finish installation Cross-Country

(Individual, Team Sprint, Team)

(120 cm x 100 cm x 280 cm)

280 c

m

120 cm

front view side view inwards back viewside view outwards

120 cm100 cm100 cm

The advertising space on the finish installation is allocated as follows:

Finish towers (2 towers in total):








NSA

SPONSOR

NSA

SPONSOR

3.1.3 Scoreboard in cool down area


Scoreboard – Ski Jumping

The FIS Data/Timing Sponsor has the exclusive right to place branded

technical equipment in terms of a scoreboard for the athletes on one side of the

exit gate in the cool down area. The scoreboard is not attached to the banners

or the exit gate.

The area next to the exit gate must be supplied with an electrical socket (220V)

and a 5 meter extension cord.



In-run banner – Ski JumpingThe in-run banner for the FIS Title Sponsor will be provided and installed by

FIS Marketing AG.

Advertising in the in-run area has to be limited to the following elements:

a) Banner at the start: Along the in-run, immediately after the starting point, one

advertising board of 200 cm in length and 50 cm in height is allowed for an

NSA sponsor within the guardrail. If the board is positioned outside the

guardrail, the size can be 300 cm in length and 80 cm in height.

b) Banner in the in-run: Two banners can be positioned along the in-run at the

in-run radius. Each 150 cm in length and 50 cm in height with one for the FIS

Title Sponsor and one for NSA.

c) Banner at the take-off (front position): On the nose of the take-off the name

of one sponsor shall be permitted, in letters not exceeding 100 cm in height.


NSA is responsible for the production and provision of the NSA sponsor

banners. The costs for production are to be borne by NSA.

NSA sponsor logo:

Recommended material: hard plates (e. g. twin-wall sheet)

Fixation: double faced adhesive tape

a)

b)

in-run (side view)

in-run (front view)

c) NSA Sponsor


The banner positions in the stadium are allocated as follows:

FIS Title Sponsor Platinum circle

NSA All banners


platinum circle(200 cm x 25 cm)

height: 125 cm

Platinum circleThe platinum circle will be provided and installed by FIS Marketing AG.


NSA is responsible for setting up a firm banner fence in the Ski Jumping outrun

as well as the Cross-Country stadium. A full length firm wooden panel has to be

installed on top of the banners in order to affix the platinum circle.

The height of the platinum circle is 25 cm. The banner fence therefore should

have a minimum height of 125 cm above snow level.

FIS Marketing AG will provide and install the platinum circle in the Ski Jumping

outrun as well as the Cross-Country stadium. Please coordinate with FIS

Marketing AG the areas where the platinum circle shall be installed.


Inflatables/arches

In total, there can be 5 inflatables/arches in TV relevant area.

The exact placement will be determined by NSA and FIS Marketing AG prior to the event. The preferred position of the Viessmann arch shall be in the stadium

(close to finish / home stretch), depending on available space and TV cameras.


NSA shall have an electrical socket (220V) and a 5 meter extension cord ready at the arrival of the FIS Marketing AG implementation crew.

Viessmann arch


19

Viessmann arch:

Overall dimensions: 12,6 x 4.7 m

Internal dimensions: 9 x 3.2 m


Ground markers:

Ground markers in the design of the two FIS sponsors will be placed in the Cross-Country stadium to mark the track.

To mark the Cross Country track on course, only neutral or NSA resort branded ground markers are allowed.

Distance markers:

Viessmann or Audi branded distance markers will be placed in the Cross-Coutry stadium to mark the distance to the finish line. Viessmann branded distance

markers will be used on course to mark the distance to the intermediate timing position.


20

ground markers(125 x 40 cm)

distance markers(125 x 53,5 cm)

Intermediate time installations – Cross-Country

All intermediate time installations will be provided and installed by FIS

Marketing AG.

The position at which these intermediate timing installations shall be placed,

will be determined by FIS Marketing AG in consultation with the FIS Race

Director.



sponsor and the TV / host broadcaster logo. The costs for production are to be

borne by NSA.

NSA sponsor logo:




Amount: 2 stickers per tower

TV / host broadcaster logo:




Amount: 2 stickers per tower


21 FIS Nordic Combined World Cup Marketing Guide 2019/2020intermediate time installation

(120 cm x 100 cm x 280 cm)

280 c

m

120 cm

front view side view inwards back viewside view outwards

120 cm100 cm100 cm

The advertising space on the intermediate time installation is allocated as

follows:

Intermediate time towers (2 towers in total):







TV: 4 positions: 2 front, 2 back side (60 cm x 15 cm)

NSA

SPONSOR

NSA

SPONSOR

Advertising at intermediate timing points

Depending on the possible amount of banner positions due to space

reasons, at intermediate timing points, the banner positions shall be split

up due to the following rules:

Pursuit (Gundersen) / Mass starts

• with 1 intermediate timing point on course: all banner positions belong

exclusively to the FIS sponsor

• with 2 intermediate timing points course: 1 intermediate timing point

exclusively for FIS sponsor and other intermediate timing point will be

split up according to this rule:

• 2 banners positions = 1x FIS, 1x NSA




• etc.

The Title sponsor is always linked to the installation and placed closest of all

sponsors to the installation. It is necessary, to have enough space between two

different sponsor banners, from the cameras’ point of view.

The NSA sponsor on the intermediate time installation must be the same

sponsor as on the banners.

These rules shall not apply for intermediate timing positions in the stadium, as

there are no specific banners around the installation.

All possible banner positions must be reflected from the camera shot and

discussed in good faith between FIS Marketing AG and NSA prior to the event.



The banner positions along the Cross-Country course are allocated as

follows:

FIS Title Sponsor 2 (or 25% of) positions in TV relevant area

FIS Presenting Sponsor 1 (or 12.5% of ) position in TV relevant area

NSA 5 (or 62.5% of ) positions in TV relevant area

FIS Marketing AG will provide and install all banners of the FIS Title

Sponsor as well as the FIS Presenting Sponsor along the Cross-Country

course.

In general, a “one shot policy” shall apply, meaning one sponsor per

camera shot. For the advertising rules at intermediate timing positions,

please see page 22.

NSA has to provide FIS Marketing AG with detailed maps of all tracks

incl. exact camera positions at least 1 month prior to the event.


NSA shall produce wooden banner frames for the banners on course

before the implementation team arrives.

20 pieces 400 cm x 100 cm

8 pieces 400 cm x 150 cm

Please also have enough extra wood (posts and latches) available and

make sure that all posts are sharpened at one end.


23

100 c

m

or

150 c

m

BannersViessmann

Banners Audi


400 cm

layouts may vary



Banners on course – Cross-Country

The following banner sizes are allowed to use on course. Please use only soft

banners due to safety reasons. NSA is responsible for the production and

implementation of NSA sponsor banners.

400 cm

600 cm

600 cm

400 cm

100 c

m

100 c

m150 c

m

150 c

m

3.4 Event dressing

Event dressing

FIS Marketing AG will produce endless banners with the FIS World Cup design. FIS Marketing AG can provide NSA with a certain amount of endless banners,

to cover the mixed zone, the media and press conference centre, scaffolds (for TV cameras, seating etc.) and to cover up construction areas.

Please coordinate with FIS Marketing AG before the event, if you wish to use the endless banners.

endless banners



3.5 Award ceremony Podium / BackdropThe backdrop and the podium for the award ceremony will be provided and installed by FIS Marketing AG.

Placement The placement of the podium and the backdrop shall be determined by the FIS Race Director, the host

broadcaster, FIS Marketing AG and NSA based on the best possible TV exposure.

Corridor NSA must create an action sector for the athletes in the finish area of the Cross-Country stadium in

accordance with the existing possibilities. A fenced off corridor shall secure an immediate and smooth

carrying out of the winner’s presentation / award ceremony, the live TV transmission at the end of the event, as well as good working conditions for photographers.

Award ceremony backdrop

The award ceremony backdrop will be provided and installed by

FIS Marketing AG.

The placement of the podium and the backdrop shall be determined by the

FIS Nordic Combined World Cup Media Coordinator, the host broadcaster,

FIS Marketing AG and NSA based on the best possible TV exposure.



sponsors and the resort logo. The costs for production are to be borne by NSA.

NSA sponsor logo:




Amount: 27 stickers

Resort logo:

Recommended material: hard plate (e.g. twin-wall sheet)



Amount: 1 sticker

The advertising space on the ceremony backdrop is allocated as follows:

FIS Title Sponsor: 1 position on top (207 cm x 45 cm)

9 positions (40 cm x 20 cm)


NSA Sponsors: 27 positions (40 cm x 20 cm)

Resort Logo: 1 position (85cm x 15.5 cm)

NSA can allocate the remaining 27 sponsor spaces according to their

needs. Max. 4 different NSA sponsors can be shown on the backdrop.

3.5 Award ceremony

27 FIS Nordic Combined World Cup Marketing Guide 2019/2020award ceremony backdrop

(500 cm x 300 cm)

300 c

m

500 cm

PodiumThe podium will be provided and installed by FIS Marketing AG.

The dimensions of the podium are as follows: (height x width x depth)

3rd place: 31cm x 91cm x 90cm

2nd place: 41cm x 103cm x 90cm

1st place: 52cm x 115cm x 90cm

3.5 Award ceremony

28 FIS Nordic Combined World Cup Marketing Guide 2019/2020podium

Interview / Leader backdrops

The interview / leader backdrops will be provided and installed by FIS

Marketing AG. At Nordic Combined World Cup, there will be 2 backdrops

on site, one at the Ski Jumping stadium and one at the Cross-Country stadium.

The interview / leader backdrops are used for the international flash interviews.

The unilateral interviews have to be done in front of the backdrop. They are

placed in accordance with the FIS Nordic Combined World Cup Media

Coordinator, the host broadcaster and FIS Marketing AG.



sponsors and the resort logo. The costs for production are to be borne by NSA.

NSA sponsor logo:


Fixation: magnetic


Amount: 18 stickers per backdrop

Resort logo:


Fixation: magnetic


Amount: 1 sticker per backdrop

3.6 Interview / Leader backdrops


225 c

m

198 cm

The advertising space on the interview / leader backdrop is allocated

as follows:


6 positions (27 cm x 13.5 cm)

FIS Presenting Sponsor: 6 positions (27 cm x 13.5 cm)

NSA Sponsors: 18 positions (27 cm x 13.5 cm)

Resort Logo: 1 position on top (70 cm x 10 cm)

NSA can allocate the remaining 18 sponsor spaces according to their

needs. Max. 4 different NSA sponsors can be shown on the backdrop.

225 c

m

Interview / leader backdrop(198 cm x 225 cm)

Press conference backdrop

NSA is allowed to use its own press backdrop as long as the FIS partners are

correctly included. FIS Marketing AG needs to approve the layout of the

backdrop in advance of the event. Otherwise, FIS Marketing AG reserves the

right to undertake the necessary amendments. The advertising space has to

be allocated as follows:

FIS Title Sponsor: 20% of advertising space

FIS Presenting Sponsor: 20% of advertising space

NSA Sponsors: 40% of advertising space

Resort: 20% of advertising space

NSA can allocate sponsor spaces according to their needs. Max. 4 different

NSA sponsors can be shown on the backdrop.

Placement

The placement of the podium and the backdrop shall be determined by the

FIS Media Coordinator.


NSA is responsible for the production and provision of the resort logo.

The costs for production are to be borne by NSA.

Resort logo:

Recommended material: hard plate (e.g. twin-wall sheet)



Amount: 1 sticker

3.7 Press conference backdrop

30 FIS Nordic Combined World Cup Marketing Guide 2019/2020FIS press conference backdrop

(370 cm x 225 cm)

If NSA does not have its own backdrop, FIS Marketing AG will provide

one free of charge. On this backdrop the advertising spaces are divided

between the FIS Title and Presenting Sponsor as shown in the graphic

above.


18 positions (30 cm x 15 cm)


Resort Logo: 1 position on top (85 cm x 15.5 cm)

If NSA uses the backdrop provided by FIS Marketing AG, please make

sure to provide a resort logo.

RESORT

Advertising spot on video wall

The Title Sponsor (Viessmann), and the Data Sponsor each shall have the

possibility to show a 30 second, and the Presenting Sponsor (Audi) a 60

second advertisement spot on the video wall at the FIS Nordic Combined World

Cup event. Furthermore, FIS provides a promotional trailer for the FIS World

Snow Day and Snow Kidz.

The advertisement spots of the sponsors shall be shown several times before,

in between and after the races aired at least 3 times per event day.

Please communicate specifics about the necessary video spot format to

FIS Marketing AG 30 days prior to the event. FIS Marketing AG will provide

all spots.

3.8 Video wall

31

Draft of video wall

FIS Nordic Combined World Cup Marketing Guide 2019/2020Video wall

3.9 Product placement

examples product placement: Audi car display

32

TV-relevant non TV-relevant


Product placement for FIS Presenting Sponsor

The FIS Presenting Sponsor has the right to place:

• 1 product placement either within TV visibility or within the event area, only after agreement with the NSA / marketing right holder.


All costs related to the product placement (power supply, substructures, backdrops, transport etc.) are to be borne by the FIS Presenting Sponsor.

4. Bib numbers


4.1 General information

Cross-Country Bib

Ski Jumping Bib


FIS specifications for bibs

For all FIS specifications for Nordic Combined starting bibs, please see

paragraphs G 2 (Cross-Country) and 3 (Ski Jumping) of the latest edition of the

FIS Specifications for Competition Equipment.

4.2 Starting bibs Starting bibsNSA is responsible for the production of all starting bibs for the Nordic Combined Ski Jumping and

Cross-Country competitions.

All bibs must be in conformity with the Advertising Rules and colours and sizes as shown in the Marketing

Guide. Should this not be the case, neutral bibs without NSA sponsor, provided by FIS Marketing AG will be used without exception.

Please send the layout of all bibs to FIS for approval at least 10 days before production.

Such approval is not to be unreasonably withheld.

Please find all bib templates here: https://cloud.fis-ski.com/index.php/s/BePBdITgwoxQU6g

FIS

Ms. Sibylle Bührer

Office: +41 33 244 61 61


&

FIS Marketing AG

Mr. Stefan Distel

Office: + 41 44 224 69 63



4.2 Starting bibs

starting bib Individual starting bib Team

36

6 x 6 cm

max. 20 cm

min. 10 cm

max. 8 cm

max. 10 cm

6 x 6 cm

max. 20 cm

min. 8 cm

max. 8 cm

max. 10 cm


NSA Sponsor

NSA Sponsor

NSA Sponsor

NSA Sponsor

4.3 Best jumper / Best skier bibs Best jumper / Best skier bibsNSA is responsible for the production of the best jumper bib (blue) and best skier bib (red) for the Nordic

Combined Ski Jumping and Cross-Country competitions.

FIS Marketing AG will provide templates of the blue Best Jumper and red Best Skier spaces as shown on

the next page.


Guide. Should this not be the case, neutral leader bibs without NSA sponsor, provided by FIS Marketing AG will be used without exception.

The bibs must be worn by the best jumper and best skier (based on overall performance in the current

season) during every Individual FIS World Cup event, as well as at the respective prize-giving ceremony.

For the prize-giving ceremony, one best jumper and one best skier bib per competition have to be handed

out by the NSA only to Jan Rune Grave (FIS Assistant Race Director).

Please send the layout of the leader bibs to FIS for approval at least 10 days before production.


FIS

Ms. Sibylle Bührer

Office: +41 33 244 61 61


&

FIS Marketing AG

Mr. Stefan Distel

Office: + 41 44 224 69 63



4.3 Best jumper / Best skier bibs

best jumper bib best skier bib


max. 8 cm

max. 20 cm

6 x 6 cm

max. 20 cm

6 x 6 cm

max. 8 cm

max. 10 cm

4.4 Leader bibs Leader bibsNSA is responsible for the production of all leader bibs for the Nordic Combined Ski Jumping and

Cross-Country competitions.

FIS Marketing AG will provide the leader bib templates as shown on the next page.


Guide. Should this not be the case, neutral leader bibs without LOC sponsor, provided by FIS Marketing AG will be used without exception.

The leader bib must be worn by the FIS World Cup leader during the FIS World Cup event, as well as at the

prize-giving ceremony.

Velcro bibFor the prize-giving ceremony, a special version of the leader bib with a Velcro on the back must be

produced by NSA. The Velcro bib has to be handed out by NSA only to Jan Rune Grave (FIS Assistant

Race Director). It has to be absolutely guaranteed that the correct Velcro bib with the right sponsor logo

is used for the respective ceremony.

Please send the layout of the leader bibs to FIS for approval at least 10 days before production.


FIS

Ms. Sibylle Bührer

Office: +41 33 244 61 61


&

FIS Marketing AG

Mr. Stefan Distel

Office: + 41 44 224 69 63



4.4 Leader bibs

leader bib Individual leader bib Team

40

6 x 6 cm

max. 20 cm

max. 10 cm

6 x 6 cm

max. 20 cm

max. 10 cm


min. 10 cm(replaces number)

4.5 Leg bibs

88

Sponsor

10cm

13.5cm

4.5cm

Example: Leg Bib

Leg bibs

Leg bibs need to be used all Nordic Combined Cross-Country races.

Each athlete has to wear a leg bib on the outside of each leg (2 leg bibs per

athlete). The number on the leg bib has to match with the starting bib number.

Leg bibs must be self-sticking badges.

We recommend a size of 13.5 x 10cm. Whereas, the height of the number shall

be minimum 4.5cm. Visibility will be lost, if a bigger badge will be used.

NSA is responsible for the production and provision of the leg bibs. The costs

for production are to be borne by NSA.


4.6 Athletes’ training & Forerunner bibs

athletes’ training bibwith or without NSA logos

Athletes’ training bibsWill be organized by FIS Marketing AG.

If desired, a maximum of 4 different NSA sponsors can be allocated on 8 logo

spaces. One sponsor can be shown several times. The costs per bib will be

split 50:50 between FIS title sponsor and NSA.

Forerunner bibs

NSA has to produce them on their own. Only event sponsors and/or the resort

name/logo are allowed on it.


4.7 Service bibs


NC Team, Start / Finish, Team Press Attaché

Will be organized by FIS Marketing AG.

If desired, a maximum of 4 different NSA sponsors can be allocated on 8 logo spaces. One sponsor can be shown several times.

The costs per bib will be split 50:50 between FIS title sponsor and NSA.

Start / Finish, NC Team, Team Press Attachè bibs With or without NSA logos

4.7 Service bibs

Jury, FIS, FIS Marketing AG, FIS Service, Sponsor

No further action needed with these bibs. Bibs will be distributed by FIS and FIS Marketing AG.

Photo and ENG

Coordinated and distributed by FIS Media Coordinator and NSA Media Coordinator. Please hand them back to FIS Marketing AG right after the event, ordered

by number.

LOC Service

LOC / NSA service persons at the Cross-Country course and in the start / finish area have to wear official bibs. If NSA does not provide them on their own,

FIS Marketing AG can provide NSA with LOC Service bibs at no extra cost. Please contact FIS Marketing AG. Only event sponsors and/or the resort name/logo

are allowed on it.

NSA is asked to make sure that all staff on site knows about the various bib categories as well as the respective access areas.


5. TV, web and print material


5.1 Use of FIS Nordic Combined World Cup logo

a ) portrait

b) landscape

a)

b)


The use of the official FIS Nordic Combined World Cup logo is subject to a set

of guidelines as outlined below. This logo is part of the corporate identity of the

International Ski Federation (FIS). The FIS logo that it contains, as well as the

abbreviation FIS and FIS Nordic Combined World Cup are registered

trademarks of FIS.

NSAs are not allowed to bring the official World Cup logo in connection with an

other sponsor than the FIS World Cup Title Sponsor, in any manner.

There are two versions of the official FIS Nordic Combined World Cup logo.

The primary logo to be used is the portrait (vertical) version. At times, for space

or other reasons, the landscape (horizontal) version of the logo may be used.

The official FIS Nordic Combined World Cup logo must be included in all tools

designed for promotional purposes (posters, flyers, tickets, the Internet etc.).

5.1.1 General guidelines for use of logo SizeAs a rule of thumb, the official FIS Nordic Combined World Cup logo must cover 5% of the overall surface

of any promotional tool it is placed on. In any case, the size of the logo may not be smaller than 30 mm

(width for the portrait version of the logo)

Logo context, frame, position, dimensionThe integrity of the official logo must be secured through appropriate context. The official logo may not be

overshadowed by other word marks or logos. Similar but unrelated marks may not be used in the same

context to avoid establishing an inappropriate relationship. In general use, the logos are without a frame

and should be positioned horizontally. As a rule, the logo is two-dimensional.

ColorsAs a principle, the logo should always be printed in color.

For one-color use, the black and white versions are available on request.

The colors are defined as follows

Typeface FIS uses the typeface Frutiger in all printed matter. In corporate applications, the official FIS typeface

is Arial.


COLOUR NAME CMYK - PROCESS RGB - SCREEN SPOT OR SPECIAL COLOURS

FIS YELLOW C000 M035 Y100 K000 R240 G171 B000 Pantone 130C

FIS BLUE C100 M089 Y000 K000 R000 G035 B149 Pantone Reflex Blue

VITORANGE C000 M090 Y100 K000 R245 G035 B027 Pantone GOE 19-1-6 C

SILVER GREYfrom C005 M000 Y000 K030

to C003 M000 Y000 K010

from R190 G196 B199

to R210 G210 B215-

BLACK C000 M000 Y000 K100 R000 G000 B000 -

5.1.2 Official FIS World Cup titles English: Viessmann FIS Nordic Combined World Cup

German: Viessmann FIS Weltcup Nordische Kombination

French: Viessmann Coupe du Monde FIS de Combiné Nordique


5.2 FIS Nordic Combined World Cup

promotional material

FIS Marketing AG will provide NSAs with templates for the FIS Nordic Combined World Cup

promotional material.

All event related promotional materials have to contain the official FIS World Cup logo, the logos of the

FIS Title Sponsor, the Presenting Sponsor and Data Sponsor and the name of the FIS website

(www.fisski.com). Event related promotional materials include, but are not limited to, posters, programs,

start and result lists etc.

All logos and templates will be available from FIS Marketing AG.

Advertisement in official programThe FIS sponsors have the right to place a one page advertisement DIN A 4, 4-color (or B/W in case of B/W

program/result journal) in the official program/result journal for advertising purposes. Please communicate

the size of the advertisement page in the official program to FIS Marketing AG a minimum of 2 months

before printing the program.

Event advertisement material and roll-upsIf NSA is producing any event advertisement material or an event roll-up, the official FIS World Cup logo

as well as the FIS Nordic Combined World Cup sponsors have to be included.

Approval

All event related print materials must be sent to FIS Marketing AG

a minimum of 10 days before production for approval.

Mr. Stefan Distel

Office: +41 44 224 69 63



5.2.1 Design guidelines Official poster To provide a consistent appearance for the FIS Nordic Combined World Cup in the promotional efforts

world-wide, NSAs are required to use the official poster design. However, to cater for local needs, the

design can be adjusted.

An example of the official poster can be found on the next page.



Example of official World Cup poster

Cover pages for the official program and media / team guides

For reasons of consistency, FIS Marketing AG also provides NSAs with

templates for the design of the cover pages for the official program.

As in the case of the official poster they can be customized.

Start and result lists

The top and bottom banners for the start and result lists will be delivered

directly to the Timing and Data Service provider by FIS Marketing AG.

Additional templates for further promotional materials can be made

available on request.


RESORT00/00 MONTH 20XX

5.2.1 Design guidelines Accreditation cardThe accreditation card is a personalized card which confers on its holder the right to take part in a World

Cup event. It establishes the identity of the card holder and specifies the access rights and other privileges

of the card holder for a particular World Cup event.

Starting from season 2019/2020, a FIS season accreditation card has been developed and will be issued

to a selected group of individuals. This card will be valid at all Nordic Combined World Cup events. All other

individuals will need to apply for a local accreditation.

To ensure branding consistency across the FIS season accreditation card and the local accreditation card,

each NSA will be provided with a template that is to be used to produce the local accreditation card.

The design is similar to the FIS season accreditation card but with slight modifications to allow for needs

of the NSA.

Specifications of the accreditation cardThe dimensions of the accreditation card should be approximately: 12.5 x 9 cm. The card can be printed on

cardboard / paper and laminated or produced directly as a plastic card.

The principal elements to be visible on the card are:

• The official 2019/20 FIS Nordic Combined World Cup logo

• The official event logo

• The name of the event host and the date of the event

• A recent color photograph of the card holder (optional)

• Personal information about the card holder (name, function, responsible organization)

• Numerical codes (1 - 9) determining the zones to which the card holder is entitled to access.

If NSA has access to additional areas, those can be added in this section

• Sponsor recognition through logos at the bottom of the card (front and back)

• Disclaimer


Process for design and approval of accreditation cards

Each NSA can use the template provided by FIS Marketing AG as basis for the

design of the local accreditation card.

Where it is not possible to use the exact template provided by FIS Marketing

AG, NSA can develop their own layout but must work within the FIS Marketing

AG guidelines. The photo on the card is optional.

Each NSA must present their accreditation card design to FIS Marketing AG

for approval before the card is produced.



FIS Season Accreditation Card

Local Accreditation Card

5.3 TV and web TV production and organization The FIS, the respective NSA and its LOCs will undertake all possible steps together with the host

broadcaster, respectively the TV rights holder, in order to reach a TV presence which will be as large as

possible and to ensure a top-quality production.

The NSA/LOC must contact FIS and the host broadcaster in due time, primarily as to the camera positions

and the places for advertising, as well as in regard to the program, the timing and the starting times.

The NSA, respectively the TV rights holder, is obliged to ensure there is a live TV transmission in the

country where the event takes places and that an international TV signal is made available.


5.3 TV and web

Local organizer’s websiteAll FIS Nordic Combined World Cup organizers are obliged to include the

FIS Nordic Combined World Cup logo on their website, as well as the

FIS sponsors’ logos (Viessmann, Audi, Data Sponsor).

To update your event site on the FIS Nordic Combined website, please contact

Ms. Silke Tegethof at [email protected].

Logo presentation

All logos (official World Cup logo and sponsors logos) have to be on a white

background and must have the same size in relation to each other. For the

presentation, only use the official labelling (see template).

Please link the respective logos to the following websites:

▪ World Cup logo: www.fisski.com/nordic-combined

▪ Viessmann logo: www.viessmann.com

▪ Audi logo www.audi.com


FIS Title Sponsor

FIS Presenting Sponsor

FIS Data and Timing Sponsor

Event Sponsors

Data/Timing

6. Hospitality


6.1 VIP tickets FIS Marketing AG shall receive a total of 20 VIP tickets per event day to comply with the FIS Sponsors’ contingents as stipulated in their respective sponsorship agreements.

The tickets get distributed by FIS Marketing AG along to the FIS sponsors.

In case that more than 20 tickets are needed for the partners, FISMAG will contact NSA/LOC to purchase

additional tickets at preferable rates.

If there will be a Data/Timing sponsor in the future, the need of VIP tickets might increase.


7. Organizers checklist


7.1 Marketing material for NSA and FIS Sponsors (1/2)

Advertisement material Size / material Time Status

Installations

Start backdrop (Ski Jumping) Produce 2 x NSA sponsor spaceProduce 1 x resort logo space

50 x 50 cm / magnet foil70 x 10 cm / magnet foil

Ready at arrival of FISMAG team

Equipment control (Ski Jumping)Produce 1 x resort logo space

50 x 28.5 cm / hard plate with Velcro on back Ready at arrival of FISMAG team

Start installation (Cross-Country)Start towersProduce 4 x NSA sponsor spaceProduce 4 x resort logo spaceStartlist boardsProduce 4 x NSA sponsor spaceProduce 4 x resort logo space

60 x 30 cm / hard plate with Velcro on back85 x 15.5 cm / hard plate with Velcro on back

21 x 10.5 cm / magnet foil35 x 6.4 cm / magnet foil


Exit gate (Ski Jumping)Produce 4 x NSA sponsor spaceProduce 4 x resort logo space



Finish installation (Cross-Country)Produce 4 x NSA sponsor spaceProduce 4 x resort logo space



Intermediate time (Cross-Country)Produce 4 x NSA sponsor spaceProduce 4 x TV / host broadcaster logo

60 x 30 cm / hard plate with Velcro on back60 x 15 cm / hard plate with Velcro on back


Award ceremony backdropProduce 27 x NSA sponsor spacesProduce 1 x resort logo space



Interview/Leader backdropsProduce 18 x NSA sponsor spaces eachProduce 1 x resort logo space each

27 x 13.5 cm / magnet foil70 x 10 cm / magnet foil


Press conference backdrop (FIS version)Produce 1 x resort logo space

85 x 15.5 cm / hard plate with Velcro on back Ready at arrival of FISMAG team

Contact: Stefan Distel / [email protected] / +41 44 224 69 63


7.1 Marketing material for NSA and FIS Sponsors (2/2)

Advertisement material Size/ material Time Status

Starting bibs

Send layouts to FIS for approval PDF 10 days before production

Leader bibs & Best Jumper bib / Best skier bibs

Send layouts to FIS for approval PDF based on FIS template 10 days before production

Leg bib

LOC is responsible to produce and distribute leg bibs

Print material

Send all event related print material to FIS Marketing AG for approval

PDF 10 days before printing

Communicate size of ad page for FIS sponsors in official program (if any) to FIS Marketing AG

2 months before printing of program

Video spots

Communicate specifics about the necessary video spot format to FIS Marketing AG

2 months before event



7.2 Requirements of FIS Marketing AG (FISMAG)

Requirements Time Status

VIP tickets (incl. event tickets and top hospitality package)

20 VIP tickets for FIS sponsors (Viessmann, Audi) FISMAG will communicate all details to NSA/LOC prior to the event

Accreditations

If needed: for FIS sponsors‘ representatives Amount and list with names will be communicated to NSA/LOC byFISMAG prior to the event

Support crew

2 fit persons to help the FISMAG team Arrival until departure of FISMAG team

2 persons dedicated to handle the start installation together with FISMAG

During all training, qualification and competition rounds

4 persons to handle the ceremony backdrop together with FISMAG

FIS Marketing AG implementation crew

1 big parking spot next to event venue Ready at arrival day until departure of FISMAG team

If needed: overall accreditationsReady to be picked up at arrival of FISMAG teamExact amount of accreditations needed will be communicated before

Heated room or container close to stadium with electricity & internet connection , 1 table, 2 chairs

Ready at arrival day until departure of FISMAG team

1 skidoo with trailer for the exclusive use of FIS Marketing AGReady at arrival day until departure of FISMAG team

Hotel rooms (single rooms with full board) for FIS Marketing AG in the FIS hotel at the preferred FIS rate

Arrival day until departure of FISMAG teamExact amount of rooms needed will be communicated before



7.3 Technical infrastructure and power supply

Infrastructure & Supply Placement Time Status

Start installation (Ski Jumping)

E-mail information about material of In-run track and inrun tiller machine to FISMAG

30 days before the event

Starting signal at starting point (Ski Jumping)

Electrical socket (220V) and 5 meter extension cord

Next to the start backdrop - Ski Jumping Ready at arrival of FISMAG team

Stadium (Cross-Country and Ski Jumping)

Firm banner fenceHeight above the top of the snow border must be at least 125 cm


Platinum circle:E-mail description and pictures of banner fence construction to FISMAG

30 days before event

Position of Viessmann archPrepare electrical socket (220 V) and a 5m extension cord


Mobile banner fences for Cross-Country

Prepare wooden banner frames20 pieces 400 x 100 cm8 pieces 400 x 150 cm

Ready to be picked up at arrival day of implementation team

Exit gate

Gap of 320 cm in banner fence in outrun Designated position of exit gate Ready at arrival of FISMAG team

Score boards in cool down area

Electrical socket (220V) and 5 meter extension cord

Next to the exit gate Ready at arrival of FISMAG team

Award ceremony backdrop

Fenced off corridor for athletes in finish area


Stage for media Ready at arrival of FISMAG team



7.4 Ideas for LOC websites

Content Comment Status

General information

Maps & ProfilesCompetition & training courses, points of interest (wax cabins, press centre, race office, entrances, grandstands…)

Race Program Competition program, side events

Contact information Race office, press centre, waxing area

News Section

Behind the scenes Preparation, FAQ, information about the venue

Tickets Prices, points of sale, link to online shop

Transport & Accommodation Contact information, fares, schedules, pick-up and drop-off points, rental car offer, etc.

Teams

Team Invitation PDF Version

Team Captains Meeting PDF Version

Competition Information Program changes, official trainings

Important deadlines

Link to entry system

Media

Media Invitation PDF Version

Download section Logos, Pictures

Opening Hours Press and sub press centre, accreditation, race office, etc.

Internet connection Information Up- and Downstream , Wi-Fi, LAN, rates, networks

Sponsors (mandatory!)

Official World Cup logo With hyperlink to FIS website

FIS Sponsor logos With hyperlink to sponsors` websites



FIS Nordic Combined World Cup

Production Check List

When From whom What Remarks

from now on LOC

official FIS World Cup Logo &

FIS sponsors' logos:

- FIS Title Sponsor: Viessmann

- FIS Presenting Sponsor: Audi

- FIS Data/Timing Sponsor: tbc

integration on all print products and

websites, please send all print

products to FISMAG for approval

min. 10 days before production.

about 2 months before the

eventLOC

production of all starting bibs (race

bibs)

design according to FIS Advertising

Rules (AR) & FIS Marketing Guide

(MG), amount in coordination with

FIS staff, layout approval by FIS

and FISMAG.


eventLOC production of the leg bibs

numbers according to the race

bibs, each athlete needs two, self

stick badges, size as defined in

MG.


eventLOC

production of all leader bibs /

podium bibs

basic layout will be available from

FISMAG (with Viessmann Logo,

Resort and Sponsor field), FISMAG

is checking the logo sizes etc on

arrival, if something is not

according to the provided basic bib

layout and the AR/MG, spare bibs

without resort and LOC sponsor will

be used.


eventLOC production of forerunner bibs

amount: defined by LOC (not more

than the amount of forerunners),

according to sponsorship rules (see

contracts and guides).


eventLOC production of LOC service bibs

existing LOC service bibs can be

used if they are according to the

sponsorship rules. Please only

provide the number of bibs to your

crew that you also need, it should

not be a special 'VIP' card for

access to limited sport zones.

If the LOC/NSA does not provide

them on their own, FISMAG can

provide them at no extra cost.


eventLOC programme book (if produced)

1 full page for each FIS sponsor,

please coordinate with FISMAG.


eventLOC banner plan

provided by LOC and sent out to

TV, NSA, Swiss Timing, FIS and

FISMAG.


eventLOC stadium banners

produced and set up by LOC, LOC

responsible for setting up a firm

banner fence in the stadium

incl. a firm wooden panel on top of

the banners in order to affix the

platinum circle (height: 25 cm). The

banner fence therefore should

have a minimum height of 125cm

above snow level. ICR rules must

be respected, take care of the

needed sizes of the finish area and

all other sport measurements in the

stadium.


eventLOC & FISMAG

allocation of sponsor positions for

Viessmann & Audi

agreement before the event about

the FIS sponsors' positions



eventLOC

production of LOC sponsor logos

on all installations

sizes and materials are available in

the AR/MG, please contact

FISMAG in case of questions


eventLOC

production of resort stickers on

installations

sizes and materials are available in

the AR/MG, please contact

FISMAG in case of questions

1 month before (if you use

your own)LOC press conference backdrop

FISMAG will bring it and can be

used by LOC, if LOC has an own

backdrop they can use it if the FIS

sponsors are integrated according

to the AR/MG (approval by

FISMAG before production).

1 month before LOC local accreditation

design template will be provided by

FISMAG including logo bar for local

sponsors.

2 weeks before FISMAGvideo spot for big screen in the

stadium/course

30 sec Viessmann, 60 sec Audi, 30

sec Data/Timing Sponsor must be

played several times a day,

FISMAG provides the spots

1 day before arrival LOC supply of wooden frames and posts for all sponsors on the specific

banner positions on course.

1 day before arrival LOC electricity for all inflatables / arches

etc.

1 day before arrival LOC endless banners

provided by LOC, respect

sponsorship rules (FISMAG will

bring neutral endless banners but

please coordinate well in advance if

you need their service).

Arrival FISMAG FISMAGbanners on course for Viessmann

& Audi

set up by FISMAG on the agreed

positions (frames and posts have to

be provided by LOC)

Arrival FISMAG LOC FISMAG volunteers

fit persons to help the FISMAG

team from arrival until departure,

exact volunteers' numbers defined

in MG.

On-Site LOC banners on course for LOC

sponsors

set up fences, install banners, build

up and dismantling, attention: ICR

Rules must be respected.

On-Site FISMAG ceremony backdrop

will be provided and set up by

FISMAG, LOC sponsor stickers

provided by LOC (see above),

volunteers need to be available as

support.

No action needed by LOC

FISMAGproduction of the athletes' training

bibsdone by FISMAG

FISMAG

production of all service bibs

(Teams, Service, SRS, Photo, ENG

etc.)

done by FISMAG

FISMAG installing platinum circle

appropriate fencing needed by

LOC, FISMAG will show organizers

how the 'quick flip' system works in

case of multiple events.

Page 2 of 3


FISMAGstart, intermediate and finish

installations

FISMAG will bring them and set

them up.

In some cases, LOCs are asked to

provide FIS Marketing AG with

basic wooden constructions for the

installations.

FISMAG

ceremony backdrop including

podium / leaderboard / interview

backdrop

FISMAG will bring them and set

them up.

In some cases, LOCs are asked to

provide FIS Marketing AG with

basic wooden constructions for the

installations.

NEW FISMAG season accreditationdesign will be available for LOCs

for local accreditation card.

FISMAGground markers in the stadium

including distance markersprovided and set up by FISMAG

FISMAGground markers on course for

intermediateprovided and set up by FISMAG

FISMAG inflatable in stadium/home stretch provided and set up by FISMAG

Page 3 of 3

Documents

Viessmann FIS Nordic Combined World Cup€¦ · 3.4 Event dressing 3.5 Award ceremony 3.6 Interview/Leader backdrops 3.7 Press conference backdrop 3.8 Video wall 3.9 Product placement