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Viewer Statistician (Introduction). Delbo Systems 180 Moser Road Danville, PA 17821 570-275-1999. Viewer Statistician Description. The Viewer Statistician System is an automated electronic collection of family TV channel viewing data that is distributed daily via modem to licensed sites. - PowerPoint PPT Presentation
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Viewer Viewer StatisticianStatistician
(Introduction)(Introduction)Delbo Systems
180 Moser RoadDanville, PA 17821
570-275-1999
Viewer Statistician Description
The Viewer Statistician System is an automated electronic The Viewer Statistician System is an automated electronic collection of family TV channel viewing data that is collection of family TV channel viewing data that is distributed daily via modem to licensed sites.distributed daily via modem to licensed sites.
The viewing data is statistically analyzed for instant market The viewing data is statistically analyzed for instant market share, for a time-log of market share, and for migration share, for a time-log of market share, and for migration patterns of market share.patterns of market share.
Viewer Statistician SystemTV ViewersTV Viewers Data CenterData Center AD AgenciesAD Agencies
TV StationsTV Stations
TV Viewers• TV Channel Data is collected without Viewer
intervention.• Viewer Box intercepts Remote Control IR
signals and talks directly to TV.• TV Channel Data is stored in 24-hour segments
starting at midnight.• Viewer Box calls the Data Center after midnight
and transmits all viewing data.• Viewer Box allows other devices to use
telephone line.
Data Center• Data Collectors receive calls from Viewer Boxes and
accept viewing data files.• Data Collectors translate Channel Numbers to Station IDs.• Data Collectors transmit Viewer Configuration Data to
Viewer Box.• Data Collectors pass data files to the Database Manager.• Database Manager receives all Configuration Data from
the Administrator.• Database Manager passes all viewing files to the Data
Distributors.• Data Distributors call the VS Servers located on licensed
sites to load viewing files.
Licensed Sites• VS Server collects viewing data from the Data Center.• VS Server receives requests to perform statistical analyses
from VS User Workstations.• VS Server performs analysis and transmits the processed
information back to the VS User Workstation.• VS User Workstation displays processed information from
a statistical analysis request.
VS Workstation
Banner Page allows following Banner Page allows following selections:selections:
•Geographics (cities)Geographics (cities)•Time (instant or range)Time (instant or range)•Analysis (peak or averaged data)Analysis (peak or averaged data)•Report TypesReport Types
Interactive Reports• Instant Viewer Distribution Analysis• Time-Lapsed Viewer Distribution Analysis• Station Viewing Analysis• Viewer Migration Pattern Analysis
Instant Viewer Distribution Analysis
Time-Lapsed Viewer Distribution Analysis
Station Viewing Analysis
Viewer Migration Pattern Analysis
The End