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Village Ways: a social enterprise
micro tourism at the heart of rural villages – with international reach
Binsar:• The depopulation of beautiful, remote villages• A need to reinforce the local economy• A marketable product and route to market
THE BEGINNING
Tourism alongside existing income stream
Enterprise created by the communities for the communities
• Formation of Village Committees.• Enterprises created , owned and run
by the communities
Local resourcesLocal skillsTraditional Architecture
Training provided in guiding, housekeeping, health and safety
Local employment, training and capacity building• Guides, cooks, porters, housekeepers• Rotation system for looking after guests• Local taxi drivers used
Gender equality
Female guides, committee members, regional co-ordinators
• Guests’ meals prepared using local produce• Crops, vegetables, buffalo milk, spices
Now working in Ethiopia, Nepal and India
• 24 Village Tourism Enterprises
Exporting skills and maintaining standards• Established VTEs assist with training• Meetings between Regional Coordinators
We seek productive partnerships with funding bodies to create village tourism enterprisesUpAsac in UttarakhandAWC in Ethiopia
Guided by Founders’ CharterPrinciples monitored by Advisory Council
Village Ways works with villages where the following criteria are met:
There is responsible tourism potential and a market can be identified for it.
An additional income stream is required in the village communities to enhance livelihoods and reduce poverty.
Each village community is enthusiastic and able to engage in genuine partnership with Village Ways to achieve mutually agreed objectives and is able to take responsibility at community level in an inclusive and equitable way.
Village Ways agrees fair fees with the VTE for the provision of agreed services of a defined standard and pays promptly: fees which ensure the commercial viability of all partners.
The wider community must benefit to some significant degree from the VTE, not just those who are directly engaged in hosting guests.
Village Ways Charitable Trust
The Trust works to:
Develop skills for handicrafts and food production
Product ideas and route to market.
Women health
promote environmental awareness and conservation. Alternate technology.
Secure funding for infrastructure and capacity-building for VTEs.
Independent Monitoring
• Positive Impacts seen/ observed
• Monitoring the impacts of the projects through a survey model
• Results are encouraging
Tailored holiday product, targeted marketing and flexible pricing for domestic tourists
Increasing awareness of responsible tourism among domestic tourists
Women-only groups to encourage solo women travellers
Sell direct and through partner travel companies who are sensitive to our ethos
• Inntravel in UK
• La Balaguere in France
Best for Local Economy 2013
Grass Roots
• As we move forward we are hoping to develop associate partnerships with other like-minded organisations to foster village life
Thank you