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1 . © 2008 Aastra Telecom Sweden AB
Your connection to the world
Aastra ViPr™ OverviewOptional picture goes here
Presented by: XXXX
Date: XXXX
2 . © 2008 Aastra Technologies Ltd.
Aastra ViPr™
“When you have to be there -and you don’t want to go.”
Aastra Virtual Presence: ViPr™
3 . © 2008 Aastra Technologies Ltd.
Minimize your carbon footprint
» Use virtual presence instead of flying there:
» Stockholm - Toronto» 12596 km = 1,64 Tonnes CO2
» London - Auckland» 36727 km = 4.04 Tonnes CO2
» Paris - Berlin » 1756 km = 0.26 Tonnes CO2
4 . © 2008 Aastra Technologies Ltd.
This is Aastra ViPr™
» High-end SIP multimedia device for unified communications.
» Plug and play endpoint.
» Desktop or room system
» Intuitive end user video device.
5 . © 2008 Aastra Technologies Ltd.
Highlights of ViPr ?
» “Virtual Presence” – the next generation of Video Conferencing based on H264
» Unmatched ease of use
» A first-to-market, SIP-based video communications solution
» Interoperable with legacy video conferencing solutions
» Desktop and Conference Room » No MCU requiredThe Future of Videoconferencing is similar to IP Telephony’s past.
A single converged network for data, voice & videoThe Future of Videoconferencing is similar to IP Telephony’s past.
A single converged network for data, voice & video
6 . © 2008 Aastra Technologies Ltd.
ViPr – Background
» Inherited from the Marconi aquisition (with 10 patents)
» 3rd generation of product (started in 1999)
» Developed because existing VC systems weren’t good enough (especially user interface, multipoint and user collaboration)
» Developed with Telephony ”in mind”
» Over 1000 units sold mainly in the US to:– US Federal Govt (deployed worldwide)– State and Local Govt (telejustice, etc)– Healthcare (remote diagnosis, etc)
» Direct and Indirect Sales
7 . © 2008 Aastra Technologies Ltd.
» $3.9 Billion annual media conferencing and collaboration market
– Audio, Video, and Web Conferencing Infrastructure Products
– Enterprise Group and Personal Videoconferencing Clients
– Audio, Video, and Web Conferencing Services
Source: Wainhouse Research,
$1B equipment market is dominated by Polycom & Tandberg. None have capabilities equivalent to ViPr
$1B equipment market is dominated by Polycom & Tandberg. None have capabilities equivalent to ViPr
$475
$551
$2 900
InfrastructureProducts
Videoconferencing Clients
ConferencingServices
Market Overview
8 . © 2008 Aastra Technologies Ltd.
ViPr on the market
» Market Share– 3-4 % of total VC market– 25% of desktop market
» Competition– Tandberg and Polycom dominate the
market (80%)
» Market segments ViPr has been successful in– Defense– Healthcare– Education– Remote justice
9 . © 2008 Aastra Technologies Ltd.
Analyst View
Wainhouse Research Rich Media Conferencing 2004 Report:
WR believes that Marconi has addressed the features of next generation video system in every aspect of their design.
#1 – the system looks and sounds like high quality TV
#2 – the terminals have common telephony features including caller ID, hold, transfer, forwarding and DND
#3 – a presence server and client software offer information on the ‘state’ of others available for calling
#4 - by design, performance, and features, the ViPr is what WR believes your next video system should look like
#5 - the addition of video terminals to the IP/PBX as a logical extension of VoIP
10 . © 2008 Aastra Technologies Ltd.
Video Conferencing vs. ViPr
Feature Videoconferencing Aastra ViPr
Packaging Monitor + microphone + camera + speakers + remote control
Fully integrated desktop unit or conference room
Terminal Control Remote Control Touch screen
Interface metaphor TV-like Telephone-like
Network Control H323 SIP
Video quality Variable Broadcast-quality
Sound quality Standard CD-quality
Sound orientation Standard Spatial differentiation
A/V Synchronization Noticeable delay No delay
Network Interface Ethernet or ISDN Ethernet or ATM
Video Participants 4-16 typical via MCU Up to 100, no MCU
11 . © 2008 Aastra Technologies Ltd.
» Increased quality of audio and video required for more and more critical applications
» New entrants with different motives– Cisco (to sell networks), HP (to leverage their channels)
» Old guard – Polycom, Tandberg, Sony– Fighting to maintain position
» Segmentation– Horizontal application – New entrants– Vertical segment – Old guard
» Need for spontaneous video communication increasing
Market Trends - General
12 . © 2008 Aastra Technologies Ltd.
Productivity and Cost Benefits
ViPr Value Proposition
High quality, visual, remote communication.“The next best thing to being there.”
IT Staff Benefits
Source: Sage Research 2006
Improved Employee Collaboration
13 . © 2008 Aastra Technologies Ltd.
ViPr History / Progression Timeline
1999 - 2001
Today2002
Concept & Demonstrator
Series 1- U.S. Federal Govt. Only- 200+ Terminals deployed
Series 2- Fully integrated design - Commercially available
2003
Series 3- H.264 Encoder - Robust collaboration features
14 . © 2008 Aastra Technologies Ltd.
Aastra ViPr product families
Desk version VMC 4000Room version VMC 5000
VMC 6000 Series
15 . © 2008 Aastra Technologies Ltd.
ViPr Architecture
Basic ViPr configuration
ViPr ConferenceRoom Systems
ViPr DesktopTerminals ViPr Application
Server
ViPr components
ISDN VTCNetwork
H.323-to-H.320Gateway
IP VTCNetwork
Optional SIP toH.323 license
PSTN
Video feed(e.g. TV) ViPr Media
Server
EthernetNetwork
ViPr UnicastAudio Mixer
PSTN/PBXGateways
Existing PBX
Existing Voicemail
SIP TelephonyDevices
SIP SoftClients
16 . © 2008 Aastra Technologies Ltd.
ViPr User Interface
17 . © 2008 Aastra Technologies Ltd.
ViPr User Interface
18 . © 2008 Aastra Technologies Ltd.
ViPr User Interface
19 . © 2008 Aastra Technologies Ltd.
ViPr User Interface
20 . © 2008 Aastra Technologies Ltd.
ViPr User Interface
21 . © 2008 Aastra Technologies Ltd.
ViPr™ Collaboration
docShare » Share documents between ViPr
– Share presentations, graphs, spreadsheets, images, photos whilst participating in a videoconference
» High-res images are sent periodically
– Results in more efficient bandwidth utilization
– Manual or Automatic capture and send
» docShare window automatically appears on all endpoints in the conference
– Conference participants can choose to hide docShare window
appShare » Provides real-time collaboration between ViPr terminals
– Uses standard Microsoft NetMeeting capability– NetMeeting ensures availability on every windows-
based PC» appShare can be initiated from the ViPr GUI or from a
PC– Removes the complexity and hassle from manually
creating a NetMeeting session– Only 2 button presses required – regardless of the
number of ViPr conference participants
22 . © 2008 Aastra Technologies Ltd.
ViPr™ Device Interoperability
Tested SIP devices» Audiocodes Mediant 2000,
SIP/PRI Gateway
» Avaya S8300, IP PBX
» Cisco 79x0 SIP Phone (software v7.5)
» Cisco UA1750, SIP/Analog Gateway
» Cisco Presence Server v5.0
» Inalp 4500 ISDN gateway
» Mitel Networks 5055, SIP phone
» Mediatrix 1204, SIP/Analog Gateway
» Nextone MSW 2.0.6, Proxy/B2BUA
» Pingtel SIPxchange, IP PBX
» Pingtel xpressa Model PX-1, SIP Phone
» Polycom MGC-100, MCU
» Radvision NBU, MCU
» Radvision viaIP400
» Siemens Optipoint 400, SIP Phone
» TI TELOGY, Multiport Audio UA
» Verilink NetEngine IAD, SIP/Analog Gateway
» Xten EYE Beam v1.0
H.323 devices» Accord MCU» Microsoft NetMeeting» Polycom VSX-3000» Polycom VSX-7000» Polycom ViaVideo» Polycom Viewstation FX» Polycom MGC-50 MCU» Radvision ViaIP MCU» Radvision ViaIP PRI GW» Radvision ViaIP BRI GW» Radvision ViaIP Serial GW» Sony PCS-1» Sony PCS-TL50» Tandberg 5000» Tandberg 1500» Tandberg 880» Tandberg 1000
23 . © 2008 Aastra Technologies Ltd.
ViPr™ Versus The Competition
Aastra ViPr H.323 (Polycom, Tandberg)» Native SIP Solution
– Direct SIP telephony– Leverages presence
» H.225/H.245 (claim SIP Ready)– No SIP telephony support– No presence support
» Broadcast Quality – H.264 Video (4CIF)
» Business Grade*– H.264 Video (CIF)
» Low Latency H.264– Point to point <100ms– Conference calls <100ms
» High Latency H.264– Point to point >150 ms– Conference calls >250ms
» Touch Screen User Interface– Easy to use– Telephony features
» Remote Control– Non-intuitive user interface– Menu driven
» Native IP Multicast » Point to point device
» No MCU required for conferencing » MCU required for conferencing
* Except high-bandwidth HD systems
24 . © 2008 Aastra Technologies Ltd.
Future of video conferencingAs seen by Aastra
» Integration: – PBX
– IMS
– Mobile TV
– IPTV
» Industry specific solutions:– Healthcare
– Education
– Remote Justice
– Defence
– .......
» Ease of deployment & ease of use