VIRAL

MARKETING

You are Cindy Gordon, Vice President of Media and Marketing partnership at Universal Orlando Resort, USA

You are supposed to market The Wizarding World of Harry Potter

How would you do it???

WHAT IS VIRAL MARKETING

Viral marketing, refers to the marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes

It can be in the form of video clips, interactive Flash games, e-books, images, or text messages.

People love sharing stories, so give them something to share!

TYPES OF VIRAL MARKETING

• Pass-along

• Buzz marketing

• Incentive viral

Pass-along: A short note is sent to other internet users and is usually attached to the footer of the message

Buzz marketing: Involves celebrities discussing about products or services with a hint of controversy

Incentive viral: It calls the users to take action in order to be awarded

ISSUES

• Spam issues

• It is a short term success

• Negative publicity

Thank you