Upload
cybill
View
18
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Virtual Goods, Morning Coffee and Location How This Mix Can Help You Retain and Monetize. Iryna Liashchuk Head of Marketing at Zigi. The session will cover:. Why the market needed a new approach How Zigi works Driving user engagement Unlocking huge retail ad budgets. - PowerPoint PPT Presentation
Citation preview
Virtual Goods, Morning Coffee and Location
How This Mix Can Help You Retain and Monetize
Iryna LiashchukHead of Marketing at Zigi
2
The session will cover:
• Why the market needed a new approach
• How Zigi works
• Driving user engagement
• Unlocking huge retail ad budgets
Freemium is how the money will be made on mobile
3
4
Most mobile game users leave during the first 30 days
Over 95% of users don’t pay
5
Users are always close to retail locations
6
7
Pressure to buy in-game
items
Low
Medium
High
Broad reach through Freemium model
Monetized
Users
Sellingitems
When you pressure users,
they start to leave
The Freemium Pressure Cooker
How Zigi Works
8
Patents pending
User is notified when near a Zigi spot
User is notified when near a Zigi spot
Patents pending
Map shows the closest sponsored places
Patents pending
Walking to Zigi spot
Patents pending
In-game reward gets unlocked automatically
Patents pending
Sponsor can present a special offer
Patents pending
Driving Engagement
15
Key things improving retention:
•Giving non-payers access to full game experience
•Not pressuring to buy or watch ads
•Re-engaging users during the day
16
Free Samples Lead to Purchase
Patents pending
3
2 1
Unlocking huge retail ad budgets
18
Zigi Is A New Pool Of Ad Dollars
19
Retailers are the highest advertising spenders$21.5B
$1.8B $1.6B $1.7B
$1.5B $1.5B
Zigi’s value for retailers:
Patents pnding
Reach & branding
Foot traffic Store Revenue