Virtualization Strategy-external

May 19-20 l Washington, DC l Omni Shoreham

Jack Zubarev

President, Service Provider Division

May 19th, 2008

Parallels Vision for Virtualization

• Parallels Virtualization Update

Parallels Service Provider Solutions2

• Virtualization Today

• Virtualized Services

Agenda

• Parallels Virtualization Future

Virtualization Replaces Physical Infrastructure• Parallels Virtuozzo Container Growth

• Over 80% year over the year growth.

• Providers Dropping Non-Virtualized Services• Ipower

• 1 VE/VM per server model is being adopted• Parallels Server to be optimized for

this model

• Desktop (we shipped over a 1mln)• Both home and office desktops.

• Back-end infrastructure• Internal systems

• Accounting,• File servers,• Shared infrastructure.


Not Virtualized = Not efficient

Why Virtualization?

• Traditional Reasons• Lower cost per workload. • More profitable compared to dedicated• Better manageability and flexibility• Stop gap offering between shared and

dedicated • Rising power costs• Better utilization of DC space

• New reasons• SaaS is enabled by virtualization • Managed hosting is much easier to offer

using virtualization. • On-premise infrastructure can be moved

to off-premise if virtualized• VDI and other virtualized-only services


Revenue By Service Type, 2006*

Complex Managed Hosting

58%

Dedicated5%

Shared & Virtual Private Server20%

Colocation17%

Revenue By Service Type, 2006*

Complex Managed Hosting

58%

Dedicated5%

Shared & Virtual Private Server20%

Colocation17%

SaaS % of Business Software MarketOpportunity: $8B increasing to $40B

0%

5%

10%

15%

20%

25%

2006 2011


How Valuable Is Your Service?

Value to the End-User Enabled By

Reduces fixed upfront cost for acquisition of business function -- DC, Hardware, Licenses, Bandwidth

• Economy of scale. • Virtualization Expertise• Virtualization• Existing assets.

Virtualization and Automation are the main contributors to the value of your services

Not automated and/or virtualized = not offered.

Simplifies the initial installation and provisioning of the function/service: -- Installation and configuration of 100s application. Parallels CP Manages over 150 applications.

Automation: •Back-end provisioning automation•Control Panel automation

Simplifies and Reduces “service” cost of the function. --Updates and upgrades (OS & Application), DR, backup, optimization, monitoring.

Virtualization and Automation•Including Service Automation





Agenda



Parallels Virtualization Today

Strong Foundation

• Over 300 engineers• Over 800,000 containers in production• Over 1,200,000 desktops

Multi-platform• Linux, Windows, Mac, Bare metal• Desktop and Server• x86, x86-64, IA64, SPARC

Multi-Purpose

• Consumers, SOHO, SMB, Enterprise, Service Providers• Development, Staging, Production


Parallels Virtualization Products

Virtualization

ParallelsDesktop

ParallelsWorkstation

Parallels Server Parallels Virtuozzo Containers

The best of both worlds with Hypervisor and OS Virtualization

Automation

Complete automation & management of Service Provider Business

Parallels Operations Automation

Parallels Business

Automation

Parallels Plesk Products

Parallels Virtual Automation


Parallels Desktop and Workstation Overview

• Parallels Workstation• Run different OS on your desktop.

Interesting for your technical customers.

• Parallels Desktop for Mac.• Mac is cool. • Run windows on your Mac. Over

1mln Parallels customers do.

• Interested in adding value to your hosting plan?

• Ask us about program to distribute/resell both at discount for your customers and employees.

Virtualization

ParallelsDesktop




Do not forget about special offer from TekServe

Parallels Server Products Overview

• Parallels Virtuozzo Containers:

• Intelligent Partitioning• Complete Isolation • Dynamic Resource Management • Live Migration• Mass Management

• Parallels Server• Powerful Hypervisor• Granular Control of Resources• SMP Support Inside VMs• Linux, Windows, Mac,

Bare-Metal


Virtualization

ParallelsDesktop




Parallels Server Virtualization: Best of Both Worlds


Container1

Container2

Container3

Guest OSGuest OSGuest OS

VM 1 VM 2 VM 3

Virtual Hardware Virtual Hardware Virtual Hardware

Virtual Machine Monitor

Hypervisor or Standard Host OS

Hardware

Standard Host OS

Hardware

OS Virtualization Layer

Hypervisor OS Virtualization

Hypervisors• Virtualizes access to hardware

• Create many instances of virtual HW

• Host OS and each guest has full OS

• Parallels Server, VMware ESX, Microsoft Hyper-V

OS Containers• Virtualizes access to OS

• Create many instances of virtual OS

• Single, standard OS kernel per box

• Parallels Virtuozzo Containers,Sun Solaris Containers, OpenVZ


Why both: Right Technology for the Job

ParallelsServer

ParallelsVirtuozzo

ContainersCombined

Hosting & SaaS

VPS, Dynamic Servers

SaaS

Niche Hosting Offerings

Kernel Development Environment

Applications Loading Kernel Drivers

Hosting Desktop OS (Vista, XP)

Hosting Legacy OS

IT Services

Server Consolidation

Disaster Recovery

Parallels Virtuozzo Containers Were Designed for Hosing/SaaS

• The main disadvantage – same kernel on the same server – Not relevant for hosting/SaaS

• The efficiency and manageability:• Density 2+ times higher

• Reduces OS footprint

• No Performance overhead

• No Scalability overhead

• Dynamic resource management

• Simple Live Migration

• Ultra Fast Management Operations

• Consolidated OS/App update management






Agenda


Virtualized Services: VPS is not enough• VPS

• Self managed server with Parallels Plesk Control Panel.

• Dynamic Server• Same/better performance than dedicated. Burstable. Migratable.

• SaaS or Application Applience • Focus on application and service; not resources. Optimized for

„abc“ application. Learn about APSstandard and application catalogue on www.parallels.com.

• Managed Dynamic Server• Much easier to implement than on physical machine.

• Home or Business Virtual Desktop• Accessible from anywhere. MS Office, Adobe Acrobat, IM, XP

Skin, etc.


More virtualized opportunities• Affordable Clustered solutions

• Easy to configure clustered MS SQL or „abc“ applience. • Clustered Dynamic Server – Linux or Windows. • Leverage SANs.

• Server Consolidation offerings.• Help SMBs consolidate on-premise infrastructure without

hardware investment. Vzp2v plus consulting engagements. • Disaster Recovery offerings

• On-premise servers or within DC. • Complete Stack Solutions

• 3-tier applications – provision 3 containers. Customer-managed through Parallels Virtual Automation.

• Virtualized Dedicated Server• 1VE/VM on a physical server bundled with Parallels Tools. Option

for customers to buy additional VE/VMs.


Virtualization services market will grow from $5.5 billion in 2006 to $11.7 billion IDC “Worldwide Virtualization Services 2007–2011 Forecast”





Agenda


Parallels Server + Parallels Virtuozzo Containers

• Single Product• Create containers or VMs• Convert Container into VM

and back• Side by side Upgrade• Single License Keys

• Unified Management• UI Integration• Common API• Common Command Line• Unified Templates/Appliances


Physical Server

VMLinux

Parallels VirtuozzoContainer

VMWindows

Management Tools

Standard API

ParallelsAutomation

Tools

3rd PartyManagement

Tools

Parallels Virtualization Direction

• Optimize as much as possible – squize efficiency to the limit

• Performance and Density• Stability and Reliability • Working with ISVs


• Virtual Automation, Automation, Automation• For you, your customers, and resellers• Mass-managment on large scale• Looking individually at each task • Automating the service not just individual task.

• Enabling more services

• DR and business continuity• Managed services• Prorgams to help you launch new services.

Optimize

• Maximizing Density where possible• Faster and More compact VZFS • Vzcache online • Smarter Memory Sharing

• Continuous Improvements in performance • Better SMP scheduler • Internal Code Optimizations • Optimizations for NUMA

• Optimizing parallels own software• Parallels Plesk 9: Minimal Set of Services Until Used.• Parallels Plesk 9 SMB: Lighter version


Enable More Services• High-level SLA Services

• Windows Clustering Support • RedHat Clustering support and GFS • Disk I/O limiting• Clustered file system • Online Replication• Continuous Backup/Recovery improvements

• Managed Services • Virtualization of any workload• Integrated Workflow Engine • Delegated Update Server

• Programs to help you launch services• NEW: Parallels Alliance Program• APSstandard and our ISV programs• Parallels Open Platform and Catalogs


Automate

• Large Scale Centralized Management• 100s of users, 1000s of physical servers, 10s of 1000s of virtual

servers

• Delegated Management of Virtual Infrastructure• Physical and logical views, fine-grained permissions for users

• Easy to Use • Powerful dashboards for users and administrators (including

customers)

• Complete Virtualization Lifecycle• Monitoring, backup, mass-application updates.

• Cross-Platform Management• Physical, VMs, Containers, Applications


Parallels Virtual Automation v4 - NEW

Automate More


Parallels Virtual Automation v4.5

• Parallels Roadmaps not available online– Parallels Partners may contact their sales representative regarding

roadmap availability

Automate Virtualized Service Creation and Delivery


Parallels Virtual Automation v5

• Parallels Roadmaps not available online– Parallels Partners may contact their sales representative regarding

roadmap availability


Another Angle to Automation• How much CO² a single human produces per year? • Active human?

Stop Exercising?

Or

Just stay relaxed –

Automate Your Operations!

Parallels System Automation

Parallels Business Automation

480 kg520 kg

Summary

• Virtualization continues to replace physical infrastructure. • Obvious cost and management advantages. • Enabler for all high-growth market trends including SaaS.

• Parallels now offers complete virtualization stack • Virtualize and offer any application, service, or infrastructure

• Offering all possible virtualized services is important • Stay competitive, faster growth, broader market appeal, building brand, up-

sell, cross-sell.

• We are focused on helping you take advantage of virtualization• Aggressive virtualization roadmap focused on the needs of hosting and

SaaS

• Automation is the key • Automation is really required to take advantage of virtualized offerings. • Significant investment at Parallels is going into Virtual Automation.


Call to action

• Try Parallels Server Beta (and visit today’s session)

• Upgrade to Parallels Virtuozzo Containers v4.0 (and visit today’s session)

• Visit our lab – clustered Parallels Virtuozzo for Windows

• Start offering more services!

Questions?


Documents

Virtualization Strategy-external