VISIBILITY OFVISIBILITY OF THE PROJECTS THE PROJECTS WITHINWITHIN THE BLACK SEA THE BLACK SEA

BASIN PROGRAMMEBASIN PROGRAMME

Training Topics

I. Communication and Visibility Manual of

the EU

II. Visual Identity Manual of the Programme

III. Basic Communication Rules

IV. Guidance for sound Communication

V. Practical Information

EU Communication and Visibility EU Communication and Visibility ManualManual

designed to ensure that actions, wholly or partially funded by the EU, incorporate communication activities to raise awareness of the EU support, the results and impact.

The The EU MEU Manualanual

• sets out requirements and guidelines for all relevant communication activities and tools

• goes beyond static visibility promoting dynamic communication strategies

• provides guidance on budgeting• supports draft and implementation of

communication plans and reports• covers partnership with international

organisations

EU Visual identity and templatesEU Visual identity and templatesA full set of elements to make the EU visiblehttp://ec.europa.eu/europeaid/work/visibility/index_en.htm

2011 Visual Identity Manual 2011 Visual Identity Manual of the Programmeof the Programme

VIM is part of the Grant contract- compulsory rules

What does the VIM cover?

Visual Identity Elements Use of the European Union Logo, The title, the slogan and

the logo of the Programme, Colors, Backgrounds, Spacing, Fonts, Page layout

Compulsory InformationCommunication Tools Press releases/ Press visits, Press ads, Leaflets, Brochures,

Posters, Newsletters, Web pages, Public events/visits/information campaigns, Banner-ups / Internet Banners, CD Covers, Stickers, Business cards, Power Point Presentations, Promotional Items, Envelopes, T-shirts/Caps, Photos, Audio-visual Productions

Compulsory information at Project level

• Flag of the EU, logo of the Project, logo of the Programme

• “Project funded by the European Union”, below the EU flag

In case of publications:• Technical box which will contain: the title of the project,

the editor of the material, the date of publishing and the disclaimer “This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of ……. and can in no way reflect the views of the European Union”.

• Definition of EU- several texts available, at the choice of the Beneficiary/partner

Basic Communication Rules

• The GB logo: same height with the Programme logo.• In case of any suspicions arising from the interpretation

of the EU Visibility Guidelines or Visual Identity Manual of the Programme, the Grant Beneficiaries must consult with the JMA/JTS.

• Consult VIM for the proper use of Programme title• Pay attention to page layout rules in VIM (cover page

design, where and how the EU flag, the Programme logo and project logo shall be placed)

• Various publications shall be mentioned that the funding was provided by the European Union. (Consult VIM)

• Specific rules for setting up websites.• Cost of incorrectly designed printed materials may be

determined as ineligible costs at the end of project implementation.

• Photographs: document the progress of actions and

events related to these (their launch, visits by EU

officials)

(Consult VIM for Photography rules)

• Audiovisual products

• Promotional items: programme logo, project logo and

EU logo (“Project funded By the EUROPEAN UNION”),

followed by key messages or key phrases.

• Small promotional items

BBasics of asics of GGood ood CCommunicationommunication

In order to maximise the impact of communication efforts;

• Activities need to be timely• Information used must be accurate• Activities should be coordinated closely with the JMA/JTS• The right audience(s) should be targeted• Appropriate communication tools for particular audiences

should be used• Messages should interest the target audience(s)• Activities should be appropriate in terms of resources

spent and expected impact

CommunicationCommunication Plan Plan

• Ideally, Grant Beneficiaries will have included some kind of Communication & Visibility Plan within their overall Project work plan, given as a compulsory Group of Activity within the Grant Application form. At the beginning of the implementation of the project it is recommended to develop a ‘full-blown’ Communication Plan in collaboration with the project partners and associates.

• For instructions and more information on how to develop communication plans, please consult the Communication Guide on the Programme website.

Communication Plan Communication Plan TTemplateemplate

It helps staff to plan, manage and evaluate communication of their projects

Practical InformationPractical Information

• The EU Communication and Visibility Manual, The Visual Identity Manual of the Programme and the Communication Guide can be found on the Programme website: www.blacksea-cbc.net in the “Communication Materials” section.

• On this section, editable templates for various communication tools are also uploaded, one by one and also all in one as a package.

• It is recommended that you consult the JMA/JTS during preparation of communication activities, in order to avoid inconveniences.

Sources of Communication Sources of Communication ActivitiesActivities

EU website:

http://ec.europa.eu/europeaid/work/visibility/index_en.htm

The EU Communication and Visibility Manual: http://ec.europa.eu/europeaid/work/visibility/documents/

communication_and_visibility_manual_en.pdf

Programme website: http://www.blacksea-cbc.net/index.php/eng/Documents/

Communication-materials

The Visual Identity Manual of the Programme;

Communication Guidelines;

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