Vision West Brochure

Continuing EduCation Program

YO U R F I E L D O F V I S I O NVision Expo West

ConfErEnCE: Wednesday, September 30 – Saturday, october 3, 2009

Exhibition: thursday, october 1 – Saturday, october 3, 2009

Las Vegas, nV | Sands Expo & Convention Center

www.visionexpowest.com/ce

EndorSEd by:

WE ArE GEttinG DoWn to bUSinESS. in these troubled economic times, eyecare professionals are constantly looking for new ways to run efficient businesses, cut expenses and generate more income. traditional business models are not always the answer for eyecare practices and businesses, which has left a large void in our overall education system. the entire conference advisory board, as well as outside consultants, have put their heads together to produce the best overall business program for eyecare professionals.

WELCoME, ViSionoMiCSVisionomics is an appropriate name for the new management series of courses that Vision Expo West offers. Courses providing tips for surviving during these economic downtimes, studies in understanding profitability, enhancing service outcomes to patients and customers, doing review-based staff compensation and several others will offer you the very latest in management concepts. Staff management procedures and marketing also offer the current principles in medical office-based concepts. While Vision Expo continues to offer the best in disease-based courses, we now are the recognized industry leaders in business education. don’t miss the free KEynotE speaker, a well-known business consultant, on thursday at noon. it will fill up quickly — so register early!

frEE KEYnotE: obAMA hEALth CArE DiSCUSSion What does health care reform mean for you? this summer’s biggest debate on Capitol Hill is over health care reform and action being taken to make CHangE in america. on Friday, october 2 from 5:00 Pm–6:00 Pm, join us in the medical & Scientific theater to find out what the obama White House and department of Health and Human Services have in store for health care reform. Listen to policy insiders explain how america will be entering a new era of health care. the session is free, the topic is hot, so register early.

DrY EYE, ContACt LEnSES AnD SoLUtionS continue to be topics of great interest for all eyecare providers. Several courses have been assembled that discuss all of the current science involved with the knowledge base currently understood in dry eye and anterior segment disease. oSSo (ocular Surface Society of optometry) debuts with its first educational presentation at Vision Expo West. Join top educators in the review of current concepts in ocular surface disease. nutrition and macular pigment density continue to be the talk of the town and Vision Expo has no shortage of these courses.

VALUE PriCinG the more you take, the less it costs. that’s right. With Vision Expo’s new value pricing plan you can sign up for more CE and pay less than at other meetings. With all of the available CE, our classes fill up fast and attendees pay less by the hour. be sure to check out the registration page and see how much you can save. get all of your CE requirements fulfilled at Vision Expo West this year.

KirK L. SmiCK, od, Faao CHairman, ConFErEnCE adViSory board

meet the members of the Conference advisory board who have been actively involved in the development of this year’s continuing education meeting:

TO VISION EXPO WEST 2009WELCOME

CONfErENCE AdVISOry BOArdJenean Carlton, aboC, nCLC

Edward degennaro, mEd, abom

mark dunbar, od

david Edwards, Ldo, abo, nCLE

Eunice myung Lee, od

Jack Schaeffer, od

Peter Shaw-mcminn, od

Kirk Smick, od, Faao, Chairman

michael Ward, mmSc, Faao

Vincent young, md

Guaranteed to boost your profit margin and improve efficiencies. there is no other medical meeting offering as many options and packages, or as much value!

EXCLuSIVE COurSES yOu WILL ONLy fINd AT VISION EXPO

From practice management to inventory assessment to the newest advancements in diagnosis, patient care and treatment, International Vision Expo & Conference delivers world-class curriculum with immediate, measurable results for your patients or customers.

Combine classroom learning with show-exclusive discounts from every major manufacturer and you are guaranteed to leave Vision Expo with a full toolbox to manage the economic slowdown and keep your business flourishing.

Vision Expo is proVEn and it’s affordablE Choose the pricing tier that fits your needs: Standard Packages for individuals, Total Office Packages for each member of your team and A La Carte options that provide maximum flexibility to focus on a specific interest. Compare our cost for 5 hours of continuing education against the cost of the other national optometric conferences that charge $300 to $500 for registration fees even before you purchase a course.

HOW WILL VISION EXPO HELP yOu THrIVE IN A TOugH ECONOMy?WorK SMArtEr not hArDEr, inCrEASE EffiCiEnCY AnD AVoiD CoStLY MiStAKES

SoCiAL MEDiALearn the basics of social media to discover how to get your business more involved.CoUrSE 13-301-S

Cracking the Social Networking Code to Generate New Business

CoUrSE 34-701-V

Social Networking 101 — What the Tweet Is Facebook?

oPtiCAL boot CAMP trAininG SESSionSthe exclusive and popular optical boot Camp new dispenser immersion programs make their return.CoUrSE 21-301-S

Optical Boot Camp Level 1 — Immersion Training for New Dispensers

CoUrSE 41-301-S

Optical Boot Camp Level 2 — Top Gun

CoUrSE 31-301-S

Contact Lens Boot Camp

ALLiED hEALth PErSonnEL EDUCAtiondo you need to renew your licensure for JCaHPo or learn how to become a high-performance ophthalmic technician? Vision Expo offers 9 hours of CE submitted to JCaHPo for accreditation. CoUrSES: 31-507-V, 32-507-V, 33-507-V, 34-507-V, 35-507-V, 42-507-V, 43-507-V, 44-507-V

oCULAr SUrfACE SoCiEtY of oPtoMEtrY DEbUtCoUrSE 33-106-S

oSSo debuts this exclusive course. Join top educators for a comprehensive dry eye diagnosis and management seminar that will cover all aspects of diagnosis and treatment strategies.

LUnCh With thE ExPErtS roUnDtAbLECoUrSE 30-503-V

Have lunch with members of international Vision Expo’s Conference advisory board to discuss critical topics in an intimate roundtable environment.

frAME bUYEr’S CErtifiCAtE ProGrAMmaximize your dispensary’s profit potential. upon completion of 8 inventory management continuing education hours, you will be awarded a Frame buyer’s Certificate. Hours may be combined over multiple years. CoUrSES: 12-205-S, 21-507-V, 23-507-V, 24-805-V, 31-805-V,32-705-V, 32-805-V, 33-104-S, 34-705-V, 42-705-V, 43-705-V

GLAUCoMA CErtifiCAtE ProGrAMif you took 9 hours of glaucoma courses at Vision Expo West 2008 and take 9 more hours this year, you will receive a certificate of completion. this program is supported by an unconditional educational grant by allergan. GLAUCoMA SYMPoSiUM CoUrSES: 21-201-S, 22-601-V, 23-601-V, 24-601-V, 33-304-S, 34-807-V

frEE kEyNOTE AddrESSESmEdiCaL & SCiEntiFiC PaViLion tHEatEr bootH mS6115

ViSionoMiCStHurSday, oCtobEr 1, 12:00 PmPaul tiffany, a well-known non-optical business consultant, will deliver a timely and highly valued address to work in today’s state of the economy.CoUrSE 20-503-V

The Sky IS Falling…So What…Now What?

hEALth CArE rEforMSFriday, oCtobEr 2, 5:00 Pmthis summer’s biggest debate on Capitol Hill is over health care reform and action being taken to make CHangE in america. Listen to policy insiders explain how america will be entering a new era of health care.CoUrSE MS-200-0

Obama’s Health Care Plan: Making Sense of New Reforms

“AChiEVinG 20/20 ProDUCtiVitY” WorKShoPthe achieving 20/20 Productivity workshop develops the interpersonal skills that lead to higher performance for both the individual and the organization. CoUrSE 10-305-S

Achieving 20/20 Productivity — How Behavior Affects Performance

3rEgiStEr today, CaLL 1.800.811.7151 or ViSit WWW.ViSionEXPoWESt.Com/CE2 E X Pa n d y o u r F i E L d o F V i S i o n i n t E r n at i o n a L V i S i o n E X P o & C o n F E r E n C E

MEdICALINNOVATIVE

EyECArE?

ExPAnD YoUr SCoPE of CArE.

Vision Expo debuts the most modern medical technology for eyecare practitioners. maximize chair time and enhance patient care by incorporating in-office diagnostic and testing capabilities. broaden your knowledge by earning free continuing education credits in the medical & Scientific theater. Find answers and expand the scope of care for healthy patients and a healthy practice.

• innovations in contact lens and anterior segment science

• Efficient and profitable diagnostic technology

• opportunities to add or expand low vision care

• Software to streamline your patient care systems

• Pharma knowledge to effectively manage ocular conditions

TECHNOLOgy?INTErESTEd IN LENS

ShoP SMArtEr At ViSion ExPo.

Preview the largest assembly of advanced ophthalmic technology unveiled by the world’s leading manufacturers. only at Vision Expo can you compare products and equipment side-by-side and capitalize on show-only pricing. implementing new technology can increase efficiency, reduce errors and boost the profitability of your practice. the benefits are clear!

• revolutionary advances in lens designs

• Efficient solutions to streamline your workflow and increase productivity

• High tech products ensure risk-free processing of modern materials

• broad selection of tools and supplies

• Practice management solutions

if it’S nEW, if it’S hot, it’S hErE.

in one energetic venue, you’ll discover emerging trends from every major designer. From high couture to high value, take in thousands of fashion products that will dazzle your customers and differentiate your optical offerings. gain firsthand insight on today’s frames and accessories and transfer that knowledge into superior customer satisfaction and higher profits.

• international designers you won’t find anywhere else

• Chic accessories to boost incremental income

• Exclusive access to new product launches, and show-only pricing

• Sunwear solutions from high end to value priced, for performance and fashion

• multiple shopping destinations from the hot galleria to the serene Suites

fASHIONyOur fOCuS?

IS

FrEE EduCation riGht inSiDE thE Exhibit hALLall medical & Scientific theater courses are FrEE.

registration is required. Check our Web site www.visionexpowest.com for full course

descriptions. Located in Exhibit Hall, medical & Scientific Pavilion theater: booth mS6115.

tHurSday, oCtobEr 1

11:00 am–12:00 Pm mS-100-2www.marco.com

My Success Story in EMR Implementation: The Marco Refraction System and OfficeMates ExamWRITERLorie Lippiatt, odEMR deployment is no longer a matter of “if,” but a matter of “when.” Learn the secrets for a successful EMR implementation, how to create an efficient and totally paperless practice with Marco and OfficeMate, all while qualifying for your fair share of the $44K–64K government stimulus money.Not for Credit

3:30 Pm–4:30 Pm mS-100-4www.eyefinity.com

Are You As Tech Savvy As Your Patients?A panel of doctors will discuss technology that is readily available to help you become more tech savvy. The panel will discuss free Internet marketing tools and how to efficiently use technology tools in your office. You will leave this presentation with ideas on how to make your office more tech savvy --- showing your patients that you too are tech savvy.ABO Pending

Friday, oCtobEr 2

10:00 am–11:00 am mS-200-1www.marco.com

Maximizing Patient Care and Your Bottom Line with the RTA 5John Warren, od Learn how to leverage the clinical information from the RTA 5 as well as maximizing its positive impact on your bottom line. From clinical care to coding and billing, this course will help you realize the benefits of the RTA 5 to your patients and to your practice.COPE #: 25231-SD

11:30 am–12:30 Pm mS-200-2www.eyefinity.com

I Speak Your Language Valerie manso, President, mansomanagement resources, inc.

Do you speak the language of your pa-tients and your associates? Are you giving them the correct information but saying it in the wrong way? Have you ever felt that you weren’t “speaking the same language” as your patients or associates? This course, based on the nationally acclaimed I-SPEAK program, is a powerful workshop that will teach you how to recognize the four basic communication styles, identify your own style and adapt it to improve effective communication with others.ABO Approved

2:30 Pm–3:30 Pm mS-200-4www.ophthonix.com

Use Wavefront Technology to Improve Your Patients’ Vision Peter Shaw-mcminn, odThis course will tell you how to prescribe the new iZon Lenses to address the vision problems associated with higher order aberrations, providing better vision to your patients. A step-by-step method will include identifying the patients who can best benefit, gathering the appropriate data, communicating the benefits to your patients and how to order the lenses.CE Credit: 1 hour

5:00 Pm–6:00 Pm mS-200-0Obama’s Health Care Plan: Making Sense of New ReformsWhat does health care reform mean for you? This summer’s biggest debate on Capitol Hill is over health care reform and action being taken to make CHANGE in America. Listen to policy insiders explain how America will be entering a new era of health care.

empowering private eyecare practices

a vsp company


a vsp company

VISION EXPO WESTExhibit hALL hoUrS

thursday, october 1: 9:30 am–6:00 PmFriday, october 2: 9:30 am–6:00 Pm

Saturday, october 3: 9:30 am–5:30 Pm

4 5rEgiStEr today, CaLL 1.800.811.7151 or ViSit WWW.ViSionEXPoWESt.Com/CEE X Pa n d y o u r F i E L d o F V i S i o n

LEVErAgE THE uP SIdE Of A dOWN ECONOMyLast year sent shockwaves to business owners everywhere as the economic landscape changed and priorities shifted. However, difficult economic times create unique opportunities to assess your business, establish benchmarks and increase efficiencies.

to help your business despite the challenges, international Vision Expo has created Visionomics, packaging more than 25 hours of economy-based programs with a focus on strong business principles.

WEdnESday, SEPtEmbEr 30

1:30 Pm–3:30 Pm

Course 12-205-S A, P, nYS-D

The Power and Profits in Sports Performance SunwearCindy ElkinSunwear, both plano and Rx, provide eyecare professionals one of the best opportunities for revenue enhancement. There is increasing awareness on the part of consumers that the protection and performance enhancement offered by sunwear are a good investment. How can you be part of this growing market? Many of the popular technologies available remain a mystery to eyecare professionals. Learn to embrace the rewards offered by these products, and take your office to the next level!

3:45 Pm–5:45 Pm

Course 13-205-S A, P, nYS-D

10 Strategies to Implement in a Flat EconomyCindy ElkinWhether the economy stays flat, continues to recede or strengthens, one thing is for sure: change is inevitable, and to succeed in today’s business environment, the key to survival is the ability to respond rather than to react. Learn practical tips to enable you to take informed, purposeful action that will help you thrive in any economic environment.

tHurSday, oCtobEr 1

8:30 am–9:30 am

Course 21-205-S C

Tips for Thriving During Economic DownturnsCarole burns, odCreate an action plan for moving your practice forward. Get tips to increase the medical portion of your practice, improve your top and bottom lines and ensure appropriate medical coding occurs.

9:45 am–11:45 am

Course 22-205-S C

Optometry’s Economic Stimulus for 2009: Medical EyecareCraig thomas, odTough economic times demand that optometrists find new ways to practice optometry. Learn how to transform your practice from a vision care model to one that includes the delivery of medical eyecare.

12:00 Pm–1:15 Pm

FREECourse 20-503-V

KEYNOTE The Sky IS Falling…So What… Now What?Paul tiffany, adjunct Professor, Haas School of business, university of California, berkley and Wharton School of business, university of Pennsylvania

This free keynote address will deliver a timely and highly valued “First Aid Kit” to identifying customers, understanding the competition, avoiding common business blunders and putting in action a plan that works in today’s state of the economy.Paul Tiffany holds a BA from Loyola University, an MBA from Harvard Business School, and a PhD from the Haas School of Business at the University of California, Berkley. He teaches courses in strategy, business and public policy, and business and economic history.Not for Credit

1:30 Pm–2:30 Pm

Course 23-205-S C

A Forensic Study to Assist You in Understanding Your ProfitabilityJay binkowitz, Licensed opticianDesigned to provide owners and decision makers a detailed methodology in identifying the unique operational costs and profitability of your professional and dispensary businesses. You will learn how to financially monitor and operate both of your businesses individually, in addition to determining your true bottom line.

2:45 Pm–4:45 Pm

Course 24-205-S C

Become the CEO of Your Practice: Manage People, Process and Expensesneil gailmard, odThe best thing you could do for your practice is see fewer patients! You’ll see how making time for management will increase your practice growth and revenue. Business topics covered will include: strategic planning, business operations, human resources, organizational behavior, information technology, marketing, accounting, finance and budgeting. Specific attention will be given to delegation and national expense norms.

Friday, oCtobEr 2

8:30 am–10:30 am

Course 31-205-S C

Five Ways to Increase Profitsmoderator: Peter Shaw-mcminn, odPanelists: Carole burns, od; neil gailmard, od; gary gerber, odMany doctors and staff seem to be working harder and enjoying less profit. Three practice management experts share their ideas on how to increase profits in your office. Each will give a 30-minute presentation allowing plenty of time for discussion and questions. Come join them and learn how to make your practice more efficient by controlling expenses, increasing revenue per patient and bringing in more patients to build your practice.

10:45 am–11:45 am

Course 32-205-S C

Enhancing Service and Increasing Revenue Using the Disney® Management Systemmark Wright, odLearn how to utilize practice demographic information, create a usable service theme, implement service standards, as well as utilize staff, setting and policies to deliver the service theme. Most importantly, we’ll show you how to integrate this all together to enhance service and increase revenue.

1:30 Pm–3:30 Pm

Course 33-205-S C

Ten Tips for Thriving Not Just Surviving in Managed Caremark Wright, odA primary goal for seeing third party patients is to screen out of the general population those people needing additional care not covered by the third party. In order to do this effectively, there must be efficient in-office policies and procedures. Receive practical suggestions on how to thrive in a managed care environment by properly managing third party patients. This course will give you the tools to decide which third parties should be included in your practice and when to leave third parties.

1:30 Pm–3:30 Pm

Course 33-505-V C

Patient Communication and Sales Strategy for Today’s EnvironmentJay binkowitz, Licensed opticianIt is absolutely imperative to seize the moment and make the changes now that are needed to survive and thrive despite unfavorable market or economic conditions. You will learn the tools, special techniques and experience to strengthen your practice and continue to secure measurable growth.

3:45 Pm–4:45 Pm

Course 34-205-S C

Review-Based Staff Compensation Strategies and BenchmarksJay binkowitz, Licensed opticianIn today’s business environment, it is crucial to create an atmosphere that supports marquee customer service and patient loyalty. This course will present new ways to evaluate and reward performance based on specific and measurable elements that support increased productivity and profitability by strengthening job knowledge and accountability. You will learn a new method of creating compensation packages for your entire staff, along with setting up a quarterly review structure to ensure compliance with and implementation of your practice goals. This will all be tied into a shared incentive pool for your staff that is based upon individual merit and results.

Saturday, oCtobEr 3

8:30 am–9:30 am

Course 41-205-S C

Adding Scribes to Your Clinical Routineneil gailmard, odThis course will present the advantages of utilizing chairside assistants in the eyecare practice, such as increased office efficiency, improved patient service and higher optical and contact lens sales. Practical aspects of scribing will be covered, such as patient flow, staff training, using paper records, EMR data input and more.

9:45 am–11:45 am

Course 42-205-S C

20 Tips for Maximum Practice Revenueneil gailmard, odLearn the most important concepts for building a practice with a high gross and net income. The secrets of building patient volume and increasing optical sales will be covered, as well as maximizing office efficiency, developing a great staff, setting your fees and smart use of clinical instrumentation. You will leave this lecture motivated for unprecedented success!

12:45 Pm–2:45 Pm

Course 43-205-S C

The Great Debate: Staff Management Tacticsmoderator: Peter Shaw-mcminn, odPanelists: Carole burns, od; neil gailmard, od; gary gerber, odWhen doctors and office managers get together, the main topic of complaint often involves human resource management. Three practice management experts share their secrets in hiring staff, training staff, motivating staff, and building a team which provides excellent patient care and few problems. Thirty-minute presentations will be given by each panel member followed by a question and answer period. The audience is encouraged to come with questions relative to their own situation.

3:00 Pm–4:00 Pm

Course 44-205-S C

Cheap Marketing That Pays Off Big Timegary gerber, odEffective marketing doesn’t have to break your budget. Learn the secrets this well-known consultant uses with his clients. Secrets that have little cost yet reap huge returns.

All courses are in room 205-S, except for the Keynote which is in room 503-V and Course 33-505-V which is in room 505-V.

uSE THE CE PRICING PACKAGES TO gET VALuE PrICINg fOr VISIONOMICS COurSES

ACCrEdITATION LEgENdA — abo N — nCLEP — aoa Paraoptometric J — JCaHPoC — CoPE T — tQ/CEENYS-D/CL — new york State optician — dispensing/

Contact Lens

The accreditation is pending.The “pending CE approval” courses are being submitted to the accrediting agencies for consideration of approval – if the accreditation designation is NOT listed, the course is NOT being submitted to that agency.

6 E X Pa n d y o u r F i E L d o F V i S i o n i n t E r n at i o n a L V i S i o n E X P o & C o n F E r E n C E 7rEgiStEr today, CaLL 1.800.811.7151 or ViSit WWW.ViSionEXPoWESt.Com/CE

CONTINuINg EduCATION

PL atinum

SPONSOrSinternational Vision Expo gratefully acknowledges these companies for their support of the Continuing Education Program. these sponsors play a vital role in allowing us to provide the highest level of education possible. However, please note that the sessions and speakers have been selected using strict guidelines and are not a commercial sales opportunity.

goLd

SiLVEr

®

Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying

The Vision Council’s programs help you enhance your

career, your practice and your community’s vision health.

For more information, visit www.thevisioncouncil.org.

Frame Buyer’s CertificateChoose 8 hours of courses to receive

your Frame Buyer’s Certificate

co-sponsored by Eyecare Business

Thursday, March 26 Friday, March 27

1:00 pm – 3:00 pm>> Eyewear Pricing Strategies Course 1110

10:15 am – 12:15 pm>> Manage Your Frame Board – Don’t Let It Manage You Course 2210

2:00 pm – 3:00 pm>> Frame Technology & Design – What’s New, What’s Now Course 2309

3:15 pm – 5:15 pm>> Want Vs. Need – Creating Eyewear Desire Course 2411

Saturday, March 28

9:45 am – 11:45 am>> Power Panel – Managing Blind Dates And Breakups Course 3208

12:45 pm – 2:45 pm>> Power Panel – Retail Merchandising Course 3308

12:45 pm – 2:45 pm>> Professional Retailing For Eye Care Professionals Course 3307

Sunday, March 29

12:15 pm – 2:15 pm>> Retail Formulas and Financials for the Optical Dispensary Course 4311

WEDnESDAY, SEPtEMbEr 303:45 Pm–5:45 Pm

CoUrSE 13-301-S

Cracking the Social Networking Code to Generate New Businessdaniel abramson

this course will show you how to harness emerging social networking technologies like Linkedin and Facebook to build business and solidify customer relationships. Emphasis will be on practical to-do’s, examples and rules of the road, as well as fundamental search techniques for identifying target prospects, creating lasting relationships and building professional alliances that will help the practice grow.

friDAY, oCtobEr 23:45 Pm–4:45 Pm

CoUrSE 34-701-V

Social Networking 101 — What the Tweet Is Facebook?angela Pendergrass

it’s all you hear about. twitter, tweets, tweet ups. Status updates on Facebook. it seems like everyone is doing it, but not you. over 45% of Facebook users are 35+ with women 55+ the fastest growing segment. Learn the absolute basics of Facebook and twitter, including what these applications are, how to create a profile and, most importantly, an easy-to-understand walk-through of the different features. you have to understand how to use these personally before you can consider using them to increase your business.

JOIN INTERNATIONAL VISION ExPO & CONFERENCE ON THESE SITES TO QuALIfy fOr SPECIAL OffErS

Participate in conversations about eyecare trends, comment on industry news alerts, be the first to get show updates and discounts, and share photos with other eyecare professionals.

SUCCESSFUL BUSINESSES AND PRACTICES EMBRACE SOCIAL MEDIA. ONLY VISION ExPO SHOWS YOU THE WAY!

DO YOUR BUSINESS GOALS INCLUDE: •Increasingawarenessandreach?

•Targetingdistinctmarkets?

•Testmarketing?

•Forgingrelationshipswithand among customers?

Social media (done right) delivers new eyeballs and

a unique ROI other marketing channels can’t touch.

Want to get your business more involved? New for

International Vision Expo West, two sessions will

untangle the new media network for beginners.


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CourSE dESCriPtionSoPhthALMiC ProfESSionAL S — oPtiCiAnS/PArAS/S tAff

CourSE dESCriPtionSoPtoMEtriS tS/oPhthALMoLoGiS tS

CourSE dESCriPtionS

12-201-S rooM 201-S1:30 Pm–3:30 Pm tWo HourS

Retina Disease DetectionJeffry gerson, odAlthough clinical exams by the optometrist will not be completely overtaken by automated technology in the next few years, diagnostic equipment has continued to grow in importance. As many practices purchase instruments for their offices, it is important to realize the differences between the available options. Case reports will help demonstrate how different instruments are used in the office to aid in diagnosis and evaluation of treatments for posterior segment pathology.


Oral Pharmaceutical Agents for the Treatment of Ocular Pathologiesgreg Caldwell, odUsing a case presentation, we will review the usage of oral antibiotics and oral anti-virals for ocular infections. The usage of oral narcotic pharmaceutical agents for treating ocular pain will be discussed. Practical information includes the identification of adverse/allergic reaction, what to do when an allergy exists, discussion of dialysis and pregnancy, and which are a must before prescribing any oral pharmaceutical agents.


Exploring the Posterior Segment: Fluorescein Angiography and Other TechniquesLoretta ng, odWe will review basic through advanced techniques of investigating the posterior segment. Techniques will range from easy clinical tests (e.g., Watzke-Allen, Amsler Grid) to more advanced procedures (e.g., fluorescein and indocyanine green angiography). Examples of clinical disease will be used to illustrate these tests. Emphasis will be on conducting the tests properly and interpreting the results.

12-503-V rooM 503-V1:30 Pm–3:30 Pm tWo HourS

Protecting Your Ocular Surface and Your Practicemile brujic, od; dave Kading, odA comprehensive discussion of the contact lens market and how it relates to your patients and your practice will provide a comparison between silicone hydrogel lenses and traditional hydrogels, as well as a comparison/contrast of multipurpose contact lens solutions according to FDA disinfection efficacies with the goal of keeping patients happy and healthy in their contact lenses.

11-303-S rooM 303-S12:15 Pm–1:15 Pm onE Hour

AMD: A Proactive ApproachJeffry gerson, odWe will discuss preventative strategies that can be taken with AMD. Strategies for prevention of both dry and wet AMD will be discussed, and how to take a proactive approach.

11-503-V rooM 503-V12:15 Pm–1:15 Pm onE Hour

Strategies for Minimizing Risk Factors for Your Contact Lens Patient: The Science and Factsmile brujic, odWe will review those factors most important in keeping your contact lens patients safe. As new materials and solutions continue to develop, it is important for you to be sensitive to many of the characteristics that these important technologies hold on the health of the eyes.


EHRs Practical Applications: Making the Last Few Pieces of Paper Go Away!Jay Henry, odIn order to highlight the advantages of taking your electronic office and EHR to the next level, we’ll review numerous advanced practical applications, such as e-prescribing, online lab ordering, and the integration of images and data from ophthalmic equipment, into your EHR. Plus, we’ll discuss how using these technologies improve the efficiency of your practice, make your EHR more accurate, and lead to higher quality patient care while also allowing you to become a more truly paperless environment.


Cracking the Code: The Myths, Mysteries & Essentials of Medical Eye Care Coding — Part 1John rumpakis, od, mbaThere is a current lack of understanding regarding the medical model for health care delivery, and the ever-changing rules and guidelines surrounding coding, billing and reimbursement. As a result, many optometrists feel that there is not enough profit or earning potential in providing primary care to justify their time and effort. Through an innovative approach, this course will present actual clinical cases and provide specific coding, billing and compliance tools to help you maximize your revenue while maintaining compliance to avoid costly audit situations.

®


10-305-S rooM 305-S9:00 am–12:00 Pm 3 HourS

Achieving 20/20 Productivity — How Behavior Affects PerformanceJoe ratwayThe Achieving 20/20 Productivity workshop develops the interpersonal skills that lead to higher performance for both the individual and the organization. Whether you’re a practice owner, doctor, manufacturer or office manager, this workshop will deliver long-term benefits for you and your organization. Using TRACOM’s popular and proven SOCIAL STYLE MODEL™, you will walk through a series of exercises, video vignettes, and focused discussions that raise awareness of the workplace behaviors and communication preferences that directly affect the ability of employees to work effectively with co-workers and clients. You will learn how to recognize these behavioral and communication preferences and adjust your own behaviors to create productive working relationships with individuals of all SOCIAL STYLE’s.Limited Seating $250 on or before 8/28/09; $275 after 8/28/09


Ocular Manifestations and Treatment of Allergic Disordersgreg Caldwell, odAn assortment of ocular allergic disorders manifest themselves through a variety of changes to the eyelids, palperbral and bulbar conjunctiva, and cornea. We will review those varieties in a case presentation format and discuss the treatments and pharmaceutical options. Seasonal allergic conjunctivitis, contact dermatitis, giant papillary conjunctivitis, vernal keratoconjunctivitis, atopic keratoconjunctivitis and phlyctenulosis will certainly be a part of this presentation.


Evidence-Based Non-Pharmaceutical Treatments for the Eyemilton Hom, odThe demands for natural treatments are increasing, but are they effective? We will look at the most common herbal supplements your patients are using and what you need to know. A common sense approach to drug-less treatments for conditions such as allergy and dry eyes will be taken.


Evolving Standards in Glaucoma Careben gaddie, odWe will examine the top five hot topics in glaucoma and how they can immediately impact your patients.


Ocular Pharmacopeia Updatemilton Hom, odThe growth of new drugs entering the practice of optometry requires us to understand and accurately prescribe the new pharmacologic armamentarium. We will look at the recent entries into the drug classes of antibiotics, dry eye, allergy, NSAIDs, steroids and glaucoma.


Cracking the Code: The Myths, Mysteries & Essentials of Medical Eye Care Coding — Part 2John rumpakis, od, mbaMaximize revenue and maintain compliance by understanding the medical model for health care delivery, and the ever-changing rules and guidelines surrounding coding, billing and reimbursement. Real-time Internet-based software tools will be presented to allow you to understand reimbursement differences between carriers, understand your geographic compliance regulations, and the correct coding edits specific to clinical care you perform every day. It is highly recommended you participate in Cracking the Code: The Myths, Mysteries & Essentials of Medical Eye Care Coding — Part 1 prior to attending this Part 2 program.


The Marathon of Long-Term Glaucoma CareJohn mcSoley, odWe will discuss the clinical findings and decisions encountered during the management of glaucoma patients and review cases at every stage from early diagnosis through the various management options and during the course of long-term follow-up.


Anterior and Posterior Segment Case Presentations: Enough Pearls to Make a Necklacegreg Caldwell, odWe will review common to complex anomalies of the anterior and posterior segment in case format, including numerous pathologies pertinent to primary care optometric practice, and provide you with pearls, therapeutic options and guidance around pitfalls.


Gonioscopy & Punctal Plugs Hands-On WorkshopEunice myung Lee, od; Loretta ng, odWe will cover the techniques of gonioscopy and punctal plug insertion and review indications for gonioscopy and interpretation of findings. There will be sample slide

presentations of various angle appearances and hands-on practice in small group sessions. Different punctal plugs will be available to view, but practice insertion will be done with collagen plugs only.Limited Seating $150


Good Tears, Bad Tears and Contact Lens Drynessmilton Hom, odTreatment options for contact lens dryness are numerous and often times confusing. Not all treatments are equal or appropriate. By simply asking a few questions and understanding what the natural history and potential risks are, many presentations of contact lens dryness can be easily managed.


Advances in the Management of AMDmark dunbar, od, FaaoAMD remains one of the most common causes of vision loss in the geriatric population. There are some exciting new treatments that, for the first time, offer hope for our patients. This course will discuss these new treatments including the antiVEGF drugs Lucentis and Avastin, as well as others in the pipeline.

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21-106-S rooM 106-S8:30 am–9:30 am onE Hour

Use Wavefront Technology to Improve Your Patient’s VisionPeter Shaw-mcminn, odWe will discuss how to use wavefront technology to prescribe the new iZon Lenses to correct higher order aberrations providing better vision to your patients, including the following topics: what is meant by higher order aberrations, how to identify the patients who can best benefit, what is the process of gathering the appropriate data to prescribe, how to communicate the benefits to your patients and how to order the lenses. Case examples will be reviewed. You will have the opportunity to ask questions about this exciting new technology.


Adjunctive and Combination Glaucoma Therapy Managementben gaddie, odNewer drugs such as prostaglandins have been approved to lower intraocular pressure in glaucoma patients, and other drug classes are available for prostaglandin failures as well as additive therapy. Both single-agent and combination therapy will be discussed. We will concentrate on the clinical implications of treatment.

GLAUCOMA SYMPOSIUM


Marginal Issues: Putting a Lid on Blepharitisalan Kabat, od, FaaoProviding new insight into common eyelid disorders, particularly blepharitis, our discussion will include a common sense approach to differential diagnosis, as well as a detailed review of current treatment options.


Low Vision: High Potentialmichael Politzer, od, Faao, FCoVdIdentify population trends, patient demographics and growth opportunities that make adding low vision care to your primary care practice a viable option at this time. An introductory checklist for success, covering all areas of providing low vision care, will be presented in a fast-paced, interactive format that will help you make a decision to add low vision care to your practice.

21-503-V rooM 503-V8:30 am–9:30 am onE Hour

The MRSA EpidemicCharles Ficco, odMRSA prevalence is on the rise and reaching epidemic proportions. It is no longer only found in hospitals and nursing homes. It makes up about 20% of the Staphylococcus isolates in the general population. We will update you on the prevalence of the bacteria in ocular infections. Proper diagnosis, culturing and treatment algorithms will be discussed.


Build My Contact Lens Practice?! Sure, It’s Worth It!rhonda robinson, odLearn the necessary knowledge and skills to effectively communicate with patients to discover their visual limitations, needs and goals to ultimately build a successful contact lens practice.


The Next Retina Super Drug?derek Cunningham, odRecent revolutionary retinal drug developments will serve as a platform for discussing current research in retinal pharmaceuticals. Our discussion will focus on evolving understandings in retinal pathophysiology and disease prevalence driving new drug development. Drugs likely to come to market in the near future will be highlighted.


oPhthALMiC ProfESSionAL S — oPtiCiAnS/PArAS/S tAff


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tHurSday, oCtobEr 1

22-106-S rooM 106-S9:45 am–11:45 am tWo HourS

Therapeutic Review: Systemic Management of Ocular Disordersalan Kabat, od, FaaoTherapeutic Review provides an overview and insight into numerous ocular conditions. We’ll focus on systemic medications and their use in managing ocular disorders, including infectious, allergic and inflammatory disorders; glaucoma; and neurogenic ocular conditions.


Neuro-Ophthalmic Grand Roundsrobert Wooldridge, odPatients with neuro-ophthalmic problems often present to the optometric office. These problems range from benign routine concerns to serious emergencies. We’ll present case examples of such problems in an interactive format with emphasis on diagnostic pearls and management regimens.


What’s New in Eyecare?modErator: Peter Shaw-mcminn, odPanELiStS: Eunice myung Lee, od; Kirk Smick, od; mark dunbar, od, FaaoThis will be a unique overview of new technologies that are now, or shortly will be, available to improve patient care. We will introduce you to new exam instrumentation and treatment strategies, as well as the latest changes in Medicare coding and billing. A panel of experts will discuss changes in eyecare in the areas of instrumentation, lenses, therapy procedures, medications and surgical procedures to improve and maintain vision. Web sites for additional information will be provided and courses within the Expo curriculum that go into more detail will be recommended.


Managing by the Numbersmark Wright, od, FCoVdYou can manage your practice by gut feelings or you can take a scientific, business approach. You’ll learn how to manage your practice by utilizing industry-standard, objective benchmarks to instantly analyze practice data, and to make practical action plans for what you need to do.


The Turn-Key Low Vision Exam: Exam Protocolmichael Politzer, od, Faao, FCoVdClinically relevant protocol for evaluating the low vision patient. All areas of the examination process from initial history intake to the description of low vision aid alternatives will be presented in a clear, concise and interactive format. You will take away the tools and confidence needed to perform a low vision examination.

22-503-V rooM 503-V9:45 am–11:45 am tWo HourS

The Greatest Anterior Segment Disease and Medical Management of Contact Lenses Course — Ever!modErator: Jack Schaeffer, odPanELiStS: Paul Karpecki, od; Charles Ficco, od; ben gaddie, odWorld renowned experts in anterior segment eye disease and contact lenses will present a unique program to enhance your clinical diagnostic and treatment abilities. The new medical vision correction options will also bring new complications. We will present the medical management strategies for the complications so you will feel comfortable when they present in your office.


Is Glaucoma Surgery Finally Changing?derek Cunningham, odGlaucoma surgery procedures have largely gone unchanged in the last 20 years, but recent developments threaten to change this. New technology and a greater understanding of the pathophysiology of glaucoma have led to several new glaucoma surgery developments. Rationale for traditional surgeries will be discussed along with current practice patterns. Traditional surgeries will be used as a benchmark to measure the efficacy and utility of newer surgeries.


Foundations for Building Solid Glaucoma CareJohn mcSoley, odWe will review and expand fundamentals of visual field interpretation and optic nerve assessment. Clinical application will be emphasized.


A Model for Managing Vision Therapy Casesmark Wright, od, FCoVdExcellent communication is essential for a successful vision therapy program. Communication between the doctor, therapist, patient and parent is essential. Discover a practical model showing how to integrate therapy goal setting, therapy progression, proficiency testing and documentation.


Posterior Corneal DisordersCraig thomas, odJoin us for an introduction to diseases of the posterior cornea. Topics will include primary corneal endotheliopathies such as Fuch’s dystrophy and corneal guttata, and secondary disorders such as contact lens-

GLAUCOMA SYMPOSIUM

related endotheliopathy. Emphasis will be placed on the utilization of specular endothelial microscopy and the interpretation of specular photomicrographs.


Offer Better Vision by Correcting Higher Order Aberrations with Contact LensesPeter Shaw-mcminn, odLearn how to prescribe the new Wavetouch contact lenses to correct higher order aberrations, providing better vision to your patients. A step-by-step method will include identifying the patients who can best benefit, gathering the appropriate data, communicating the benefits to your patients and how to order the lenses. Case examples will be reviewed and your participation will be encouraged.


Reimbursement: Third Party Players in Low Visionrebecca Kammer, od, FaaoHelping low vision clinicians navigate through the top players in insurance reimbursements, we’ll pay particular attention to VSP (services and materials) and Medicare (services for OD and OT). Overview of other funding agencies will also be provided, including state rehabilitation programs and Medicaid.


The Young and the Restless: A Pediatric Contact Lens CourseEunice myung Lee, odPediatric contact lens patients provide unique challenges to the practitioner. Contact lens management considerations and exam strategies will be presented through five cases involving aphakia, corneal trauma, high astigmatism and displaced pupils. Interspersed will be tips on managing the whole family, billing and coding, communication and more. Optometry students and paraoptometrics would also benefit from hearing about this specialty niche.


Electronic Medical Records — The Good, the Bad and the UglyJason bailey, odWe’ll briefly review the Evaluation and Management Guidelines as mandated by CMS and how electronic health records can benefit your practice from a compliance standpoint. We will also cover improved efficiencies that can be utilized to make your office more productive, E/M documentation benefits, consultation documentation benefits, as well as procedural (CPT) benefits based on real-world clinical data. If you are still paper charting and are curious if EHRs could benefit your practice, this is a course that you will want to attend.

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Enlist your New Dispensers Send your staff and watch your practice grow!

Optical Boot Camp courses will:– Minimize the time and cost of training new dispensers– Advance the ability of your staff to deliver quality patient care and product selection guidance– Provide an opportunity to cross train all employees in basic optical knowledge

Optical Boot Camp

Thursday, October 1st Optical Boot Camp Level 1 Course # 21-301-S 8:30 am to 11:30 am and continues 1:30 pm to 4:30 pm (6 hours) Early registration: $199 General registration: $219 not for credit

Speakers: Vincent Young, M.D. & Cindy Elkin – Basic Ocular Anatomy & Physiology – Practical Optics: Light, Lenses & Frames – Measurement & Fitting Techniques – Boot Camp Sales and Communication Strategies

Saturday, October 3rd Optical Boot Camp Level 2 Top Gun Course # 41-301-S 8:30 am to 12:30 pm (4 hours) Early registration: $139 General registration: $159

Speakers: Ed DeGenarro & Vincent Young, M.D. – Ocular Problems: Symptoms and Diagnoses – Optical Salesmanship – Troubleshooting Patient Eyewear Complaints – Alignment and Adjustment Tips and Techniques

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Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment.Not for Credit $50, includes lunch


First Line Treatment — Sports Injuries and General Traumaderek Cunningham, odThis course will review primary diagnosis and treatment of common injuries that walk into eyecare offices with emphasis on prompt diagnosis and triage of presenting cases. Scenarios covered will include immediate referral for vision/life threatening injuries, common diagnostic tests to be ordered and interpreted, as well as long-term management of in-office treatable conditions.


Glaucoma Grand Rounds: Emerging New Technologies and the Relationship of Structure and Functionmurray Fingeret, odWe will describe new technologies used to diagnose glaucoma and explain their ability to detect either structural or functional loss. New imaging instruments, such as spectral OCT and retinal nerve fiber layer imaging devices, will be discussed. Also, new perimetric tests, such as the FDT and Heidelberg Edge Perimeter (HEP), will be described. The concept of the glaucoma continuum and the natural history of glaucoma development will also be described.


Masquerade Syndromes: The Ultimate Challengerobert Wooldridge, odThere are few clinical conditions more challenging than those which fall into the category of masquerade syndromes. We will present a series of unique and challenging cases in the area of vascular disease, systemic concerns, neurologic abnormalities, unusual glaucomas and other clinical findings. Special emphasis will be placed on the necessary testing for appropriate differential diagnoses of these problems as well as their management.


Optometry ERandrew archila, od, mba, Faao; Kevin Jackson, odOcular emergencies can occur at any time and in a variety of forms. Whether you see these types of patients in your office on a regular basis or infrequently, this knowledge can be extremely useful when emergencies do arise. The presenters are both Navy optometrists who have served in locations without local ophthalmologic support and served as the primary eyecare consultants to their hospital’s emergency room. Through case studies and didactic presentation, informed by current literature, the primary topics of emergent and urgent eyecare will be explored.

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From Yesterday’s News to Today’s Headlines: Updating the Glaucoma StudiesJoseph Sowka, od, FaaoThe Ocular Hypertension Treatment Study, Collaborative Normal Tension Glaucoma Study, Advanced Glaucoma Intervention Study and Early Manifest Glaucoma Treatment are well-designed, well-performed glaucoma studies that have advanced the understanding of glaucoma greatly. While most practitioners are very familiar with the initial publications and outcomes, it must not be forgotten that new information from these studies are published on an ongoing basis. The data represents an even greater understanding of glaucoma based upon the follow-up results from these landmark studies.


99 Marketing Techniques for Your PracticePeter Shaw-mcminn, odResearch has shown that very few eyecare professionals actively market their practices, and those that do use only a few of the techniques available to them. This course will identify 99 techniques used in marketing other industries and relate them to marketing your practice. Many of the marketing methods cost little or nothing to implement. By the conclusion of the course, you will have identified what techniques you have used in the past, and what techniques you would like to use in the future.


Tales from the Trenches: Posterior Segmentmark dunbar, od, FaaoInteresting cases from over two decades in an ophthalmology academic referral center will be presented in a grand rounds case presentation format. Topics will include diseases associated with retinal vascular disease, central serous retinopathy, vitreomacular traction and posterior uveitis, among others.


Case Discussions in Ocular Disease: “My Greatest Hits”Joseph Sowka, od, FaaoOne of the greatest challenges in eyecare is managing atypical ocular pathology. Discuss favorite cases involving ocular inflammation, infection, neuro-ophthalmic disease, glaucoma and retinal disease.

GLAUCOMA SYMPOSIUM


Let’s Get Practical! From Theory to Practice with Interactive Case Managementrebecca Kammer, od, FaaoWe will provide a roadmap to patient treatment and management using simulated cases and featuring the latest low vision devices and tools of the trade. Utilizing a variety of levels of low vision case complexity; evaluation tips, prescribing, referrals and practice management. Topics will be covered in an energized and interactive group forum.


New and Innovative Uses for Contact Lensesdave Kading, odWe will touch on the latest trends in the contact lens industry. The topics of the course will include: aberration controlled contact lenses, sports contact lenses, keratoconus contact lens options, scleral shells, large diameter contact lenses, modern methods of piggybacking, hybrid contact lenses, orthokeratology and corneal reshaping, presbyopic lens options and silicone hydrogels place in the contact lens world.


Anterior Segment Disease: How to Treat it, How to Bill itrobert Wooldridge, odA variety of cases will be presented to demonstrate how to treat anterior segment disease. Cases reviewed will include dry eyes, conjunctivitis, blepharitis, post-op care, etc. Billing for the exams will also be reviewed.


Point/Counterpoint in Glaucomamurray Fingeret, od; John mcSoley, odWe will review controversial areas regarding the diagnosis and management of glaucoma. Items addressed will include: what is the best adjunctive medication for the treatment of glaucoma, what are contemporary models of care, is there any role for surgery as an initial therapeutic modality and are the new diagnostic instruments (optic nerve imagers, different perimeters) useful in our diagnostic armamentarium.

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LUnCh With thE ExPErtS roUnDtAbLESee page 26 for list of topics and speakers.

GLAUCOMA SYMPOSIUM

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ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have an eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., by calling 1-800-843-2020 or by visiting jnjvisioncare.com.

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pathophysiology of a PVD, including partial and total PVDs. OCT allows for a view of the vitreous and retina never seen clinically before. There is vitreous traction on the macula, retina and disc long before and long after a PVD. The type and extent of this traction is just now being understood. Complications to be discussed include: macular disruption, epiretinal membrane formation, macular hole, macular edema and serous tractional detachment. The vitreous traction will be examined by ocular coherence tomography and ultrasonography. A discussion of the proper method of following an acute PVD will be provided. Vitrectomy will be briefly covered.


Management of the Young Child in a Primary Care Practicegraham Erickson, odAn overview of management issues in pre-school children will be presented with emphasis on effective management of refractive errors. Appropriate age-related optical corrections for ametropias will be presented with consideration of amount of refractive error, age of the patient, developmental milestones, binocular vision status and visual acuity. Clinical decisions concerning wear time and type of correction will be discussed. An overview of management of strabismic, amblyopic and ocular health conditions will also be presented.


New Ideas in Glaucomamurray Fingeret, odRecent advances in diagnostic technologies (optic nerve imagers, pachymetry, perimetry) and therapeutic modalities (prostaglandins, lasers) have altered how glaucoma is diagnosed and managed. In addition, new information with regard to the pathophysiology of glaucoma is leading to neural protectant agents that may spare the optic nerve in the future. We will review some of the new technologies, medications and philosophies and how they impact glaucoma care.


Concepts and Controversies in Surgical Dry EyeJim owen, odWe will cover dry eye in the surgery patient, including treatments prior to surgery, patients at risk for dry eye, intraoperative causes of dry eye and their treatments after surgery. We will cover both refractive and cataract surgery.


Acquired Macular Disordersanthony Cavallerano, odWe will consider the risk factors and natural history of acquired maculopathies, including vitreomacular disorders. We will take a look at the application of technology in a primary care environment in diagnosing maculopathies.

GLAUCOMA SYMPOSIUM


Itching to Help: Managing Ocular Allergy in the 21st CenturyWilliam townsend, odWe’ll discuss the possible origins of allergy in humans, diagnostic tolls and treatment options (systemic and topical) in managing the spectrum of allergic ocular disease.


Macular Protective Pigment Density and AMDdavid Eldridge, odThis will be an in-depth review of etiology of AMD and associated risk factors, including macular pigment (MP) density. Literature review of peer review articles pertaining to AMD, and new technologies to detect at-risk patients will be discussed.


Ocular Potpourriron melton, od; randall thomas, od, mPHWe will provide current information about issues relating to diagnosing and treating patients with ocular diseases utilizing the spectrum of medical therapies now available. Case presentations will be an important aspect of this course.


Utilizing Spectral Domain OCTrichard madonna, odWe will describe the principles of spectral domain OCT (SD-OCT) and compare it to its predecessor, time domain OCT. Case presentations utilizing images from commercially available SD-OCTs will illustrate its use in clinical practice.


Headaches, Dry Eye, Eyestrain: Building New Practice Profit CentersJeff Krall, odHeadaches remain one of the most common complaints in ophthalmic care. New research has given us a better understanding of headaches associated with near work and how they relate to eye fatigue and dry eyes. You will have a better understanding of the mechanism that can trigger headaches and the relationship with dry eyes and prolonged near work.

®


The Importance of Nutrition and Dry Eye Syndrome and Macular Degenerationdavid nelson, odChanging demographics and lifestyle choices in the United States will cause more patients to present with eye disease from systemic conditions as well as eye specific pathology. Research and clinical care in the future will shift from treatment of acute disease to the treatment of chronic disease with the focus of preventive measures. This course will discuss why supplements may be beneficial to patients’ long-term health and enables primary eyecare and medical optometry practitioners to have greater confidence in recommendations and guidance of important supplements.


Spin Doctors: Clinical Cases That Differ from Initial ImpressionPaul Karpecki, odA grand rounds, participation approach is used to diagnosis and therapeutic management of various anterior segment conditions. We will review a series of cases that are common, but atypical, with special emphasis on diagnostic skills and effective treatment and management.


Creating the Specialty Practice NicheCarole burns, odThis course will help you answer the question: why should a patient choose your practice over all others. You will learn how to use effective tools to differentiate your practice, how to identify your target market, how to implement systems to help your target market find your practice, and effective tools for managing patients within your specialty practice niche.


Current Concepts in Ocular Surface Disease: The Dry Eye, Corneal Dystrophy and Lid DiseaseJack Schaeffer, od; alan Kabat, od, Faao; William townsend, odJoin us for a comprehensive dry eye diagnosis and management seminar that will cover all aspects of diagnosis and treatment strategies.


Vitreo-Macular, -Retina, and -Disc Traction: What Every Eye Doctor Should KnowWilliam Jones, od, FaaoWe will discuss vitreo-macular, vitreo-retinal and vitreo-disc traction. There will be an extensive discussion on the

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Thursday, October 1

8:30 am to 9:30 am>> Low Vision: High Potential Course 21-304-S

1:30 pm to 2:30 pm>> Reimbursement: Third Party Players In Low Vision Course 23-304-S

9:45 am to 11:45 am>> The Turn-Key Low Vision Exam: Exam Protocol Course 22-304-S

2:45 pm to 4:45 pm>> Let’s Get Practical! From Theory To Practice With Interactive Case Management Course 24-304-S

Learn About

Low Vision

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

Friday, oCtobEr 2


Clinical Grand Roundsron melton, od; randall thomas, od, mPHChallenges in treating a wide variety of anterior and posterior segment diseases will be shared in a clinical rounds format. We will cover both common and not-so-common ocular disorders in a clinically practical manner. An interactive approach will be used to discuss diagnosis and management strategies involved with each case presentation.


Therapeutic Review: Retinal and Uveal Disordersalan Kabat, od, Faao; Joseph Sowka, od, FaaoTherapeutic Review provides an overview and insight into numerous ocular conditions. We’ll focus on the latest therapeutic considerations for various disorders of the retina and choroid. Case histories will highlight the discussion.


Learn to Comanage the Complex and Unusualmaynard Pohl, odPatients with corneal disorders or glaucoma requiring surgical intervention are not uncommon in clinical optometric practice. By understanding and mastering the preoperative, intraoperative and postoperative components of corneal transplant surgery, pterygiectomy and glaucoma filtering surgery, you can develop solid interprofessional relationships with surgical specialists that benefit the patient’s overall outcome.


Retinal GPSdiana Shechtman, od; William townsend, odSeveral retinal disorders with similar histological features occur in both the posterior and peripheral retina. An example would be retinoschisis, which occurs in both central (juvenile) and peripheral (degenerative) forms. We will discuss this and a number of other retinal conditions that may share a similar pathophysiology but vary drastically in their clinical presentation based on their location.


Diagnosing and Managing Diabetic Retinopathy: Essentials for the Primary Care ODanthony Cavallerano, odThis course will consider the diagnosis and primary care management of the patient with diabetes. Emphasis will be placed on identification of risk characteristics and co-management of the patient with diabetic retinopathy.


Presbyopes in Your Practicerhonda robinson, odThe patient population is changing. The aging of the Baby Boomers brings a unique set of eyecare problems to be addressed. The largest generation in history is now experiencing age-related eyecare issues. How will you tailor your practice to accommodate this dramatic change? Currently, presbyopic contact lens corrections are commonly exemplified by an initial treatment of monovision in upwardly increasing stages until either clear vision or binocularity is rejected. Increased sophistication in optical designs and modern manufacturing methods has transformed your options when choosing the appropriate modality of presbyopic contact lens correction. A variety of multifocal lenses will be discussed, as will the different theories of bifocal contact lens device application.





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Update in Clinical Management of Diabetesdavid Shein, mdAbstract Diabetes is commonly encountered in optometric and primary care practices. A mutual understanding of diabetes care provided in other settings is essential for all providers involved in the care of diabetic patients. We will begin with updates on recent epidemiologic trends in diabetes, then review recently published research studies in peer-reviewed medical journals which are relevant to the care of type 2 diabetes. Finally, we will utilize a case-based methodology to integrate the latest research findings into clinical primary care. The focus will be on the more commonly encountered type 2 diabetes.


Nutritional Genomics: Genes, Nutrition and Chronic Eye DiseaseJeffrey anshel, odThough still in its infancy, nutritional genomics, or “nutrigenomics,” has revealed much about the complex interactions between diet and genes. But, it is in its potential applications that nutrigenomics promises to revolutionize the ways we manage human health and combat chronic eye disease in the years ahead. Great progress already has been made in modeling “personalized” nutrition for optimal health, as well as in genotype-based dietary interventions for the prevention, mitigation or possible cure of a variety of chronic diseases. This presentation will provide an integrated overview of the cutting-edge field of nutritional genomics. Dr. Jeffrey Anshel will lead an in-depth discussion of the fundamental principles and scientific methodologies that serve as the foundation for nutritional genomics and explore recent advances in the treatment of chronic eye disease.


Prescribing Contact Lens Solutions: Making Informed DecisionsWilliam townsend, odWe will address the complex issues posed by the question, “Which solution should I prescribe for this patient?” We will look at lens material-solution compatibility, effects of solution components on lens comfort and ocular surface health, and present problem-solving strategies for solution-related problems in contact lens wear.


Retina Grand RoundsWilliam Jones, od, FaaoWe will discuss a number of retinal conditions and cover differential diagnosis methods, pathophysiology, management and treatment strategies. Peripheral retina, macula, vascular, inflammatory, pigmentary and mass lesion cases will be included. Case presentations will be enhanced using high-resolution digital images.


Presenting Fees and Prices So the Patient Recognizes the Worth of the Expensemark Wright, od, FCoVdValue, not price, is the driver for most patient decisions. Discover practical suggestions on how to set and present fees so that the patient recognizes the value of the experience. Learn how to pre-set patients to accept your fees even before they are presented. After this course, you will be able to handle questions such as “how much are your eye exams?” and objections to fees with ease.


Technology within a Technology Orientated OfficeLorie Lippiatt, odLegislation from the federal government has dramatically changed the digital landscape for optometric practice forever. We will describe how to achieve maximum efficiencies using integrated technology with the practice management and electronic medical record systems.


Diagnostic Technology: Where Do We Go from Here?anthony Cavallerano, odDigital imaging has taken the ophthalmic profession by storm, and deciding if and when technology might work in your practice can be unsettling. We will demystify digital retinal imaging and present an overview of the emerging trends in the clinical application of diagnostic technology in primary eyecare settings. Our discussion will include a summary of digital imaging systems; their integration into patient care settings; billing and coding; and the important role of new devices in establishing new standards of care for diabetes, glaucoma, age-related macular degeneration and other posterior segment disorders. Case studies will be used to illustrate clinical diagnostic and management principles with each of the technologies.


Normal Tension GlaucomaJoseph Sowka, od, FaaoExamine controversies in normal tension glaucoma, with particular emphasis placed on differential diagnoses and commonly made misdiagnoses. Several cases will be presented of presumed normal tension glaucoma that were ultimately correctly ascribed to other diseases. Learn a detailed diagnostic strategy to employ with patients who initially present with findings suggestive of normal tension glaucoma.

GLAUCOMA SYMPOSIUM

Saturday, oCtobEr 3


Retina Review for the Primary Care PractitionerShannon Steinhauser, od, FaaoWe will cover commonly encountered posterior segment conditions found in a primary care setting: hypertensive and diabetic complications, macular degeneration, retinal holes, tears and detachments, vitreal and peripheral degenerations. Review of etiologies, management strategies and referral criteria will be discussed.


Examination Strategies for Young Childrengraham Erickson, odLearn assessment protocols and testing strategies for evaluation of young children. Administration and interpretation of diagnostic testing procedures will be emphasized. Prevalence and clinical characteristics associated with young children will be highlighted.


E-Prescribing and Incorporating EMR into Your Practicemark Wright, od, FCoVdWe will discuss how to do E-prescribing. Incorporating electronic medical records into our practices is something that we all have to do eventually. You’ll identify minefields to avoid and the features you should consider when selecting electronic medical record software. Keys for successful implementation will be discussed.


Ocular Allergy: New Perspectives on a Growing Problemarthur Epstein, odToday, allergic conjunctivitis is one of the most prevalent conditions seen by optometrists. Come hear about some new approaches to managing patient allergies.


Iritis, Iritis, IritisEric Schmidt, odIritis is a commonly seen disease. We will highlight the varied presentations of iritis and deal with the associated complications coincident with it. Using case studies, this course will detail treatment options and templates. Time will be devoted to when and how to order laboratory studies when indicated. Alternative treatments will also be discussed.


Differentiating Bacterial vs. Viral Conjunctivitisandrew archila, od, mba, FaaoParticipate in a thorough review of conjunctivitis. Detection, management, treatment and the differential diagnosis of adenoviral conjunctivitis with respect to bacterial conjunctivitis will be covered in detail. It will highlight point of care testing and briefly cover other types of conjunctivitis as well.


Strategies for Choosing Premium IOL’s for Your PatientsJim owen, odReview the necessary pre-operative testing for premium IOL’s. There will be an emphasis on putting the proper patient with the proper lens. Therefore, the course will also include the functions and limitation of the various FDA approved IOL’s.


Using Retinal Cameras As Screening and Diagnostic Toolsmurray Fingeret, odA new paradigm is emerging in the practice of optometry with the use of nonmydriatic, wide-angle retinal photography as part of the examination routine. We will discuss the use of retinal photography as both a screening and diagnostic tool. If done at the onset, screening allows the images to alert the clinician if a problem is present that warrants further investigation.


The Role of Nutrition in Primary Care PracticeJeffrey anshel, odMany patients prefer the “natural” approach to their eye condition. This course will review the role of nutrition counseling in the care and prevention of many of the eye conditions that present to our offices every day.

®

Friday, oCtobEr 2


Aspiring to Be a Million Dollar PracticeHoward braverman, od; Peter Liane, od; david nelson, odLearn how to deal with managed care, maximize staff efficiency, differentiate the private practice from a retail practice, and understand the metrics of measuring staff training and performance.


Multi-Focal IOL’s and Comanagementmaynard Pohl, odMedicare’s ruling surrounding presbyopia-correcting IOL’s has resulted in a huge opportunity for optometric practices. To help you meet the increasing visual expectations of the Baby Boomer and older patient population, the latest presbyopia-correcting IOL technologies, perioperative comanagement and reimbursement issues will be addressed.




CourSE dESCriPtionS

Saturday, oCtobEr 3


The MUST HAVE Systemic Medicationsbruce onofrey, rPh, odThis discussion will cover the best of the best. The systemic drugs that provide the greatest therapeutic usefulness and success, including side effects, adverse effects and dosages of selected therapeutic agents, will be discussed.


Future of Contact Lenses: New Realities Regarding Patient Safetyarthur Epstein, odThe contact lens care product recalls of 2006 and 2007 have prompted clinicians and regulatory agencies to reconsider strategies for ensuring patient safety. We will review relevant risk factors and new directions in mitigating risk in contact lens wear.


Retinal Manifestations of Systemic Diseasediana Shechtman, od; david Shein, mdOcular manifestations of systemic disease are commonly observed in the optometric and medical practices, ranging from HTN to blood dyscrasias. A co-management approach is crucial. We will discuss the appropriate ocular/systemic management of various diseases that manifest in the eye, emphasizing the OD’s as well as an MD’s perspective.


Smart Medicine for Your Eyes: The Role of Nutraceuticals in the Primary Eye Care PracticeJeffrey anshel, odRecent studies show that over 158 million consumers use nutritional supplements. We must not overlook this major trend in our society. This is a course on the latest research into the nutritional effects of foods and supplements on the most common chronic eye diseases. This course will review the role of nutraceuticals in the care and prevention of many of the eye conditions that present to your office on a daily basis.


Vision Care for Athlete Patientsgraham Erickson, odA task-analysis approach is used to support testing of specific visual performance skills. Management considerations for refractive compensation, protective eyewear, enhancement filters, contact lenses and refractive surgery for athletes will be highlighted. Visual performance training procedures that can be used to enhance essential visual skills will be presented.


Pharmaceutical Update: Management of Ocular Pain and Inflammationbruce onofrey, rPh, odA thorough review of the indications, contraindications, side effects and dosages of major analgesic/anti-inflammatory agents will be given. Drug selection criteria of both narcotic and non-narcotic medications will be discussed.


Blood, Guts and Glory: An Optometrist’s Guide to Lab Testingandrew archila, od, mba, Faao; Kevin Jackson, odReceive insight into ordering and performing labs, cultures and cytologic smears. Instruction in seeking an agreement with a laboratory and in obtaining materials needed to begin this service will be given. Tests available to eyecare providers to diagnose and treat patients will be explained to include blood work, cultures, smears and in-office labs. Finally, specific ocular conditions and corresponding appropriate diagnostic labs, cultures and smears will be presented.


FREE

SPECiAL SYMPoSiUMWomen Ask for Directions — Personalities in the WorkplaceSharon CarterDo you have your staff in the right positions? Every employee has a different personality, and for an office to be effective, you must know what personality your employees have and what position is best suited for them. We will determine personality types, define where these types are most effective and determine what causes personalities to clash. Your patients also have unique personalities and we will address how to interact and meet the needs of each personality type.Not for Credit


It’s the Retina Stupid!!maynard Pohl, odInteresting actual patient cases will be presented to illustrate the importance of a comprehensive examination in definitively diagnosing and managing a variety of retinal disorders encountered in clinical optometric practice.


Walk Softly and Carry a Big Stick: New Therapeutics in Disease ManagementEric Schmidt, odNew therapeutic regimens for treating ocular disease continually arrive and it is incumbent upon you to remain

up-to-date on these agents. We will concentrate on new pharmaceutical agents used to treat eye disease. Specific attention will be paid to the pharmacology of the drugs as well as the clinical indications for these agents. Time will also be devoted to new clinical indications for existing drugs and novel delivery systems will be discussed.


Not So Fast! Some Cases That Might Fool YouEric Schmidt, odSome cases present as seemingly routine when, in reality, there are underlying complicators to the case. You will learn when these cases are not the routine presentations. Clinical and history clues will be detailed to increase your level of suspicion for more complicated cases. Ancillary testing and therapeutic treatment options will be detailed.


C.S. Eye — A Clinical Investigation of Real Malpractice Casesarthur Epstein, odInvestigate real-world legal cases involving eyecare practitioners in this popular course. Each case will be dissected and examined to explore the sequence of events and the underlying clinical and legal issues. Malpractice avoidance strategies will be discussed.


Effective Communication with the Pediatric Patientgraham Erickson, odThe theory and practice of doctor-to-patient communication with pediatric patients will be presented. Methods to augment skills in patient communication, patient management, consultation and case presentation will be emphasized. Issues involving challenging patients, pain and compliance will be highlighted to improve the clinical care of young children.


Ocular Allergy OverviewShannon Steinhauser, od, FaaoWe will review ocular allergy therapies, including over-the-counter and prescription allergy medications, behavior changes and palliative treatments, and the appropriate application of these treatment strategies.


Megatrends in Medicine and Their Implications for Optometrybruce onofrey, rPh, odThe most recent trend in health care is the application of treatment techniques derived from clinical research to patient management. This results in a more rational approach to patient care and less reliance on empirical decisions. It is most important that treatment not be based solely on empirical or testimonial evidence.


Made for each other

Allergan is proud to be a part of the Optometry Community. Come visit us at booth MS5095 to see how we’re committed to a perfect fit.

©2009 Allergan, Inc., Irvine, CA 92612 www.allergan.com ® and ™ marks owned by Allergan, Inc. ZYMAR® is licensed from Kyorin Pharmaceutical Co., Ltd., Tokyo, Japan. APC61SW09 901490

901490 2009 Vision West Conf Bro Ad.indd 1 5/14/09 4:01:34 PM

Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management ventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build


The Vision Council offers custom solutions for your training and education needs. From business management to inventory control to sales and marketing strategies and tactics, The Vision Council can provide the tools and training to get your practice on the right track.

To learn more, visit www.thevisioncouncil.org/ecp or call us at (703) 740-1096.

Grow Your Practice with

The Vision Council

11-503-V 11-106-s 11-201-s 11-203-s 11-303-s 11-601-V

12:15 pm–1:15 pm

Strategies for minimizing Risk Factors for Your Contact Lens patient: The Science and Facts

Brujic

Ocular manifestations and Treatment of Allergic Disorders

Caldwell

Evidence-Based Non-pharmaceutical Treatments for the Eye

Hom

Evolving Standards in Glaucoma Care

Gaddie

AmD: A proactive Approach

Gerson

EHRs practical Applications: making the Last Few pieces of paper Go Away!

Henry®

C C C C C C

12-503-V 12-106-s 12-201-s 12-203-s 12-303-s 12-601-V

1:30 pm– 3:30 pm

protecting Your Ocular Surface and Your practice

Brujic/Kading

Cracking the Code: The myths, mysteries & Essentials of medical Eye Care Coding — part 1

Rumpakis

Retina Disease Detection

Gerson

Oral pharmaceutical Agents for the Treatment of Ocular pathologies

Caldwell

Exploring the posterior Segment: Fluorescein Angiography and Other Techniques

Ng

Ocular pharmacopeia Update

Hom

C C C T, C T, C T, C

13-503-V 13-106-s 13-201-s 13-203-s 13-305-s 13-601-V

3:45 pm– 5:45 pm

Good Tears, Bad Tears and Contact Lens Dryness

Hom

Cracking the Code: the myths, mysteries & Essentials of medical Eye Care Coding — part 2

Rumpakis

The marathon of Long-Term Glaucoma Care

McSoley

Anterior and posterior Segment Case presentations: Enough pearls to make a Necklace

Caldwell

Gonioscopy & punctal plugs Hands-On Workshop

Myung Lee/Ng

$150

Limited Seating

Located in Room 305-S

Advances in the management of AmD

Dunbar

N, C C T, C C C T, C

12-104-s 12-301-s 12-507-V

1:30 pm–3:30 pm

Clinical pearls in Creating a premier Contact Lens practice

Ward

Your Brand: more Than a Slick Logo

Abramson

Free-Form and Wavefront Lens Technology

Johnson

N, J, p, NYS-CL A A, p, NYS-D

13-104-s 13-301-s 13-507-V

3:45 pm–5:45 pm

An Interactive Assessment of Your premium Lens Knowledge

Record

Cracking the Social Networking Code to Generate New Business

Abramson

High-Tech Dispensing

Johnson

A, p, NYS-D A A, p, NYS-D

WEdnESday, SEPtEmbEr 30 optometrists/ophthalmologists

WEdnESday, SEPtEmbEr 30ophthalmic Professionals (opticians/Paras/Staff)

12-205-s

1:30 pm– 3:30 pm

The power and profits in Sports performance Sunwear

Elkin

A, p, NYS-D

13-205-s

3:45 pm– 5:45 pm

10 Strategies to Implement in a Flat Economy

Elkin

A, p, NYS-D

EXPErIENCE THE MOST

ComPrEHEnSiVE ConFErEnCE SErVINg ALL EyECArE PrOfESSIONALS

aCCrEditation LEgEndA — abo

N — nCLE

P — aoa Paraoptometric

J — JCaHPo

C — CoPE

T — tQ/CEE

NYS-D/CL — new york State optician – dispensing/Contact Lens

The accreditation is pending.The “pending CE approval” courses are being submitted to the accrediting agencies for consideration of approval – if the accreditation designation is NOT listed, the course is NOT being submitted to that agency.

ConFErEnCE uPdatES•Course handouts are available online

prior to the Conference. they will not be available onsite for pre-registered conferees. after you register for your courses, you will be able to print your own course handouts and bring them to the conference.

•you will no longer receive duplicate course tickets. you will now receive one ticket per course.

•after the conference, you will receive a letter verifying your course attendance. Please submit this letter to your state board/national accreditation agency for license renewal.

about aCCrEditationthe accreditation designations serve as a

guide to assist you with course selections.

the courses listed are “pending CE approval.” Please refer to

www.visionexpowest.com under the

Continuing Education tab for current CE approvals. you can change a course selection after you register by calling Client Services at 1.800.811.7151.

international Vision Expo is not responsible for courses that do not receive accreditation. do not assume that the courses you register for will be approved. you will not receive credit if you are late to a course. Course approval will also be available onsite in the Conference and registration areas.

MOrE COurSES, COVErINg MOrE TOPICS, THAN yOu WILL fINd uNdEr ONE rOOf, ANyWHErE ELSE IN THE WOrLd

SEE VISIONOMICS COURSE DESCRIPTIONS ON PAGES 6 AND 7.

“ACHIEVING 20/20 PRODUCTIVITY” WORKSHOP


9:00 am–12:00 Pm

10-305-S Achieving 20/20 productivity — How Behavior Affects performance

Ratway

Limited Seating

ABO & COPE Pending

A, C


tHurSday, oCtobEr 1 optometrists/ophthalmologists

PrOgrAM-AT-A-gLANCE

tHurSday, oCtobEr 1ophthalmic Professionals (opticians/Paras/Staff)

PrOgrAM-AT-A-gLANCE

21-301-s 21-507-V 21-701-V 21-705-V 21-805-V

8:30 Am–9:30 Am

Optical Boot Camp Level 1 — Immersion Training for New Dispensers

Young/Elkin

This course is 8:30 AM– 11:30 AM and continues 1:30 PM– 4:30 PM

$199/$219

Not for Credit

How to Create & Implement a Successful Frame Buying Strategy: For Beginners

This course is 8:30 AM– 11:30 AM

Carlton

Set Yourself Apart from Your Competition

Della Pesca

Selling Your Agenda at Work: motivation and Leadership

Boyd

Sunglasses, polarization and polarized Lenses

Record

A, p, NYS-D A, p, NYS-D A, p, NYS-D

22-104-s 22-701-V 22-703-V 22-705-V 22-805-V

9:45 Am–11:45 Am

Contact Lens management of Irregular Astigmatism

Ward

performing Thorough & Reliable Visual Fields

Graves/Luebbert

Don’t Remake: pRE-Think!mODERATOR:K. McLeanpANELISTS:Charles/ D. McLean/Toth/Francesconi

Work Habits: miracle-makers or Deal-Breakers?

Boyd

The One-minute Optician: Rapid Fire Tips for Optical Dispensing

Record

N, J, p, NYS-CL A, p, NYS-D J, p A, p, NYS-D A, p, NYS-D A, p, NYS-D

23-104-s 23-507-V 23-701-V 23-703-V 23-705-V

1:30 pm– 2:30 pm

Optimizing Office Efficiency

Della Pesca

merchandising magic

Gibb

Triage: Not As Traumatic As You Think

Graves

Basic RGp Lens Fitting

McNelis

10 marketing mistakes to Avoid

Toth

A, p A, p J, p N, J, p, NYS-CL A, p

24-104-s 24-507-V 24-701-V 24-705-V 24-805-V

2:45 pm– 4:45 pm

Discover the Talent You’ve Already Hired

Boyd

The Eye — What a Trip

Luebbert

In-Office Ocular Emergencies

Young

Skills for First-Time managers

M. Schmidt

Retail 101

McCormack

A J, A A, J, p A A

21-503-V 21-106-s 21-201-s 21-203-s 21-304-s 21-505-V 21-601-V

8:30 Am– 9:30 Am

The mRSA Epidemic

Ficco

Use Wavefront Technology to Improve Your patient’s Vision

Shaw-McMinn

GLAUCOmA SYmpOSIUmAdjuntive and Combination Glaucoma Therapy management

Gaddie

marginal Issues: putting a Lid on Blepharitis

Kabat

Low Vision: High potential

Politizer

Build my Contact Lens practice?! Sure, It’s Worth It!

Robinson

The Next Retina Super Drug?

Cunningham

C C C C C C, N C

22-503-V 22-106-s 22-201-s 22-203-s 22-207-s 22-304-s 22-505-V 22-601-V

9:45 Am– 11:45 Am

The Greatest Anterior Segment Disease and medical management of Contact Lenses Course — Ever!mODERATOR:SchaefferpANELISTS:Karpecki/Ficco/Gaddie

Therapeutic Review: Systemic management of Ocular Disorders

Kabat

Neuro-Ophthalmic Grand Rounds

Wooldridge

What’s New in Eyecare?mODERATOR:Shaw-McMinnpANELISTS:Myung Lee/Smick/Dunbar

managing by the Numbers

Wright

The Turn-Key Low Vision Exam: Exam protocol

Politizer

Is Glaucoma Surgery Finally Changing?

Cunningham

GLAUCOmA SYmpOSIUmFoundations for Building Solid Glaucoma Care

McSoley

C T, C C C C C C C

23-503-V 23-106-s 23-201-s 23-203-s 23-304-s 23-505-V 23-601-V

1:30 pm– 2:30 pm

The Young and the Restless: A pediatric Contact Lens Course

Myung Lee

A model for managing Vision Therapy Cases

Wright

posterior Corneal Disorders

C. Thomas

Offer Better Vision by Correcting Higher Order Aberrations with Contact Lenses

Shaw-McMinn

Reimbursement: Third party players in Low Vision

Kammer

Electronic medical Records — The Good, the Bad and the Ugly

Bailey

GLAUCOmA SYmpOSIUmFrom Yesterday’s News to Today’s Headlines: Updating the Glaucoma Studies

Sowka

C C C C C C C

24-503-V 24-106-s 24-201-s 24-207-s 24-304-s 24-505-V 24-601-V

2:45 pm–4:45 pm

New and Innovative Uses for Contact Lenses

Kading

99 marketing Techniques for Your practice

Shaw-McMinn

Tales From the Trenches: posterior Segment

Dunbar

Case Discussions in Ocular Disease: “my Greatest Hits”

Sowka

Let’s Get practical! From Theory to practice with Interactive Case management

Kammer

Anterior Segment Disease: How to Treat It, How to Bill It

Wooldridge

GLAUCOmA SYmpOSIUmpoint/Counterpoint in Glaucoma

Fingeret/McSoley

C C C T, C C C C

21-205-s

8:30 Am– 9:30 Am

Tips for Thriving During Economic Downturns

Burns

C

22-205-s

9:45 Am– 11:45 Am

Optometry’s Economic Stimulus for 2009: medical Eyecare

C. Thomas

C

20-503-V

12:00 pm– 1:15 pm

KEYNOTEThe Sky IS Falling…So What…Now What?

Tiffany

FREE

Located in Room 503-V

Not for Credit

23-205-s

1:30 pm– 2:30 pm

A Forensic Study to Assist You in Understanding Your profitability

Binkowitz

C

24-205-s

2:45 pm– 4:45 pm

Become the CEO of Your practice: manage people, process and Expenses

Gailmard

C

SEE VISIONOMICS COURSE DESCRIPTIONS ON PAGES 6 & 7.

GET FISCALLY FITSustain and enrich the fiscal health of your practice

GENERATE HAPPY, HEALTHY PATIENTSImprove patient care and satisfaction

ExPAND YOUR DIAGNOSIS AND TREATMENT CAPABILITIES Learn about the cutting-edge tools and techniques to provide streamlined and comprehensive care

MANAGE THE PHARMACOPEIA MAzEKeep your pharma knowledge up to date

MANAGE YOUR WAY TO BETTER PROFITSGain tactics and confidence to manage the dispensary for better margins

1

2

3

4

5

PUMP UP YOUR CONTACT LENS PROWESSLearn how to develop and manage a contact lens specialty practice

CREATE YOUR PATIENT CARE DREAM TEAMHow to hire, motivate and reward great team players to drive your success

LIVE THE TIME EqUALS MONEY PHILOSOPHY Increase efficiencies and save time and money

INVESTIGATE NEW HORIzONSExpand your scope of care

LEARN WHAT’S UP, DOC?Stay informed on the latest advances in technology and medical/clinical developments

6

7

8

9

10

yOu SIMPLy CAN’T AffOrd TO MISS THE 2009 INTErNATIONAL VISION EXPO & CONfErENCE…10 rEASONS


Friday, oCtobEr 2 optometrists/ophthalmologists

PrOgrAM-AT-A-gLANCE

Friday, oCtobEr 2ophthalmic Professionals (opticians/Paras/Staff)

31-503-V 31-106-s 31-201-s 31-203-s 31-304-s 31-505-V 31-601-V 31-606-V 31-807-V

8:30 Am– 10:30 Am

Clinical Grand Rounds

Melton/ R. Thomas

First Line Treatment — Sports Injuries and General Trauma

Cunningham

Glaucoma Grand Rounds: Emerging New Technologies and the Relationship of Structure and Function

Fingeret

masquerade Syndromes: The Ultimate Challenge

Wooldridge

Optometry ER

Archila/Jackson

Therapeutic Review: Retinal and Uveal Disorders

Kabat/Sowka

Learn to Comanage the Complex and Unusual

Pohl

Retinal GpS

Shechtman/Townsend

Diagnosing and managing Diabetic Retinopothy: Essentials for the primary Care OD

Cavallerano

C T, C C C C C T, C C C

32-503-V 32-106-s 32-201-s 32-203-s 32-304-s 32-505-V 32-601-V 32-606-V 32-807-V

10:45 Am–11:45 Am

Ocular potpourri

Melton/ R. Thomas

presbyopes in Your practice

Robinson

Itching to Help: managing Ocular Allergy in the 21st Century

Townsend

macular protective pigment Density and AmD

Eldridge

Utilizing Spectral Domain OCT

Madonna®

Headaches, Dry Eye, Eyestrain: Building New practice profit Centers

Krall

The Importance of Nutrition and Dry Eye Syndrome and macular Degeneration

Nelson

Spin Doctors: Clinical Cases That Differ from Initial Impression

Karpecki

Creating the Specialty practice Niche

Burns

C C C C C C C C C

30-503-V lunch with the Experts roundtable $50, includes lunch

12:00 pm– 1:00 pm

Advanced PAL Designs (includes free-form designs, wavefront pals, optimized and individualized pals), Jenean Carlton, ABOC, NCLE; The Latest in Spectacle Lens Designs, Materials and Coatings, Edward DeGennaro, MEd, ABOM; Questions on OCT, Mark Dunbar, OD; The Latest in Lab Technology, David Edwards, LDO, ABO, NCLE; Contact Lenses, Particularly Specialty Lenses and Solutions, Eunice Myung Lee, OD; Anterior Segment Eye Disease, Contact Lenses, Dry Eye, Jack Schaeffer, OD; Marketing or Motivating Staff or Prescribing for Higher Order Aberrations, Peter Shaw-McMinn, OD; Contact Lenses, Particularly Specialty Lenses and Solutions, Michael Ward, MMSc, FAAO; Becoming a High-Performance Ophthalmic Technician, Vincent Young, MDNot for Credit

33-503-V 33-106-s 33-201-s 33-203-s 33-304-s 33-606-V 33-807-V

1:30 pm– 3:30 pm

Concepts and Contro-versies in Surgical Dry Eye

Owen

Current Concepts in Ocular Surface Disease: The Dry Eye, Corneal Dystrophy and Lid Disease

Schaeffer/Kabat/Townsend

Vitreo-macular, -Retina, and -Disc Traction: What Every Eye Doctor Should Know

Jones

management of the Young Child in a primary Care practice

Erickson

GLAUCOmA SYmpOSIUmNew Ideas in Glaucoma

Fingeret

Acquired macular Disorders

Cavallerano

Aspiring to Be a million Dollar practice

Braverman/Liane/Nelson

C C C T, C C T, C C

34-503-V 34-106-s 34-201-s 34-203-s 34-304-s 34-505-V 34-601-V 34-606-V 34-807-V

3:45 pm– 4:45 pm

Strategies for Choosing premium IOL’s for Your patients

Owen

multi-focal IOL’s and Comanage-ment

Pohl

Using Retinal Cameras As Screening and Diagnostic Tools

Fingeret®

The Role of Nutrition in primary Care practice

Anshel

Differentiat-ing Bacterial vs. Viral Conjunctivitis

Archila

presenting Fees and prices So the patient Recognizes the Worth of the Expense

Wright

Technology within a Technology Orientated Office

Lippiatt

Diagnostic Technology: Where Do We Go from Here?

Cavallerano

GLAUCOmA SYmpOSIUmNormal Tension Glaucoma

Sowka

C C C C C C C C C

31-207-s 31-301-s 31-305-s 31-507-V 31-701-V 31-703-V 31-705-V 31-805-V

8:30 Am–10:30 Am

priceless Vision…It’s a Trust Thing

Berman

Contact Lens Boot Camp

McNelis/Ward

This course is four hours from 8:30 AM– 12:30 PM

$139/$159

Not for Credit

BOOT CAmp Workshop — Frame Adjusting and Repair

Yoho

$150

Not for Credit

Limited Seating

ALLIED HEALTHBasics of External Disease for Technicians

Young

This course is one hour from 8:30 AM–9:30 AM

pAL Selection Strategies

Carlton

Strategies for the Visionary Leader

August

my Five Top Tips for Increasing multiple pair Sales

Gibb

Want vs. Need: Creating Eyewear Desire

McCormack/Soltis

A, N, J, p

32-507-V

ALLIED HEALTHpharmaceuticals for Opticians/Assistants/Technicians

Young

This course is one hour from 9:45 AM– 10:45 AM

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32-104-s 32-207-s 33-507-V 32-701-V 32-703-V 32-705-V 32-805-V

10:45 Am– 11:45 Am

“E-management” Options/Solutions in practice management Software

Lippiatt

Who Is my Target Audience & How Do I Reach Them?

Toth

ALLIED HEALTHAnatomy/physiology of the Eye

Graves

This course is one hour from 11:00 AM– 12:00 PM

The Bucket Theory

Della Pesca

memorable First & Last Impressions

Carter

How to Sell Expensive Stuff

Gibb

New & Now Frame Technology

Yoho

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30-503-V lunch with the Experts roundtable $50, includes lunch

12:00 pm– 1:00 pm

Advanced PAL Designs (includes free-form designs, wavefront pals, optimized and individualized pals), Jenean Carlton, ABOC, NCLE; The Latest in Spectacle Lens Designs, Materials and Coatings, Edward DeGennaro, MEd, ABOM; Questions on OCT, Mark Dunbar, OD; The Latest in Lab Technology, David Edwards, LDO, ABO, NCLE; Contact Lenses, Particularly Specialty Lenses and Solutions, Eunice Myung Lee, OD; Anterior Segment Eye Disease, Contact Lenses, Dry Eye, Jack Schaeffer, OD; Marketing or Motivating Staff or Prescribing for Higher Order Aberrations, Peter Shaw-McMinn, OD; Contact Lenses, Particularly Specialty Lenses and Solutions, Michael Ward, MMSc, FAAO; Becoming a High-Performance Ophthalmic Technician, Vincent Young, MDNot for Credit

33-104-s 33-207-s 33-301-s 33-305-s 34-507-V 33-701-V 33-703-V 33-705-V 33-805-V

1:30 pm– 3:30 pm

managing Your Frame Inventory

DeLong

marketing Benefits, Not products

Carter

Contact Lens Grand Rounds and Case Reports

Ward/Russell

BOOT CAmp Workshop — How to Take Accurate Spectacle measurements

Yoho

$150

Not for Credit

Limited Seating

ALLIED HEALTHInside the Operating Room

Young

This course is one hour from 1:30 PM–2:30 PM

25 Top Tips from the Front Desk

Taylor/Clemens

maximizing Staff potential

M. Schmidt

Legendary Customer Service

August

How to Increase Word of mouth Referrals

Toth

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34-104-s 34-207-s 34-301-s 34-305-s 35-507-V 34-701-V 34-703-V 34-705-V 34-805-V

3:45 pm–4:45 pm

positioning Your practice on Factors Other Than Low price

Toth

Wrap It Up!

Gross-Edelman

Basic Corneal Topography

Russell

BOOT CAmp Workshop — Basic Lensometry

Yoho

$150

This course is two hours from 3:45 PM–5:45 PM

Not for Credit

Limited Seating

ALLIED HEALTHThe Art of History Taking

Graves

Social Networking 101 — What the Tweet Is Facebook?

Pendergrass

How to Thrive and Survive in a Struggling Economy

August

Tapping into Underutilized profit Centers (Value priced, plano Sun and Readers)

Gibb

Using the power of package pricing

Della Pesca

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31-205-s

8:30 Am– 10:30 Am

Five Ways to Increase profitsmODERATORShaw-McMinn pANELISTSBurns/Gailmard/Gerber

C

32-205-s

10:45 Am– 11:45 Am

Enhancing Service and Increasing Revenue Using the Disney® management System

Wright

C

33-205-s

1:30 pm– 3:30 pm

Ten Tips for Thriving Not Just Surviving in managed Care

Wright

C

33-505-V

patient Communication and Sales Strategy for Today’s Environment

Binkowitz

Located in Room 505-V

C

34-205-s

3:45 pm– 4:45 pm

Review-Based Staff Compensation Strategies and Benchmarks

Binkowitz

C


EndorSEd by:


Saturday, oCtobEr 3 optometrists/ophthalmologists

PrOgrAM-AT-A-gLANCE

Saturday, oCtobEr 3ophthalmic Professionals (opticians/Paras/Staff)

41-106-s 41-201-s 41-203-s 41-304-s 41-505-V 41-601-V 41-807-V

8:30 Am– 9:30 Am

Retina Review for the primary Care practitioner

Steinhauser

Examination Strategies for Young Children

Erickson

E-prescribing and Incorporating EmR into Your practice

Wright

Ocular Allergy: New perspectives on a Growing problem

Epstein

Iritis, Iritis, Iritis

E. Schmidt

Update in Clinical management of Diabetes

Shein

Nutritional Genomics: Genes, Nutrition and Chronic Eye Disease

Anshel

C C C C C C C

42-106-s 42-201-s 42-203-s 42-505-V 42-601-V 42-807-V

9:45 Am–11:45 Am

prescribing Contact Lens Solutions: making Informed Decisions

Townsend

Retina Grand Rounds

Jones

The mUST HAVE Systemic medications

Onofrey

Future of Contact Lenses: New Realities Regarding patient Safety

Epstein

Retinal manifestations of Systemic Disease

Shechtman/Shein

Smart medicine for Your Eyes: The Role of Nutraceuticals in the primary Eye Care practice

Anshel

C C T, C T, C C C

43-106-s 43-203-s 43-304-s 43-505-V 43-601-V 43-807-V

12:45 pm– 2:45 pm

Vision Care for Athlete patients

Erickson

pharmaceutical Update: management of Ocular pain and Inflammation

Onofrey

Blood, Guts and Glory: An Optometrist’s Guide to Lab Testing

Archila/Jackson

SPECIAL SYMPOSIUMWomen Ask for Directions — personalities in the Workplace

Carter

FREE

Not for Credit

It’s the Retina Stupid!!

Pohl

Walk Softly and Carry a Big Stick: New Therapeutics in Disease management

E. Schmidt

C C C T, C T, C

44-201-s 44-304-s 44-505-V 44-601-V 44-807-V

3:00 pm– 4:00 pm

Not So Fast! Some Cases That might Fool You

E. Schmidt

C.S. Eye — A Clinical Investigation of Real malpractice Cases

Epstein

Effective Communication with the pediatric patient

Erickson

Ocular Allergy Overview

Steinhauser

megatrends in medicine and Their Implications for Optometry

Onofrey

C C C C C

41-104-s 41-301-s 41-507-V 41-701-V 41-705-V

8:30 Am–9:30 Am

Eliminating Free Service

Gross-Edelman

Optical Boot Camp Level 2 — Top Gun

DeGennaro/Young

This course is four hours from 8:30 AM–12:30 PM

$139/$159

Insurance Filing

Carter

Contact Lens management of Keratoconus

Russell

A Systems Approach to prescribing and Selling Anti-Reflective Lenses

Della Pesca

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42-104-s 42-507-V 42-701-V 42-705-V

9:45 Am–11:45 Am

Dealing with Difficult people

M. Schmidt

ALLIED HEALTHThe pediatric Exam/Strabismus

Rovick

This course is one hour from 9:45 AM–10:45 AM

Scleral Lens Fitting and Troubleshooting

Ward/Russell

Benchmarking Your Optical Dispensary

Main

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43-507-V

ALLIED HEALTHOverview of Ophthalmic Imaging

Rovick

This course is one hour from 11:00 AM–12:00 PM

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43-104-s 43-301-s 44-507-V 43-505-V 43-705-V

12:45 pm– 2:45 pm

Fundamentals of Coding & Billing

McNelis

Understanding and Utilizing Technology Driven products

DeGennaro

ALLIED HEALTHThe Technician’s Role in the Ocular Exam

Rovick

SPECIAL SYMPOSIUMWomen Ask for Directions — personalities in the Workplace

Carter

FREE

Not for Credit

Eyewear pricing Strategies

Main

This course is one hour from 12:45 PM–1:45 PM

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The 2009 International Vision Expo West courses have been submitted to ABO, NCLE, JCAHPO, COPE, AOA Paraoptometric Section, NY State Board for Ophthalmic Dispensing, and all State Boards of Opticianry for consideration of Continuing Education Credit approval. Most State Boards of Optometry now

accept COPE approved courses. For specific State Board of Optometry license rules and regulations pertaining to the COPE acceptance, International Vision Expo recommends contacting your State Board directly. COPE approved courses are accredited in Canada.

•Only Optometrists and Opticians licensed in Florida must provide their license # when registering for International Vision Expo continuing education courses.

•All Optometrists are required to provide their ARBO/OE Tracker # for COPE when registering for International Vision Expo continuing education courses.

•If you are requesting/maintaining AOA Para Certification, JCAHPO Certification, or New York State Optician Licensure, be sure to complete a Certification Request Form available on-site in the Conference Office. A Continuing Education Certificate will be mailed to you after the conference.

•To request a TQ/CEE Exam(s), please complete the TQ/CEE Exam Request Form available on-site in the Conference Office and be sure to return it to the Conference Office before departing. If you do not complete a form on- site, you will NOT receive the exams. After the Conference, you will receive the test questions by mail from the Southern California College of Optometry (SCCO), which administers these exams. SCCO will directly charge you $25 for grading each exam.

Please refer to the Web site for the current CE approvals at www.visionexpowest.com under the Continuing Education tab.

Remember, you always have the opportunity to change a course selection after you have registered by calling Client Services at 1.800.811.7151.

41-205-s

8:30 Am– 9:30 Am

Adding Scribes to Your Clinical Routine

Gailmard

C

42-205-s

9:45 Am– 11:45 Am

20 Tips for maximum practice Revenue

Gailmard

C

43-205-s

12:45 pm– 2:45 pm

The Great Debate: Staff management TacticsmODERATORShaw-McMinnpANELISTSBurns/Gailmard/Gerber

C

44-205-s

3:00 pm– 4:00 pm

Cheap marketing That pays Off Big Time

Gerber

C


tHurSday, oCtobEr 111:00 am–12:00 Pm mS-100-2

My Success Story in EMR Implementation: The Marco Refraction System and OfficeMates ExamWRITER

3:30 Pm–4:30 Pm mS-100-4

Are You As Tech Savvy As Your Patients?


a vsp company

Friday, oCtobEr 210:00 am–11:00 am mS-200-1

Maximizing Patient Care and Your Bottom Line with the RTA 5

11:30 am–12:30 Pm mS-200-2

I Speak Your Language


a vsp company

2:30 Pm–3:30 Pm mS-200-4

Use Wavefront Technology to Improve Your Patients’ Vision

5:00 Pm–6:00 Pm mS-200-0

Obama’s Health Care Plan: Making Sense of New Reforms

FrEE EduCation in thE MEDiCAL & SCiEntifiC

PAViLion thEAtEr

booth mS6115



CourSE dESCriPtionS

21-507-V rooM 507-V8:30 am–11:30 am tHrEE HourS

How to Create & Implement a Successful Frame Buying Strategy: For BeginnersJenean Carlton, ba, aboC, nCLCLearn practical strategies to successfully manage the frame inventory of an optical establishment. Topics covered will include: managing your inventory for profit, understanding your customer, categories of branded eyewear, establishing inventory levels and percentages, working with vendors, controlling impulse purchasing, establishing a budget, selecting and utilizing a computerized inventory system, understanding the value difference in frames, how frames are fabricated and more. This course will be a lecture format that will feature group activities to assist you in the learning process.


Set Yourself Apart from Your Competitionmichael della PescaRetail chains and mass merchandisers command a bigger slice of the market each year. Patients visit less frequently, and when they do, some take their eyeglass prescriptions elsewhere. Your practice isn’t growing as fast as you’d like, and dispensary sales are less than stellar. How can you, as an independent practitioner, compete with this growth and succeed in an increasingly competitive environment? The answer is three-fold: 1) differentiate yourself from the competition by using the tools, technology and resources that are currently available to YOU, 2) educate your staff on premium products, what makes them different and better, and how to properly recommend the best visual solutions for your patients in a simple, professional manner and 3) motivate your patients to purchase premium products and services that provide the best combination of vision and value.


Selling Your Agenda at Work: Motivation and LeadershipPam boydManaging people is harder than it looks, and is not as simple as treat people right and they will treat you right. We will teach managers how to become leaders, how to transfer employees from failure teams to success teams, and how to become a vendor of hope at work.


10-305-S rooM 305-S9:00 am–12:00 Pm 3 HourS

Achieving 20/20 Productivity — How Behavior Affects PerformanceJoe ratwayThe Achieving 20/20 Productivity workshop develops the interpersonal skills that lead to higher performance for both the individual and the organization. Whether you’re a practice owner, doctor, manufacturer or office manager, this workshop delivers long-term benefits for you and your organization. Using TRACOM’s popular and proven SOCIAL STYLE MODEL™, participants walk through a series of exercises, video vignettes, and focused discussions that raise awareness of the workplace behaviors and communication preferences that directly affect the ability of employees to work effectively with co-workers and clients. Participants will learn how to recognize these behavioral and communication preferences and adjust their own behaviors to create productive working relationships with individuals of all SOCIAL STYLE’s.Limited Seating $250 on or before 8/28/09; $275 after 8/28/09


Clinical Pearls in Creating a Premier Contact Lens Practicemichael Ward, mmSc, FaaoUncorrected astigmatism precludes optimal visual function. Irregular astigmatism, where the principal axes are not 90 degrees apart, cannot be adequately corrected with spectacles or soft contact lenses. Irregular astigmatism is usually present in keratoconus, pellucid marginal degeneration and other ectasias. Additionally, it may be induced following penetrating keratoplasty and refractive surgery. Contact lenses can correct irregular astigmatism by providing a smooth, spheric anterior refractive surface to the eye.


Your Brand: More Than a Slick Logodaniel abramsonThis session will help you expand the universe of options available to you to help build your practice and increase your level of business. The key focus will be on creating new contacts, sales and referrals via an integrated approach to all your communications activities. Another focus will be on developing descriptions of your practices and methods of interaction which demonstrate value and help you stand out from your competition.


Free-Form and Wavefront Lens TechnologyKenneth Johnson, abomWe will teach you how the latest lens designs, both single vision and PALs, can help fill your patients’ visual needs. The course will cover the history of aspheric/atoric lenses, how these lenses are made and how to

avoid potential problems. It will also cover fitting and fabrication of both single vision and PAL designs.


An Interactive Assessment of Your Premium Lens Knowledgeanthony recordThe topics covered will truly be ever-evolving. Measure your knowledge of Progressive lenses, Polycarbonate and Trivex lenses, Transitions lenses and A.R. lenses. Also, learn the historical background, newest technology and sales techniques in all four areas.


Cracking the Social Networking Code to Generate New Businessdaniel abramsonThis course will show you how to harness emerging social networking technologies like Linkedin and Facebook to build business and solidify customer relationships. Emphasis will be on practical to-do’s, examples and rules of the road, as well as fundamental search techniques for identifying target prospects, creating lasting relationships and building professional alliances that will help the practice grow.


High-Tech DispensingKenneth Johnson, abomThere are so many choices out there for frames, lenses and lens treatments. Keeping up on the technology can be overwhelming and having the ability to fabricate these latest technology glasses is equally important. Having the knowledge of the latest technology will separate you from your competition. After completion of this course, you will have an understanding of the current and future technology with frames, lenses, lens treatments and finishing equipment.

tHurSday, oCtobEr 1

21-301-S rooM 301-S8:30 am–11:30 am and ContinuES 1:30 Pm–4:30 Pm SiX HourS

Optical Boot Camp Level 1 — Immersion Training for New DispensersVincent young, md; Cindy ElkinThis six-hour program will feature a comprehensive overview of the basic skill sets and optical information needed to get entry level staff up and running and delivering quality patient care and guidance in product selection. It’s a must-attend for all first-year optical employees and those wanting a comprehensive update on basic skill sets. We will cover all the need-to-know information on: “The Incredible Eye: Basic Ocular Anatomy and Physiology;” “Practical Optics: Light, Lenses and Frames;” and “Boot Camp Dispensing Tactics: Eyewear Function, Fit and Fashion.” This session will be delivered in an engaging and fun format. Optical Boot Camp can be used to cross-train all staff in an optical practice.Not for Credit $199/$219

30 E X Pa n d y o u r F i E L d o F V i S i o n i n t E r n at i o n a L V i S i o n E X P o & C o n F E r E n C E



CourSE dESCriPtionS


Don’t Remake: PRE-Think!modErator: Karlen mcLean, aboC, nCLC, LdoPanELiStS: diane Charles, Ldo; drake mcLean, Fnao; Samantha toth; mike FrancesconiPractice profits go down the drain when jobs need to be remade. From big mistakes to small errors, it’s time to stop the remake leak. Learn how your colleagues have achieved low, single-digit remake numbers.


Work Habits: Miracle-Makers or Deal-Breakers?Pam boydThe use of vital self-management tools are often what makes big differences in our relationships at work. We will identify five simple habits that can make or break management success.

axes are not 90 degrees apart, cannot be adequately corrected with spectacles or soft contact lenses. Irregular astigmatism is usually present in keratoconus, pellucid marginal degeneration and other ectasias. Additionally, it may be induced following penetrating keratoplasty and refractive surgery. Contact lenses can correct irregular astigmatism by providing a smooth, spheric anterior refractive surface to the eye. We will present fitting indications, special considerations, topographical analysis, lens material choice and initial lens selection. Case reports will be used to highlight learning points.


Performing Thorough & Reliable Visual Fieldsdianna graves, Comt, bS Ed; Jill Luebbert, CPot, aboCWhether you are performing Humphrey or Goldmann visual fields, certain diseases/trauma/strokes/tumors will cause classic visual field defects because of where they occur in the visual pathway. Knowing the visual pathway and what defects to look for will ensure that you are performing a thorough and reliable visual field.

tHurSday, oCtobEr 1


Sunglasses, Polarization and Polarized Lensesanthony recordWe will cover the history and development of polarization over the last 1,000 years! This course will include not one, but two self-assessments designed to measure knowledge of sunglasses and UV protection in general, and polarization in particular. You will learn the difference between Polaroid and polarization. Indications and certain contra-indications will be discussed, and — more importantly — reconciled. Product availability (with an emphasis on new products) will be discussed. We will share several best practices when it comes to promoting polarized lenses, and selling more sunglasses in general. We will also discuss which color lens to use for specific outdoor activities.


Contact Lens Management for Irregular Astigmatismmichael Ward, mmSc, FaaoUncorrected astigmatism precludes optimal visual function. Irregular astigmatism, where the principal


The One-Minute Optician: Rapid Fire Tips for Optical Dispensinganthony recordThis course will cover dozens of different topics. Some will be discussed for 30 seconds, others for several minutes. The sky will be the limit. The instructor is prepared to present at least 50 different tips, and your participation will ensure that another couple dozen will be shared from the group. Topics discussed are fair game and should include anything that will enhance our practice of opticianry, such as optical products, companies, tools, consumer products, office procedures, best dispensing practices, etc.


Optimizing Office Efficiencymichael della PescaPatient satisfaction and practice success is dependent on every department within an ophthalmic office. The impact of product turnaround time and patient satisfaction is as important as your relationship with your consumer. We will identify problem areas and simple strategies that will improve patient satisfaction and practice profitability.


Merchandising MagicJoy gibb, aboCMany of the three O’s don’t take a merchandising class along the path of their education. There are certain aspects and elements of merchandising that, if followed, will help spark interest in the practice and the product being offered. We will cover some basic merchandising principles that will help dispensaries and offices attract attention to their products and, in turn, increase their profits.


Triage: Not As Traumatic As You Thinkdianna graves, Comt, bS EdWe will present triage case scenarios in the following fashion: 1) what the patient states when they call/walk in regarding their eye problem, 2) what questions the staff should ask to better elicit the patient’s eye problem and 3) what the patient actually had after examination.


Basic RGP Lens FittingKatherine mcnelis, Coa, aboC, nCLCWe will provide the new fitter with the steps to fit a gas permeable lens. Patient selection and observations will be discussed and initial trial fitting will be described. The course will cover keratometer readings and converting the spectacle Rx into a contact lens power.


10 Marketing Mistakes to AvoidSamantha tothMany eyecare professionals commonly ask the question, “What do I need to do to increase my number of new patients?” Unfortunately, this question is often tied to common marketing mistakes many of the same practices are making. We will identify the top 10 most costly marketing mistakes and provide insight on how to avoid them.


Discover the Talent You’ve Already HiredPam boydWe will help managers see their associates in new ways that will help improve productivity, retention and morale. The class will deal with motivating difficult-to-motivate employees, such as part-timers, long-time employees and Y-Geners. It will also teach techniques for conducting better orientations, meetings and one-on-one coaching sessions.


The Eye — What a TripJill Luebbert, CPot, aboCThis will be a pictorial journey through the eye, with explanations of the anatomy and visual system along the way.


In-Office Ocular EmergenciesVincent young, mdFamiliarize yourself with the various presentations and management of ocular emergencies and ocular trauma, with an emphasis on recognizing clinically important signs, as well as acute management of the conditions.


Skills for First-Time Managersmary SchmidtThis course is for the decision makers in the practice. It is a no-nonsense approach to managing the most important aspect of the practice staff. You will have the ability to critically assess tasks, set a schedule to achieve goals and improve the staff efficiency. Emphasis will be placed on improving time utilization and having a positive impact on the work environment.


Retail 101Corinne mcCormackWe will go over the five things you need to know to have a successful and profitable dispensary. You’ll gain practical tips for utilizing the following key retail tactics: classifications of business, creating sales plans, inventory turn, merchandising and marketing. You will participate in a sample dispensary activity that will task you with applying the concepts learned to create a viable sales plan.

Friday, oCtobEr 2


LUnCh With thE ExPErtS roUnDtAbLESee page 27 for list of topics and speakers.Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment.Not for Credit $50, includes lunch


Priceless Vision...It’s a Trust ThingPaul berman, odEye injuries are the leading cause of loss of vision in one eye and second in two eyes. It is our responsibility to protect our patients. The prevalence of eye injuries in the home, sport and workplace will be discussed. The education of your patients and staff on the importance of protecting their eyes will be presented. This will be a practical course outlining ways to make sure your patients are protected from the needless loss of sight that occurs from eye injury. In addition, home and workplace issues associated with computer usage will be discussed. Make sure your patients do not suffer from Computer Vision Syndrome and what to do about it in your practice.

31-301-S rooM 301-S8:30 am–12:30 Pm Four HourS

Contact Lens Boot CampKatherine mcnelis, Coa, aboC, nCLC; michael Ward, mmSc, FaaoContact Lens Boot Camp (aka Contact Lens 101) is designed for the beginning contact lens technician or optician. It will provide a comprehensive overview of the following technical areas: basic (contact lens relevant) anatomy and physiology, basic CL optics, identifying lens parameters, initial assessment, basic soft and rigid lens fitting, lens care, dispense instructions and follow-up. Lace up your boots, jump in and prepare to learn.Not for Credit $139/$159

Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced

Friday, October 2

8:30 am – 10:30 am>> Priceless Vision…It’s A Trust Thing Course 31-207-S

3:45 pm – 4:45 pm >> Tapping Under- Utilized Profit Centers Course 34-705-V

Saturday, October 3

8:30 am – 9:30 am>> A Systems Approach To Prescribing And Selling Anti-Reflective Lenses Course 41-705-V

Learn About

Revenue Diversification

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org. 33rEgiStEr today, CaLL 1.800.811.7151 or ViSit WWW.ViSionEXPoWESt.Com/CE


CourSE dESCriPtionS

Friday, oCtobEr 2


BOOT CAMP Workshop — Frame Adjusting and Repairalex yoho, abomFor beginning dispensers, or those in the business that could use a refresher, you will universally align a frame that has everything possible wrong with it. From this point, we will consider factors that must be considered each time a frame is selected for optimum fit and optics. Finally, you will use their universally aligned frame and practice adjustments necessary to fit it properly.Not for Credit, Limited Seating $150


Basics of External Disease for TechniciansVincent young, mdWe will discuss the aproach to the patient with external ocular disease, including how to take an appropriate history, examination techniques, differential diagnosis of various external ocular findings, and management of various external diseases.


PAL Selection StrategiesJenean Carlton, ba, aboC, nCLCReceive an overview of modern progressive lens design and theory. The program will include detailed information about the following progressive designs: fixed designs, optimized progressives, customized PALs, free-form, individualized and wavefront progressive designs. A focus will be placed on the usage of patient-friendly language to explain the technical characteristics of these lenses to consumers. Basic progressive terminology, dispensing, verification and troubleshooting methods will also be included.


Strategies for the Visionary LeaderEdward august, mba, aboC, nCLE, abomThe key to leadership is effective communication in every domain of your practice. Focusing on the wrongs of your business and how to fix it versus a visionary leader seeking out the good in your business and how to build on it will be discussed. In this current industry climate, it is imperative to create lifelong patients and the visionary leader can learn the skills for this critical business strategy. This course is designed to create change in your ophthalmic business with you as the guide as an effective leader.

ALLIED HEALTH


My Five Top Tips for Increasing Multiple Pair SalesJoy gibb, aboCEveryone should want to increase multiple pair sales. Multiple pairs can improve patient satisfaction with better vision and increase revenue. What are some of the obstacles you face in selling multiple pairs? Do you feel too pushy? Do you feel the patient can’t afford it or that they don’t need more than one pair? Do you feel you can’t adequately communicate with the patient the reason they need multiple pairs? We will tackle ways to overcome these obstacles and give you ideas you can implement in your practices.

31-805-V rooM 805-V

8:30 am–10:30 am tWo HourS

Want vs. Need: Creating Eyewear DesireCorinne mcCormack; rene Soltis, FnaoIs eyewear a fashion purchase or a medical device? If you position it as a medical device, your patients will only feel compelled to see you when they have a change in their vision. This could mean years between visits. Fashion, on the other hand, changes seasonally. When you understand how to communicate the fashion and image of eyewear, your customers will actually want to see you more frequently. We will include tips on how to buy and sell eyewear as a fashion item, and help shatter the “one pair does it all” mindset of your patients by introducing them to the eyewear wardrobe concept. Learn how to position eyewear as the must-have fashion accessory that meets both the visual and image wants, needs and desires of your patients.


“E-Management” Options/Solutions in Practice Management SoftwareLorie Lippiatt, odChoosing the right software may be the most important decision you make for your office. Make informed decisions when evaluating software by understanding software features, costs, implementation requirements and workflow processes.


Who Is My Target Audience & How Do I Reach Them?Samantha tothThe purpose of marketing is to create an equity position in a specific target market and to reach and motivate a sufficient number of patients so that a practice can realize a specific growth objective. Hear insight and participate in a discussion about who your office should be targeting and techniques to help you reach them.


Pharmaceuticals for Opticians/Assistants/TechniciansVincent young, mdLearn the correct usage and administration of diagnostic drugs the ophthalmic professional routinely uses in the office, as well as side effect concerns. We will also discuss the many classes of therapeutic drugs that our patients receive in order to more effectively understand therapeutic goals and presentation of side effects.


The Bucket Theorymichael della PescaCompanies spend countless hours and thousands of dollars trying to attract new patients. These same companies spend next to nothing trying to keep the patients they’ve got. The Bucket Theory is about maintaining and developing the business potential and establishing mutual loyalty with the patients you have as a first priority. It continues with growing your business to the capacity of your productivity. We’ll look at why we lose business, where it goes, ways to get it back, and how to maintain our market share and increase our sales.


Memorable First & Last ImpressionsSharon Carter How important is the first and the last impression patients get when visiting your office? We’ll teach you how to make a positive impression beginning with scheduling the appointment, through the duration of your patients’ visits until they walk out of the door. We’ll cover telephone procedures, greeting patients, appointment scheduling, checking out and collecting charges, pre-appointing, along with any other interactions that might occur in the front office.

32-705-V rooM 705-V

10:45 am–11:45 am onE Hour

How to Sell Expensive StuffJoy gibb, aboCTake the anxiety and fear out of presenting top of the line products. Learn what motivates luxury buyers, and how to use that knowledge to increase your eyewear sales. Discover practical tips on buying, merchandising and selling high end products, as well as how to train your staff to be comfortable with them.

ALLIED HEALTH


O X Y G E N . C O M F O R T . A S S U R A N C E .

Sustains

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The AQUA Moisture System for comfort on contact, all day,

every day, even overnight.

To order your free trial lenses go to mycibavision.com or call 1-800-241-5999 or your authorized CAN/DO distributor.

O X Y G E N . C O M F O R T . A S S U R A N C E .

Introducing the added benefi ts of AIR OPTIX® NIGHT & DAY® AQUA—the newest member of the AIR OPTIX® family.We know patients don’t always follow the rules. Fortunately, new AIR OPTIX NIGHT & DAY AQUA

provides assurance that you are prescribing the highest level of oxygen of any available soft

contact lens with improved insertion comfort,1 even for patients who sleep in their lenses.

• 175 Dk/t—the highest oxygen transmissibility of any soft contact lens

• Superior wettability2 and improved insertion comfort1 with the new AQUA Moisture System

• Improved handling and ease of insertion1 with new visibility tint and inversion indicator

AIR OPTIX NIGHT & DAY AQUA, the lens that offers more.

Compliance. It’s not in his nature. Fortunately, it’s in yours.

* AIR OPTIX NIGHT & DAY AQUA contact lenses: Dk/t = 175 @ -3.00D. Other factors may impact eye health.

Brief statement of intended use: AIR OPTIX NIGHT & DAY AQUA lenses (lotrafilcon A) are indicated for daily wear or extended wear for up to 30 continuous nights. Warning: The risk of serious ocular complications is greater for extended wear as compared to daily wear of contact lenses and smoking increases the risks. Precautions: Not all patients can achieve the maximum wear time of up to 30 nights of continuous wear. Patients should be monitored closely during the first month of 30-night continuous wear. The maximum suggested wearing time should be determined by the eye care practitioner based upon the patient’s physiological eye condition because individual responses to contact lenses vary. Side effects: Infiltrative keratitis was reported at a rate of approximately 5% during the one-year US study of 1300 eyes. Other side effects included conjunctivitis, GPC, and lens discomfort, including dryness, mild burning, or stinging. Contraindications: The lens should not be used when an inflammation or infection of the eye is present, or when there is any disease or injury in or around the eye or eyelids. The lenses should not be used by individuals who have medical conditions that might interfere with contact lens wear. Consult the package insert for complete information about AIR OPTIX NIGHT & DAY AQUA lenses, available without charge from CIBA VISION® Corporation at 1-800-241-5999 or cibavision.com.

References: 1. CIBA VISION data on fi le, 2008. Compared to original NIGHT & DAY.® 2. CIBA VISION data on fi le, 2008. In vitro measurements compared to ACUVUE® OASYS,™ ACUVUE® ADVANCE,™ Biofi nity,® and PureVision.®

ACUVUE is a registered trademark and ADVANCE and OASYS are trademarks of Johnson & Johnson Vision Care, Inc. Biofi nity is a registered trademark of CooperVision, Inc. PureVision is a registered trademark of Bausch & Lomb, Inc.

© 2009 CIBA VISION Corporation 2008-12-1175

09CVN119 AONDAQ_Adv_VEW_0609_FNL.indd 1 5/4/09 6:12:31 PM


CourSE dESCriPtionS

Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying

co-sponsored by Eyecare Business

Wednesday, September 30 Thursday, October 1

1:30 pm – 3:30 pm>> The Power And Profits In Sports Performance Sunwear Course 12-205-S

8:30 am – 11:30 am>> How To Create & Implement A Successful Frame Buying Strategy: For Beginners Course 21-507-V

1:30 pm – 2:30 pm>> Merchandising Magic Course 23-507-V

2:45 pm – 4:45 pm>> Retail 101 Course 24-805-V

Friday, October 2

8:30 am – 10:30 am>> Want Vs. Need: Creating Eyewear Desire Course 31-805-V

10:45 am – 11:45 am>> How To Sell Expensive Stuff Course 32-705-V

10:45 am – 11:45 am>> New & Now Frame Technology Course 32-805-V

1:30 pm – 3:30 pm>> Managing Your Frame Inventory Course 33-104-S

3:45 pm – 4:45 pm>> Tapping Under-Utilized Profit Centers Course 34-705-V

Saturday, October 3

9:45 am – 11:45 am>> Benchmarking Your Optical Dispensary Course 42-705-V

12:45 pm – 2:45 pm>> Eyewear Pricing Strategies Course 43-705-V

Frame Buyers CertificateChoose 8 hours of courses to receive

your Frame Buyer’s Certificate


Friday, oCtobEr 2

32-805-V rooM 805-V

10:45 am–11:45 am onE Hour

New & Now Frame Technologyalex yoho, abomWe will discuss both common and exotic frame materials that are currently on the market. We will cover handling techniques for some of these materials that can be quite unique. Following material discussion, functional characteristics of a frame will assist you to determine whether or not a beautiful frame is a functional frame worthy of your offering.

33-104-S rooM 104-S

1:30 Pm–3:30 Pm tWo HourS

Managing Your Frame Inventorydebora deLongIs your current product mix focused on your patients’ needs or random, emotional, nonstructural reasoning? Topics will include inventory control, board management, vendor selection/evaluation, returns and reorders. Every member of the office needs to understand how these decisions are made, how they ultimately affect the bottom line, and what role they play in maintaining a major profit center.


Marketing Benefits, Not ProductsSharon CarterAre your optical sales where you would like them to be? If not, it could be the way you are presenting or selling in your optical. You’ll learn how to educate your patients on the benefits of each product you have to offer and how to present that in a way that is not perceived as high-pressure selling. When a patient is educated on the benefits they are buying rather than being sold to, they understand the value of what they are paying for. This eliminates remorse after the sale and promotes a good referral for your optical. Everyone loves to buy but hates high-pressure sales.


Contact Lens Grand Rounds and Case Reportsmichael Ward, mmSc, Faao; buddy russellWe will review in detail some of the patients seen at the Emory Contact Lens Service. The cases will be presented in the S.O.A.P. format. Each case presented will discuss pertinent information that must be obtained in order to make proper decisions concerning the patient. Emphasis will be given to the discussion of the various management options offered by each unique case presented.


BOOT CAMP Workshop — How to Take Accurate Spectacle Measurementsalex yoho, abomEssential for beginning dispensers, or those in the business that could use a refresher, you will learn the how and why of both frame and lens measurement. Topics will follow the natural progression of measurements taken from frame selection to completed fabrication that will allow the dispenser to go beyond the basics and to create ultimately correct and comfortable eyewear.Not for Credit, Limited Seating $150

33-507-V rooM 507-V11:00 am–12:00 Pm onE Hour

Anatomy/Physiology of the Eyedianna graves, Comt, bS EdWe will review the anatomy of the eye from the cornea all the way to the optic nerve. We will also discuss various eye diseases/syndromes that can affect each area, as well as certain medical diseases that affect these areas of the eye.


25 Top Tips from the Front DeskCharlene taylor; Julie ClemensWe will cover the 25 most practical encounters between the front desk and patients who are checking in and out of the practice.


Maximizing Staff Potentialmary SchmidtDesigned for the decision makers in the practice, learn how to set standards for employee performance and communicate effectively; identify warning signs that problems are brewing and prevent situations from getting worse; and when you should counsel, coach or terminate.


Legendary Customer ServiceEdward august, mba, aboC, nCLE, abomLegendary customer service is the secret to victory in today’s ophthalmic market. If you want your practice/business to endure this challenging marketplace into the next decade, you need to provide the customer service that no one else is offering. This course will discuss the importance of creating your own individualized customer service plan and its execution. Some of today’s prominent successful companies will be reviewed and how their principles can apply to your business.

ALLIED HEALTH


How to Increase Word of Mouth ReferralsSamantha tothA referral from an existing patient is one of the most powerful forms of advertising available. When patients trust you, they are willing to recommend you to their family and friends. Make your practice worth talking about by implementing specific word-of-mouth techniques.


Positioning Your Practice on Factors Other Than Low PriceSamantha tothA private practice without a marketing plan or unique selling position is in a commodity-like business, where the only basis for choice is price. The result is a default strategy of becoming the low-cost provider. Determine your Unique Selling Position and hear examples of how to effectively differentiate yourself from the competition.


Wrap It Up!Kathryn gross-EdelmanSunwear is a necessary protection for the eyes. Far too many patients/consumers leave a dispensary without purchasing that added protection. We will provide the necessary sales tools and technical information to facilitate a solution for the dispensing optician. The new sunwear trend is frames with wrap. These designs require proper lens selection, technical ordering and verifying methods to ensure the best visual results. Matching lens and frame base curves, as well as proper edging procedures, will be demonstrated.


Basic Corneal Topographybuddy russellCurrent corneal topography assessment techniques are undergoing considerable evolution in both hardware and in the software algorithms used to calculate and display corneal curvature. It is, therefore, prudent that you stay abreast of these changes, especially in light of the changes related to ocular diagnosis, contact lens designs and refractive surgery options.

Cirrus™ HD-OCT, now with software version 4.0, gives you a new level of clinical

certainty. New features improve your ability to

identify pathology and track change over time.

• Anterior segment imaging provides visualization

of the angle and central corneal thickness

measurements. No add-on lens is required.

• Guided Progression Analysis (GPA™) for RNFL

shows event analysis, trend analysis and a

quantified rate of change.

• The unique Fovea Finder function ensures

accurate registration and excellent repeatability

of macular thickness measurements.

• Macular Change Analysis provides visual and

quantitative comparison of two retinal exams.

• Macular Thickness Normative Data

compares a patient’s data to an age-matched

normative database.

• DICOM Gateway supports DICOM-conformant

EMRs and patient and image management

systems, such as VISUPAC Star™.

Cirrus HD-OCT 4.0 A new level of clinical certainty.

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AutoCenter™ provides precise registration for RNFL analysis

Experience HD-OCT for Glaucoma and Retina applications.

Carl Zeiss Meditec, Inc. 800-342-9821 www.meditec.zeiss.com/us 37rEgiStEr today, CaLL 1.800.811.7151 or ViSit WWW.ViSionEXPoWESt.Com/CE


CourSE dESCriPtionS

41-301-S rooM 301-S8:30 am–12:30 Pm Four HourS

Optical Boot Camp Level 2 — Top GunEdward degennaro, mEd, abom; Vincent young, mdMaximize your career potential! Optical Boot Camp Level 2 is a must-attend for first-year optical employees and all Boot Camp Level 1 alumni. This program will feature all the need-to-know information on ocular problems: symptoms and diagnoses; troubleshooting patient eyewear complaints; and alignment and adjustment tips and techniques. Seating is limited so register today for one of the most sought after training programs for the new optical professional. This session is also recommended to cross-train staff in an optical practice. Note: Completion of Boot Camp Level 1 or a baseline understanding of basic ocular anatomy and physiology; practical optics: light, lenses and frames; and some entry level dispensing skills are suggested before enrolling.$139/$159


Insurance FilingSharon CarterInsurance is a very big part of most practices today. That is why it is essential to get a system for collecting information from the patient, creating a clean claim, and making sure payment is made correctly and in a timely manner. Each area of the office has a part in the claim process and this course will provide the essential steps for a system that will ensure prompt and accurate insurance filing and payment.


Contact Lens Management of Keratoconusbuddy russellKeratoconus is a non-inflammatory corneal disorder that often results in corneal irregularities that are not well neutralized with conventional spectacles or soft lenses. We will discuss possible etiologies of the disorder, management options and other factors that influence the success of these patients.


A Systems Approach to Prescribing and Selling Anti-Reflective Lensesmichael della PescaToday’s technology allows you to customize solutions based on your patients’ specific needs. It’s critical that you regularly take the time to stay up-to-date on the products you offer and their unique features and benefits. We will help you create and implement a process to clearly and concisely communicate the benefits of anti-reflective technology during every patient interaction throughout their visit to your practice.

Friday, oCtobEr 2


BOOT CAMP Workshop — Basic Lensometryalex yoho, abomLensometry is one of the most valuable skills in the ophthalmic industry and set the standard of accuracy for your office. Designed for those with a basic knowledge of ophthalmic vernacular and lensometry, we’ll cover advanced techniques and tips on maintaining and calibrating your instrument. Though these are not hands-on courses, the views will be projected on the big screen for better understanding. Whether you are required to check in spectacles or lay out lenses for edging, these courses will help you master the lensometer. Not for Credit, Limited Seating $150


Inside the Operating RoomVincent young, mdAs many patients in every ophthalmic practice will undergo a surgical procedure at some point, it is useful that every staff member understand the surgical experience. This course will take you inside the operating room where they will observe the surgical experience from the perspective of a cataract surgeon. There will also be a discussion of important preoperative considerations that contribute to the success of ophthalmic surgery.


Social Networking 101 — What the Tweet Is Facebook?angela PendergrassIt’s all you hear about. Twitter, tweets, tweet ups. Status updates on Facebook. It seems like everyone is doing it, but not you. Over 45% of Facebook users are 35+ with women 55+ the fastest growing segment. Learn the absolute basics of Facebook and Twitter, including what these applications are, how to create a profile and, most importantly, an easy-to-understand walk-through of the different features. You have to understand how to use these personally before you can consider using them to increase your business.


How to Thrive and Survive in a Struggling EconomyEdward august, mba, aboC, nCLE, abomLearn professional leadership and financial advice on managing your practice/business from a 35-year industry veteran. Current U.S. optical trends and optical marketing finance, position and profitability will be covered in depth. Understanding your current business position and future strategic enterprise plan will help keep you lucrative in a down market. The overall business/practice strategy must be evaluated and modified to meet these challenging times.

ALLIED HEALTH


Tapping into Underutilized Profit Centers (Value Priced, Plano Sun and Readers)Joy gibb, aboCAre you looking for different ways to increase revenue and improve your bottom line? We will explore the sales of popular-priced sunwear and readers, and how providing these products to your patients can not only improve your bottom line, but also patient satisfaction.


Using the Power of Package Pricingmichael della PescaThe Power Package concept is an effective sales tool that gives you the ability to present an array of options to patients in a simple and positive manner based on their lifestyle and visual needs. It combines a fundamental understanding of product knowledge with proven sales methods and pricing strategies. This technique, when utilized correctly and consistently, will not only increase the quality of care each patient receives, but also improve your overall efficiency and increase your bottom line.


The Art of History Takingdianna graves, Comt, bS EdDesigned to enhance history-taking skills by identifying pitfalls staff fall into when taking a medical history, including: address and identify the patient, pain assessment, push the patient without being pushy, phrases and comments to avoid, and the proper sequence of a history.

Saturday, oCtobEr 3


Eliminating Free ServiceKathryn gross-EdelmanRedos and warranties have a long and traditional history of ophthalmic dispensing. They prove to be useful tools when developed to address specific need to validate products, convince consumers to try more modern technology and maximize costs when wearer’s couldn’t tolerate a new prescription. Unfortunately, redos and warranties have become a financial burden to dispensaries and laboratories. We’ll review alternative ways to give satisfaction to the consumer without giving free care.

ALLIED HEALTH


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Vision Expo Full Pg Ad_Outlined copy.pdf 5/5/09 3:57:59 PM


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43-507-V rooM 507-V11:00 am–12:00 Pm onE Hour

Overview of Ophthalmic ImagingLisa rovick, Co, ComtFamiliarize yourself with the wide and constantly evolving universe of ophthalmic imaging. Descriptions of current imaging technology with examples will be presented.

43-705-V rooM 705-V

12:45 Pm–1:45 Pm onE Hour

Eyewear Pricing Strategiesbob main, abom, FnaoDid you ever have a patient get sticker shock when you presented them with the cost of their glasses? I think we all have, and it is no fun when it happens. Do you have a strategy to manage these price and buying objections? If not, this is the course for you. Learn through open discussion why people buy, how to present fees, reduce price objections and buyer’s remorse, and increase your patients’ understanding of the value of their purchase. Fine-tuning skills in these areas will earn you credibility, reduce stress and confrontations, and help to establish a loyal patient base by meeting and exceeding patient expectations. Discover how attention to detail, bundling fees and preparation can earn you higher patient satisfaction ratings while helping you maintain your sanity and build profits.


The Technician’s Role in the Ocular ExamLisa rovick, Co, ComtFrom patient triage to patient education, from ocular history to ophthalmic photography, a skilled technician can play an important role in the eyecare practice, enhancing the excellent care provided to patients by the eye doctor.

ALLIED HEALTH

ALLIED HEALTH

Saturday, oCtobEr 3


Dealing with Difficult Peoplemary SchmidtFollow a step-by-step guide to increase your effectiveness when dealing with patients. We will focus on real-world situations within optometric practices with an emphasis on non-verbal communications and will illustrate how actions affect words. You will better understand patients, co-workers and doctors.


The Pediatric Exam/StrabismusLisa rovick, Co, ComtInfants, toddlers and young children need special handling when they come for an eye examination. We’ll cover the special elements required for a pediatric eye examination, from the infant examination up to the kindergartner ready to start school.


Scleral Lens Fitting and Troubleshootingmichael Ward, mmSc, Faao; buddy russellAlthough early generations of scleral contact lenses were totally replaced by soft and hard contact lenses, new designs and materials have recently allowed the successful use of nonfenestrated scleral contact lenses in patients who are intolerant to conventional contact lenses. These new scleral contact lenses form a bridge over the cornea, which is thus bathed in a moisture reservoir. Scleral contact lenses provide unique therapeutic and vision rehabilitative properties that overcome the therapeutic gaps encountered with conventional contact lens therapies. The availability of new and diverse materials, in particular the use of highly oxygen-permeable materials for scleral contact lenses, has allowed reevaluation of the clinical role of scleral lenses in the management of irregular corneal surface disorders and ocular surface disease.

42-705-V rooM 705-V

9:45 am–11:45 am tWo HourS

Benchmarking Your Optical Dispensarybob main, abom, FnaoBenchmarking is a very powerful business tool that most successful businesses use to identify problem areas in a business/practice. We will explain what benchmarking is, how to do it and why/how it can have a significant positive impact on the bottom line (profitability) of your business/practice. Attend this session and learn how to identify/analyze the key performance indicators (KPIs) of your business/practice, understand if the numbers are good or bad, and then develop a plan to improve the areas of opportunity.

ALLIED HEALTH


Fundamentals of Coding & BillingKatherine mcnelis, Coa, aboC, nCLCLearn the basics on coding and billing for the optometry or ophthalmology practice. We will have an introduction into the language of Medicare and will provide resource information to help you navigate the complex rules and regulations of compliance with Medicare. The use of evaluation and management coding will be discussed with an emphasis on maximizing reimbursement to the practice. Durable Medical Equipment will be discussed.


Understanding and Utilizing Technology Driven ProductsEdward degennaro, mEd, abomAs it has in other industries, new technologies have opened the door to a wide variety of innovative and useful optical products. While that’s a terrific benefit for patients, the downside is that it’s becoming harder for you to keep up with all products that are emerging and how they work. We will bring you a snapshot of some of the latest and most innovative new technologies that have evolved in the last 12 months. We will discuss what’s new in a variety of categories and explain how these products work and how best to recommend them. If you’d like to keep up with the market, this is a good course to take.


FREE

SPECiAL SYMPoSiUMWomen Ask for Directions — Personalities in the WorkplaceSharon CarterDo you have your staff in the right positions? Every employee has a different personality, and for an office to be effective, you must know what personality your employees have and what position is best suited for them. We will determine personality types, define where these types are most effective, and determine what causes personalities to clash. Your patients also have unique personalities and this course will address how to interact and meet the needs of each personality type.Not for Credit

40 E X Pa n d y o u r F i E L d o F V i S i o n i n t E r n at i o n a L V i S i o n E X P o & C o n F E r E n C E

Vision Expo offers many travel ease programs to make attending easy and economical. Here’s a preview, but visit the travel information section of www.visionexpowest.com for full details.

fLYinG in & oUt of LAS VEGAS? you’re covered, from discounted airfare to free airport shuttles to free luggage check-in. Airfare Discount: Jet blue offers a 5% discount; book at www.jetblue.com using the code: ViSWESt

Airfare Discount: american airlines offers a 5% discount; book at www.aa.com using the code: ViSWESt

free Airport Shuttle: on Saturday, october 3, from 3:00 Pm–8:00 Pm, complimentary shuttles are available to mcCarran international airport (LaS) from the Sands Convention Center. reservations are not necessary.

free Luggage Check-in: do you hate carrying your luggage to the airport? Vision Expo pays for you to use bags to go. Check your bags, obtain your boarding pass and we’ll cover the $20 customer service fee.

hotEL DiSCoUntS & ShUttLES best rate Pledge: our travel desk continues to negotiate discounted rates whenever possible. our priority is to serve you and provide the lowest hotel rate available for your stay. if you choose to book directly with the hotel or through a third-party travel vendor, you’re locked into their rate — so if rates go down…you don’t receive the price reduction. Contact us if you find a lower rate — we’ll take care of you.

2009 Discounted hotel rates: this year’s rates are lower than 2008! Visit our Web site to compare 2008 and 2009 price reductions.

free hotel Shuttles: available to and from Vision Expo show hotels and the convention center. Hotels marked as Event Hotels offer free shuttle service.

CAr DiSCoUntSAvis offers a variable percentage discount, beginning at 5% and increasing based on the availability of cars, advance purchase time and current promotions; book online at www.avis.com using the code: d087914

Private Car Service: Executive Las Vegas offers a 10% discount; Call 866.367.7774 mentioning the code “Vision” at the beginning of your reservation.

EntErtAinMEnt & ShoPPinGneed to relax? Enjoy discounts at the Venetian’s famed Canyon ranch SpaClub. need some fun? Several Cirque du Soleil shows have 35% off. Like to spend money, but not at the casino? take advantage of a 10% discount to macy’s. Visit the travel section online for more information.

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NEWLY REDUCED RATES! For curTravel Information section of www.visionexpowest.com.

rent availability and the most up-to-date rates, please visit the

Headquarter Hotel

1 The Palazzo Resort Casino 3325 Las Vegas Blvd South Single/Double (Luxury King): $199 (Sun-Thurs) and $239 (Fri-Sat) Double/Double (Bella 2 Queens): $249 (Sun-Thurs) and $289 (Fri-Sat)

2 Bally's Las Vegas 3645 Las Vegas Blvd South Early Bird rate until 6/30: $59 (Sun-Thurs), $119 (Fri-Sat)

3 Bellagio Las Vegas 3600 Las Vegas Blvd South Single/Double: $199

4 Caesar's Palace 3570 Las Vegas Blvd South

Early Bird rate until 7/1: Single/Double: $120 (Sun-Wed),$140 (Thurs), $180 (Fri-Sat)

5 Courtyard by Marriott 3275 South Paradise Rd Single/Double (King Bed Only): $109

6 Embassy Suites Convention Center 3600 Paradise Rd Single/Double (King): $129, Double/Double: $139

7 Flamingo Las Vegas 3555 Las Vegas Blvd South Early Bird rate until 6/30: Single/Double: $49 (Sun 9/27-Thurs 9/30 & Mon 10/5), $59 (Thurs 10/1 & Sun 10/4), $79 (Fri 10/2-Sat 10/3)

8 Harrah's Las Vegas 3475 Las Vegas Blvd South Early Bird rate until 6/30: Single/Double: $49 (Sun-Thurs),

$89 (Fri-Sat)

9 Imperial Palace 3535 Las Vegas Blvd South Early Bird rate until 6/30: Single/Double: $39 (Sun-Thurs), $69 (Fri-Sat)

10 Las Vegas Hilton 3000 Paradise Rd Single/Double: $99

11 Marriott Suites Las Vegas 325 Convention Center Dr Single/Double (King Bed Only): $129

12 Mirage 3400 Las Vegas Blvd South Single/Double: $90 (Sun-Thur), $150 (Fri-Sat)

13 New York - New York 3790 Las Vegas Blvd South Single/Double: $89 (Sun-Thurs), Double/Double: $149 (Fri-Sat)

14 Planet Hollywood Resort & Casino 3667 Las Vegas Blvd South Single/Double: $149

15 Springhill Suites 2989 Paradise Rd Single/Double (King Bed Only): $119

16 Treasure Island 3300 Las Vegas Blvd South Early Bird rate until 7/30: Single/Double: $139 (Sun-Thur),

Double/Double: $179 (Fri-Sat)

17 Trump International Hotel & Towers 2000 Fashion Show Dr Single/Double: $160

18 Westin Casuarina Hotel & Spa 160 E Flamingo Rd Single/Double: $139

Official Event Hotels & Rates

Regional Travel Partners

Hotels & Convention Center

Map used to indicate approximate locations only.

Rates do not include current tax of 12% or applicable surcharges; subject to change.

Live outside the US? Contact our Regional Travel Partner closest to you or log on to www.visionexpowest.com for more information.

Telephone

+61 300 360 724

+55 (11) 5102 2270

+86 10 51261926+86 13061621951+86 21 51099795

+33 (0) 156 701 703

+49 (0) 8142 418 6123

+49 (0) 2630 96370

+852 2866 9313

+91 11 2683 3491

+972 3 510 2150

+39 (0)2 8474701

+81 (0) 3 3360 6679

+52 55 5682 7242

+64 (9) 529 3700

+351 289 501 835

+65 63398687

+66 2 934 8128 9

+90 212 3432100

+44 (0) 1883 342 006

Fax

+61 7 3009 0525

+86 10 84727853+86 21 64644008+86 21 64644008

+33 (0) 145 609 815

+49 (0) 8142 418 6633

+49 (0) 2630 963717

+852 2866 9797

+91 11 26837906

+972 3 510 2151

+39 (0)2 84800504

+81 (0) 3 3360 6680

+52 55 5682 7460

+64 (9) 529 2855

+351 289 502 260

+65 63399536

+66 2 934 8188

+90 212 3430520

+44 (0) 1883 346 763


Australia Australian Travel Services

Brazil Ievento Promoções e turismo

China Orient Explorer Beijing Orient Explorer Guangzhou Orient Explorer Shanghai

France ESA Voyages

Germany (individuals) Fairtime! Touristik GmbH

Germany (groups) Lagraff-Reisen OHG

Hong Kong Advalue Travel Limited

India Uniglobe Mod Tours & Travel

Israel Expotour

Italy New Flymar

Japan International Travel Management, Inc

Mexico Servem

New Zealand Business World Travel

Portugal Exposé Viagens & Turismo, Lda

Singapore Orient Explorer Singapore

Thailand Orient Explorer Thailand

Turkey Meet Travel

United Kingdom Exposé Travel Management, Ltd

Special reduced rates have been secured for your stay in Las Vegas through the official Vision Expo West Travel Desk powered by Travel Technology Group. Flexible, convenient booking options make your planning easy and affordable—with complete information about each hotel available online so you can make the best decision.

OFFICIAL HOTEL RESERVATION FORM • RESERVATION DEADLINE: AUGUST 28, 2009INTERNATIONAL VISION EXPO WEST • WWW.VISIONEXPOWEST.COM • OCTOBER 1–3, 2009 • SANDS EXPO & CONVENTION CENTER • LAS VEGAS, NV

VISION EXPO WEST TRAVEL DESK

www.visionexpowest.com • [email protected] 388 8106 • +1 312 527 7300 Int’l • +1 312 329 9513 Fax 110 W Hubbard St • Chicago, IL 60654 • USA

www.visionexpowest.com

AfforDAbLE LAS VEGASLooking to dine on a dime, learn about entertainment, spa and shopping discounts? Check out our new affordable Las Vegas guide for this and more.

trEnDY LAS VEGASLIgHTS, CASINOS, ACTION! take in all Sin City has to offer with our trendy Las Vegas program — your exclusive guide to delicious food, hot nightlife, chic shopping, signature Vegas entertainment and upscale transportation.

ContACt USthe international Vision Expo West 2009 travel desk is open from 7:00 am–6:00 Pm CSt monday through Friday to serve you.

ContACt USCall: 1.800.388.8106 within the u.S., international callers please dial +1.312.527.7300

E-mail: [email protected]

ContACt USfax: +1.312.329.9513

Mail: Vision Expo West travel deskc/o travel tech 110 West Hubbard Street Chicago, iL 60610 uSa

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NEWLY REDUCED RATES! For curTravel Information section of www.visionexpowest.com.

rent availability and the most up-to-date rates, please visit the

Headquarter Hotel

1 The Palazzo Resort Casino 3325 Las Vegas Blvd South Single/Double (Luxury King): $199 (Sun-Thurs) and $239 (Fri-Sat) Double/Double (Bella 2 Queens): $249 (Sun-Thurs) and $289 (Fri-Sat)

2 Bally's Las Vegas 3645 Las Vegas Blvd South Early Bird rate until 6/30: $59 (Sun-Thurs), $119 (Fri-Sat)

3 Bellagio Las Vegas 3600 Las Vegas Blvd South Single/Double: $199

4 Caesar's Palace 3570 Las Vegas Blvd South

Early Bird rate until 7/1: Single/Double: $120 (Sun-Wed),$140 (Thurs), $180 (Fri-Sat)

5 Courtyard by Marriott 3275 South Paradise Rd Single/Double (King Bed Only): $109

6 Embassy Suites Convention Center 3600 Paradise Rd Single/Double (King): $129, Double/Double: $139

7 Flamingo Las Vegas 3555 Las Vegas Blvd South Early Bird rate until 6/30: Single/Double: $49 (Sun 9/27-Thurs 9/30 & Mon 10/5), $59 (Thurs 10/1 & Sun 10/4), $79 (Fri 10/2-Sat 10/3)

8 Harrah's Las Vegas 3475 Las Vegas Blvd South Early Bird rate until 6/30: Single/Double: $49 (Sun-Thurs),

$89 (Fri-Sat)

9 Imperial Palace 3535 Las Vegas Blvd South Early Bird rate until 6/30: Single/Double: $39 (Sun-Thurs), $69 (Fri-Sat)

10 Las Vegas Hilton 3000 Paradise Rd Single/Double: $99

11 Marriott Suites Las Vegas 325 Convention Center Dr Single/Double (King Bed Only): $129

12 Mirage 3400 Las Vegas Blvd South Single/Double: $90 (Sun-Thur), $150 (Fri-Sat)

13 New York - New York 3790 Las Vegas Blvd South Single/Double: $89 (Sun-Thurs), Double/Double: $149 (Fri-Sat)

14 Planet Hollywood Resort & Casino 3667 Las Vegas Blvd South Single/Double: $149

15 Springhill Suites 2989 Paradise Rd Single/Double (King Bed Only): $119

16 Treasure Island 3300 Las Vegas Blvd South Early Bird rate until 7/30: Single/Double: $139 (Sun-Thur),

Double/Double: $179 (Fri-Sat)

17 Trump International Hotel & Towers 2000 Fashion Show Dr Single/Double: $160

18 Westin Casuarina Hotel & Spa 160 E Flamingo Rd Single/Double: $139

Official Event Hotels & Rates


Hotels & Convention Center

Map used to indicate approximate locations only.

Rates do not include current tax of 12% or applicable surcharges; subject to change.

Live outside the US? Contact our Regional Travel Partner closest to you or log on to www.visionexpowest.com for more information.

Telephone

+61 300 360 724

+55 (11) 5102 2270

+86 10 51261926+86 13061621951+86 21 51099795

+33 (0) 156 701 703

+49 (0) 8142 418 6123

+49 (0) 2630 96370

+852 2866 9313

+91 11 2683 3491

+972 3 510 2150

+39 (0)2 8474701

+81 (0) 3 3360 6679

+52 55 5682 7242

+64 (9) 529 3700

+351 289 501 835

+65 63398687

+66 2 934 8128 9

+90 212 3432100

+44 (0) 1883 342 006

Fax

+61 7 3009 0525

+86 10 84727853+86 21 64644008+86 21 64644008

+33 (0) 145 609 815

+49 (0) 8142 418 6633

+49 (0) 2630 963717

+852 2866 9797

+91 11 26837906

+972 3 510 2151

+39 (0)2 84800504

+81 (0) 3 3360 6680

+52 55 5682 7460

+64 (9) 529 2855

+351 289 502 260

+65 63399536

+66 2 934 8188

+90 212 3430520

+44 (0) 1883 346 763


Australia Australian Travel Services

Brazil Ievento Promoções e turismo

China Orient Explorer Beijing Orient Explorer Guangzhou Orient Explorer Shanghai

France ESA Voyages

Germany (individuals) Fairtime! Touristik GmbH

Germany (groups) Lagraff-Reisen OHG

Hong Kong Advalue Travel Limited

India Uniglobe Mod Tours & Travel

Israel Expotour

Italy New Flymar

Japan International Travel Management, Inc

Mexico Servem

New Zealand Business World Travel

Portugal Exposé Viagens & Turismo, Lda

Singapore Orient Explorer Singapore

Thailand Orient Explorer Thailand

Turkey Meet Travel

United Kingdom Exposé Travel Management, Ltd

Special reduced rates have been secured for your stay in Las Vegas through the official Vision Expo West Travel Desk powered by Travel Technology Group. Flexible, convenient booking options make your planning easy and affordable—with complete information about each hotel available online so you can make the best decision.

OFFICIAL HOTEL RESERVATION FORM • RESERVATION DEADLINE: AUGUST 28, 2009INTERNATIONAL VISION EXPO WEST • WWW.VISIONEXPOWEST.COM • OCTOBER 1–3, 2009 • SANDS EXPO & CONVENTION CENTER • LAS VEGAS, NV

VISION EXPO WEST TRAVEL DESK

www.visionexpowest.com • [email protected] 388 8106 • +1 312 527 7300 Int’l • +1 312 329 9513 Fax 110 W Hubbard St • Chicago, IL 60654 • USA

www.visionexpowest.com

HOTELS & CONVENTION CENTER OFFICIAL EVENT HOTELS & RATES


KODAK Lenses with Anti-Fatigue Progressive Technology

Relief for EyestrainIntroducing a patented technologicalenhancement for presbyopesexperiencing eyestrain whileperforming near-viewing tasks.

Anti-Fatigue Progressive Technology is available for:• KODAK Unique

• KODAK Precise®

• KODAK Precise Short™

• KODAK Concise®

Visit us at Booth #11057 1.800.950.5367www.signetarmorlite.com

Learn more by attending the COPE-approvedEyestrain Treatment Seminar at VEW 2009.

8 8 8 . 9 0 5 . 7 7 7 0 o d y s s e y m e d . c o m

The Parasol® punctal occluder lets your patients

keep more of their own natural tears. It’s the quick,

effective, proven solution for dry eye.

SEND YOURPATIENTS HOME

IN TEARS.

Odyssey Medical, Inc. 2975 Brother Blvd Bartlett TN 38133

VISIT US

AT BOOTH

7094“ The Parasol®

has changed my life!”— L Y N L I G H T C A P ( M e m p h i s , T N )

Odyssey_PatientTears-VisionExpo.indd 1 4/30/09 11:19:06 AM

7091

Are You Connected?

Experience a new level of connectivity in imaging, exclusively from Topcon® . . .

EyeRoute• ® for secure access to all your images anywhere, anytime, even on your iPhone®.

New 3D OCT FastMap• ™ software which can read legacy STRATUS OCT™ data.

www.topconmedical.com800.223.1130

© 2009, Topcon Medical Systems, Inc. ERvew0910

3G Apple iPhone included

The above listed trademarks and service marks are the marks of their respective owners. iPhone is a registered trademark of Apple Inc.

Visit us at Vision Expo West 2009 Booth #LP7049

CONNECTING VISIONS

®

ERvew0910.indd 1 5/7/09 2:30:57 PM

Continuing EduCation PriCingone of our money-saving Continuing Education Packages is sure to

fit your needs. to register, simply list the courses you are taking on

the registration Form on the back cover. or go online to register at

www.visionexpowest.com — it’s that easy!

ALL ContinUinG EDUCAtion rEGiStrAtionS inCLUDE thE foLLoWinG:

admiSSion to EXHibitS ($75 VaLuE)

admiSSion to ConFErEnCE attEndEE LoungE

CE rEgiStration ProCESSing FEE ($40 VaLuE)

NOTE: Standard Package and/or A la Carte registrations cannot be changed to Total Office Package registrations. All registration fees are non-refundable and non-transferable.

*$40 CE Registration Processing Fee applies if only registering for Workshops.Advance Registration is required for free courses. Seating is limited.

Continuing EduCation CanCELLation PoLiCy• AllcancellationrequestsmustbemadebycompletingtheCancellation

Request Form.• $40CEregistrationprocessingfeeisnon-refundable.• OpticalBootCampLevel1,OpticalBootCampLevel2andContactLens

Boot Camp are non-refundable.• ExhibitHallRegistrationFeesarenon-refundable.• StandardPackageand/orAlaCarteregistrationscannotbechangedto

Total Office Package registrations. All registration fees are non-refundable and non-transferable.

• Creditrolloverswillnotbegrantedforunusedhours.• AllcancellationrequestswillbeprocessedafterInternationalVisionExpo

West beginning in November in the form of a credit rollover. You will receive notification of your credit rollover within 60 days of processing. Credit rollovers are valid for International Vision Expo West 2010 or East 2010 continuing education only.

• Creditrolloverscannotbetransferredtoanotherperson.• ContinuingEducationcreditisnotawardedifacreditrolloverisissued.• CreditrolloverwillexpireifnotusedbyVisionExpoWest2010.• Norefundswillbegivenifthecreditrolloverisnotusedinfull.

Cancellation Request forms are available at www.visionexpowest.com

SEND CANCELLATION REQuEST FORMS TO:Cancellation — International Vision Expo Westc/o Reed Exhibitions, 383 Main Avenue, Norwalk, CT 06851Attn: Lisa Colson(Or, fax to 1.203.840.9442)

Standard PaCKagESOn or Before

8/28/09After

8/28/09

Package A 6 hours of education $230 $250

Package B 9 hours of education $290 $315

Package C 13 hours of education $390 $410

Package D 18 hours of education $520 $540

IMPORTANT: Hours from one registrant CANNOT BE COMBINED with another registrant in order to take advantage of the Standard Packages. This will be strictly monitored. Discount may not be combined with any other offer. Package prices are based on paid course hours selected. A la Carte courses are excluded. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. To accommodate several individuals from the same business, please see Total Office Packages below.Additional hours can be added to any package above for $35 per hour.

totaL oFFiCE PaCKagES Total Office Pricing

Package E 25 hours of education $700 – up to 4 people

Package F 35 hours of education $900 – up to 7 people

Package G 45 hours of education $1,105 – up to 10 people

Total Office Packages are designed to accommodate several individuals from the same practice and make it affordable for the doctor to bring his or her staff. When you register, all registrations must be submitted or called in at the same time and the same company name and address (including zip code) must be used. Package prices are based on paid course hours selected. A la Carte courses are excluded. Other discounts do not apply. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. Additional hours can be added to any package above for $35 per hour.

a La CartE On or Before

8/28/09After

8/28/09

1 hour of education $90 $95

2 hours of education $150 $160




optical Boot Camp level 1 (non-refundable): 21-301-S

$199 $219

optical Boot Camp level 2 (non-refundable): 41-301-S

$139 $159

Contact lens Boot Camp (non-refundable): 31-301-S

$139 $159

FREE CouRsEsObama’s Health Care Plan:

MS-200-0Visionomics Keynote: 20-503-VWomen Ask for Directions: 43-505-VMedical & Scientific Theater Courses

F R E E

Achieving 20/20 Productivity: 10-305-S $250 $275

Lunch with the Experts Roundtable: 30-503-V $50 includes lunch

WoRkshoPs*

Gonioscopy & Punctal Plugs: 13-305-SBoot Camp Frame Adjusting & Repair: 31-305-SBoot Camp Spectacle Measurements: 33-305-SBoot Camp Basic Lensometry: 34-305-S

$150$150$150$150

46 E X Pa n d y o u r F i E L d o F V i S i o n i n t E r n at i o n a L V i S i o n E X P o & C o n F E r E n C EE X Pa n d y o u r F i E L d o F V i S i o n

Learn more about ourinnovations in comfort,vision and heaLth. visit us on the Web at ecP.acuvue.com.

acuvue® is a Proud sPonsorof vision exPo West 2008.

acuvue® brand contact Lenses are indicated for vision correction. eye problems, including corneal ulcers, can develop. some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. consult the package insert for complete information. complete information is also available from vistaKon®, division of Johnson & Johnson vision care, inc., by calling 1-800-843-2020 or by visiting ecp.acuvue.com.

acuvue®, acuvue® oasYs™, hYdracLear®, 1•DAY acuvue® moist ®, acuvue® advance® and vistaKon® are trademarks of Johnson & Johnson vision care, inc.© Johnson & Johnson vision care, inc. 2008.

InTERnATIonAl VIsIon EXPo WEsT EXhIBITs only AnD/oR ConTInuInG EDuCATIon REGIsTRATIonCONFERENCE: Wednesday, Sept. 30 – Saturday, Oct. 3, 2009 ExHIBITION: Thursday, Oct. 1 – Saturday, Oct. 3, 2009

1. ContaCt inforMation If the information on the mailing label is incorrect, please make changes directly to the pre-printed information.

BUSINESS TELEPHONE (DO NOT INCLUDE INTERNATIONAL DIALING CODE)

BUSINESS FAX (DO NOT INCLUDE INTERNATIONAL DIALING CODE)

E-mAIL Mandatory to receive CE Attendance Letter

FL OD LICENSE # FL OPTICIAN LICENSE #

ARBO/COPE OE TRACKER # (OD’s Only)

PROCESSING FEE: $ GRAND TOTAL (9–11): $

I would like to donate $3 to the official Vision Expo West Charities.

9. rEGistration tYpE EXHIBITS ONLY: Before 8.28.09: $50 After 8.28.09: $75 CONTINUING EDUCATION: Includes Exhibit Hall

10. rEGistration paCKaGEs and a la CartE sElECtions

11. list bEloW tHE CoUrsEs YoU WoUld liKE to taKE (including free courses)

Standard packages On or Before 8.28.09 After 8.28.09Package A–6 Hours $230 $250 Package B–9 Hours $290 $315 Package C–13 Hours $390 $410 Package D–18 Hours $520 $540

A La Carte On or Before 8.28.09 After 8.28.091 Hour $90 $95 2 Hours $150 $160 3 Hours $175 $185 4 Hours $190 $210 5 Hours $220 $240 *Optical Boot Camp Level 1: 21-301-S $199 $219 *Optical Boot Camp Level 2: 41-301-S $139 $159 *Contact Lens Boot Camp: 31-301-S $139 $159 Lunch with The Experts Roundtable: 30-503-V $50 includes lunch Achieving 20/20 Productivity: 10-305-S $250 $275 *Non-refundable

Total Office packages Total Office pricingPackage E–25 Hours $700 up to 4 peoplePackage F–35 Hours $900 up to 7 peoplePackage G–45 Hours $1105 up to 10 people

**Free Courses ***Workshops

medical & Scientific Theater Courses (specify course number)

Gonioscopy & Punctal Plugs: 13-305-S — $150

Women Ask for Directions: 43-505-V Boot Camp Frame Adjusting & Repair: 31-305-S — $150

Visionomics Keynote: 20-503-V Boot Camp Spectacle measurements: 33-305-S — $150

Obama’s Health Care Plan: mS-200-0 Boot Camp Basic Lensometry: 34-305-S — $150

**Registration required for free courses***$40 CE registration processing fee applies if ONLY registering for workshops

WEDNESDAYCourse Fee THURSDAY

Course Fee FRIDAYCourse Fee SATURDAY

Course Fee

12a. METHOD OF PAYMENT 12b. CARDHOLDER’S NAME (Please Print)

ACCOUNT #:

EXPIRATION DATE:

CARDHOLDER’S SIGNATURE:

I agree to pay the above total amount according to my card issuer agreement.

onlinE www.visionexpowest.com/ce

bY fax Fax this completed form to 972.620.3099. Please include your phone number in case we have questions. method of payment by credit card only.

bY pHonE Call 800.811.7151 for conference registration only and have your credit card.

bY Mail Send this completed form to: International Vision Expo West, c/o ARI, 350 East Royal Lane, Suite 100, Irving, TX 75039-3105.

aMoUnt $

CHECK ENCLOSED Payable to Reed Exhibitions

CHARGE TO: AmEX masterCard VISA

INFORmATIONStandard Packages do not include A La Carte courses. Hours cannot be combined with another registrant. Total Office Packages do not include A La Carte courses. When registering please use same company name, address and zip code and a registration form for each person. Please Note: registrations must be submitted together.

Other discounts do not apply. additional hours can be added to any package for $35 per hour. Package prices are based on paid course hours. Credit rollovers will not be granted for unused hours.

Standard Package and/or A La Carte registrations cannot be changed to Total Office Package Registrations. All registration fees are non-refundable and non-transferable.

Ticket and badge name must correspond for admittance to each course.

ImpORTANTThe Pre-registration cut-off date is 8.28.09. To receive your badge and course tickets in the mail, registrations must be post marked by 8.28.09. Registrations received after 8.28.09 will be processed; however, badges and course tickets will need to be picked up on-site.

We collect this data in order to provide you with information about International Vision Expo and other companies in your industry. If you prefer not to receive further information, please see our Privacy Statement at http://visionexpo.com or call our Privacy Administrator at 1.888.306.2344, or from outside the U.S. at 1.203.840.5810.

CANCELLATION pOLICY:www.visionexpowest.com

FOUR WAYS TO REGISTER

ANY QUESTIONS?Call 1.800.811.7151 or 1.203.840.5610

Presort StdU.S. Postage

PAIDReed Exhibitions

international Vision Expo West383 main ave., norwalk, Ct 06851

Priority Code:

Customer id:

EntEr YoUr iD for fASt WEb rEGiStrAtion

(Please check one. This selection determines your badge category.) A Buyer — Optical B Buyer — Retail C Corporate management D Laboratory manager E Laboratory Technician F manufacturer’s Representative G Optician, Licensed or Certified H Optician, Non-Certified J Opticianry Assistant K Ophthalmologist m Ophthalmic medical Personnel — COA N Ophthalmic medical Personnel — COT P Ophthalmic medical Personnel — COmT Q Ophthalmological Assistant — (non-certified) R Ophthalmological Resident S Optometrist T Optometric Technician U Optometric Resident V Optometric Student W Practice manager X Guest Y Other (please specify)

(Please check one.) A Chain/Department/Superstore B Independent Ophthalmological Practice C Independent Optometric Practice D Independent Optometric Practice Affiliated

w/Corp. Chain E Laboratory F manufacturer G multidisciplinary Practice H Retail — Drug/Pharmacy/Grocery J Retail Optical Store, 1–10 locations K Retail Optical Chain, 10+ locations m Sporting Goods N Wholesaler/Distributer P Student

A Owner B manager C Employee

D Buyer E Student F Guest

2. YOUR TITLE/POSITION 3. TYPE OF BUSINESS/PRACTICE

4. YOU ARE A/AN (Please check one.)

6. For Demographic Census Purposes, please indicate if you are: A male B Female

Documents

Vision West Brochure