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The UK’s biggest consumer travel exhibition brand in numbers…

Get to know our visitors

Destinations Show, London

Top five areas of the world they intend to travel to:

Average spend on holidays annually per person:

Asia PacificLatin America

North America

Africa & Indian Ocean

Europe

Safari

Activity/Adventure

Relaxation/ Beach

City

Culture

Walking

Cruise

Relaxation/ Beach

Culture

City

Top five areas of the world they intend to travel to:

Asia PacificLatin America

North America

Africa & Indian Ocean

Europe

Average spend on holidays annually per person:

£3,836

55

Destinations Show, Manchester

54

£4,051

Top five types of holiday visitors are interested in:Average Age:

Top five types of holiday visitors are interested in: Average Age:

Show Advertising and Promotion

Companies exhibiting at Destinations: The Holiday & Travel Show benefited from an extensive marketing campaign, which was extended and enhanced in 2015 to cover even more media channels than ever before. Here is a breakdown of the Destinations marketing campaign.

The TimesThe Sunday TimesSunday Times Travel magazine Wanderlust Lonely Planet Traveller

SonglinesWexas TravelCruise InternationalNat Geo Traveller

Food & Travel magazine

In addition to the direct mailing sent to 60,000 Destinations database we also promote the show to thousands of key consumers through inserts in:

WanderlustLonely Planet TravellerNat Geo TravellerSunday Times Travel magazine

SonglinesCruise PlannerWexas Travel

In addition to the 60,000+ Destinations email database we also send dedicated emails to the subscribers of:

FootprintGoCruiseKuoniNo.1 TravellerRohanSEE Tickets

StanfordsTimes + WanderlustWexas TravelTitan Travel

DISPLAY ADVERTISING

MAILERS AND INSERTS

DEDICATED SOLAS EMAILS TO THIRD PARTY SUBSCRIBERS

The PR for Destinations is assigned to Four BGB, who liaise with leading publications to maximise the shows exposure outside of the Destinations Show spend. Here are some of the publications and media that have previously featured the Destinations Shows.

BROADCAST

BBC Radio OxfordSecklow Sounds (Milton Keynes)

PRINT/NATIONALS

PUBLICATIONLive (Mail on Sunday)MetroGreenwich TimeStylistGuide (The Guardian)The Sunday ExpressCity A. M.Press AssociationManchester Evening NewsThe TimesThe Sunday Times

ONLINEWanderlustWatch My WalletEssential TravelToursmartBorn To Be A TouristMetro OnlineThe LondoneerLondonTownTime OutView LondonThe LadyThe Cultural VoyagerJohn Guinn Travel ShowEvening Standard OnlineMy Travel WalletMy Asian PlanetCD TravellerThe List

Media WisdomTravel With KatQuirky Little Planet

TRADE

PUBLICATIONLTH HotelsBreaking Travel NewsTravelbiteTravel WeeklyTravel.Weekly.co.ukField Marketing and Brand ExperienceThe Marketing BlogIncentive Travel Focus on Travel News

Show PR

Mail on SundayMetroTime Out

Destinations: The Holiday & Travel Show commissions a survey to both exhibitors and visitors after each event. Here’s a snap shot of the results…

87% of visitors rated the shows as excellent/good

35% of visitors attended for the first time in 2015

71% of visitors plan to book a holiday as a direct result of attending the shows

90% of visitors definitely will or are very likely to attend the next Destinations Shows

82% of visitors do not attend any other travel shows

99% of respondents rated the show as excellent/good

100% of respondents stated they achieved their objectives

88% of respondents rated the quality of visitors as excellent/good

85% of exhibitors generated sales as a direct result of exhibiting at Destinations

90% of exhibitors have already rebooked or plan to book for Destinations Shows 2015

VISITOR SURVEY RESULTS (BASED ON 2712 RESPONSES)

EXHIBITOR SURVEY RESULTS (BASED ON 52 RESPONSES)

Post-show analysis

By far THE BEST TRAVEL SHOW”

I thought this year’s show had a

fresher and improved atmosphere and had definitely benefited from a move to Olympia.”

I can credit Destinations with finding unique travel companies

and locations that have given me many ‘trips of a lifetime’! It is not an event that I visit in an afternoon and forget. Destinations’ legacy is year round travel inspiration and ULTIMATELY FABULOUS ADVENTURES!”

A great day out - lots to see, interesting people to talk to, EXCITING HOLIDAYS to

consider as well as amazing offers. All under one roof!”

The Destinations

Show is a DIARY DATE MUST for us each year as we plan our next trip.”

I received a great deal of advice about holidays and booked a

couple of them.”

It was great to see such a variety of exhibitors

under one roof. We came away having booked one adventure holiday with a company we’d never heard of before.”

I was introduced to

G Adventures 2 years ago at the show and I am about to book my 3rd trip with them!”

Every year gets better and better. Every stand is packed with passionate

and knowledgeable staff. TOP SHOW for booking and browsing for holidays to every destination imaginable.”

Pau

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Visitor Feedback

Activity & Adventure

UK & Ireland

Cruise

Africa & North Africa

The Americas & The Caribbean

Middle East

Europe

Asia Pacific & Indian Ocean

Travel Accessories & World Food

Responsible Travel

CaféStanfords Travel Writers Festival

Main Entrance

Meet the Experts Theatre

Meet the Experts Theatre

Key:

Activity & Adventure

UK & Ireland

Africa & North Africa

The Americas & The Caribbean

Europe

Asia Pacific & Indian Ocean

Travel Accessories & World Food

Responsible Travel

Main Entrance

Meet the Experts Theatre

Key:

Food & Travel Stage

Entrance to The Caravan & Motorhome Show

www.DestinationsShow.com

Whether you're a tourist board, airline, operator or hotelier, Destinations is the most cost-effective way to create real response from your target market. It is the ideal

opportunity to meet customers, sell travel products and build your brand.

Guarantee prime stand positions

Get inclusion in the monthly offers e-newsletter sent to 60,000 travellers

Get maximum coverage from our PR & marketing campaign

Give your brand an opportunity to influence the buying decisions of an audience who will spend over £251 million on travel in the next 12 months

BOOK EARLY TO:

Rob DebenhamShow ManagerEmail: rob.debenham@clarionevents.comTel: +44 (0) 20 7384 8129

Russell RuleSales Executiverussell.rule@clarionevents.comTel: +44 (0) 20 7384 8127