2012

Sports Marketing

2012 Economic Impact: $7,074,000

2012 Blocked Rooms: 28,700

Magazine Advertising

Sports Destination Management

Sports Events Magazine

Sports Travel Magazine

Memberships

Amateur Athletic Union

National Association of Sports Commissions

Sports Marketing

New Sporting Events in the Eau Claire Area

Included…

USA Curling – Challenge Round Tournament• Eau Claire County Expo Center/EC Curling Club• Over 200 Room Nights• $54,000 Economic Impact

WI Dartball – State Tournament• Eau Claire Indoor Sports Center• Over 1,000 Room Nights• $270,000 Economic Impact

Professional Disc Golf Association – King of the Ridge Tournament• Tower Ridge County Park• Over 300 Room Nights• $81,000 Economic Impact

WI Little League – State 12U Tournament• Carson Park – Gelein Field• Over 600 Room Nights• $167,400 Economic Impact

2012 Sports Sales Review

Group Marketing

2012 Economic Impact: $1,389,150

2012 Blocked Rooms: 5,145

Memberships

Meeting Professionals International

Think Wisconsin

Wisconsin Society of Association Executives

Advertising

Collinson Media

MPIGlobal.com

Midwest Meetings Guidebook

Meetingpages.com

Group Marketing

Cooperative Network – Youth Conference• Ramada Convention Center

• Over 120 Room Nights

• $32,400 Economic Impact

WI Association of Licensed Practical Nurses

• Holiday Inn Campus Area

• Over 180 Room Nights

• $48,600 Economic Impact

2012 Group Sales ReviewNew Groups/Conventions in the

Eau Claire Area Included…

2014 WI Rural Letter Carriers Assoc.• Holiday Inn Campus Area

• Over 240 Room Nights

• $64,800 Economic Impact

WI Housing & Urban Development• Plaza Hotel & Suites

• Over 250 Room Nights

• $67,500 Economic Impact

Leisure Marketing

Leisure Marketing - Advertising

Online Banner Ads 2012

Website Traffic GROWS

www.visiteauclaire.com

www.visiteauclaire.mobi

www.visiteauclaireblog.com

www.www.gotownofunion.com

www.goaltoona.com

Visit Eau Claire Mobile Application

2012 Visits: 93,4012011 Visits: 77,881

11.65% increase from previous

yearAverage Time on Site: 3:00

Page Views Per Visit: 4

Earned MediaLocal, Regional, National

Highlights include:

Bon Iver Wins a Grammy and Mentions Eau Claire

Eau Claire Featured in “Today in America” with Terry Bradshaw

Yahoo! Finance lists Eau Claire as “One of Top 5 Cities to Retire on Social Security Alone”

UW Eau Claire Selected as Top 5 of Regional Public Universities by US News

We continue to have great local coverage from local radio, newspapers, TV

2012: $383,000

Social Media

Contacts

2011 2012Facebook: 1,678

Flickr: 1,695

Twitter: 1,150

YouTube: 8,443

2,937

2,604

1,504

13,037

Social Media - Highlights

2012 Brings New Social Media Exposure Pinterest Google + Instagram

Visit Eau Claire Wins Contest at SoMeT 2012

Through Instagram FREE Registration to

2013 Conference ($600) Beat out Pure Michigan by

41 Votes!

2012 Fun Patrol Overview

Over 417 Events!

Expanded “Out of Market” Coverage:

• Madison, WI (2)• Chanhassen, MN• Wausau, WI

2012 Featured Businesses

Visit Eau Claire FUN PATROL FRIDAYS

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! 2-4 Fun Patrol Friday visits ! Games ! Giveaways

Membership & Servicing

255 Members

46 New This Year

Membership

KP Katering

Northern WI State FairgroundsSt. James the Greater

Wilderness Pursuit Horseback AdventuresExceptional AthleticsRight Way Shuttle

BareBones Ensemble Theatre CompanyGold’s Gym

My Next HomeNew Image PACE Fitness

From the Vine

Farmers’ Insurance

Westgate Sportsman ClubRiver Bend WineryAuto Wrap, LLC

TGI Friday’s

Eau Claire Bit & Spur Saddle Club

Lee Beverage

Burrachos

WESTconsinThe Goat Coffee House

Globe UniversityAltoona Family Restaurant

Ship Shape Car WashMabel Tainter Center for the Arts

The Chocolate ShoppeJim Bob’s Pizza

Richie, Wickstrom & Wachs

CV Virtual Tours

Chippewa Valley Jazz Orchestra

Denovo MedspaCaffee Tempo

Membership

Basic Membership Provides Access to $322 Million in Annual Visitor Spending!

Free Listing Program

FREE Website Listing on

VISITEAUCLAIRE.COM

To apply for your FREE Web Listing go to:

visiteauclaire.com/ freelisting.asp

***PRESS RELEASE**************PRESS RELEASE***

Primary Contact: Shawtown ShankHer

press@chippewavalleyrollergirls.com

Secondary Contact: Kristin Cook 715-831-2345

November 28, 2012

Chippewa Valley Roller Girls Rough and Tumble Christmas

Saturday, December 1, 2012

Chippewa Valley Roller Girls present a Rough and Tumble Christmas, December 1, 2012 at the Eau Claire

Indoor Sports Center. Doors open at 5:30 PM, the hard hitting action begins at 6:30 PM. CVRG is looking

forward to earning a win against Madison Wisconsin’s, Quad Squad.

CVRG supports a charity each bout. This month a portion of the bout proceeds will help the featured charity;

Toys for Tots, each skater will be donating a toy to a boy or girl as well as presenting them with a check during

halftime. Fans are encouraged to bring in unwrapped presents as well.

Tickets for “Rough and Tumble Christmas” are $8 in advance ($10 at the door), and are available at the Volume

One Local Store, The Eau Claire Indoor Sports Center, Tailgate’s Sports Bar and online at

http://www.brownpapertickets.com. Children 12 and under are admitted free. Fans are encouraged to bring

folding chairs- very limited bleacher seating is available.

The Visit Eau Claire Fun Patrol will also be at the Eau Claire Indoor Sports Center to support the Chippewa

Valley Roller Girls. Stop by their booth for your chance to win some great prizes.

The league’s entire schedule and information on joining or volunteering can be found on its website

www.chippewavalleyrollergirls.com.

###

Pre-event Publicity• Press Releases

Welcome Bags• Folders• Guides• City information

Donation Assistance• Gift Baskets

Itinerary Coordination Registration Assistance

• Name badges• Volunteers• Visitor Information Booth

Speaker Referrals Site Inspections Fun Patrol Grant Assistance

Visit Eau Claire Services

Grants

Grants Allocated by VEC in 2012Total Tourism and Cultural Grants- $37,783

(supported by $10,833 grant from Wisconsin Arts Board)

Some Events and Promotions funded through the grant programs:

• Eau Claire Children’s Theatre – Harvest Hustle Half Marathon

•Eau Claire Horseshoe Club – WI State Horseshoe Tournament

•Eau Claire Kubb – U.S. National Kubb Championship

•Eau Claire Little League – WI State Tournament

•Eau Claire Big Rig Truck Show/NAST

•Paul Bunyan Logging Camp – US Open Chainsaw Sculpture Championships

•Literary Arts Committee, ECRAC – Chippewa Valley Book Festival

•Eau Claire Jazz Festival

•Sculpture Tour Eau Claire

•Evolve Welness, LLC – Movement Arts Day

•Dunn County Historical Society – Show Me Saturdays

Grant Program Highlights

Eau Claire Kubb – U.S. National Championships

$750 Tourism Grant Largest Kubb Tournament Outside Europe40% Increase in Players for 2012 Eau Claire Soccer Park

Movement Arts Day

$2,000 Cultural Arts Grant Interactive Dance & Movement Workshops Held In Conjunction with the Open Air Festival of the ArtsPhoenix Park

Grant Award Ceremony

Emcee: Ben Richgruber Official Presentation of All Grant Awards Media Coverage Future Plans:

• Member Services “Tradeshow” November Round Ceremony: Thursday, December 20, 2012

Grants Received

Leveraging our Resources

Meetings Mean Business: $1,925 Wisconsin Arts Board: $7,010 Ready, Set, Go Grant: $20,000 WI Welcome Center Grant: $35,150 JEM Grant: $38,700

$102,785Grant Funding Received in 2012

Menomonie Area Welcome Centers

Ribbon Cutting & Grand Opening

Chippewa Falls Area Chamber Hudson Area Chamber Greater Menomonie Area Chamber Visit Eau Claire WI Department of Tourism WI Department of Transportation

Thank for helping us make 2012 a great year!

On Behalf of the Staff of Visit Eau Claire

YOU