Visitors

Sales Lead

Portal with property

Conversion rate 1%

All about Real Estate portalProperty owners

Real Estate Agents

Portal people

Visitors

Sales Lead

Portal with property

Conversion rate >>1%

What is main OBJECTIVE (No 1.) for Real Estate portal

Property owners

Real Estate Agents

Portal people

#1. HIGH Sales Lead

conversion rate

What we do not know?

• What to do now?

What we do not know?

• If agent sell the property?

• What is the conversion rate from our portal?

• How many property sold over our portal?

What we know?

• No of site visitors!• No of sales leads via FORM on portal ! • If agent stay or leave !• Corelation betwen no of sales leads via form and no

of properties for one agent !• Bounce rate for vistors !

• Agent stay = f (sales leads via form)• Sales Leads via form = f (visitors, bounce rate Google Analitics)

What TO DO ?

• Increase visibility and increase no visitors!• Chance to increase probabilty to increase number of

sales leads • Measure conversion rate (check Number of Sales

leads via FORM on portal ! • Measure and check If agent stay or leave !• Measure Bounce rate for vistors not to increase non-

important vistors for real estate (Targeted marketing!)

• Measure to be sure you are doing well! • Check process on monthly base (weekly)!

PROBLEM OF ALL PROBLEMS ?

How to Increase no of visitors

WITHOUT SPENDING MONEY ?

(Existing portals)

How to bring vistors on new no-name not branded new sites with totaly new content? (New portals)

WHO HAVE SOLUTION FOR THIS PROBLEM?

Model : business process (from Skype : : 21/10/2011.)

Vistors Sales Leads Conversion rate Agents (Sales occur) Owner get 100.000 Eur Agent get 3.000 Eur Portal gets % of sales on the way that is f (sales lead, money agent prepare to invest in marketing)

We calculate no.of sold properties (in milions EUR Income for ALL real estate agents (Industry earns 3% property market value that are sold) readiness to pay for marketing PORTALS