VISUAL IDENTITY GUIDELINES GUIDE D’IDENTITÉ … · 06 official colours ... by a protection space equivalent to the letter “X” in the RCN symbol. ... FOUNDRY CONTEXT DEMI ARIAL

VISUAL IDENTITY GUIDELINES

GUIDE D’IDENTITÉ VISUELLE

ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES

03 logo presentation

04 member statement version

05 alternate versions

06 official colours

07 protection space and minimal size

08 incorrect usages

09 typography

10 displaying member logos

11 choosing imagery

12 RCN Applications overview

13 stationery

14 powerpoint

15 report covers

16 web look and feel

17 newsletter and eNewsletter

18 RCN member applications overview

19 stationery examples

20 official boilerplate

21 member applications guidelines

03 logo presentation

04 member statement version

05 alternate versions

06 official colours

07 protection space and minimal size

08 incorrect usages

09 typography

10 displaying member logos

11 choosing imagery

12 RCN Applications overview

13 stationery

14 powerpoint

15 report covers

16 web look and feel

17 newsletter and eNewsletter

18 RCN member applications overview

19 stationery examples

20 official boilerplate

21 member applications guidelines

TABLE OFCONTENTS

TABLESDES MATIÈRES

R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES

The Rossy Cancer Network is a major initiative undertaken by the McGill University teaching hospitals. By joining forc-es, McGill University, the McGill University Health Centre (MUHC), the Jewish General Hospital (JGH) and St. Mary’s Hospital Center (SMHC) aim to improve the quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer.

The Rossy Cancer Network is built around a common vision of putting the person afflicted by cancer at the centre of everything we do. As such, the visual identity reflects that guiding principle. At the heart of the logo shines a diamond shape created and protected by the intersection of four circles, representing each institution. Furthermore, four new colours result from this association: a symbol of the positive outcomes and further development of the Network.

The new logo is the reflection of our joined efforts and will only be efficient if applied diligently by every person in-volved in the process. We invite you to read on and apply the principles set forth and by doing so, participate in making the Rossy Cancer Network a communication success.

The Rossy Cancer Network is a major initiative undertaken by the McGill University teaching hospitals. By joining forces, McGill University, the McGill University Health Centre (MUHC), the Jewish General Hospital (JGH) and St. Mary’s Hospital Center (SMHC) aim to improve the quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer.

The Rossy Cancer Network is built around a common vision of putting the person afflicted by cancer at the centre of everything we do. As such, the visual identity reflects that guiding principle. At the heart of the logo shines a diamond shape created and protected by the intersection of four circles, representing each institution. Furthermore, four new colours result from this association: a symbol of the positive outcomes and further development of the Network.

The new logo is the reflection of our joined efforts and will only be efficient if applied diligently by every person in-volved in the process. We invite you to read on and apply the principles set forth and by doing so, participate in making the Rossy Cancer Network a communication success.

INTRODUCTION INTRODUCTION


LOGO PRESENTATION

The Rossy Cancer Network logo is a lock-up composed of two distinct elements: the symbol and the wordmark. The two elements should never be dissociated. The logo only exists in its bilingual version. The lock-up should never be altered, recreated ormodified in any way.

PRESENTATION DU LOGO

The Rossy Cancer Network logo is a lock-up composed of two distinct elements: the symbol and the wordmark. The two elements should never be dissociated. The logo only exists in its bilingual version. The lock-up should never be altered, recreated or modified in any way.

Rossy CancerNetwork

Réseau de cancérologieRossy

SYMBOL / INSIGNE WORDMARK / MOT-SYMBOLE

LOGOPRESENTATION

FRANÇAIS...03


MEMBER STATEMENT VERSION

To help build The Rossy Cancer Network brand and initia-tive, constituent partners are invited to display their belong-ing to the initiative by using the bilingual member version illustrated above.

FRENCH

To help build The Rossy Cancer Network brand and initia-tive, constituent partners are invited to display their belong-ing to the initiative by using the bilingual member version illustrated above.

Rossy CancerNetwork

Réseau de

cancérologieRossy

MEMBRE DU / MEMBER OF

SAMPLE RECOMMENDED MEMBER APPLICATIONS FRENCH TRANSLATION

Institution’s Letterheads

Stream leader’s personal stationery

Stream leader’s eSignature

Institution’s Cancer care website

Institution’s Cancer care literature

Institution’s Letterheads

Stream leader’s personal stationery

Stream leader’s eSignature

Institution’s Cancer care website

Institution’s Cancer care literature

MEMBER STATEMENTVERSION

FRANÇAIS... 04


GREYSCALE VERSIONSAn official greyscale version is available to accommodate all member institutions’ needs and graphic guidelines, when a full colour version is too costly to print. The greyscale version should be used sparingly as it does not convey the vibrant energetic style of the Rossy Cancer Network. The greyscale version may be printed using a member partner colour other than grey.

VERSIONS GREYSCALEAn official greyscale version is available to accommodate all member institutions’ needs and graphic guidelines, when a full colour version is too costly to print. The greyscale version should be used sparingly as it does not convey the vibrant energetic style of the Rossy Cancer Network. The greyscale version may be printed using a member partner colour other than grey.

Rossy CancerNetwork



Rossy CancerNetwork



05 GREYSCALE VERSIONS

FRANÇAIS...


OFFICIAL COLOURS

United colours of the RCNThe official colours respect the colours of our member institutions. Use the colour specifications listed above when creating materials that display the Rossy Cancer Networkidentity. The result will be harmonious in every context.

COULEURS OFFICIELLES

United colours of the RCNThe official colours respect the colours of our member institutions. Use the colour specifications listed above when creating materials that display the Rossy Cancer Network identity. The result will be harmonious in every context.

PRIMARY COLOUR PALETTE / PALETTE DE COULEURS PRIMAIRES

SECONDARY COLOUR PALETTE / PALETTE DE COULEURS SECONDAIRES

PANTONE 389C

C 20 M 0 Y 100 K 0

HEX #CCDC00

R 204 G 220 B 0

PANTONE 293C

C 100 M 68 Y 0 K 2

HEX #0046AD

R 0 G 70 B 173

PANTONE 1795C

C 0 M 96 Y 90 K 2

HEX #CD202C

R 205 G 32 B 44

PANTONE 2905C

C 45 M 1 Y 0 K 0

HEX #8FCAE7

R 143 G 202 B 231

PANTONE 429C

C 21 M 11 Y 9 K 22

HEX #A5ACAF

R 165 G 172 B 175

PANTONE 427C

C 7 M 3 Y 4 K 8

HEX #D1D4D3

R 209 G 212 B 211

PANTONE 368C

C 63 M 0 Y 97 K 0

HEX #69BE28

R 105 G 190 B 40

PANTONE 1375C

C 0 M 45 Y 95 K 0

HEX #FFA02F

R 255 G 160 B 47

06OFFICIALCOLOURS

FRANÇAIS...


MINIMUM SIZE AND PROTECTION SPACE

Protection spaceFor a maximum impact, the logo must always be surrounded by a protection space equivalent to the letter “X” in the RCN symbol.

Minimum sizeTo ensure optimal legibility, the logo should never be displayed at a size smaller than 1.25”/32 mm based on the width of the symbol.

MINIMUM SIZE AND PROTECTION SPACE

Protection spaceFor a maximum impact, the logo must always be surrounded by a protection space equivalent to the letter “X” in the RCN symbol.

Minimum sizeTo ensure optimal legibility, the logo should never be displayed at a size smaller than 1.25”/32 mm based on the width of the symbol.

X

X


PROTECTION SPACE / ESPACE DE PROTECTION

MINIMUM SIZE / TAILLE MINIMALE

1.25 INCHES32 MM90 PIXELS

MINIMUM SIZE ANDPROTECTION SIZE

FRANÇAIS...07


INCORRECT USAGE

The integrity of the logoBuilding a consistent and lasting impression in the mind of the viewers depends on respecting the integrity of the logo. Please avoid all incorrect usage listed above.

INCORRECT USAGE

The integrity of the logoBuilding a consistent and lasting impression in the mind of the viewers depends on respecting the integrity of the logo. Please avoid all incorrect usage listed above.

DO NOT ALTER THE COLOUR IN THE LOGO / NE PAS ...

DO NOT MODIFY LOCK-UP / NE PAS ...

DO NOT DISTORT / NE PAS ...

DO NOT PRINT IN A SOLID BLACK / NE PAS ... DO NOT APPLY EFFECTS / NE PAS ...

DO NOT USE A GREYSCALE VERSION USING RED / NE PAS ...

INCORRECT USAGE

FRANÇAIS... 08


TYPOGRAPHY

Typography is like a person’s handwriting, it is distinctive and an integral part of our identity. One should not try to mimic the font used in the wordmark, but rather consis-tently use our recommended accompanying font. Exception-ally, the alternate universal computer font can be used on functional applications.

TYPOGRAPHIE

Typography is like a person’s handwriting, it is distinctive and an integral part of our identity. One should not try to mimic the font used in the wordmark, but rather consis-tently use our recommended accompanying font. Exception-ally, the alternate universal computer font can be used on functional applications.

FOUNDRY CONTEXTUSED FOR MAIN HEADINGS,SUBHEADS AND CAPTIONS

FRANÇAIS...

ARIALALTERNATE FONT FOR USE WITH DIGITAL MEDIA

FRANÇAIS...

FLAMAUSE AS MAIN BODY TEXT

FRANÇAIS...

FOUNDRY CONTEXT REGULAR

FOUNDRY CONTEXT DEMI

ARIAL REGULAR

FLAMA REGULAR

FOUNDRY CONTEXT BOLD

ARIAL BOLD

FLAMA BOLD

1234567890 !@£$%^&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZ



1234567890 !@£$%&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZ



1234567890 !@£$%&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZ

TYPOGRAPHY FRANÇAIS...09


DISPLAYING MEMBER LOGOS

Four constituentsThe Rossy Cancer Network is the result of a joint effort between four constituents. When displaying the Rossy Cancer Network logo on a piece of communication, one must always include the four member partner logos. The two layouts above are the only presentations that can be used in any context. The order and proportion should not be modified in any way. An electronic file already containing the appropriate logos and proportions can be accessed at www.mcgill.ca/rcr-rcn/logos

DISPLAYING MEMBER LOGOS

Four constituentsThe Rossy Cancer Network is the result of a joint effort between four constituents. When displaying the Rossy Cancer Network logo on a piece of communication, one must always include the four member partner logos. The two layouts above are the only presentations that can be used in any context. The order and proportion should not be modified in any way. An electronic file already containing the appropriate logos and proportions can be accessed at www.mcgill.ca/rcr-rcn/logos

DISPLAY MEMBERLOGOS

FRANÇAIS... 10

LEFTMARGIN /MARGEGAUCHE

RIGHTMARGIN

/ MARGEDROITE

HORIZONTAL STACKING / FRANÇAIS...

VERTICAL STACKING / FRANÇAIS...


CHOOSING IMAGERY

Committed to outcomesThe Rossy Cancer Network is committed to improving cancer outcomes in Québec. The imagery we choose for our communications reflect a positive outlook on living with cancer. Images of an individual surrounded by caregivers in a natural light setting, capturing the dignity of a smile, our focus is on the person beyond the patient.

Owning our imagesTo make our images more distinctive, we use two different treatments. One, we desaturate the caregivers and profes-sionals and leave only the person in full-spectrum colour. Our second technique is to overlay one of our colours onto the image. The result is an expression of our undivided at-tention and care.

CHOOSING IMAGERY

Committed to outcomesThe Rossy Cancer Network is committed to improving cancer outcomes in Québec. The imagery we choose for our communications reflect a positive outlook on living with cancer. Images of an individual surrounded by caregivers in a natural light setting, capturing the dignity of a smile, our focus is on the person beyond the patient.

Owning our imagesTo make our images more distinctive, we use two different treatments. One, we desaturate the caregivers and profes-sionals and leave only the person in full-spectrum colour. Our second technique is to overlay one of our colours onto the image. The result is an expression of our undivided at-tention and care.

CHOOSINGIMAGERY

FRANÇAIS...11BEFORE / AVANT

AFTER / APRÈS


RCN APPLICATIONS OVERVIEW

The RCN brand in actionThe following section shows the RCN brand in sample ap-plications. The examples shown are meant to inspire you to use the brand and its tools in a consistent and unified man-ner. Doing so is an attestation of the purpose of the Rossy Cancer Network, to provide a consistent quality of care throughout its member institutions.

RCN APPLICATIONS OVERVIEW

The RCN brand in actionThe following section shows the RCN brand in sample ap-plications. The examples shown are meant to inspire you to use the brand and its tools in a consistent and unified man-ner. Doing so is an attestation of the purpose of the Rossy Cancer Network, to provide a consistent quality of care throughout its member institutions.

RCN APPLICATIONSOVERVIEW

RCN APPLICATIONSOVERVIEW

12


STATIONERY

This treatment is reserved to RCN applications only

STATIONERY FRANÇAIS...13

FRANÇAIS


POWERPOINT

POWERPOINT FRANÇAIS... 14

FRANÇAIS


REPORT COVERS

REPORTCOVERS

FRANÇAIS...15

FRANÇAIS


WEB

WEB FRANÇAIS... 16

Welcome to the Rossy Cancer NetworkMcGill University, the McGill University Health Centre (MUHC), the Jewish General Hospital (JGH) and St. Mary’s Hospital Center (SMHC) have joined forces to improve quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer.

became possible in 2012, thanks to the support of the Larry and Cookie Rossy Family Foundation (LCRFF) and an initial LCRFF financial contribution to lay the groundwork.

together based on a shared mission, vision and strategic plan for improving cancer care.

The network, which forms part of the Réseau québécois de cancérologie, provides an exceptional opportunity to advance care using a common framework of quality, resources and tools. Not only will it improve clinical outcomes, it will also have a positive influence on research and teaching, as

Much energy has already been devoted by many of the colleagues at the above-named institu-

We are extremely enthusiastic about this collaboration and the positive impact it will have on cancer care for our patients, as well as on our teaching and research missions.

Message from the Minister of Health and Social Services, Dr. Réjean Hébert, at the launch of the Rossy Cancer Network, May 15, 2013.

"I applaud the initiative of the McGill University Health Centre, the Jewish General Hospital, St. Mary’s Hospital Center and McGill University.

The Rossy Cancer Network would not have been created had it not been for the support of the

The MSS favours the network approach to fighting cancer in Quebec. The opening of the Rossy Cancer Network contributes to the creation of a network that complements Quebec’s large cancer network. This initiative demonstrates the exemplary proactivity of many of our allies in the battle against this disease.

I would like to remind you that it is essential for all stakeholders to embrace the network

together."

Excerpts from a message from the director of the Direction québécoise de cancérologie du MSSS, Dr. Jean Latreille, at the launch of the Rossy Cancer Network, May 15, 2013

"By enabling the creation of the Rossy Cancer Network, the Foundation has helped make McGill one of the first institutions to adopt the directions recently announced by Health Minister Réjean Hébert.

I am pleased to see how enthusiastically you have taken on the challenge of creating the network. Already your network is a model of cooperation, dialogue and coordination, aimed at delivering the best cancer care. The RCN is already contributing to consolidating the cancer network in Quebec.

Long live the Rossy Cancer Network!”

Rossy Cancer Network2155 Guy Street, Suite 225Montréal, Quebec H3H 2R9514 934-1934 ext. 71736

FRANÇAIS

SEARCH

ABOUT RCN / THE PARTNERS / INITIATIVES / PRESS ROOM / CONTACT US

MCGILL AND TEACHING

HOSPITALS LAUNCH MAJOR

INITIATIVE TO IMPROVE

CANCER CARE FOR QUEBECERS.

The institutions are joining together, combining strengths, to improve quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer.

PRESS RELEASE

May 15, 2013

Rossy Family Foundation and partners pledge $58 million to improve cancer care for Quebec

VIEW RECORDING OF RCN’SPUBLIC LAUNCH

May 15, 2013

FRANÇAIS


NEWSLETTER AND eNEWSLETTER

NEWSLETTERAND eNEWSLETTER

FRANÇAIS...17

FRANÇAIS


MEMBER APPLICATION OVERVIEW

The member statement version in actionThe following section shows the RCN member version in sample applications. The RCN member should be displayed in a manner that clearly states its purpose and should not be confused with a sponsor or donor.

18

MEMBER APPLICATIONSOVERVIEW

MEMBER APPLICATIONSOVERVIEW

FRANÇAIS


STATIONERY

MEMBER APPLICATIONSTATIONERY

FRANÇAIS...19

FRANÇAIS


STATIONERY

20

FRANÇAIS


OFFICIAL BOILER PLATE

To come...

FRANÇAIS

Boilerplate

MEMBER APPLICATIONOFFICIAL BOILERPLATE

FRANÇAIS...21


MEMBER APPLICATIONS GUIDELINES

For any question on how to use the Rossy Cancer Network identity, please call : [Contact name and info]

FRANÇAIS

For any question on how to use the Rossy Cancer Network identity, please call : [Contact name and info]

MEMBER APPLICATIONGUIDELINES

FRANÇAIS... 22

SAMPLE RECOMMENDED MEMBER APPLICATIONS FRANÇAIS...

Institutions’ letterheads

Institutions’ letterheads

Stream leaders’ personal stationery

Stream leaders’ personal stationery

Stream leaders’ eSignature

Stream leaders’ eSignature

Institutions’ cancer care website

Institutions’ cancer care website

Institutions’ cancer care literature

Institutions’ cancer care literature

Cancer care unit signage

Cancer care unit signage

Respect member guidelines

Ensure that member version does not conflict with the institution’s identity and respects the institutions’ guidelines

Check with institutions’ IT departments before implementing

The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a link to the RCN website

The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a drive-to-web to the RCN website

The member seal can be displayed in a manner that does not confuse the RCN with a sponsor or donor

Respect member guidelines

Ensure that member version does not conflict with the institution’s identity and respects the institutions’ guidelines

Check with institutions’ IT departments before implementing

The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a link to the RCN website

The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a drive-to-web to the RCN website

The member seal can be displayed in a manner that does not confuse the RCN with a sponsor or donor

Documents

VISUAL IDENTITY GUIDELINES GUIDE D’IDENTITÉ … · 06 official colours ... by a protection space equivalent to the letter “X” in the RCN symbol. ... FOUNDRY CONTEXT DEMI ARIAL