VISUAL IDENTITY - KTU · principles WHERE in all visual communication except for the flag, medals, decorations, ... Infographic colour palettes PRESENTATION PRESENTATION STUDIES SCIENCE

VISUAL IDENTITY

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TABLE OFCONTENTS

Logo

The structure of the logo

The structure of the logo distances

The minimal sizes, minimal spaces of the logo

The colours of the logo

The backgrounds of the logo

The variations of the logo

The fonts of the logo

The fonts of the documents

Business card

Visual identity description

Blanks (2016–2017)

Invitation (2016–2017)

4–5

6

7–8

9–10

11

12–15

16–17

18

19

20

21

22

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Documents folder (2016–2017)

Notebooks (A4, A5) (2016–2017)

Poster template (2016–2017)

Information link template (2016–2017)

Job advertisement

Graphical/decorative pattern (2016–2017)

The pictures of visual identity elements

Souvenirs and merchandise

Presentation

Infographic colour palettes

Photography style

Marking buildings, rooms

Marking cars

Contacts

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25

26

27

28

29

30–33

34–35

36–37

38-39

40–41

42–43

44

45

The logo of Kaunas University of Technology

WHAT

WHAT

modern design:visually sparing and

expressive at the same time

ideologically close to the periodic table, where

chemical elements interactas different members

in the University’s ecosystem

WHY

a unified and assiduous image increases the University’s recognition in the society

modernity and transparency which are at the basis of the University’s activities must be followed by the visual identity based on the same

principles

WHERE

in all visual communication except for the flag, medals, decorations, graduation diplomas, where the University’s coat of

arms is being used

from international com-munication to everyday

collaboration

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THE LOGO THE LOGOThe logo of Kaunas University of Technology

can be used in two versionsIn an international context, the English version of the logo or the icon is used

FULL LOGO ICON FULL LOGO FULL LOGO ICON ICON

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UNIVERSITY’S ABBREVIATION UNIVERSITY NAME

DATE OF ESTABLISHMENT

xk

k1/2 x

z z z z

x

x x

Structure The structure of the logo distances

THE LOGO THE LOGO

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x

y

z z z

yx

x x

The structure of the logo distances Minimal sizes and minimal spaces around the logo are determinedby the size of the letter “u” by proportionally enlarging/reducing the logo

THE LOGO THE LOGO

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10 mm 15 mm

C M Y K 0 / 0 / 0 / 1 0 0PANTONE PRO BALCK

C M Y K 0 / 0 / 0 / 0PANTONE WHITE

The contour of the logo can be only black or white

THE COLOURS OF THE LOGOThe minimal sizes, minimal spaces of the logo. Minimal size of the logo.

THE LOGO

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The logo is transparent and adaptable to the background. Taking into account the colour contrast, either the black or the white logo is used.

The preferred backgrounds are monochrome natural/texture surfaces

THE BACKGROUNDS OF THE LOGO


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The logo can be used on plain unnatural surfaces as well


The logo can be used on a picture only in the place where the background of the logo and its protection zone is monochromatic.


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apskaitoskatedra

department ofaccounting

institute ofenvironmentalengineering

department ofstrategic planningand quality

THE VARIATIONS OF THE LOGO

The logos of the departments are constructed on the base of the University’s logo, by using the name of the department instead

of the University’s name.

THE VARIATIONS OF THE LOGO

The logos of the departments are constructed on the base of the University’s logo, by using the name of the department instead

of the University’s name.

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GOOD HEADLINE PRO BOLD

GOOD HEADLINE PRO MEDIUM GOOD HEADLINE PRO MEDIUM

THE FONTS OF THE LOGO

The headline uses the PF Din Text Pro font family

FONTS

Kauno technologijos universitetas














The main text uses the Arial fonts family





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Name SurnamePosition

K. Donelaičio g. 73 -120 kab.LT-44029 KaunasMob. tel. +370 xxx xx [email protected]

10 mm

16 mm

10 mm

10 mm

39 mm

PF Din Text Pro Regular 7ptPF Din Text Pro Bold 9pt

The format of the business card is 90 mm × 50 mmThe paper used for making the business cards:

TDF280B1 Tucard O Felt 280 gRives Sens. M. Ta 270 g

BUSINESS CARD VISUAL IDENTITY

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K a u n a s U n i v e r s i t y o f T e c h n o l o g y

INVITATION

115 mm 95 mm

kirtimo linija

lenkimo linija

K. Donelaičio g. 73, LT-44249 KaunasTel. : (837) 30 00 00 / 32 41 40faks. +370 37 324 144 el. p. [email protected]


Įmonės kodas 111950581PVM mokėtojo kodas LT119505811

35 mm

39 mm

180 mm PF DinText Pro Regular 9pt

x x

PF DinText Pro Bold 9pt

BBlank format A4The paper used to make the blanks:

Munken Polar Rough 150g

BLANKS

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K a u n a s U n i v e r s i t y o f T e c h n o l o g yK a u n a s U n i v e r s i t y o f T e c h n o l o g y

DOCUMENTS FOLDER NOTEBOOKS

x x

Folder cover Inside the forlder

A 5 A 5

A 4

40 mm

320 mm

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Donec posuere mi luctus lectus hendrerit, ac tristique mauris.

Pellentesque vulputate purus quis arcu volutpat, eget luctus urna pretium.

Maecenas urna augue, pretium eget risus a, fringilla fringilla ligula.

Donec vel justo justo. Suspendisse eu scelerisque diam.

Sed dignissim, tortor eget luctus lobortis, neque dui ultricies est.

Vivamus venenatis 2017

„Quisque scelerisque purus“

2017 09 0318 val.Quisque vitae mi convallis, molestie ipsum nec.

Morbi dui sem hendrerit:

Vivamus semperid tempor necinsaer

2017 09 0110.00 val.

Maecenas sit amet volutpat neque. Quisque at rhoncus odio, vel aliquet mauris.

Nunc nisl est, euismod nec tellus ac, mollis placerat ligula. Pellentesque aliquet enim eu tortor facilisis posuere. Cras eleifend eleifend ex, nec imperdiet ante ultrices ac.

Informative notice

POSTER TEMPLATE

PF Din Text Pro Bold 18pt

PF Din Text Pro Light 12pt

PF Din Text Pro Medium 27pt



PF Din Text Pro Medium 27pt

PF Din Text Pro Bold 50pt PF Din Text Pro Bold 35pt





INFORMATION LINK TEMPLATE

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ELECTRONIC JOB ADVERTISEMENT GRAPHIC/DECORATIVE PATTERN

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THE PICTURES OF VISUAL IDENTITY ELEMENTS THE PICTURES OF VISUAL IDENTITY ELEMENTS

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THE PICTURES OF VISUAL IDENTITY ELEMENTS THE PICTURES OF VISUAL IDENTITY ELEMENTS

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SOUVENIRS AND MERCHANDISE SOUVENIRS AND MERCHANDISE

Logo must be placed in an obvious and clearly visible place. Depending on the object, the logo can be placed on the central part

of the souvenir, or on any of its corners.

For souvenirs, the icon of the logo is recommended.

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Title slide Content slide Diagram slide Content slide with a picture

PRESENTATION PRESENTATION

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Infographic colour palettes Infographic colour palettes

PRESENTATION PRESENTATION

STUDIES SCIENCE BUSINESSHARMONIOUS DEVELOPMENT/

ADMINISTRATION/ STUDENTS/

STRATEGIC INDICATORS/ STUDENTS DEPARTMENT/

MANAGEMENT LEISUREGREEN UNIVERSITY

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For illustration of publications and events fragment and associative photographs must be used.

Photograph by D.Subačiūtė Photograph by D.Subačiūtė Photograph by E.G. Photo Photograph by M.Tautkaus

PHOTOGRAPHY STYLE PHOTOGRAPHY STYLEFor illustration of publications and events one-colour filter

photographs from the university life must be used.

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MARKING MARKINGBuildings Name, room tables

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MARKINGCars

IMPORTANT: in order for the Kaunas Unviersity of Technology visual identity to be used consistently and systemically, all the cases for using the logo must be approved by the department of Marketing

and Communications of Kaunas University of Technology:

K. Donelaicio str. 73, 118A LT-44248 Kaunas

Phone (8 37) 300 [email protected]

KTU logo author Džiugas Valančauskas.KTU visual identity authors Evelina Baniulytė, Ona Bričkutė

*KTU visual style is a winner of “Good design 2014“ award.