Year End 2011Visual merchandising guideline

Year End 2011Brit Mod - dedicated to all the young Dylans out there…

How many times can a man turn his head pretending he just doesn’t see? The answer my friend is blowin’ in the wind.

This last Blend collection of 2011 is highly inspired by the young Bob Dylan - the icon, the rebel and the artist. Understated smartness blended with off screen coolness with a superior self confidence - that is the spirit of the final season 2011.

The Blend design team takes you back to the late 1950’s and the early 60’s with the urban mod-subculture, British beat music and Vespas. Britpop rocker meets bespoke tailoring. He wears classic chinos, tailored jackets and long-sleeved checked shirts. The styling is very British with slimmer shapes to create a genuine feeling of retro wardrobe. At the same time modern construction updates makes this collection contemporary and new.

The preppy mod is everywhere in the collection with checked details, roll up sleeves and hems. The geek look with a sporty twist styled with chambray shirts and corduroy pants. The colours are a mix of basic retro with navy, sand, worker blue and dark brown mixed with bright orange red, chilli red and bright blue. To stay true to the theme, prints are inspired by record covers and commer-cials from the same decade.

Finally the December delivery celebrates the holidays and New Year with a summer twist in bold colours. Go style it and blend it your way. Have fun!

Year End 2011

Core styles are the styles that define the BLEND collection on every delivery.

These styles are clear across categories and we consider them important styles in our collection. These are the BLEND DNA, they are commercial through-out Europe and have been carefully selected by our group of ambassadors from design to sales. We guarantee these styles will be produced and we need you to recommend these styles when selling in the BLEND collection. The styles will be introduced to you in this visual mer-chandising book in colour stories split on monthly deliveries and with image visuals to give you the best marketing tools to sell the collection.

Core styles

Year End 2011October delivery

Hanging Colour story October

Year End 2011October looks

O c t o b e r

D e n i m j a c k e t 6 8 1 1

S h i r t 2 8 1 3

D e n i m 6 8 0 0 , W a s h 9 1 4

O c t o b e r

S h i r t 2 8 0 9

C h i n o 7 8 0 2

T - s h i r t 4 8 0 1

O c t o b e r

K n i t 3 8 1 3

S h i r t 2 8 0 3

C h i n o 7 8 0 0

O c t o b e r

K n i t 3 8 0 2

S h i r t 2 8 0 2

D e n i m 6 8 0 2 , W a s h 9 2 5

Year End 2011October wall

Year End 2011October core styles

3 8 0 0

3 9 1 5

5 8 0 1

3 8 3 33 8 0 2

4 8 0 0

2 8 0 0

6 8 0 2

4 8 0 3

6 8 0 1

2 8 0 5

3 8 0 8 3 8 1 3

4 8 1 1

6 9 0 7

2 8 0 9

5 8 0 0

1 8 0 7

5 8 0 5

3 8 0 4

1 8 0 6

4 8 0 6

2 8 0 2

Year End 2011November delivery

Year End 2011November looks

N o v e m b e r

B l a z e r 1 8 0 8

S h i r t 2 8 1 6

D e n i m 6 8 1 3 , W a s h 9 5 5

N o v e m b e r

S h i r t 6 8 1 0

D e n i m 6 8 0 6 , W a s h 9 2 6

N o v e m b e r

K n i t 3 8 2 5

S h i r t 2 8 2 6

D e n i m 6 8 8 1 , W a s h 9 1 5

N o v e m b e r

J a c k e t 1 8 1 4

S h i r t 2 8 1 6

D e n i m 6 9 1 0 , W a s h 8 0 9

Year End 2011November wall

Year End 2011November core styles

3 8 2 5

2 8 1 7 2 8 2 0

3 8 3 6

6 8 1 36 8 1 2

3 8 1 4

4 8 3 3

7 8 0 8

3 8 1 9

5 8 0 8 6 8 0 5

2 8 1 6

2 8 2 2

1 8 1 2

2 8 2 6

2 8 1 6

3 8 2 3

1 8 0 8

4 8 2 0

3 8 1 7

Year End 2011December delivery

Year End 2011December looks

D e c e m b e r

K n i t 3 8 3 1

T - s h i r t 4 8 4 1

D e n i m 6 8 0 8 , W a s h 9 4 7

D e c e m b e r

S h i r t 2 8 3 4

K n i t 3 8 2 9

C h i n o 7 8 1 0

Year End 2011December wall

Year End 2011December core styles

3 8 3 1 4 8 4 0

4 8 4 3

3 8 2 82 8 3 4

4 8 4 24 8 4 1

6 8 0 9 7 8 1 0

4 8 4 5

5 8 1 7

4 8 4 5

2 8 3 4 3 8 2 9

4 8 4 3

6 8 0 7 6 8 0 8

Year End 2011November/ December Window

Year End 2011

Year End 2011BLEND marketing articles

V I S U A L M E R C H A N D I S I N G G U I D E L I N E

S e l l i n g O U T v e r s i o n

1 P C S p e r a s s o r t m e n t

I M A G E C A T A L O G U E I N C L . L O O K B O O K

2 5 P C S p e r a s s o r t m e n t

C A R D B O A R D C U B E S ( N o t f i n a l l a y o u t )

2 P C S p e r a s s o r t m e n t

These marketing articles will be available for the Blend Year End 2011 collection. The materials will be send di-rectly to each store at the beginning of the season.

Please order a complete marketing package (including the 3 items below) directly in PCO or TEX400: style no. 0200-10 8870. Deadline: May 13th.

Year End 2011

D E N M A R K , H E A D O F F I C ET e l . : + 4 5 7 9 4 3 3 0 0 0 / / E - m a i l : b l e n d @ b t x . d k

A U S T R I A / / S L O V E N I A / / R O M A N I AT e l . : + 4 3 7 4 3 5 5 3 1 5 7 1 2 E - m a i l : d o l z e r . b l e n d @ a o n . a t

B E L G I U M / / L U X E M B U R G T e l . : + 3 2 9 3 8 6 8 5 8 6 E - m a i l : m a l c o t e x @ h o t m a i l . c o m

C A N A D A T e l . : + 5 1 4 - 9 4 0 - 6 4 1 0 E - m a i l : c h a r l e s @ p o i n t - z e r o . c o m

F I N L A N D / / B A LT I CT e l . : + 3 5 8 9 5 6 5 5 0 3 0E - m a i l : t e r o @ b r a x t o n c l o t h i n g . f i

F R A N C ET e l . : + 3 3 1 4 8 0 6 3 3 3 3 E - m a i l : s a i d a . j j l @ o r a n g e . f r

G R E E C ET e l + 3 0 2 3 1 0 7 3 6 6 7 3 E - m a i l : i n f o @ u f b . g r

G E R M A N YT e l . : + 4 9 2 1 1 6 8 8 7 5 2 0 - 0 E - m a i l : i n f o @ s e r v i c e h o u s e - d u e s s e l d o r f . d e

H O L L A N DT e l . : + 3 1 2 0 3 3 1 4 2 8 7E - m a i l : b a s t i a a n @ f a n c y f a r m e r s . c o m

H U N G A R YT e l . : + 3 6 - 7 6 - 3 2 7 6 2 8E - m a i l : n a n @ b l e n d . d k

I C E L A N DT e l . : + 3 5 4 5 6 4 6 5 6 5E - m a i l : h i l m a r @ b l e n d . i s

I R E L A N DT e l . : + 3 5 3 1 8 7 2 3 0 5 5 E - m a i l : i n f o @ j b a g e n c i e s . i e

I T A LYT e l . : + 3 9 0 6 5 0 2 0 4 0 0E - m a i l : i n f o @ b a d i i . i t

N O R W A YT e l . : + 4 7 6 7 1 1 9 3 0 0E - m a i l : b j o @ b l e n d . d k

P O L A N DT e l . : + 4 8 6 0 2 8 7 9 7 2 7E - m a i l : i n f o @ d k d i v i s i o n . p l

R U S S I AT e l . : + 7 4 9 5 2 2 1 3 2 4 1E - m a i l : n . m u s t a f i n a @ a p a r t - f a s h i o n . r u

S E R B I A / / M A C E D O N I A / / M O N T E N E G R OB O S N I A A N D H E R Z E G O V I N AT e l . : + 3 8 1 3 2 3 7 9 7 7 0 E - m a i l : s a s a j @ a v a n g u a r d i a g r o u p . c o m

S P A I N / / P O R T U G A LT e l . : + 3 4 9 3 3 0 1 9 3 6 0E - m a i l : g e r o n i m o @ l a c a s a d e l a l c a l d e . c o m

S W E D E NT e l . : + 4 6 3 1 7 2 7 2 3 6 2E - m a i l : s t e f a n . t o r n v a l l @ t e l i a . c o m

S W I T Z E R L A N DT e l . : + 4 1 ( 0 ) 7 9 3 3 6 4 2 9 0E - m a i l : d a n i e l e @ n i i d - i t . c h

U N I T E D K I N G D O MT e l . : + 4 4 1 7 3 2 8 5 2 2 8 1E - m a i l : d a v i d @ c o r d a g e n c i e s . c o m

Agents

B L E N D A / S · E d i s o n v e j 4 · D K - 7 1 0 0 V e j l e · T e l : + 4 5 7 9 4 3 3 0 0 0 · F a x : + 4 5 7 9 4 3 3 0 0 5 · w w w . b l e n d c o m p a n y . c o m · w w w . w e b s h o p . b t x . d k