HIGH SUMMER 2013

VISUAL MERCHANDSISNG GUIDE

SHIRT 2320SHORTS 7628

VISIT OUR WEBSITE

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BLEND’s High Summer 2013 is truly an amazing mix. The collection is inspired by the hyperethnic, historical region of Indochina, home of such exotic, yet classic patterns as paisley, batik and ikat. We have successfully blended these ancient patterns into a modern mascu-line style, perfect for the young, urban guy who follows trends but despises the ordinary.

Shirts and shorts come with faded florales, paisley and Ikat prints. Shorts, pants and shirts have worn-in finishes and washes, hand crafted textures and aged prints, while the t-shirts are ethnic tie dyed.

We have used traditional colours, closely related with materials, trims and prints. Indigo shades is the blue base palette of the col-lection. Jungle greens are also used together with sand and bone neutrals and dusted yellow. We have brightened it all up with splashes of pink and hints of neon to underline the unique blend of urban and ethnic styles.

Due to the strong culture of this region, the ancient, tribal pat-terns have survived a long and colourful history right into modern urban Asia. Today, as fresh as ever, these patterns symbolise the life and creativity that will always flourish wherever young, stylish people gather. Thus, BLEND’s unique tale of Indochina is an urban survival story.

BLEND’s High Summer Collection 2013 is perfect for the rough, urban lifestyle.

INDOCHINA – AN URBAN SURVIVAL STORY

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PRESS RELEASE ...3

REASONS TO BUY ...4

- Color coordinated delivery windows

- Strong price openers in all categories

- Campaign styles with strong price points

THE BLEND ADVANTAGE

- Bright colour mix with hints of neon

- Paisley patterns for shirt and short

- Wide range of colourfull t-shirts

COLLECTION HIGHLIGHTS

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- AUTHENTIC ROUGHNESS

- COMMERCIAL CONSISTENCY

- COLOURFUL CHECKED UNIVERSE

- DESIRABLE PRODUCTS

- DENIM HERITAGE

THE FIVE CRUCIAL FUNDAMENTALS ...6

BLENDBRAND VALUES

BRAND ID ...7

He looks tough. He is strong and self confident. But his friends know him as a good friend, pure at heart.

Never asking permission from anyone or looking for recogni-tion from others, he knows his way in life. He is grounded, standing strong on his feet. Solid work wear and rugged jeans is his unmistakable mas-culine style. Inspired by tradition, but in tune with fashion.

His everyday life is in the city. But he loves driving to the mountain cabin with good friends, fishing or skiing in the day, having good talks and a few beers in front of the fire in the evening.

He may talk about the past, or the time to come. But he is always calm and truly present in the moment. To be wherever you are, right now, that’s what matters.

TOUCHFRIEND

CORE STYLES ...8

BLEND is commercial. Blend brings a well branded, eas-ily recognizable universe into your shop. Our collections, delivery structure and colour schemes are all developed with a retail perspective to achieve maximum profitability in the shops. Our structured, colour coordinated deliveries guarantee sell-through and appeal for the end consumers.

BLEND is consistent. Our six yearly collections ensure that your shop is up to date, all year round. The rich BLEND col-lections have a perfect mix of basic, core and profile styles. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.

COMMERCIAL AND CONSISTENT

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KEY COLOURS ...10

KEY COLOURS APRIL & MAY

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LOOKS ...12

Use these articles when styling your mannequins in your showroom to promote brand core styles.

4300

7618

43182311

4320

LOOKS - APRIL & MAY

4305

7624

2300

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4307

2320

4302

7628

4928

6325-832

4303

7600

CORE STYLES ...14

4300 4300 4302 4303 4308

4313 4320 4331

2309 2320

6333-839 7600 7624 7628

6335-846 6336-829 7101

CORE STYLESAPRIL & MAY

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Please use this reference as a guideline when merchandising a BLEND table. This guide is provided in order to ensure a strong brand state-ment and deliver the maximum potential for sales in your store. 3-4 styles only.

TABLEAPRIL & MAY

4300 4331 7600 7624

CORE STYLES ...16

Please use this reference as a guideline when merchandising a BLEND floor racks. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store. 2-3 styles only.

FLOOR RACKSAPRIL & MAY

2320 4303 6333-839

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2309 4302 7101

CAMPAIGN STYLES - APRIL ...18

SHIRT 34,95T-SHIRT 19,95SHORTS 49,95

Please use this reference as a guideline when merchandising a BLEND floor racks. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store. 2-3 styles only.

CAMPAIGN STYLES - APRIL

2300 4304 6337-846

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T-SHIRT 17,95POLO 29,95SHORTS 49,95

4309 4328 7608

CAMPAIGN STYLES - MAY ...20

T-SHIRT 17,95SHORTS 19,95FLIP FLOPS 14,95

Please use this reference as a guideline when merchandising a BLEND table or floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store. Only 3-4 styles on tables and 2-3 styles on floor racks.

CAMPAIGN STYLES - MAY

4326 9306 9310

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T-SHIRT 19,95SHORTS 39,95

4314 6331-845

MANNEQUINEUR 150

SMALL BAG 36 × 30 cmStyle no. 9951-10 0800Price per box (500 pcs.)

MEDIUM BAG 50 × 40 cmStyle no. 9951-10 0801Price per box (500 pcs.)

LARGE BAG 59,5 × 50 cmStyle no. 9951-10 0802Price per box (250 pcs.)

EUR 36,00GB 32,00IT 36,00

DKK 265,00SEK 354,00NOK 295,00

EUR 73,00GB 65,00IT 73,00

DKK 541,00SEK 722,00NOK 602,00

EUR 57,00GB 50,00IT 57,00

DKK 420,00SEK 560,00NOK 467,00

TEE HANGERStyle no. 0115-10 8824

EUR 1,18GB 1,00IT 1,18

DKK 9,00SEK 12,00NOK 10,00

JACKET HANGERStyle no. 0116-10 8816

EUR 1,69GB 1,59IT 1,69

DKK 12,50SEK 15,50NOK 14,50

PANTS HANGER 36 cmStyle no. 0117-10 8817

EUR 1,05GB 0,95IT 1,05

DKK 8,00SEK 10,00NOK 9,00

JEANS HANGER 28 cmStyle no. 0118-10 8825

EUR 1,35GB 1,20IT 1,35

DKK 10,00SEK 13,00NOK 11,00

BAGS, MANNEQUIN, HANGERS & LOGOS ....22

LOGO WOOD BLOCK 20 cmStyle no. 0150-10 0001

EUR 8,50GB 7,35IT 8,50

DKK 63,00SEK 79,00NOK 70,00

FOIL LOGO 30 cmStyle no. 0175-15 0002

EUR 3,90GB 3,00IT 3,90

DKK 29,00SEK 33,00NOK 29,00

MERCHANDISING MATERIAL

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DK Company Vejle A/SEdisonvej 4DK-7100 VejleTel. +45 7943 3000Fax +45 7943 3001www.blendcompany.comwww.webshop.dkcompany.com