VISUALIDENTITY - Centre College€¦ · do not change the font of the logo do not rotate the logo do not rearrange or change components of the logo do not add any symbols or other

7 EMAIL [email protected] www.centre.edu/brandstandards

VISUAL IDENTITYThe Visual Identity guidelines are part of an integrated communications program created to ensure consistency and uniformity among Centre College’s many publications.

The College strives to maintain a consistent visual identity as a way of communicating the institution’s strength and integrity.

A unified approach to graphics fosters a strong, consistent institutional image for both internal and external audiences. The success of any identity program depends on the cooperation of all members of the College community.

This manual has been prepared and distributed to ensure the success of our visual identity through consistency of use. Please read and adhere to the Visual Identity guidelines. If questions regarding usage arise, please contact the Centre College Communications Office.


The Centre word mark is the keystone of the College’s visual identity and should be used on all communications materials. The word mark is set in Bembo. It has been used in the College’s word mark for decades and carries a sense of history and tradition.

ACCEPTABLE WORD MARK

The only acceptable word marks are pictured on this page. It may not be reconstructed or altered in any way. The word mark has been carefully letterspaced and should only be reproduced from high-resolution digital files available on the web at www.centre.edu/brandstandards. Installed fonts are not required to import, display, or print the Centre word mark. Artwork can be downloaded as vector art in eps, tiff, and jpeg formats. Do not use computer fonts to recreate the wordmark.

WORD MARK COLOR

Adhering to the following color reproduction guidelines will help in creating a consistent image and maintaining the visual impact of the word mark. On a white or light background, print the word mark in black or PMS 116 (PMS 115U on uncoated stock). On a dark or black background, the word mark should print PMS 116 (PMS 115U on uncoated stock) or white (reversed).

BLACK PMS 116

WHITE ON BLACK (REVERSED) PMS 116 ON BLACK

VISUAL IDENTITY

WORD MARK STANDARDS


IMPROPER WORD MARK USAGE

DO NOT CROP ANY PORTION OF THE WORD MARKDO NOT DISTORT ANY PORTION OF THE WORD MARK

DO NOT CHANGE THE FONT OF THE WORD MARK

DO NOT REARRANGE OR RESIZE COMPONENTS OF THE WORD MARK

DO NOT ADD ANY SYMBOLS OR OTHER UNAPPROVED GRAPHICS TO THE WORD MARK

DO NOT REPRODUCE THE WORD MARK IN ANY OTHER COLOR OTHER THEN PMS 116, BLACK, OR WHITE

DO NOT PLACE THE WORD MARK IN ANY SHAPE OR BOX

DO NOT ROTATE THE WORD MARK

COLLEGECENTRE

VISUAL IDENTITY

MINIMUM SPACE AND SIZE RESTRICTIONS

Maintain a minimum distance (equivalent to the x-height of “ENTRE” as shown) between the word mark and any other elements appearing with it or with the edge of the page. For legibility, the minimum size at which it is acceptable to reduce the Centre word mark is a 7/8" (5p3) width.

IMPROPER WORD MARK USAGE

Guidelines set on the previous page for use of the word mark must be followed to protect the integrity of the Centre brand. Improper word mark usage is illustrated on this page. It is very important that the logo is always displayed correctly. This includes always using the correct typeface and color.


The Centre College logo combines the Old Centre graphic and word mark. The correct logos are shown below. • The Centre logo has been carefully letterspaced and should only be reproduced from high-resolution digital files available on the web at www.centre.edu/brandstandards. • Do not use computer fonts to recreate the logo.

VISUAL IDENTITY

HORIZONTAL LOGO - BLACK

STACKED LOGO - BLACK

STACKED LOGO - WHITE (REVERSED) HORIZONTAL LOGO - WHITE (REVERSED)

LOGO STANDARDS

ONE LINE HORIZONTAL LOGO - WHITE (REVERSED)

ONE LINE HORIZONTAL LOGO - BLACK


To protect the integrity of the Centre brand, the standards set on the previous page for logo usage should be followed. Improper logo usage is illustrated on this page and is prohibited. If questions about logo usage arise, please contact the Communications Office.

DO NOT CROP ANY PORTION OF THE LOGODO NOT DISTORT ANY PORTION OF THE LOGO

DO NOT CHANGE THE FONT OF THE LOGO DO NOT ROTATE THE LOGO

DO NOT REARRANGE OR CHANGE COMPONENTS OF THE LOGO

DO NOT ADD ANY SYMBOLS OR OTHER UNAPPROVED GRAPHICS TO THE LOGO

DO NOT REPRODUCE THE LOGO IN ANY COLOR OTHER THAN PMS 116, BLACK, OR WHITE

DO NOT PLACE THE LOGO IN ANY SHAPES OR BOXES

COLLEGECENTRE

VISUAL IDENTITY

IMPROPER LOGO USAGE


WORD MARK AND LOGO USE WITH DEPARTMENT, OFFICE, OR PROGRAM

Offices, departments, programs, special committees, clubs, or organizations may occasionally desire a logo or graphic identify that differs from Centre College’s existing brand identity. However, building brand-name recognition is difficult; therefore, other logos, word marks, or graphic elements may add to name confusion and ultimately dilute Centre’s brand. A unified approach that fosters a strong, consistent institutional image for both internal and external audiences is important and provides recognition that an department or organization is part of the College.

A graphic mark may be developed for a broad institutional goal, such as a capital campaign. This is approved on a case-by-case basis however, and is done at the discretion of the communications office.

The Centre College word mark and logo can be combined with department or office names. Contact the Communications Office to have this set up for your use. The department or office should be in Avenir Next Regular with kerning set to +50. Please contact the Communications Office to have the word mark or logo produced for your office or program.

VISUAL IDENTITY

OFFICE OF ADMISSION

CENTER FOR CAREER & PROFESSIONAL DEVELOPMENT

BIOCHEMISTRY & MOLECULARBIOLOGY PROGRAM

OFFICE OFADMISSION

CENTER FOR CAREER & PROFESSIONAL

DEVELOPMENT

BIOCHEMISTRY &MOLECULAR BIOLOGY

PROGRAM

OFFICE OF ADMISSION



OFFICE OFADMISSION


DEVELOPMENT


PROGRAM

WORD MARK WITH DEPARTMENT, OFFICE, OR PROGRAM NAME

LOGO WITH DEPARTMENT, OFFICE, OR PROGRAM NAME (HORIZONTAL)

OFFICE OF ADMISSION



OFFICE OFADMISSION


DEVELOPMENT


PROGRAM

OFFICE OF ADMISSION



OFFICE OFADMISSION


DEVELOPMENT


PROGRAM

OFFICE OF ADMISSION



OFFICE OFADMISSION


DEVELOPMENT


PROGRAM

OFFICE OF ADMISSION



OFFICE OFADMISSION


DEVELOPMENT


PROGRAM

OFFICE OF ADMISSION



OFFICE OFADMISSION


DEVELOPMENT


PROGRAM

LOGO WITH DEPARTMENT, OFFICE, OR PROGRAM NAME (STACKED)


The Centre seal is reserved for use on official College documents. • Original artwork must be used and is available through the Communications Office for use on approved items. • The seal should only be displayed or printed in black or PMS 871 metallic gold.

VISUAL IDENTITY

WAX SEAL IN BLACK

SEAL IN BLACK

THE CENTRE SEAL

WAX SEAL IN PMS 871 METALLIC GOLD

SEAL IN PMS 871 METALLIC GOLD


PMS 871

Centre colors are gold and white. Gold should be used frequently for a consistent look and is an important tool for building school pride and brand recognition. The extended color palette complements the official colors, but should be used sparely. Consistent use of the official colors and extended color palette is critical to the success of the College’s visual identity system.

Pantone color formulas are provided to ensure accurate and consistent reproduction of the color palette. The Pantone Matching System (PMS) is designed for use in printing, so using the provided color formulas for other materials may not accurately match the College’s colors. In these cases, color swatches should be provided to the vendor so that Centre’s official colors can be replicated and matched exactly.

VISUAL IDENTITY

FABRIC - GOLD (Gilden and Champion) or PMS 1235C

THREAD - GOLDENROD or PANTONE 1235C

FABRIC AND THREAD COLORS

The recommended fabric color is gold (1235C) by Gilden or Champion.

The preferred thread color for reproducing the graphic mark or logo is Pantone 1235C (or Scholastic by name).

OFFICIAL COLORS AND PALETTE

PMS 2597 CMYK C80 M99 Y0 K0RGB R92 G6 B140HEX 5C068C

CENTRE GOLDCOATED PMS 116CUNCOATED PMS 115UCMYK C0 M14 Y100 K0RGB R255 G205 B0HEX FFCD00

WHITECMYK C0 M0 Y0 K0RGB R255 G255 B255HEX FFFFFF

PMS 7622CMYK C0 M97 Y89 K45RGB R147 G39 B44HEX 93272C

PMS 301CMYK C100 M53 Y4 K19RGB R0 G75 B135HEX 004B87

PMS 3282CMYK C100 M4 Y56 K8RGB R0 G133 B120HEX 008578

PMS 348CMYK C96 M2 Y100 K12RGB R0 G132 B61HEX 00843D

PMS PMS COOL GRAY 6CMYK C16 M11 Y11 K27RGB R167 G168 B170HEX A7A8AA

PMS COOL GRAY 9CMYK C30 M22 Y17 K57RGB R117 G120 B123HEX 75787B

PMS 717CMYK C0 M68 Y100 K0RGB R212 G93 B0HEX D45D00

OFFICIAL CENTRE COLORS

EXTENDED COLOR PALETTE

BLACKCMYK C60 M40 Y40 K100RGB R0 G0 B0HEX 000000

METALLIC GOLD

The recommended metallic gold is PMS 871. Printing with metallic gold is reserved for special projects and must be approved by the Communications Office.


AVENIR NEXT ULTRA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT ULTRA LIGHT ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT REGULAR ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT MEDIUM ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT DEMI BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT DEMI BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR NEXT HEAVY ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ADOBE GARAMOND ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ADOBE GARAMOND ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ADOBE GARAMOND SEMIBOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ADOBE GARAMOND SEMIBOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ADOBE GARAMOND BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ADOBE GARAMOND BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

BEBAS NEUE THIN A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

BEBAS NEUE LIGHT A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

BEBAS NEUE REGULAR A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

BEBAS NEUE BOLD A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

VISUAL IDENTITY

TYPOGRAPHY

The following typefaces are to be used when producing a Centre College publication. Consistent use of these typefaces will assure the College maintains its brand look.

PRIMARY TYPEFACE (SANS SERIF) PRIMARY TYPEFACE (SERIF)

SECONDARY TYPEFACE

PRIMARY TYPEFACES

The College’s primary typefaces are Adobe Garamond and Avenir Next. Garamond should be used primarily for body copy, and Avenir Next is best for captions, headlines, subheads, and pull-out quotes.

SECONDARY TYPEFACE

Bebas Neue is a secondary font and should be used sparingly. Bebas Neue displays only in capitals letters, thus it should be used only for headlines and subheads.

LOGO AND WORD MARK TYPEFACE Bembo is used in the logo and word mark. It should ONLY be used to produce the logo or word mark.

SUBSTITUTE TYPEFACES If you do not have Avenir Next or Adobe Garamond, please substitute Trebuchet MS for Avenir Next and Times New Roman for Adobe Garamond.


APPLICATIONS


BUSINESS CARD

BACK

NAME

TITLE

ADDRESS

CONTACT INFO (4 LINES MAXIMUM)

WEB ADDRESS

FRONT

APPLICATIONS

Stephanie FabritiusVice President for Academic Affairs Dean of the College

Office of the Dean600 West Walnut StreetDanville, KY 40422-1394859.238.5226 Office 859.238.5226 [email protected]

www.centre.edu

DEPARTMENT OR OFFICE (OPTIONAL)

Size: 3.5" x 2" Stock: Classic Column 80lb cover Ink color: 1/1 - Black ink on the front and PMS 115U bleed on the back

Type specifications: Name - Avenir Next Demi Bold 8.2pt. Title - Avenir Next Regular Italic 7pt. Office/Department (optional) - Avenir Next Medium 7pt. Address - Avenir Next Regular 7pt. Contact info - Avenir Next Regular 7pt. Office/mobile text - Avenir Next Regular 6.4pt. Web address - Avenir Next Medium 7pt.


Size: 8.5" x 11" Stock: Classic Crest Solar White Smooth Ink color: PMS 115U and Black

LETTERHEAD TWO COLOR

Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt. Web address - Avenir Next Medium 7pt.

600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200 www.centre.edu

SHOWN AT 68%

APPLICATIONS


Size: 8.5" x 11" Stock: Classic Crest Solar White Smooth Ink color: PMS 115U and Black

LETTERHEAD TWO COLOR WITH OPTIONAL OFFICE


SHOWN AT 68%

APPLICATIONS

OFFICE OF THE PRESIDENT



Size: 8.5" x 11" Stock: Classic Crest Solar White Smooth Ink color: Black

APPLICATIONS

SHOWN AT 68%

LETTERHEAD ONE COLOR



Note: The letterhead is available as a Word template at www.centre.edu/brandstandards.


APPLICATIONS

Size: 7.25" x 10.5" Stock: Classic Crest Solar White Smooth Ink color: PMS 115U and Black

SHOWN AT 68%

MONARCH LETTERHEAD TWO COLOR


TWO COLOR MONARCH LETTERHEAD WITH OPTIONAL OFFICE




Size: 7.25" x 10.5" Stock: Classic Crest Solar White Smooth Ink color: Black

SHOWN AT 68%



MONARCH LETTERHEAD ONE COLOR


APPLICATIONS



APPLICATIONS

SHOWN AT 75%

NOTEPADS






SHOWN AT 75%

NOTEPADS


APPLICATIONS

LINED WITH OPTIONAL OFFICE




NOTECARDS

APPLICATIONS

OFFICE OF THE PRESIDENT | 600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200

SHOWN AT 70%

SINGLE SIDED NOTE CARD

FOLDED NOTE CARD

BACK

FRONT

Size: 5.5" x 4.25" Stock: Classic Crest Solar White Smooth 80lb. cover Ink color: Black ink and PMS 115U on one side

Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt.


600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200


Size: 9.5" x 4.125" (#10 standard) Stock: Classic Crest Solar White Smooth Ink color (one-color envelope): Black Ink color (two-color envelope): Black and PMS 115U

SHOWN AT 68%

TWO COLOR LETTERHEAD ENVELOPE WITH OPTIONAL OFFICE

APPLICATIONS

LETTERHEAD ENVELOPE


600 WEST WALNUT STREETDANVILLE, KENTUCKY 40422-1394

ONE-COLOR LETTERHEAD ENVELOPE

OFFICE OF THE PRESIDENT600 WEST WALNUT STREETDANVILLE, KENTUCKY 40422-1394


Size: 7.5" x 3.875" (Monarch) Stock: Classic Crest Solar White Smooth Ink color: Black Ink color (two-color envelope): Black and PMS 115U

APPLICATIONS

SHOWN AT 68%

TWO-COLOR MONARCH ENVELOPE WITH OPTIONAL OFFICE

MONARCH ENVELOPE


ONE-COLOR MONARCH ENVELOPE




Size: 5.75" x 4.375" (A2) Stock: Classic Crest Solar White Smooth Ink color (one-color envelope): Black Ink color (two-color envelope): Black and PMS 115U

SHOWN AT 68%

TWO-COLOR NOTECARD ENVELOPE WITH OPTIONAL OFFICE

NOTECARD ENVELOPE


APPLICATIONS

ONE-COLOR NOTECARD ENVELOPE




POWERPOINT TEMPLATE

A template has been developed for Centre College PowerPoint presentations. The template includes a cover and interior pages. The template is available for download at www.centre.edu/brandstandards.

The cover page includes a style sheet for a title, introductory sentence or paragraph, author, and author’s title. The interior pages include a style sheet for headings, subheads, and text. A footer with the Centre logo appears on all pages. Photographs or illustrations can be used on any or all pages to enhance the presentation.

The typeface styles are part of the PowerPoint template, but if you don't have the recommended typefaces, Trebuchet MS can be substituted.

Title of the PresentationA subtitle can be added if needed or a small

paragraph of introductory information

John Smith, Professor of Biology

COVER

INTERIOR PAGE

APPLICATIONS

NAME AND TITLE (OPTIONAL)

PRESENTATION TITLE

SUBHEAD

HEADING

INTRO

TEXT

The Centre ExperienceThe emphasis on high achievement and high opportunity is a hallmark of the Centre Experience, and at its founda-tion is academic excellence. Our dedication to challenging and transforming students’ lives is delivered through real-world-ready education, leadership training, and a global perspective—and it’s backed by a promise to each student.

The Centre Commitment Guarantees graduation in four years, a study abroad op-portunity, and an internship or research experience–or the College will provide a fifth year tuition free.


Michael Strysick Director of Communications

600 West Walnut Street Danville, Kentucky 40422 859.238.5710 office 859.583.0363 mobile twitter.com/centrec

www.centre.edu

To ensure that Centre College is referred to correctly and consistently in email signatures, the following standards should be applied to your signature files. The elements for the signature can be found at www.centre.edu/brandstandards and can be copied and pasted into the signatures in your Outlook signature files. If you need instructions on how to create a signature in Outlook, go to http://www.howto-outlook.com/howto/signatures.htm.

E-MAIL SIGNATURE SPECIFICATIONS

• The signature should be set in Calibri, 14pt., black type. No color text should be used.

WHAT NOT TO INCLUDE

• Do not include a quotation. A quote may not represent the College’s views and may offend the recipient. • Do not include non-work-related information such as your personal Twitter, Facebook, IM, or Skype details. However, work-related social media can be included in your signature. • Do not include additional images or attachments in the signature.

NAME (Bold)

TITLE

ADDRESS

CONTACT INFO • use periods to separate numbers • work-related social media is optional

WEB ADDRESS • test URL to ensure it works properly

LOGO • the correct size logo can be downloaded: www.centre.edu/brandstandards

APPLICATIONS

CONFIDENTIALITY CLAUSE

A non-disclosure statement can be used if you are sending sensitive information. Below is suggested text: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you are not the intended recipient you are notified that disclosing, copying, distributing, or taking any action regarding the contents of this information is strictly prohibited.

EMAIL SIGNATURE


APPAREL AND MERCHANDISE

APPLICATIONS

The Centre word mark and logo can be reproduced on clothing and hats as well as other merchandise. The word mark and logo can be any size suitable for a particular item, however the brand standards in the Visual Identity section of this booklet should be followed. Any improper use of the word mark and/or logo is prohibited. If you have any questions, please contact the Communications Office.

Documents

VISUALIDENTITY - Centre College€¦ · do not change the font of the logo do not rotate the logo do not rearrange or change components of the logo do not add any symbols or other