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Visualization of Big Data &
Retail Analysis John R. Wadella
Petroleum Industry Track
July 21, 2015
San Diego, CA
NOT LONG AGO…
ESRI WAS JUST AN UPSTREAM SOLUTION
TODAY…
BIG DATA REQUIRES US TO BETTER VISUALIZE
VALUE DETERMINATION
FOR A CONVENIENCE STORE Site Factors
• Size
• Traffic volume
• Visibility
• Access Fuel Volume
• In-Store Sales
• Car Wash Sales
• Other
Economic Return to
• Real Estate
• Equipment
• Business Value
CONVENIENCE STORE VALUE Physical Division
• Land Value
• Improvement Value
Legal Division
• Leased Free Value
• Sandwich Lease Value
• Leasehold Value
Trade Area Factors
Supply
• Competition
Demand
• Population
(Customers)
• Income levels
Gross Sales
Less: Cost of Goods Sold
Gross Profit
Less: Operating Expenses
EBIDTA
Appraisal Institute: Convenience Stores and Retail Fuel
Properties: Essential Appraisal Issues
TRADE AREA
COMPETITIVE LANDSCAPE
ESRI ArcGIS On-Line
* Change symbols to customize
* Evaluate distance proximity
REDLANDS, CA
TRADE AREA
SUPPLY CAPABILITY
ESRI ArcGIS On-Line (Portal)
* Transportation data overlay
* Hazardous route mapping
REDLANDS, CA
DEMAND
POPULATION ESRI Maps for Office
* Enrich Layer
* Total Population
DEMAND
INCOME LEVELS ESRI Maps for Office
* Enrich Layer
* Household income
* Spending Facts
SITE FACTORS
TRAFFIC
Traffic Capture Decay Rates Y= 27.901x-0.738
- What are the potential annual gross sales?
- How traffic counts factor into time of day and staffing?
DETAILED REPORTS
ESRI Maps for Office
ArcGIS On-Line (Portal)
RESULTANT
BENEFITS
Enhances decision making
Reduces analysis time
Enables rapid identification of quality assets
Supplemental data to develop retail insights
BREAKEVEN
PROFIT
COST
ESRI
TOOL SUMMARY
ArcGIS Online
ArcGIS Portal (Production)
ArcGIS Portal (Development)
ESRI Maps for Office
“What counts in life is not the
mere fact that we have lived. It
is what difference we have
made to the lives of others that
will determine the significance of
the life we lead.”
Nelson Mandela