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OUT OF HOME VISIBI Locations City Korangi Road Karachi 60x20 Rashid Minhas Rd Karachi 60x20 Karachi 60x20 Clifton Karachi 90x30 Karachi 60x20 Submarine Chowrangi Karachi 60x20 Karachi 60x20 Karachi 60x20 Gulshan Chowrangi Karachi 60x20 Kharadar Panel Karachi Multi Board Office Karachi 60x20 Shahrah-e- Faisal (5) Karachi 20x10 Boat Basin Karachi 60x20 Locations City Jail Road Lahore 60x20 Lahore 60x20 MM alam Road Lahore 60x20 Fotrus Lahore 60x20 DHA Lahore 60x20 Gulberg Lahore 60x20 wapda Town lahore 60x20 Ferozpur Road Lahore 60x20 Thokar Niaz lahore 45x15 Size ( Sqft ) 5 Star Chowrangi , North Nazimabad Shahrah-e-Faisal Natha Khan Bridge Shahrah - Faisal near Ayesha Bawani Shahrah- Faisal near citi Bank Size ( Sqft ) Sh Khanum Hospital Johar Town

Vita Cane Juice Campaign Budget Split

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Commission0.05OUT OF HOME VISIBILITY DEPARTMENT

Locations CitySize ( Sqft )Area (Sq ft)Medium Estimated Display charges vendors (Rs.)Agency Commission(5%)Estimated Total Cost (Rs.)Korangi Road Karachi60x201200Spectacular500,00025,000525,000Rashid Minhas RdKarachi60x201200Wall rmural460,00023,000483,0005 Star Chowrangi , North Nazimabad Karachi60x201200Spectacular450,00022,500472,500Clifton Karachi90x302700posters120,0006,000126,000Shahrah-e-Faisal Natha Khan BridgeKarachi60x201200Spectacular300,00015,000315,000Submarine ChowrangiKarachi60x201200Buss shilter320,00016,000336,000Shahrah - Faisal near Ayesha BawaniKarachi60x201200Spectacular300,00015,000315,000Shahrah- Faisal near citi BankKarachi60x201200Buss shilter320,00016,000336,000Gulshan ChowrangiKarachi60x201200Spectacular280,00014,000294,000Kharadar PanelKarachiMulti1600Panels250,00012,500262,500Board OfficeKarachi60x201200Spectacular280,00014,000294,000Shahrah-e- Faisal (5)Karachi20x101000Vinyl wrapped350,00017,500367,500Boat BasinKarachi60x201200Spectacular320,00016,000336,0004,462,500

Locations CitySize ( Sqft )Area (Sq ft)Medium Estimated Display charges vendors (Rs.)Agency Commission(5%)Estimated Total Cost (Rs.)Jail RoadLahore60x201200Wall Murals375,00018,750393,750Sh Khanum Hospital Johar TownLahore60x201200Spectacular275,00013,750288,750MM alam RoadLahore60x201200Vinyl wrapped500,00025,000525,000FotrusLahore60x201200Spectacular320,00016,000336,000DHALahore60x201200Spectacular330,00016,500346,500Gulberg Lahore60x201200Shopping Malls250,00012,500262,500wapda Townlahore60x201200Spectacular255,00012,750267,750Ferozpur RoadLahore 60x201200Spectacular230,00011,500241,500Thokar Niaz lahore 45x151200Bus shelters200,00010,000210,0002,871,750

Locations CitySize ( Sqft )Area (Sq ft)Medium Estimated Display charges vendors (Rs.)Agency Commission(5%)Estimated Total Cost (Rs.)Air port road islamabad60x201200Air port 500,00025,000525,000Double road chowkislamabad60x201200Bridge Panel300,00015,000315,000liaqat road islamabad60x201,200Wall Murals435,00021,750456,750rawal road islamabad60x201,200Spectecular 330,00016,500346,5001,643,250

TOTAL BUDGET OF OOHVD8,977,500

STREAMERS

LahoreSizeCharges per unitQuantityTax per unitTotal price3*635001502500900000

KarachiSizeCharges per unitQuantityTotal price3*633001502500870000

IslamabadSizeCharges per unitQuantityTotal price3*633501502500877500

Total Streamers Budget2647500

NEWSPAPER1Daily JangLahoreDayPageQuantityCharges per dayTotalSundayFront437000148000Week daysFront26350009100001058000

Daily JangKarachiDayPageQuantityCharges per dayTotalSundayFront445000180000Week daysFront264800012480001428000

Daily JangIslamabadDayPageQuantityCharges per dayTotalSundayFront439000156000Week daysFront26370009620001118000

2The newsLahoreDayPageQuantityCharges per dayTotalSundayFront4800032000Week daysFront267500195000227000

The newsKarachiDayPageQuantityCharges per dayTotalSundayFront4850034000Week daysFront268000208000242000

The newsIslamabadDayPageQuantityCharges per dayTotalSundayFront4700028000Week daysFront2675001950002230003Daily awazLahoreDayPageQuantityCharges per dayTotalSundayFront432000128000Week daysFront26250065000193000

Daily awazKarachiDayPageQuantityCharges per dayTotalSundayFront41700068000Week daysFront2620000520000588000

Daily awazIslamabadDayPageQuantityCharges per dayTotalSundayFront4500020000Week daysFront264000104000124000TOTAL NEWSPAPER BUDGET5201000

MAGZINES

Jung magzineDayPageQuantityColor / b&wCharges per dayTotalSundayTitle cover4Colour6465502586200

Khaibrain magzineDayPageQuantityColor / b&wCharges per dayTotalSundayTitle cover4Colour40000160000

Dawn magzineDayPageQuantityColor / b&wCharges per dayTotalSundayTitle cover4Colour80000320000

Time magzineDayPageQuantityColor / b&wCharges per dayTotalSundayTitle cover4Colour75000300000

TOTAL MAGZINES BUDGET3366200

RADIO

FM100CITYTimingSlot hoursQuantity per dayRate per minTotalLahore07:00-14:30 & 17:00 - 23:30141502300345000

FM100CITYTimingSlot hoursQuantity per dayRate per minTotalKarachi07:00-14:30 & 17:00 - 23:30141502800420000

FM100CITYTimingSlot hoursQuantity per dayRate per minTotalIslamabad07:00-14:30 & 17:00 - 23:30141502500375000

TOTAL RADIO BUDGET1140000

TV.CommercialDunya newsTimingQuantityRatesTotal ads in weekTotal ads in monthcharges per miniuteTotal19:00-19:5931000002288100000880000020:00-20:59217000015601700001020000021:00-21:592200000156020000012000000

31000000

Express newsTimingQuantityRatesTotal ads in weekTotal ads in monthcharges per miniuteTotal19:00-19:59340000228840000352000020:00-20:5921000001560100000600000021:00-21:59220000015302000006000000

15520000

Samma newsTimingQuantityRatesTotal ads in weekTotal ads in monthcharges per miniuteTotal19:00-19:59320000228820000176000020:00-20:5921900001530190000570000021:00-21:592170000156017000010200000

17660000

TOTAL TVC BUDGET64180000

TOTAL BUDGET

OOHVD8,977,500STREAMERS2647500NEWSPAPERS5201000MAGZINES3366200RADIO1140000TVC64180000

TOTAL BUDGET85512200

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