Upload
muhammad-afzal
View
10
Download
7
Embed Size (px)
DESCRIPTION
New Product Adv Plan
Citation preview
Sheet1
Commission0.05OUT OF HOME VISIBILITY DEPARTMENT
Locations CitySize ( Sqft )Area (Sq ft)Medium Estimated Display charges vendors (Rs.)Agency Commission(5%)Estimated Total Cost (Rs.)Korangi Road Karachi60x201200Spectacular500,00025,000525,000Rashid Minhas RdKarachi60x201200Wall rmural460,00023,000483,0005 Star Chowrangi , North Nazimabad Karachi60x201200Spectacular450,00022,500472,500Clifton Karachi90x302700posters120,0006,000126,000Shahrah-e-Faisal Natha Khan BridgeKarachi60x201200Spectacular300,00015,000315,000Submarine ChowrangiKarachi60x201200Buss shilter320,00016,000336,000Shahrah - Faisal near Ayesha BawaniKarachi60x201200Spectacular300,00015,000315,000Shahrah- Faisal near citi BankKarachi60x201200Buss shilter320,00016,000336,000Gulshan ChowrangiKarachi60x201200Spectacular280,00014,000294,000Kharadar PanelKarachiMulti1600Panels250,00012,500262,500Board OfficeKarachi60x201200Spectacular280,00014,000294,000Shahrah-e- Faisal (5)Karachi20x101000Vinyl wrapped350,00017,500367,500Boat BasinKarachi60x201200Spectacular320,00016,000336,0004,462,500
Locations CitySize ( Sqft )Area (Sq ft)Medium Estimated Display charges vendors (Rs.)Agency Commission(5%)Estimated Total Cost (Rs.)Jail RoadLahore60x201200Wall Murals375,00018,750393,750Sh Khanum Hospital Johar TownLahore60x201200Spectacular275,00013,750288,750MM alam RoadLahore60x201200Vinyl wrapped500,00025,000525,000FotrusLahore60x201200Spectacular320,00016,000336,000DHALahore60x201200Spectacular330,00016,500346,500Gulberg Lahore60x201200Shopping Malls250,00012,500262,500wapda Townlahore60x201200Spectacular255,00012,750267,750Ferozpur RoadLahore 60x201200Spectacular230,00011,500241,500Thokar Niaz lahore 45x151200Bus shelters200,00010,000210,0002,871,750
Locations CitySize ( Sqft )Area (Sq ft)Medium Estimated Display charges vendors (Rs.)Agency Commission(5%)Estimated Total Cost (Rs.)Air port road islamabad60x201200Air port 500,00025,000525,000Double road chowkislamabad60x201200Bridge Panel300,00015,000315,000liaqat road islamabad60x201,200Wall Murals435,00021,750456,750rawal road islamabad60x201,200Spectecular 330,00016,500346,5001,643,250
TOTAL BUDGET OF OOHVD8,977,500
STREAMERS
LahoreSizeCharges per unitQuantityTax per unitTotal price3*635001502500900000
KarachiSizeCharges per unitQuantityTotal price3*633001502500870000
IslamabadSizeCharges per unitQuantityTotal price3*633501502500877500
Total Streamers Budget2647500
NEWSPAPER1Daily JangLahoreDayPageQuantityCharges per dayTotalSundayFront437000148000Week daysFront26350009100001058000
Daily JangKarachiDayPageQuantityCharges per dayTotalSundayFront445000180000Week daysFront264800012480001428000
Daily JangIslamabadDayPageQuantityCharges per dayTotalSundayFront439000156000Week daysFront26370009620001118000
2The newsLahoreDayPageQuantityCharges per dayTotalSundayFront4800032000Week daysFront267500195000227000
The newsKarachiDayPageQuantityCharges per dayTotalSundayFront4850034000Week daysFront268000208000242000
The newsIslamabadDayPageQuantityCharges per dayTotalSundayFront4700028000Week daysFront2675001950002230003Daily awazLahoreDayPageQuantityCharges per dayTotalSundayFront432000128000Week daysFront26250065000193000
Daily awazKarachiDayPageQuantityCharges per dayTotalSundayFront41700068000Week daysFront2620000520000588000
Daily awazIslamabadDayPageQuantityCharges per dayTotalSundayFront4500020000Week daysFront264000104000124000TOTAL NEWSPAPER BUDGET5201000
MAGZINES
Jung magzineDayPageQuantityColor / b&wCharges per dayTotalSundayTitle cover4Colour6465502586200
Khaibrain magzineDayPageQuantityColor / b&wCharges per dayTotalSundayTitle cover4Colour40000160000
Dawn magzineDayPageQuantityColor / b&wCharges per dayTotalSundayTitle cover4Colour80000320000
Time magzineDayPageQuantityColor / b&wCharges per dayTotalSundayTitle cover4Colour75000300000
TOTAL MAGZINES BUDGET3366200
RADIO
FM100CITYTimingSlot hoursQuantity per dayRate per minTotalLahore07:00-14:30 & 17:00 - 23:30141502300345000
FM100CITYTimingSlot hoursQuantity per dayRate per minTotalKarachi07:00-14:30 & 17:00 - 23:30141502800420000
FM100CITYTimingSlot hoursQuantity per dayRate per minTotalIslamabad07:00-14:30 & 17:00 - 23:30141502500375000
TOTAL RADIO BUDGET1140000
TV.CommercialDunya newsTimingQuantityRatesTotal ads in weekTotal ads in monthcharges per miniuteTotal19:00-19:5931000002288100000880000020:00-20:59217000015601700001020000021:00-21:592200000156020000012000000
31000000
Express newsTimingQuantityRatesTotal ads in weekTotal ads in monthcharges per miniuteTotal19:00-19:59340000228840000352000020:00-20:5921000001560100000600000021:00-21:59220000015302000006000000
15520000
Samma newsTimingQuantityRatesTotal ads in weekTotal ads in monthcharges per miniuteTotal19:00-19:59320000228820000176000020:00-20:5921900001530190000570000021:00-21:592170000156017000010200000
17660000
TOTAL TVC BUDGET64180000
TOTAL BUDGET
OOHVD8,977,500STREAMERS2647500NEWSPAPERS5201000MAGZINES3366200RADIO1140000TVC64180000
TOTAL BUDGET85512200
Sheet2
Sheet3