Princess CruisesHISPANIC Print, Online , Radio & Television

AARP CAPABILITIES PRESENTATION 2010Roger Gonzalez | Alliance Media & Communications

The many branches of Hispanic media under the AARP umbrella will now collectively be called VIVA, reflecting both the recent multimedia expansion of AARP VIVA Segunda Juventud Magazine and the larger AARP brand strategy.

Meaning “live your second youth”, Viva Su Segunda Juventud will now be the official name of AARP’s bilingual print and online magazine as well as the brand name for Spanish-language AARP Radio and TV.

AARP is committed to serving and building its Hispanic membership 100%.

In addition to our Hispanic magazine, AARP VIVA Su Segunda Juventud Magazine, we have developed Hispanic content for:

ONLINERADIOTELEVISION& EVENTS!

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HISPANIC PRINT

Unique

+ The first and only national publication serving the ever-growing 50+ Hispanic market…

Basics

+ Launched in 2001

+ Bilingual Editorial

+ Delivered USPS to Hispanic AARP member households in the U.S.

+ Published Quarterly (spring, summer, fall, winter)

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Glossy, 4C, Saddle Stitched

AARP VIVA Magazine

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AARP VIVA MagazineCirculation

StateAZCACOFLILNJNMNYPR (Puerto Rico)TXOther States

Bonus Distribution

TOTAL

Est. Count3,598

22,715989

32,1753,3435,5662,8099,598

51,79933,68210,135

176,409

323,000

499,409

National Distribution

Bonus Distribution+ Inserted in top 3 Spanish language dailies – New York, Chicago, Los Angeles.

+ FREE of any additional distribution or advertising charge to the advertiser

USPS HOME Delivered

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AARP HISPANIC RADIO

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+ Single-themed, Spanish-language radio segments, 60-90 seconds

+ Hosted by Gaby Goddard, AARP VIVA‘s Editor-in-Chief+ Themed content: Health, Finance, Culture, Music, Nutrition, Sex & Romance and more

+ Airs M-F (times vary by station)

+ Distributed on 135 local Hispanic radio stations

AARP VIVA Radio60 / 90-Second Programs

http://bit.ly/cgsNMh Click the link below to hear AARP VIVA Radio

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AARP VIVA Radio30-Minute Program

Bienvenidos a Su Segunda Juventud, a new Spanish-language radio program complementing AARP VIVA’s ongoing weekday radio slots

+ Entertaining half-hour show designed to inform listeners about living their second youth better than their first

+ Experts, authors, leaders and celebrities comment on a variety of culturally-relevant issues pertinent to the 45+ Hispanic community

+ Hosted by nationally recognized Hispanic expert and editor of AARP VIVA, Gabriela Zabalúa-Goddard

MiamiLos AngelesPuerto RicoSan AntonioChicago

WAQI – Radio MambiKTNQ – La Voz de Los AngelesWKAQ – Radio RelojKCOR – La PrimeraWRTO – La Tremenda

Sunday 7:00 amSaturday 3:30 pmSunday 7:00 amSunday 7:30 amSunday 11:00 am

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AARP HISPANIC TV

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+ Lively, hour-long, Spanish-language magazine show for Hispanic and Latina women over 40+ Hosts: Mayte Prida, Denisse Oller, Gabriela Zabalúa-Goddard

+ Topics include: Health and wellness, financial security, relationships and sex, multi-generational housing, caregiving, current affairs, food, entertainment, and much more

Distribution: PendingView the show here: http://bit.ly/bkCgCk

HEALTH SPECIALAARP VIVA also produced a health special called “Condicion Critica,” which was broadcast by Telemundo in 14 major markets including New York, LA, D.C., Miami, Dallas and Puerto RicoView the health special here: http://bit.ly/aACJeK

AARP VIVA TV

Viva kicked off its television premier before a live audience in Washington, D.C. Inaugural guests included:+ Dr. Elmer Huerta, renowned health expert+ Claudia Campos, psychologist + sexologist+ Xavier Serbia, former Menudo star + financial expert+ Cecilia Muñoz, White House Intergovernmental Affairs Director

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AARP ONLINEEN ESPANOL

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+ AARP.org/VIVA serves the needs of the 45+ Spanish-language community with tailored content:

• Health Information• Financial Tools • Employment Resource Center • Weekly Cooking Webisodes with Denisse Oller

• Travel Tips and Recommendations• Entertainment Polls and Reviews

AARP.org/Viva

http://www.aarp.org/espanolhttp://www.aarp.org/espanol/viva/

View here: http://bit.ly/bln0XM

+ AARP.org will be translated, transposed and reinvented in Spanish - through the click of a button - for our Spanish language members (launching mid-July)

Rates and additional information, including information on all AARP Hispanicmedia:

Roger GonzalezAARP Media SalesNational Hispanic Media Representative780 Third Avenue, 41st FloorNew York, NY 10017

Alliance Media & Communications646-285-3033 | Alliancehm@aol.com